Analysis of the Advantages and Disadvantages of Using Social Media in Public Relations Practices to Convey Covid-19 Information in Gorontalo Province

Public Relations has an important role in educating and providing understanding to the public in the midst of the COVID-19 pandemic as it is now. In this case, Public Relations acts as an intermediary between the government and the community by conveying policies related to the government's efforts to prevent the spread of COVID-19. This study aims to analyze the advantages and disadvantages of PR strategies in delivering information on COVID-19 using social media, such as: websites, Facebook, Instagram, and YouTube. The method used in this research is descriptive qualitative with a case study approach. Then the withdrawal of research informants using purposive sampling technique, informants consist of people who are directly involved with the delivery of information on covid-19 by Public Relations, with qualitative data collection consisting of depth interviews, participant observation, and documentation. The results of the study show that there are several advantages, namely (1) wide reach and large number of followers, (2) fast information updates, and (3) presenting informative and educative content. The shortcoming in question is that the management of social media is not yet maximal, which is less interactive in responding to public comments through comments on social media. The limitation of this study is that researchers only focus on the PR strategy in delivering information about COVID-19 in Gorontalo Province through social media only and not at the level of other conventional media, namely through websites, Facebook, Instagram, and YouTube. The value and originality of this research is the delivery of information and efforts to prevent the spread of covid-19 which is conveyed through social media PR. The contribution of this research to future PR practices is a deeper implementation of the concept of digital PR, especially during a pandemic like now where everything is done online.

The Study of Customer Satisfaction of Shopee Customers In Malaysia

The main objective of this study is to investigate the factors affect customer satisfaction level among Shopee customers in Malaysia. A set of self-administered questionnaires has been distributed to 200 targeted Shopee users in three states of Malaysia which are Johor, Melaka and Selangor. The five independent variables, which are price, trust, electronic word of mouth, website quality and security have been tested on their relationship towards the dependent variable, which is consumer satisfaction towards online shopping platform, Shopee in Malaysia. The collected data were keyed into SPSS version 25 and followed by using Partial Least Square Structural Equation Modeling (PLS-SEM 3.2.8) to assess the hypothesis. The result of this research given the feedbacks where trust, electronic word of mouth and website quality have significant effect towards consumers satisfaction on Shopee in Malaysia. However, price and security does not show a significant relationship with Shopee’s consumer satisfaction. In conclusion, this study helps to better understand the consumer satisfaction of Shopee’s online shopping services in Malaysia.

Comparison of Hub and Home Mode Learning: An Action Research from Philippines

Recent studies underscored the different actions of the Higher Educational Institutions (HEI’s) all over the world in securing the health of the students as well as the academic personnel, and likewise in mitigating the spread of coronavirus or COVID-19. Most of HEI’s closed the schools in March 2020 and shifted their paradigm from face-to-face to distance or remote learning. Mabalacat City College (MCC) as one of the HEI’s in the Philippines resolved this concern through its innovative flexible learning. In the flexible learning of MCC, the students were given options to choose between the Hub mode (modular type) and Home mode (online class). The respondents in this action research were 310 students enrolled in the course “The Life and Works of Rizal”, wherein the 230 (74.19%) of the respondents were from the Home mode of learning and the 80 (25.81%) of the respondents were from the Hub mode of learning. The finding in this study confirmed that the students in the Home mode of learning surpassed the performance of the students who were in Hub mode of learning.

Influence Service Quality and Tuition Fee on Student Satisfaction During The Handling of Covid-19 Outbreak

The purpose of the research is to find out service quality and tuition fees on student satisfaction (partially or simultaneously). The type of this research is explanatory research. The population used in research is all 5,594 students of Budi Luhur University. The sampling technique used is proportional sampling. The number of samples used in this research is 110. SPSS is used as an analysis tool. The result of this research shows that service quality influences student satisfaction, tuition fee influences student satisfaction, and service quality and tuition fee simultaneously influence student satisfaction.

Creating Entrepreneurs through Vocational High School to Reduce Unemployment in Indonesia

In many nations, including Indonesia, unemployment is one of the key problems. the percentage rate ofunemployment in Indonesia is still relatively high compared to other countries, although it has droppedevery year. Vocational High School (VHS) graduates dominate the largest number of unemployedindividuals in Indonesia. Creative entrepreneurs are one option since they can build their own work. Butthe entrepreneurial interest of VHS students in Indonesia is still low. The objective of this research is todevelop strategies for creating entrepreneurship in conjunction with the skills needed to becomeentrepreneurs. Primary data was gathered with eleven headmasters of VHS in Indonesia through focusgroup discussion (FGD) and secondary data collected from literature research. The data analysis wasprocessed through stakeholder analysis and the house model to create an effective strategy and decision.The study results indicate that synergistic cooperation from a quadruple helix consisting of universities,entrepreneurial societies, government, and industry is required in order to achieve 'one student, onebusiness' mission as the output. Furthermore, organizing talent management to provide the mindset asCEO for vocational students and training school principals is a way out of this issue in order to create linksand match VHS student interests and providing the growth of CEO mindset training for the VHS principals.Therefore, VHS Students can establish their own company and become entrepreneurs according to theirinterests and ambitions, both before and after graduating from VHS.

Are people in Ifugao Philippines Entrepreneurship? Shedding Light on Entrepreneurial Characteristics, Motivations, Challenges, and Intentions among Ifugao

Entrepreneurship is a means of beginning your own company. A person's target and option depend on those processes of thought. These cycles of thinking and motives either drive or drag the participant to the creative exercises. To fill the gap in the literature, this research explored the entrepreneurial traits, motives, difficulties, and obstacles faced by Ifugao citizens in the Philippines while doing business. The relationship between the above variables and the entrepreneurial aspirations of Ifugao individuals was also calculated. Data were collected from 263 Ifugao persons, both beneficiaries and non-beneficiaries of the programs of various government agencies in the province using the snowball sampling process, through a research questionnaire and semi-structured interview. Using means, the Mann-Whitney U test, and the rank order correlation of Spearman, this paper finds that considering the difficulties and obstacles they face, Ifugao individuals retain the character of becoming an entrepreneur. Overall, five traits that are common to respondents have been identified. Ifugao people stay inspired and it motivates them to persevere constantly in carrying out entrepreneurial practices. Finally, the findings of this study indicate that training, seminars, and workshops, the positive perceived image of entrepreneurs, and motives have a major impact on the entrepreneurial purpose of Ifugao people, which is important for entrepreneurial success.

Women Empowerment and Their Decision-Making Supremacy : a Literature Review Approach

Women are an integral part of our society; they have to play diverse role to contribute in economy. Harmonious growth and development of any nation is possible only when women are equally participating in the development process with men. However, in most of the developing countries, the socio-economic status of women is very low. In this paper, we provide a literature review to compared the working and non-working women in household decision-making, using secondary data. We find out that woman’s decisions making power is clearly related to the context in which she lives. It is observed that decisions made by working and educated women get greater substance than the decisions taken by non-working and less educated women. However, Urban and employed women have greater awareness about their rights than rural and illiterate women. In the previous studies, most women are deprived of economic and educational roles opportunities and decision-making. Decision-making of women is controversially as low as the roles and responsibilities of each sector while their male counterparts have relatively high decision-making. Furthermore, we find out that electronic media is also playing an important role behind the women empowerment, since it provides information to women about the world issues, which encourages their self-confidence and motivates them to participate in household matters.

Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach

In this research, we aim to explain how creative consultant use digital marketing and the success rate of this marketing strategy, since the digital marketing has improved business strategies to increase productivity and sales, especially during COVID-19 pandemic. Our study used qualitative method and we conduct interview and observation to collect the data. In this study, we use several analysis tools, such as EFE, CPM, IFE, SWOT, SPACE, IE, and QSPM, and our results showed that digital marketing strategy is quite effective from the point of view of promotional and advertising strategies carried out, even though not giving maximum profit as in pre-pandemic. Henceforth, creative consultant needs to use a market penetration strategy to improve their business performance.

Entrepreneurial Intention Among the University Students: Personality Traits that Matter

Within this research, we want to study if personality traits will be the significant predictors for entrepreneurial intention. Based on our literature surveys, which showed that personality traits are found significantly linked to entrepreneurial intention in developed countries, we want to focus on four personality traits: (1). self-efficacy, (2). needs for achievement, (3). locus of control, and (4). tolerance for risk. We collected the data from total of 200 university students in Malaysia through a self-administered questionnaire, and later analyzed using SEM PLS 3.0. We found that self-efficacy, locus of control, and tolerance for risk are indeed significant predictors, even though the need for achievement is not. Comparatively, a small sample size may lead to generalization issues, self-report bias, and cross-sectional design considered the main limitations of this study. We also revealed that tolerance for risk is the most influential factor in the entrepreneurial intention among university students. Thus, our finding contributes to the scholarly literature on entrepreneurship study in Malaysia, and provides some recommendation for universities to encourage and support entrepreneurship among students.

The Determinants Factors of Womenpreneurship Performances in Low Economic Class : An Evidence from Melaka

Within this study, we want to examine factors those determine to the rise of womenpreneurship, since it is one of the most important 2030 Agenda for Sustainable Development to eradicate national poverty as well as to support the innovation and ever-growing economy. The increasing of women's participation in entrepreneurs demonstrated positive impact of female entrepreneurs, not only on the family but also on economic growth and development. We build our theoretical framework based on literature surveys; that factors of an inspiring role model, education on digital skills, and financial support, which taken from Theory of Planned Behaviour (TPB), contribute to this increasing of womenpreneurship participation. As far as we have known, we are among the first who establish the study focused on women entrepreneurs, especially among the B40 economic social class. We employ a quantitative approach of Multiple Regression Linear Analysis with a convenience sample, comprising 100 women entrepreneurs in Melaka. We find that women entrepreneurs with clear targets, would not only possess the right attitude in their entrepreneurial path, but also become the society role models at the same time. Also, when facing the social pressure, womenpreneurs will equip themselves with proper education to grasp more opportunities. Even though limited by the participation rate, especially those in the rural areas, we would like to make recommendations on ways to encourage more women to pursue entrepreneurship, especially during the Covid-19 outbreak.