Factors Influencing Online Impulsive Buying Behavior in Indonesia

2021 ◽  
Vol 37 (1) ◽  
Author(s):  
Ario Bimo Wibisono ◽  
Ira Fachira
Keyword(s):  
Positive Emotion ◽  
Online Shopping ◽  
Psychological Distance ◽  
Developed Countries ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Browsing Behavior

Technology-based era has brought market into higher level competition in which online shopping set the new standard for customer and marketer transaction. Prior study held in developed countries has resulted variety of customers online shopping motives, meanwhile in Indonesia where online transaction just started to significantly increase, the driven factors of online impulsive buying behavior still need to be explored thusly. The construct of this study reflects to customer’s hedonic browsing behavior and utilitarian browsing behavior that motivates them to make an online impulsive buying decision. This study has constructed the models based on prior study related to online impulsive buying in several countries and proposed promotion, positive emotion, and psychological distance as variable predictors. This study validated the framework using Partial Least Square-Structural Equation Modeling (PLS-SEM). Finding indicates that psychological distance (PSYD) is directly affecting online impulsive buying behavior (IMPB), yet promotion (PMTN) and positive emotion (PSTE) are indirectly affecting online impulsive buying behavior (IMPB). Result implicates that Indonesian customers are dominated by impulsive yet efficient-first type of customers.

Impact of Impulsive Buying Behavior and Opinion Leadership on the Relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers

2017 ◽  
Vol 9 (3) ◽  
pp. 71
Author(s):  
Namita Rajput ◽  
Amogh Talan
Keyword(s):  
Emotional Intelligence ◽  
Consumer Satisfaction ◽  
Partial Least Square ◽  
Least Square ◽  
Opinion Leadership ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
The Impact ◽  
The Relationship

<p>This research studies the Impact of Impulsive Buying Behavior and Opinion Leadership on the relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers. Due to an increased usage of smartphones among the youth of India, it has become a challenge for today’s marketers to find out the factors which affect, directly or indirectly, the sale of smartphones. Partial Least Square technique of Structural Equation Modeling was applied using SmartPLS 2.0.M3 to understand the proposed relationships. Both Impulsive Buying Behavior and Opinion Leadership were found to be significant mediators of the relationship between Emotional Intelligence and Consumer Satisfaction. Managerial implications have been discussed.</p>

scholarly journals FACTORS INFLUENCING REPURCHASE INTENTION IN ONLINE SHOPPING CONTEXT: THE MEDIATING ROLE OF SATISFACTION

2018 ◽  
Vol 2 (1) ◽  
pp. 29-43
Author(s):  
Xin Jean Lim ◽  
Eugene Cheng-Xi Aw ◽  
Kenny Guan-Cheng Teoh
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Repurchase Intention ◽  
Performance Expectancy ◽  
Factors Influencing ◽  
Effort Expectancy

This study investigates the factors influencing repurchase intention in online shopping context.Self-efficacy and trust were integrated with Unified Theory of Acceptance and Use of Technology (UTAUT) components, namely performance expectancy and effort expectancy in explaining online repurchase intention. It was hypothesized that performance expectancy, effort expectancy, self-efficacy, and trust influence satisfaction and online repurchase intention. Satisfaction was posited to mediate the relationships between the proposed antecedents and online repurchase intention. 211 use able responses were collected through purposive sampling method and the data was analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). All proposed hypotheses were supported except the effects of effort expectancy and performance expectancy on online repurchase intention. All mediating effects of satisfaction proposed were found to be significant. Based on the findings, implications and future research directions were discussed.

scholarly journals Is Vulnerability Factors Discourages Women-Empowerment? The moderating role of Environmental, Health, Economic and Political Vulnerability between Microfinance Institutions and Women-Empowerment

2019 ◽  
Author(s):  
Waseem Ul Hameed
Keyword(s):  
Developing Countries ◽  
Developed Countries ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Women Empowerment ◽  
Vulnerability Factors ◽  
Women Health

Abstract Background Women-empowerment is still a problematic area in most of the developing countries including Pakistan. The women contribution is limited and not well acknowledged in various developing countries. As the women contribution in Pakistani economy is only 25-30% which is quite low as compared to most of the developing as well as developed countries. Various studies addressed the women-empowerment; however, literature is missing to consider the role of various vulnerability factors such as health, environment, economic/social and political. Microfinance institutes are working; however, the result is limited. It is due to the various vulnerability factors which effect negatively on women empowerment and decreases the positive role of microfinance institutes. Therefore, the prime objective of this study is to examine the role of vulnerability factors and microfinance institutes in women-empowerment.Methods Cross-sectional research design was selected, and survey was carried out to collect the data from female clients of microfinance institutes. Primary data were analyzed by using Partial Least Square-Structural Equation Modeling (PLS-SEM).Results Findings of the study revealed that vulnerability factors such as women health, environment, economic/social conditions and political conditions decrease women-empowerment. However, microfinance institutes are most significant to enhance women-empowerment. Services of microfinance institutes such as micro-credit, micro-saving and micro-insurance has significant positive relationship with women-empowerment.Conclusion Various vulnerability factors such as women health vulnerability, environment vulnerability, economic/social vulnerability and political vulnerability should be managed to increase women-empowerment. Microfinance institutes is one of the solutions to handle these vulnerabilities through various services. Therefore, the current study is significant for microfinance institutes, state bank of Pakistan and government of Pakistan while making the strategies to enhance women-empowerment.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENENTU BELANJA ONLINE

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Christian Aditya ◽  
Titik Kusmantini ◽  
Yuli Liestyana
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Quantitative Research ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
Partial Least Square ◽  
Least Square ◽  
Internet Technology ◽  
Equation Modeling ◽  
Perceived Benefits

Online shopping is an activity of buying and selling by utilizing the development of internet technology. The higher level of online shopping consumers has led to the phenomenon of e-commerce, like Zalora and Lazada. Consumers of online shopping in Special Region of Yogyakarta conducting online shopping activities are influenced by factors such as perception of easy to use, perception of perceived benefits, perception of risk, trust, consumer attitudes and online shopping interests. The design of research is descriptive and quantitative research using incidental sampling method. Data collection technique is carried out by distributing questionnaires using Google forms with the number of samples studied is 155 respondents. In order to test the hypothesis, Structural Equation Modeling (SEM) is used with analysis technique based on Partial Least Square (PLS). The results of this study show that 1) There is a positive and significant effect of perception of easy to use on consumer attitudes, 2) There is a positive and significant effect of perception of perceived benefits on consumer attitudes, 3) There is a negative and insignificant effect of risk perception on consumer attitudes, 4) There is a positive and significant influence of trust on consumer attitudes, 5) There is a positive and significant influence of consumer attitudes on online shopping interest.

Purchase intention for green brands among Pakistani millennials

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Talha Salam ◽  
Katherine Taken Smith ◽  
Faria Mehboob
Keyword(s):  
Developing Countries ◽  
Purchase Intention ◽  
Developed Countries ◽  
Partial Least Square ◽  
Least Square ◽  
Green Marketing ◽  
Equation Modeling ◽  
Model Assessment ◽  
Green Products ◽  
Content Type

Purpose The purpose of this study is to answer the following questions: What factors influence attitude toward green brands among Pakistani millennials? Does attitude toward green brands affect purchase intention? Does gender moderate the effect? Design/methodology/approach Data was collected through an online questionnaire distributed through multiple academic and professional networks. The questionnaire was answered by 242 Pakistani millennials. SmartPLS was used to conduct partial least square-structural equation modeling analysis. The analysis was conducted using a two-stage protocol typically followed in SEM analysis. First, an outer model assessment was done to measure construct reliability and validity. This was followed by hypotheses testing in the inner model assessment. Moderating effects were tested using the multigroup analysis feature of SmartPLS. Findings The antecedent factors tested in this study are green brand skepticism, environmental consciousness and attitude toward green campaigns. Results show that these factors do influence a person’s attitude toward a green brand, which, in turn, influences his/her purchase intention regarding that brand. Marketers of green brands can use the factors outlined in this study to improve consumer attitudes toward their company and products. This study showed that women are more positively affected by green campaigns. Green campaigns in Pakistan may be more successful if directed at female millennials. Practical implications This study conveys helpful implications for marketing managers, as specific antecedents are found to be significant predictors of purchase intention for green brands. Companies should not let the fear of consumer skepticism stop them from advocating their green products and initiatives. Green marketing campaigns can inspire millennials to encourage their social groups to be environmentally conscious. By actively helping the environment, these consumers may feel a sense of pride for their cohort and their country. As a result, Pakistan might undergo a transition to buying green brands, adopting green lifestyles and demanding green products from non-green brands. Originality/value Most of the research on green marketing and branding for millennials pertains to developed countries. However, as roughly 90% of the global millennial population live in developing countries, it is important to conduct research in developing countries. This paper specifically focuses on Pakistan, a developing country in South Asia. A propensity toward environmental issues among millennials makes this study an important one, both for the Pakistani market and for generalizations in populated developing countries having a similar profile.

The Study of Customer Satisfaction of Shopee Customers In Malaysia

2021 ◽  
Vol 1 (2) ◽  
pp. 30-44
Author(s):  
Kah Boon Lim ◽  
Yeo Sook Fern ◽  
Hardave Singh Kler A/l Bhajan Singh
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Website Quality

The main objective of this study is to investigate the factors affect customer satisfaction level among Shopee customers in Malaysia. A set of self-administered questionnaires has been distributed to 200 targeted Shopee users in three states of Malaysia which are Johor, Melaka and Selangor. The five independent variables, which are price, trust, electronic word of mouth, website quality and security have been tested on their relationship towards the dependent variable, which is consumer satisfaction towards online shopping platform, Shopee in Malaysia. The collected data were keyed into SPSS version 25 and followed by using Partial Least Square Structural Equation Modeling (PLS-SEM 3.2.8) to assess the hypothesis. The result of this research given the feedbacks where trust, electronic word of mouth and website quality have significant effect towards consumers satisfaction on Shopee in Malaysia. However, price and security does not show a significant relationship with Shopee’s consumer satisfaction. In conclusion, this study helps to better understand the consumer satisfaction of Shopee’s online shopping services in Malaysia.

scholarly journals STUDI MOBILE COMMERCE DI BANDAR LAMPUNG

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Tristiyanto Tristiyanto ◽  
Syintia Dwi Nurrahmi ◽  
Yunda Heningtyas
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Public Perception ◽  
Online Shopping ◽  
Mobile Commerce ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Security Risk ◽  
Privacy Risk

The online shopping process in Bandar Lampung is facilitating by mobile commerce online shopping. The factor of using online shopping mobile commerce has never been analyzed based on the public perception in Bandar Lampung. This research discusses using mobile-commerce online shopping using the UTAUT2 model with Perceived Risk manifestations, namely Security Risk and Privacy Risk. The mobile commerce applications analyzed were Shopee, Lazada, Tokopedia, Bukalapak, and Blibli. The purpose of this research was to determine the UTAUT2 variable with the manifestation of Perceived Risk, namely Security Risk and Privacy Risk, which affect the use of online shopping mobile commerce. The data analysis method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. The total number of respondents obtained was 183 respondents. The data tested were 373 data. This research results from the factors that most influence the behavioral intention and use behavior of mobile commerce online shopping is a habit.

scholarly journals Customer Satisfaction Assessment of E-Supply Chain Quality in Online Shopping: A Case Study

2020 ◽  
Author(s):  
Maryam Abdirad ◽  
Krishna Krishnan
Keyword(s):  
Supply Chain ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Key Factors ◽  
Proposed Model

The purpose of this study is to examine the influence of Services Quality (SQ) of E-Supply Chain (E-SC) on customer satisfaction (CS) in online shopping. After a comprehensive review of the literature, the key factors of E-SC, CS, and SQ identification were selected. Then, the proposed conceptual model was presented. To validate this model, the data was collected through a survey of 150 respondents to diagnose customers&rsquo; satisfaction including online customers of &ldquo;Digikala&rdquo; online websites in Iran. The model was examined based on the partial least square-structural (PLS). Sample data was analyzed using SPSS21 and PLS. The proposed model was validated using factor analysis and structural equation modeling techniques. The results indicated that E-supply chain management(E-SCM) has a direct impact on CS. The effect of SQ is also confirmed. There is a positive and significant relationship between E-SCM and CS, E-SCM and SQ, and also, SQ and CS (P&gt; 0.05).

How Social Commerce Characteristics Influence Consumers' Online Impulsive Buying Behavior in Emerging Markets

2020 ◽  
Vol 16 (3) ◽  
pp. 74-88
Author(s):  
Quyen Phu Thi Phan ◽  
Vu Minh Ngo ◽  
Nguyen Cao Lien Phuoc
Keyword(s):  
Emerging Markets ◽  
Rapid Development ◽  
Partial Least Square ◽  
Least Square ◽  
Impulsive Behavior ◽  
Social Commerce ◽  
Buying Behavior ◽  
Behavior Study ◽  
Gender And Age ◽  
Impulsive Buying

With the rapid development of social commerce, consumers may easily purchase products they did not plan to purchase or do not really need when they surf social networking websites and browse posts. However, the literature on social commerce pays little attention to the extant knowledge of online impulse buying behavior (OIBB), especially in emerging markets. This study investigates the role of social commerce characteristics in shaping consumers' online impulsive buying behavior. Data was collected from 240 Vietnamese consumers with experience in online shopping. Using a Partial Least Square 3.0 analysis, the results indicated that socialization and availability of information significantly influence the urge to buy impulsively, but do not influence impulsive behavior. In contrast, personalization and product selection influence both the urge to buy impulsively and impulsive behavior. The findings also indicated that gender and age do not impact online impulsive buying behavior. Study outcomes offer useful insights to both academicians and practitioners.

Effect of Job-Insecurity, Organizational Commitment, Job Satisfaction on Turnover Intention: A Case Study of Newcomer Lecturers at Private Islamic Universities in East Java Province, Indonesia

2018 ◽  
Vol 6 (2) ◽  
pp. 199
Author(s):  
Asep Saifuddin Chalim
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Turnover Intention ◽  
Structural Equation ◽  
Job Insecurity ◽  
Partial Least Square ◽  
Least Square ◽  
Path Model ◽  
Equation Modeling ◽  
Pls Analysis

This study discussed employee turnover as one of the crucial problems faced by every organization. This study sought to analyze the determinants of turnover intention, such as job insecurity, organizational commitment, and job satisfaction. The objects of this study were newcomer lecturers of private Islamic universities in East Java Province, Indonesia. To analyze the relationship among independent variables and dependent variable; this study employed a correlation path model. To build the structural formulation of the correlation path model, this study used the variance-based Structural Equation Modeling (SEM) as a Partial Least Square (PLS) analysis. The study found that job insecurity influenced job satisfaction and organizational commitment. Moreover, job satisfaction and organizational commitment had positive impacts on the turnover intention. In contrast, job insecurity did not have a direct significant impact on the turnover intention, but it had indirect effect that influences job satisfaction and organizational commitment.

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