THE CONTRIBUTION OF VIRTUAL REALITY TECHNOLOGY IN THE DEVELOPMENT TOURISM IN YOGYAKARTA

Tourism sector provides a significant contribution to the Gross Domestic Product (GDP) of the Republic of Indonesia, both through foreign exchange and economic turnover. Although the Indonesian tourism industry after the COVID-19 pandemic has changed with an emphasis on green and clean products, it is hoped that this sector will be lessened by the community compared to the previous era. Research and development of VR has been carried out in various fields such as games, education, aviation, medicine, the application of VR in tourism is still common, there is a need to implement tourism while staying at home. The results of the systematic literature review conducted provide an explanation of the starting point for research by applying VR and making 3600 videos for industrial tourism. Keywords: Environmental Tourism, Virtual Tour, Virtual Reality, Video

REVENGE TOURISM: ANALISIS MINAT WISATAWAN PASCA PANDEMI COVID-19

This study aims to determine the interest of tourists after the Covid-19 pandemic related to the trend of "Revenge Tourism" or what is interpreted as revenge to travel after the Covid-19 pandemic. Apart from being able to know the interest of tourists from this research, it can also be known the type of tourism, budget, length of stay and other aspects of tourists that can be used as knowledge for tourism actors to make mitigation in tourist destinations to anticipate tourist surges and to help restoring Indonesian tourism after the pandemic. The research method used is descriptive quantitative research, collecting data using a questionnaire consisting of 3 parts of questions, about tourist demographics, questions using the AIDA scale (Attention, Interest. Desire, and Action), the last part of the questionnaire includes budget, length of stay, and top 3 destinations. The test subjects are people who are scattered in various provinces in Indonesia, and are limited to collecting a sample of at least 100 respondents. The results obtained were that the 3 most wanted destinations to be visited after the pandemic were DI Yogyakarta, Labuan Bajo and Bali. And the types of marine tourism, mountain nature tourism and culinary tourism are the types of tourism that are most in demand by tourists. The budget prepared by tourists for post-pandemic travel is in the range of 1-3 million rupiah and the time for traveling is 3-4 days. Keywords: Revenge Tourism, Travel intention, AIDA Scale

STRATEGI PEMASARAN DALAM PERSAINGAN DESTINASI PARIWISATA

Tourism destination marketing activities begin by selecting target markets, and these activities are referred to as the segmenting and targeting process. Meanwhile, activities to acquire, maintain and develop target markets are called the selling process. And the last thing is creating, delivering and communicating the destination offering is called the positioning process. The process of tourism activities can be in the form of long-term decisions or strategic levels which include the branding, segmenting, targeting, selling and positioning processes. Meanwhile, the short-term activity process or the tactical level is usually called a marketing program in the form of various maneuvers so that the predetermined marketing strategy can run well. Meanwhile, tactical activities, which are usually called marketing programs, are short-term processes aimed at making the marketing strategy run as determined. Activities that are tactical in this marketing program are decisions about the marketing mix. Competition for tourism destinations can be carried out through strategies that optimize the functions of tourism destinations. Like other industries, the function of a tourism destination can be in the form of an operational function and a marketing function. Keywords: Marketing Strategy, Competitive Strategy, Tourism Destination

KUE MAKSUBA WARISAN MASA LAMPAU YANG BERPOTENSI SEBAGAI DAYA TARIK WISATAWAN

Palembang is one of the oldest cities in Indonesia. Currently Palembang is the capital of South Sumatra Province. Besides being famous for its tourist attractions, Palembang is also famous for its abundance of local food ranging from salty snacks, cakes, main courses, and many others. One of the famous local food there is the Maksuba cake. This cake, which originates from the Darussalam Kingdom era, is made from duck eggs, sugar, margarine, and a little flour. This cake is always available on religious holidays, such as Eid and Chinese New Year and is one of the offerings in traditional Palembang weddings. This cake in Palembang symbolizes love and respect. The purpose of this research is to find out the history of the Maksuba cake, what is the meaning of this cake, the method of manufacture and its current existence. The method used is qualitative with a descriptive approach. The results obtained are the Maksuba Cake originating from the era of the Palembang Darussalam Sultanate, and has a meaning as a tribute to guests and elders. The recipes and manufacturing methods used still follow traditions that have been passed down from generation to generation. And the existence of this cake is still very much sought after today. This traditional cake is recommended to be preserved so that future generations can still enjoy this cake, and this cake can be one of the objects that can attract tourists to visit Palembang. Keywords: Palembang, Maksuba Cake, Tourism Object, Tribute

ANALYSIS OF MARKETING STRATEGIES THROUGH THE UNIQUENESS OF HERITAGE, CULTURES, AND CULINARY PRODUCTS AS AN ASSET OF BRANDING TOWARDS TOURISM DEVELOPMENT IN YOGYAKARTA SPECIAL REGENCY

Yogyakarta's tourism potential from asset uniqueness and heritages is a major factor in tourism development in Yogyakarta. This is a responsibility that must be realized by all stakeholders of tourism so that tourism assets uniqueness of ancestral heritage in Yogyakarta becomes a tourist attraction as a capital of local wisdom in the concept of branding city of Yogyakarta. The participation of communities and local governments in managing sustainable tourism development programs is also an important aspect to develop of a new brand city of Yogyakarta. There is limited public awareness of the existence of excellence asset heritages of Yogyakarta which is a selling point in branding the city. This study aims to identify and know the role of branding through the cultural heritage of Yogyakarta cultures and culinary products in marketing strategy to the development of tourism in Yogyakarta. This research use qualitative research that can focus on the problems encountered, as well as with a process methodology that illustrates how qualitative training can provide many uses and benefits for more effective and in-depth research. The fact is that the numbers of foreign tourists who visit the tourism site still do not meet the expected target compared to the number of domestic tourists. Therefore it is necessary to research and empower the community to be able to change the mindset & to have more concern to provide positive supports for Yogyakarta tourism development so that it is more competitive in global competition. Keywords: Uniqueness, Heritage, Culture, Tourism Development

ATRIBUT LUXURY HOTEL DI JAKARTA BERDASARKAN ULASAN DIGITAL PADA TRIPADVISOR

This research aims to determine the customer’s satisfaction and dissatisfaction faktor on the luxury hotel in Central Jakarta based on online review at TripAdvisor platform. This research uses qualitative descriptive approach with content analysis. Two objects for this research are Hotel Indonesia Kempinski Jakarta and Keraton at The Plaza Hotel, Jakarta. However, the research samples are 1,229 excellent reviews that represent customer satisfaction and 31 terrible reviews that represent customer dissatisfaction. Findings reveals that room quality valued 17.4% as the determinant faktors of customer satisfaction in the luxury hotel. Room quality are considered as spacious room space, proper amenities, and latest technology equipment such as universal power socket and iPod charging dock. On the other hand, service quality valued 21.15% as the determinant faktors of customer dissatisfaction in the luxury hotel. Service quality are considered as unresponsive employee, lack of employee product knowledge, and unpolite employee. Luxury hotel premises are expected to always maintain hotel cleanliness and professional employee to ensure customer satisfaction. Further research should emphasize on other hotel category and use more online platform to gather more reviews. Keywords: Hotel Attributes, Luxury Hotel, Online Review, Satisfaction Factors

PREFERENSI PENGUNJUNG TERHADAP PELAYANAN DI GRHATAMA PUSTAKA YOGYAKARTA

The purpose of this paper is to describe the preferences of visitors to the service quality at Grhtama Pustaka Yogyakarta. The library has a function as a place of recreation that should be able to provide good services to visitors. The services provided must be based on visitor preferences when visiting and getting services. Visitor preferences for service quality that is tangible, reliability, responsiveness, assurance, and empathy. Grhtama Pustaka as the largest library in Yogyakarta must be able to provide good services, as a form of support to become a place of recreation in Yogyakarta. The method in this research is a descriptive study, with a population of visitors to Grhatama Pustaka, selected by the probability sampling method with a simple random sample technique, by interviewing 118 visitors. The results of this study found that tourist preferences for services in Grhatama Pustaka in the tangible part are strong preferences for visitors to visit, while the reliability, responsiveness, assurance, and empathy factors in library services are good preferences for visitors who need library services. Furthermore, hospitality services are needed if the manager wants to make visitors make Grhatama Pustaka a choice of the recreation area. Key Word: Preference, Visitor, Service Quality, Library

DAYA TARIK WISATA TERHADAP KEPUASAN WISATAWAN OBJEK WISATA BENTENG ROTTERDAM KOTA MAKASSAR

This study aims to determine whether there is an influence between the development of tourist objects on tourist satisfaction at the tourist attraction of Fort Rotterdam in Makassar City. This research was conducted at the tourist attraction of Fort Rotterdam, the population of which was all visitors who visited in 2019, amounting to 2,350 people. To determine the sample to be the respondent is determined by the Slovin formula so that the sample is 96 tourists, while the data collection techniques used questionnaires and interviews, while the data analysis used the statistical product moment correlation with the rough number formula (rXY). The results of data analysis show that the influence of tourism development on tourist satisfaction has a strong correlation, indicated by the correlation coefficient rcount of 0.782 in fact> (greater) than r table of 0.195 at a significant level of 5% and 0.254 at a significant level of 1%. The results of the calculation of the coefficient of determination show that the Tourism Object Development variable (X) has an effect of 78.2% on the tourist satisfaction variable (Y), while the remaining 21.8% is influenced by other variables which are not investigated in this study. Keywords: Satisfaction, Tours, Rotterdam Fort, Makassar City

PENILAIAN RISIKO BENCANA KAWASAN PARIWISATA PANTAI SAYUNG, KABUPATEN DEMAK

Sayung Tourist Area is located in the coastal area of Sayung District. This area consists of 3 tourist attractions: Morosari Beach, Mangrove Forest, and Tomb of Sheikh Mudzakir. Since several years this tourist area has experienced two natural disasters, namely tidal flood and coastal abrasion. This research aims to identify disaster hazards; identify vulnerabilities; identify the capacity of the community to deal with disasters; carry out risk assessments of rob and coastal abrasion in the Sayung tourist area; and suggests the direction for tourism development based on disaster risks in the area. Disaster risks assessment is conducted through several stages: first is to carry out disaster threat analysis, second vulnerability analysis, third capacity analysis, then to assess the risks of the Sayung Beach area which in this study is called multi-risks because it consists of more than one disasters. The last step is to analyze the direction of the development of tourist attractions based on the disaster analysis that has been carried out. Based on the disaster risk assessment that has been conducted, which includes hazard assessment, vulnerability assessment, and community capacity assessment, there are several areas that have a high risk of disasters, but some are low risk. All of the tourist attractions on the Sayung coast are all at high risk of disaster. The direction for the development of the area is to carry out the adaptation and mitigation strategies against tidal flood and abrasion. Keywords: Tourism Area; Beach; Disaster Risk, Sayung Beach

ANALISIS KUALITAS PELAYANAN BANQUET SECTION TERHADAP KEPUASAN TAMU THE WUJIL RESORT AND CONVENTION UNGARAN

The aim of this research is to find out and analyze the quality of the service banquet section on the satisfaction of guests of The Wujil Resort and Convention Ungaran. The method used in this research is descriptive, with the respondent being a company or agency carrying out activities or events at The Wujil Resort and Convention Ungaran with a total of 50 representatives of these companies or agencies. Data collection techniques used were observation, guest commentary and literature study. The quality of service is influenced by five dimensions, namely reliability, responsiveness, assurance, empathy and physical evidence. While the satisfaction of guests or customers is also influenced by five dimensions: staying loyal, buying the product offered, recommending the product, being willing to pay more, and giving input. From the results of data analysis shows that respondents stated both the Banquet Section service quality and expressed agreement or satisfaction with guest or customer satisfaction. Keywords: Service Quality, Banquet Section and Guest Satisfaction