THE INFLUENCE OF MARKETING MIX, PERCEIVED RISK, AND SATISFACTION ON WORD OF MOUTH IN XYZ CLINIC

The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics. This study aims to analyze the effects of the marketing mix, perceived risk, and satisfaction on word of mouth at XYZ clinic. The research is a descriptive method with a survey using questionnaires and 200 respondents as the sample. Furthermore, the data analysis technique is descriptive with SPSS16.0 software and Structural Equation Model (SEM) with LISREL 8.70. Based on the results, it can be concluded that the marketing mix has a positive effect on perceived risk, marketing mix has a positive effect on satisfaction, perceived risk has a negative effect on satisfaction, marketing mix has a positive effect on word of mouth, perceived risk has a negative effect on word of mouth, and satisfaction has a positive effect on word of mouth. Referring to these conclusions, it can be confirmed that the clinical management of doctor XYZ needs to improve employee services, convenience the patient that this clinic has expert doctors, and utilizing the use of social media as a marketing strategy.

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Antecedents and Consequences of E-News Brand Trust

Global Branding ◽

10.4018/978-1-5225-9282-2.ch024 ◽

2020 ◽

pp. 521-536

Author(s):

Elia Ardyan ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Equation Model ◽

Brand Experience ◽

Brand Trust ◽

Significant Positive Effect ◽

Negative Effect ◽

Brand Attributes ◽

Antecedents And Consequences ◽

Positive Effect

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

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Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation

Sustainability ◽

10.3390/su12208650 ◽

2020 ◽

Vol 12 (20) ◽

pp. 8650

Author(s):

Yunjeong Kim ◽

Kyung Wha Oh

Keyword(s):

Structural Equation Model ◽

Purchase Intention ◽

Structural Equation ◽

Online Survey ◽

Equation Model ◽

Purchasing Behavior ◽

Sustainable Products ◽

Brand Reputation ◽

Negative Effect ◽

Positive Effect

Fashion companies are trying to increase the efficiency of their communication with consumers by providing information on sustainable activities or product levels. This study explored the effects of the perceived sustainability level of products offered by sports brands. An online survey was conducted of consumers in their 20s and 30s, and a total of 316 questionnaires were used for the analysis. The structural equation model analysis using AMOS showed that the perceived sustainability level had a positive effect on purchase intention and a negative effect on perceived skepticism. Furthermore, perceived skepticism was confirmed to have a negative effect on purchase intention. By verifying the moderating effect of the perceived brand reputation, it was confirmed that the effect of the perceived sustainability level on purchase intention and the influence of the perceived skepticism on purchase intention differ between high and low brand reputation groups. When the perceived brand reputation is high, the perceived sustainability level has only a direct effect on purchase intention, whereas when the perceived brand reputation is low, only the indirect effect of perceived skepticism appears. This study contributes to the literature and practice by verifying that perceived skepticism plays an important role in the purchasing behavior of sustainable products in fashion.

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Pengaruh Kualitas Layanan Terhadap Citra Destinasi Desa Wisata Ketingan Dengan Electronic Word of Mouth Sebagai Variabel Pemediasi

Khasanah Ilmu - Jurnal Pariwisata Dan Budaya ◽

10.31294/khi.v10i2.6553 ◽

2019 ◽

Vol 10 (2) ◽

Author(s):

Chriswardana Bayu Dewa

Keyword(s):

Service Quality ◽

Structural Equation Model ◽

Structural Equation ◽

Word Of Mouth ◽

Sample Selection ◽

Equation Model ◽

Destination Image ◽

Research Subjects ◽

Probability Sampling ◽

Positive Effect

Abstract- Ketingan Tourism Village is located in Tirtoadi Village, Mlati, Sleman, Yogyakarta which has the potential as one of the village's tourist destination destinations in Yogyakarta. However, the development of the village tourism is still not optimal, especially in terms of product socialization and marketing strategies that have not been prospective, so there needs to be an effort to increase the attractiveness of village tourism.This research presents that, there are many other factors that can influence consumer decisions in traveling, but the source of individual information turns out to be the main influence that shapes one's perception in visiting a tourist area. The research subjects are tourists who are members of the Yogyakarta backpacker facebook group. The sample selection uses a non-probability sampling method consisting of 120 people. Hypotheses are tested using Structural Equation Model (SEM). This study found that service quality has a positive effect on e-word of mouth, e-word of mouth has a positive effect on destination image, service quality has a positive effect on destination image and e-word of mouth can fully mediate a positive relationship between service quality with image destination. Keyword: Service Quality, Destination Image, e-Word of Mouth Abstrak - Desa Wisata Ketingan terletak di Desa Tirtoadi, Mlati, Sleman, Yogyakarta memiliki potensi sebagai salah satu tujuan destinasi obyek wisata desa yang ada di Yogyakarta. Akan tetapi pengembangan desa wisata tersebut masih belum maksimal khususnya dalam hal sosialisasi produk dan strategi pemasaran yang belum prospektif sehingga perlu adanya upaya untuk meningkatkan daya tarik wisata desa. Penelitian ini menyajikan bahwa, banyak sekali faktor lain yang dapat mempengaruhi keputusan konsumen dalam berwisata, tetapi sumber informasi individual ternyata menjadi pengaruh utama yang membentuk persepsi seseorang dalam mengunjungi suatu daerah wisata. Subyek penelitian adalah para wisatawan yang tergabung dalam grup facebook backpacker Yogyakarta. Pemilihan sampel menggunakan metode non-probability sampling yang terdiri dari 120 orang. Hipotesis diuji dengan menggunakan Structural Equation Model (SEM). Penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif terhadap e-word of mouth, e-word of mouth berpengaruh positif terhadap citra destinasi, kualitas layanan berpengaruh positif terhadap citra destinasi dan e-word of mouth secara penuh dapat memediasi hubungan positif antara kualitas layanan terhadap citra destinasi.Kata Kunci: Kualitas Layanan, Citra Destinasi, e-Word of Mouth

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PENGARUH PEMBERDAYAAN MASYARAKAT TERHADAP COMMUNITY BASED TOURISM DAN KESEJAHTERAAN MASYARAKAT PADA CEKING RICE TERRACE, TEGALLALANG

E-Jurnal Ekonomi dan Bisnis Universitas Udayana ◽

10.24843/eeb.2021.v10.i08.p03 ◽

2021 ◽

pp. 674

Author(s):

Adi Suryawan ◽

Made Suyana Utama

Keyword(s):

Structural Equation ◽

Simple Random Sampling ◽

Equation Model ◽

Community Empowerment ◽

Partial Least Square ◽

Least Square ◽

Tourist Attraction ◽

Community Based ◽

Analysis Technique ◽

Positive Effect

This study aims to determine the effect of community empowerment on community based tourism (CBT) and community welfare at the Ceking Rice Terrace tourist attraction, Tegallalang, Gianyar. The sample of this study were 88 people through simple random sampling. The data collection method used was questionnaire distribution. The data analysis technique used is the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach. The results showed that community empowerment had a positive effect on CBT and community welfare, community empowerment and CBT had a positive effect on community welfare, and CBT was able to positively mediate the effect of empowerment on community welfare. Community empowerment should be further improved because there are still many people who do not participate in the development of tourist objects, especially Ceking Rice Terrace, which causes economic disparities in Tegallalang Village and there are still people who do not have a job, or in other words, the welfare of the community has not yet been realized.

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The WOM Effect to Perceived Justice, Satisfaction and Repurchase Intentions

Business and Entrepreneurial Review ◽

10.25105/ber.v7i1.1151 ◽

2016 ◽

Vol 7 (1) ◽

pp. 16

Author(s):

Hariyadi Tri Wahyu Putra

Keyword(s):

Structural Equation ◽

Equation Model ◽

Perceived Fairness ◽

Repurchase Intentions ◽

Complaint Handling ◽

Fairness Theory ◽

Negative Effect ◽

Service Data ◽

The Impact ◽

Positive Effect

The background of this research focused on complaint management in catering service in Jakarta, thus focused on justice or fairness theory to explain satisfaction with the complaint handling process with post complaint customer behaviour such as word of mouth (WOM) or repurchase intentions. The objective (s) of this research was to examine the impact of WOM as mediating variable to perceived fairness, satisfaction, and repurchase intentions. This will hopefully. shed some more light on the post complaint customer behavior process especially in catering service. Data analysis in this research used Structural Equation Model (SEM) with AMOS 4.0 software. Perceived fairness would have a positive effect on satisfaction, but would not have a positive effect on WOM valance and repurchase intentions. Perceived fairness would have a negative effect on WOM dissemination. WOM valance would have a positive effect on repurchase intentions, but would not on satisfaction. WOM dissemination would have a negative effect on satisfaction and WOM valance. but would not significantly on repurchase intentions. Satisfaction would not always have a positive effect on repurchase intentions.

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Empirical Study on the Influencing Factors of WeChat Business Integrity

Journal of Global Information Management ◽

10.4018/jgim.20220701.oa4 ◽

2022 ◽

Vol 30 (3) ◽

pp. 1-18

Author(s):

Yangling Xiao ◽

Bingjun Tong ◽

Yanmei Sheng ◽

Mingxin Cui

Keyword(s):

Influencing Factors ◽

Structural Equation ◽

Word Of Mouth ◽

Reliability And Validity ◽

Equation Model ◽

Smart Phones ◽

The Internet ◽

Electronic Payment ◽

Practical Analysis ◽

Positive Effect

With the increasing popularity of the smart phones and electronic payment, WeChat shopping has become a trendy lifestyle for many people. However, the issue of WeChat business integrity has gradually appeared due to the virtuality of the Internet. This paper analyzed the development of WeChat business and its business integrity. The influencing factors of WeChat business integrity and related hypotheses had been studied based on theoretical and practical analysis. The reliability and validity of the data collected through questionnaires were tested with SPSS24.0. Empirical analysis was done to the hypotheses by using the structural equation model. The results indicated that products and service quality, after-sale guarantee, payment security and Word-of-mouth had a prominent positive effect on the integrity of WeChat business.

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Antecedents and Consequences of E-News Brand Trust

International Journal of Innovation in the Digital Economy ◽

10.4018/ijide.2015040103 ◽

2015 ◽

Vol 6 (2) ◽

pp. 38-51

Author(s):

Elia Ardyan ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Equation Model ◽

Brand Experience ◽

Brand Trust ◽

Research Model ◽

Negative Effect ◽

Brand Attributes ◽

Antecedents And Consequences ◽

Positive Effect

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Correlation between SES and BMI and gender-disparity of mediation of lifestyle among Chinese people aged 45 and over

10.21203/rs.2.16086/v1 ◽

2019 ◽

Author(s):

Li Xue ◽

xiaohui ren

Keyword(s):

Physical Activity ◽

Structural Equation ◽

The Elderly ◽

Developed Countries ◽

Gender Disparity ◽

Equation Model ◽

Sleeping Time ◽

Negative Effect ◽

And Gender ◽

Positive Effect

Abstract Background: Previous studies suggested the relationship between SES and BMI is different in developing countries and developed countries and lifestyle is medication between SES and BMI. Little research focused on relationship between SES and BMI among the middle and the elderly and gender-disparity of mediation of lifestyle. Methods: The data for this study were obtained from the 2015 follow-up data of the China Health and Retirement Longitudinal Study (CHARLS). Structural equation model (SEM) was used to explore the relationships among SES, lifestyles and BMI. Results: Among men, the effect of SES on sleeping time and smoking were not statistically significant. SES had a direct positive effect on BMI (b=0.306, P<0.001). Smoking had a direct positive effect on BMI (b=0.180, P<0.001). Among women, SES had a direct negative effect on physical activity (b=-0.048, p<0.05), a direct positive on sleeping time (b=0.048, P<0.05), smoking (b=0.098, P<0.001) and BMI (b=0.168, P<0.001). Physical activity had a direct negative effect on BMI (b=-0.050, P<0.01). Sleeping time (b=0.066, p<0.001) and smoking (b=0.088, p<0.001) both had a direct positive effect on BMI. Conclusion: A positive relationship was found between SES and BMI both among middle and old men and women. The gender-disparity of mediation of lifestyle was existed.

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Pengaruh Dimensi Kepribadian terhadap Kinerja Karyawan dengan Pelatihan sebagai Variabel Mediasi Studi pada PT Gresik Cipta Sejahtera

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v9n1.p33-42 ◽

2018 ◽

Vol 9 (1) ◽

pp. 33

Author(s):

Arief Tri Wicaksono ◽

Jun Surjanti

Keyword(s):

Structural Equation Model ◽

Structural Equation ◽

Equation Model ◽

Partial Least Square ◽

Least Square ◽

Significant Positive Effect ◽

Performance Training ◽

Negative Effect ◽

Performance Dimensions ◽

Positive Effect

This research aimed to analyze the influence of personality dimensions on the performance of employees with training as a mediating variable. The sample used in this study were 45 marketing employees of PT Gresik Cipta Sejahtera. Statistical method analyze technique used is Structural Equation Model Partial Least Square by using Smart PLS 2.0. The results of recent research showed that the dimension of personality extraversion, agreeableness, neuroticsm, openness had significant positive effect on performance, Dimensions of Personality conscientinouness had a negative effect and significant to the performance. Dimensions of personality extraversion conscientinouness, openness had positive effect and significant to training, dimensions of personality agreeableness, neuroticsm had positive effect but not significant to training, training had positive and significant impact on performance.Training did not mediate the effect between Dimensions of Personality extraversion, agreeableness, neuroticsm, openness on performance, training did mediate the effect between Dimensions of Personality conscientinouness on performance.

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Identifikasi Faktor-Faktor yang Mempengaruhi Sales performance pada Perusahaan Media Periklanan : Studi Empirik pada Tenaga Penjual di RCTI

Jurnal Ekonomi Bisnis dan Kewirausahaan ◽

10.26418/jebik.v8i1.31549 ◽

2019 ◽

Vol 8 (1) ◽

pp. 81

Author(s):

Endhar Priyo Utomo

Keyword(s):

Structural Equation ◽

Sales Performance ◽

Equation Model ◽

Chi Square ◽

Marketing Department ◽

Interaction Quality ◽

Suitability Index ◽

Analysis Technique ◽

Sales Interaction ◽

Positive Effect

This research was conducted because of the gap from the results of previous research (research gap) regarding the level of sales experience can affect sales performance and empirically examine the factors that influence sales performance such as salesperson skills, sales interaction quality and effectiveness of sales activities.The purpose of this study is to build a conceptual model to describe and provide answers to the gap between sales experience variables on sales performance, and empirically examine the factors that influence Sales performance. This study uses a population of all RCTI's marketing department workforce. This study uses the Judgment Sampling method of respondents which was determined as a study sample of 120 people. The analysis technique used in interpreting and analyzing research data is the Structural Equation Model (SEM) technique from the AMOS 20 software package. The results of hypothesis testing proved that the sales experience factor, salesperson skill, sales interaction quality and effectiveness of sales activities had a positive effect on significant sales performance. The research model can be accepted, from the results calculated by the suitability index where the chi-square value is 200,633, probability value 0.027, TLI value 0,974, CFI value 0,977, CMIN / DF 1,223 and RMSEA 0,043 all of which meet the requirements even though the GFI value is 0,880 and AGFI 0,846 can marginal accepted.

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