scholarly journals Identifikasi Faktor-Faktor yang Mempengaruhi Sales performance pada Perusahaan Media Periklanan : Studi Empirik pada Tenaga Penjual di RCTI

2019 ◽  
Vol 8 (1) ◽  
pp. 81
Author(s):  
Endhar Priyo Utomo
Keyword(s):  
Structural Equation ◽  
Sales Performance ◽  
Equation Model ◽  
Chi Square ◽  
Marketing Department ◽  
Interaction Quality ◽  
Suitability Index ◽  
Analysis Technique ◽  
Sales Interaction ◽  
Positive Effect

This research was conducted because of the gap from the results of previous research (research gap) regarding the level of sales experience can affect sales performance and empirically examine the factors that influence sales performance such as salesperson skills, sales interaction quality and effectiveness of sales activities.The purpose of this study is to build a conceptual model to describe and provide answers to the gap between sales experience variables on sales performance, and empirically examine the factors that influence Sales performance. This study uses a population of all RCTI's marketing department workforce. This study uses the Judgment Sampling method of respondents which was determined as a study sample of 120 people. The analysis technique used in interpreting and analyzing research data is the Structural Equation Model (SEM) technique from the AMOS 20 software package. The results of hypothesis testing proved that the sales experience factor, salesperson skill, sales interaction quality and effectiveness of sales activities had a positive effect on significant sales performance. The research model can be accepted, from the results calculated by the suitability index where the chi-square value is 200,633, probability value 0.027, TLI value 0,974, CFI value 0,977, CMIN / DF 1,223 and RMSEA 0,043 all of which meet the requirements even though the GFI value is 0,880 and AGFI 0,846 can marginal accepted.

scholarly journals PENGARUH PEMBERDAYAAN MASYARAKAT TERHADAP COMMUNITY BASED TOURISM DAN KESEJAHTERAAN MASYARAKAT PADA CEKING RICE TERRACE, TEGALLALANG

2021 ◽  
pp. 674
Author(s):  
Adi Suryawan ◽  
Made Suyana Utama
Keyword(s):  
Structural Equation ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Community Empowerment ◽  
Partial Least Square ◽  
Least Square ◽  
Tourist Attraction ◽  
Community Based ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine the effect of community empowerment on community based tourism (CBT) and community welfare at the Ceking Rice Terrace tourist attraction, Tegallalang, Gianyar. The sample of this study were 88 people through simple random sampling. The data collection method used was questionnaire distribution. The data analysis technique used is the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach. The results showed that community empowerment had a positive effect on CBT and community welfare, community empowerment and CBT had a positive effect on community welfare, and CBT was able to positively mediate the effect of empowerment on community welfare. Community empowerment should be further improved because there are still many people who do not participate in the development of tourist objects, especially Ceking Rice Terrace, which causes economic disparities in Tegallalang Village and there are still people who do not have a job, or in other words, the welfare of the community has not yet been realized.

scholarly journals THE INFLUENCE OF MARKETING MIX, PERCEIVED RISK, AND SATISFACTION ON WORD OF MOUTH IN XYZ CLINIC

2019 ◽  
Vol 4 (1) ◽  
pp. 13
Author(s):  
Saka Haditya Murpraptomo ◽  
Lilik Noor Yuliati ◽  
Bagus Sartono
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Marketing Mix ◽  
Equation Model ◽  
Analysis Technique ◽  
Negative Effect ◽  
Use Of Social Media ◽  
The Right ◽  
Positive Effect

The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics. This study aims to analyze the effects of the marketing mix, perceived risk, and satisfaction on word of mouth at XYZ clinic. The research is a descriptive method with a survey using questionnaires and 200 respondents as the sample. Furthermore, the data analysis technique is descriptive with SPSS16.0 software and Structural Equation Model (SEM) with LISREL 8.70. Based on the results, it can be concluded that the marketing mix has a positive effect on perceived risk, marketing mix has a positive effect on satisfaction, perceived risk has a negative effect on satisfaction, marketing mix has a positive effect on word of mouth, perceived risk has a negative effect on word of mouth, and satisfaction has a positive effect on word of mouth. Referring to these conclusions, it can be confirmed that the clinical management of doctor XYZ needs to improve employee services, convenience the patient that this clinic has expert doctors, and utilizing the use of social media as a marketing strategy.

scholarly journals The Strategy of Bad Loans “Pang Pade Payu” in Village Credit Institution in Buleleng District

2019 ◽  
Vol 3 (4) ◽  
pp. 542
Author(s):  
Ni Made Sri Ayuni ◽  
Ni Wayan Novi Budiasni
Keyword(s):  
Control System ◽  
Internal Control ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Internal Control System ◽  
Bad Loans ◽  
Positive Effect

This research was motivated by a phenomenon in the district of Buleleng related to the number of LPD with conditions that are less healthy to jammed has increased. In addition, the number of LPD that are stuck in Buleleng regency is the highest in Bali. The purpose of this study is to determine the implications of the internal control system and credit policy on the credit settlement strategy, the settlement of bad loans is settled by the principle of “Pang Pada Payu”. The number of samples in this study were 60 LPD selected based on the stratified random sampling method. The data analysis technique used in this study was a structural equation model (seminal structural modeling) based on variance or component based sem with smartpls 3.0 analysis tools. Based on the results of testing the internal control system has a significant positive effect on the strategy of settlement bad loans “Pang Pade Payu” Bad Loans Strategy in LPD in Buleleng Regency. Both credit policies have a significant positive effect on the strategy of settlement bad loans “Pang Pade Payu” Bad Loans Strategy in Village Credit Institutions in Buleleng Regency.

scholarly journals MENINGKATKAN KINERJA PEMASARAN UMKM MELALUI PERAN LINGKUNGAN, INOVASI PRODUK DAN KREATIFITAS STRATEGI PEMASARAN

2017 ◽  
Vol 15 (3) ◽  
pp. 332
Author(s):  
Gendut Sukarno
Keyword(s):  
Marketing Strategy ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Marketing Strategies ◽  
Significant Positive Effect ◽  
Small And Medium Enterprise ◽  
Analysis Technique ◽  
Medium Enterprise ◽  
Positive Effect

The role of the ability to adapt with the environment, superior creativity marketing strategy and product innovation are necessary in order to maximize the achievement of performance marketing.This research aims to study the concept of the Environmental Role, Creative Marketing Strategies, Product Innovation of Small and Medium Enterprise Performance Marketing (UKM) in managing its business, is expected to help the Department of Cooperatives and Micro Small and Medium Enterprise in Sidoarjo district adopted a policy about empowering UMKM. The sample in this study are UKM's producer of bag and suitcase in Kendensari, Tanggulangin-Sidoarjo as many as 100 people. The analysis technique used is the Structural Equation Model (SEM). Results found that  the environment has no significant effect on product innovation but the environment has a significant positive effect on creative marketing strategies, while creative marketing strategy has no significant  effect on the performance of marketing and product innovation has a significant positive effect on marketing performance.

scholarly journals THE INFLUENCE OF SPIRITUAL INTELLIGENCE AND EMOTIONAL INTELLIGENCE ON JOB SATISFACTION AND NURSING PERFORMANCE

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Komang Trisna Sari Dewi
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Public Service ◽  
Structural Equation ◽  
Equation Model ◽  
Spiritual Intelligence ◽  
Significant Positive Effect ◽  
The Public ◽  
Analysis Technique ◽  
Positive Effect

Hospital is one of the public service places engaged in the field of health services where there is a lot of interaction between nurses and patients. Nurses are required to have the ability to manage emotional intelligence and spiritual intelligence possessed. The purpose of this study was to determine the influence of emotional intelligence and spiritual intelligence on job satisfaction and nurse performance at Buleleng General Hospital. The samples of this study were 76 respondents selected by using probability sampling techniques. The data analysis technique used in this study was a structural equation model based on variance and component based SEM with smartPLS 3.0 analysis tools. Based on the result of hypothesis testing shows that emotional intelligence has a significant positive effect on job satisfaction. Second, emotional intelligence has a significant positive effect on nurse performance. Third, spiritual intelligence has a significant positive effect on job satisfaction. Fourth, spiritual intelligence has a significant positive effect on nurse performance.

scholarly journals Aplikasi Model Persamaan Struktural pada Program R (Studi Kasus Data Pengukuran Kecerdasan)

2015 ◽  
Vol 6 (1) ◽  
pp. 1-12
Author(s):  
Achi Rinaldi
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Information Criterion ◽  
Equation Model ◽  
Test Model ◽  
Chi Square ◽  
Comprehensive Method ◽  
Analysis Technique ◽  
And Performance ◽  
Better Than

Structural Equation Model (SEM) was known as powerfull and popular multivariate analysis technique. It provides a comprehensive method for the quantification and testing of theories. The ability of this model is to test model with multiple dependent that more powerfull than multiple regression, it’s also can make some simultaneously model in one form. Data was used from Holzinger and Swineford that measured intellegence in several indicator. This model was lack of form and performance that can be showed in value of Chi-square. Akaike Information Criterion (AIC) and Chi-square value for specificly in  block “male” was less than “female”,  so the result gave structural model for block male was better than female.

scholarly journals MENINGKATKAN KINERJA PEMASARAN UMKM MELALUI PERAN LINGKUNGAN, INOVASI PRODUK DAN KREATIFITAS STRATEGI PEMASARAN

2018 ◽  
Vol 15 (3) ◽  
pp. 332-351
Author(s):  
Gendut Sukarno
Keyword(s):  
Marketing Strategy ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Marketing Strategies ◽  
Significant Positive Effect ◽  
Small And Medium Enterprise ◽  
Analysis Technique ◽  
Medium Enterprise ◽  
Positive Effect

The role of the ability to adapt with the environment, superior creativity marketing strategy and product innovation are necessary in order to maximize the achievement of performance marketing.This research aims to study the concept of the Environmental Role, Creative Marketing Strategies, Product Innovation of Small and Medium Enterprise Performance Marketing (UKM) in managing its business, is expected to help the Department of Cooperatives and Micro Small and Medium Enterprise in Sidoarjo district adopted a policy about empowering UMKM. The sample in this study are UKM's producer of bag and suitcase in Kendensari, Tanggulangin-Sidoarjo as many as 100 people. The analysis technique used is the Structural Equation Model (SEM). Results found that  the environment has no significant effect on product innovation but the environment has a significant positive effect on creative marketing strategies, while creative marketing strategy has no significant  effect on the performance of marketing and product innovation has a significant positive effect on marketing performance

Positive Mood as a Mediator of the Relations among Musical Preference, Postconsumption Product Evaluation, and Consumer Satisfaction

2007 ◽  
Vol 100 (3) ◽  
pp. 927-938 ◽  
Author(s):  
Ching-I Teng ◽  
Hsu-Min Tseng ◽  
Heng-Hui Wu
Keyword(s):  
Consumer Satisfaction ◽  
Structural Equation ◽  
Positive Mood ◽  
Product Evaluation ◽  
Equation Model ◽  
Coffee Shop ◽  
Chi Square ◽  
Musical Preference ◽  
Proposed Model ◽  
Competing Models

This study of how positive mood mediates the influences of musical preference and postconsumption product evaluation on consumer satisfaction focuses specifically on a model in which positive mood fully mediates the influences. The proposed model is compared with two competing models, and a structural equation model is used to test and compare the three theory-driven models. This study sampled 247 students majoring in management at a single university. They had mean age of 23 yr. ( SD = 2.5). This study used questionnaires to measure subjects' evaluations of a cup of coffee, preference for the music broadcast in the coffee shop, positive mood, and satisfaction after they had the coffee. Analysis indicated that the proposed model outperformed the two competing models in describing the data using chi-square difference tests. Positive mood was identified as a full mediator of the relationship between musical preference and consumer satisfaction. Moreover, the results demonstrate for service managers the importance of creating positive consumer mood.

Researchers’ awareness about plagiarism and impact of plagiarism detection tools – does awareness effect the actions towards preventing plagiarism?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sk. Mamun Mostofa ◽  
Mashiat Tabassum ◽  
S.M. Zabed Ahmed
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Personal Characteristics ◽  
Equation Model ◽  
Equation Modeling ◽  
Plagiarism Detection ◽  
Chi Square ◽  
Content Type ◽  
Reported Study ◽  
Chi Square Test

Purpose This paper aims to analyse researchers’ awareness about plagiarism and impact of plagiarism detection tools on the actions that they take to prevent plagiarism. It also employs a structural model that examines whether awareness of plagiarism and anti-plagiarism tools have any significant effect on the actions taken by the researchers to avoid plagiarism. Design/methodology/approach A survey questionnaire was distributed to researchers at a large public university in Bangladesh. The survey accumulated 184 valid responses. Descriptive statistics were obtained to assess researchers’ awareness about plagiarism and impact of plagiarism detection tools and the actions taken by them. The reasons that may cause plagiarism were also identified. The awareness of the availability of the anti-plagiarism software that was being used by the university and its actual use by the researchers was gathered through the survey. Non-parametric Mann–Whitney and Kruskal–Wallis tests were conducted to investigate the differences in awareness levels and actions in terms of gender, age, discipline and current level of research. The chi-square test was carried out to examine the relationship between awareness about the availability of the anti-plagiarism software and its use by the researchers. Finally, the survey data were analysed using structural equation modeling to examine the effects of awareness of plagiarism and anti-plagiarism software on the actions taken by the researchers. Findings The study revealed that the level of awareness regarding plagiarism and impact of plagiarism detection software is generally high among the researchers. There are some significant differences between researchers’ demographic and personal characteristics and their awareness levels and actions with regard to plagiarism. The findings indicate that almost three-quarters of the researchers were aware about the anti-plagiarism tool that is being used, whereas more than half of the researchers indicated that they used the software to assess their works. The results of the structural equation model do not show a good fit, although there is strong statistical evidence that awareness about plagiarism and anti-plagiarism software has significantly impacted researchers’ actions towards preventing plagiarism. Originality/value There is no reported study on researchers’ awareness of plagiarism and its affiliated issues in Bangladesh. The findings of this study will not only provide useful insights regarding awareness about plagiarism but also assist university authorities to formulate relevant policy and take necessary actions against plagiarism in higher education institutions.

scholarly journals THE STRATEGY TO IMPROVE SALESPERSON’S PERFORMANCE BY SALESPERSON’S TECHNICAL COMPETENCY, SALES SOFT CAPABILITY, SERVICE ORIENTATION, AND ADAPTIVE SELLING

2018 ◽  
Vol 16 (3) ◽  
pp. 167
Author(s):  
Shandy Ibnu Zakaria ◽  
Augusty Tae Ferdinand ◽  
Susilo Toto Raharjo
Keyword(s):  
Structural Equation ◽  
Goodness Of Fit ◽  
Positive Impact ◽  
Equation Model ◽  
Distribution Area ◽  
Service Orientation ◽  
Chi Square ◽  
Adaptive Selling ◽  
Central Java ◽  
Technical Competency

This research aims to find out whether a salesperson’s technical competention, sales soft capability, service orientation, and adaptive selling have any impact to improve salespersons’ performance in a case study of Prepaid Television Channel Transvision’s Salesperson in distribution area Central Java and Special Region of Yogyakarta. This research takes 102 respondents as the object and uses sampling technique.Data analysis technic that is used in this research is structural equation model (SEM) from AMOS 22 software. The test result done using SEM shows the goodness of fit full model criteria which are Chi-square = 67,203; Probability = 0,035; CMIN/DF = 1,400; GFI = 0,905; AGFI = 0,845, TLI = 0,904; CFI = 0,930; dan RMSEA = 0,063. Therefore, it can be said that the model in this research is qualified to use.  The research findings show that from 6 hypothesis being tested, there are 2 hypothesis rejected and 4 hypothesis accepted. The first hypothesis which is salesperson’s technical competency has positive impact and is significant. The second hypothesis which is salesperson’s technique has positive impact and is significant. The third hypothesis sales soft capability has positive impact but is not significan. The fourth hypothesis sales soft capability has positive impact and is significant. The fifth hypothesis service orientation has positive impact and is significant. The sixth hypothesis which is adaptive selling has positive impact but is not significant with value. This research has several limitation and gives the agenda for the further researches to be done after this research. 

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