Use of Social Media for Political Participation by Youths

2020 ◽  
Vol 12 (1) ◽  
pp. 132-157
Author(s):  
Funmilola Omotayo ◽  
Matthew B. Folorunso
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Study Data ◽  
Political Campaigns ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Political Activities ◽  
Political Issues ◽  
Use Of Social Media

This study investigated use of social media for political participation among youths in Oyo state, Nigeria; specifically, the types of social media used for political participation, the types of political activities social media are used for, as well as factors influencing use of the media for political participation. Survey research design was adopted for the study. Data was collected through questionnaire from 322 youths in three Nigerian universities. Findings reveal that social media was highly used by the youths for political participation. Facebook (98.8%) was found to be the most used, followed by Whatsapp (93.8%), Instagram (60.2%), Twitter (55.3%), and Yahoo Messenger (50.9%) respectively. Majorly, the youths used social media to participate in political advocacy (95.3%), political campaigns (91.9%), communicating with politicians (90.7%), political discussions (87.3%), monitoring and reporting electoral malpractices (85.1%), public consultations (80.4%), joining interest groups that engage in lobbying (64.9%), blogging about political issues (64.9%), and writing letters to public officials (51.2%). Perceived usefulness, perceived ease of use, subjective norms, and computer self-efficacy significantly influence use of social media for political participation, which suggests that these factors could be considered when promoting use of social media for political participation among youths. Given the growing popularity and penetration of social media and the way they influence peoples’ lives, the empirical findings of this study add to understanding how and why social media use will function in motivating citizens to be involved in political activities.

scholarly journals Perceived Usefulness and Ease of Use of Social Media among Pre-service Teachers in Ghana

2020 ◽  
pp. 69-78
Author(s):  
Daniel Paa Korsah ◽  
Issah Bala Abdulai ◽  
Daniel Gbormittah
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Teaching And Learning ◽  
Study Data ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Significant Difference ◽  
Education In Ghana ◽  
Use Of Social Media

The study examined the level of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of social media within the framework of the Technology Acceptance Model (TAM) in order to ascertain the usefulness of social media among Pre-service Teachers in Ghana. Stratified random sampling was used to select 391 Pre-service Teachers for the study. Data was collected using a questionnaire and analysed based on descriptive statistics and an Independent sample t-test. This study found that majority of the Pre-service Teachers use two social media platforms; WhatsApp and Facebook. The study further established a significant difference between Pre-service Teachers whose usage of social media sites specifically affect their perceived usefulness and those that specifically affect their perceived ease of use. The study encouraged teachers to integrate e-learning applications like Blackboard, Google Classroom and Edmodo in their courses (using the blended learning approach) as they have social media-like features that students have already embraced. This study contributed to research on the possibility of integrating social media into teaching and learning in Colleges of Education in Ghana.

scholarly journals Motivational Factors to Adopt Social Media Technology in Small Medium Enterprises

2020 ◽  
pp. 10
Author(s):  
Nuning Setyowati ◽  
Heru Irianto
Keyword(s):  
Social Media ◽  
Motivational Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Media Technology ◽  
Perceived Enjoyment ◽  
Use Of Social Media ◽  
Positive Effect ◽  
Social Media Technology

Social media technology has become part of the community needs, not only as a means to socialize but also to support business operations. In the MEA era, the demands of the market expansion of business networks become mandatory for employers, including for SMEs. This study aim to analyze the motivational factors of SMEs to use social media technologies to support their business activities. This study used survey technique and analysis of Structural Equation Modeling  with  PLS analysis tools. The results showed that perceived enjoyment have positive effect on the perceived ease of use of social media technology, Perceived ease of use have positive effect toward the perceived usefulness, perceived enjoyment and perceived ease of use have positive effect to attitudes towards the use of social media technology, Perceived usefulness and attitude towards the use of social media technology have positive effect toward the intention of using social media technology.

Perceived value of social media in students’ participation in social movement

2019 ◽  
Vol 35 (3/4) ◽  
pp. 244-258 ◽  
Author(s):  
Shohana Akter ◽  
Md. Anwarul Islam
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Reform Movement ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Tam Model ◽  
Use Of Social Media

Purpose The purpose of this study is to empirically investigate the use of social media (SM) and its influence for increasing students’ participation in the quota reform movement at the University of Dhaka, Bangladesh. Design/methodology/approach The revised technology acceptance model (TAM) was used to formulate this research’s hypotheses. A survey was administered to obtain data about students’ intention to use SM. The survey consisted of a set of questions based upon the revised TAM model. A total of 498 surveys were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and single way ANOVA were conducted to test the hypotheses. Findings The results indicate that most of the students use SM for academic purposes and to get connected with friends. Among the social networking tools, Facebook is the most widely used by the respondents. Findings supported that perceived ease of use and perceived usefulness of SM affect student’s intention to increase participation in the quota reform movement. There were no significant relationships between gender and politics with the use of SM. Research limitations/implications A sample of students from Dhaka University was taken and the sample size was small. As a result, the findings of this study cannot be generalized in other settings. SM has a positive effect in the societies where change happens through collective actions. Originality/value Why and how students use SM has been widely discussed over the available literature, but students’ intention to use for it for social movements has not been studied. This study has made an effort to empirically examine the use of SM in the context of the quota reform movement in Bangladesh.

scholarly journals ODL students and the use of social media networking systems as an educational tool: can lecturers stay connected

2013 ◽  
Vol 11 (1) ◽  
pp. 556-566
Author(s):  
Johannes Arnoldus Wiid ◽  
Michael Colin Cant
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Transfer Of Knowledge ◽  
Perceived Ease Of Use ◽  
Tertiary Institution ◽  
Course Content ◽  
Use Of Technology ◽  
Use Of Social Media

The use of technology in education is not a fad anymore- it is real and happening at a fast pace. Students are expecting lecturers to become more and more adept at using technology and to make use of the media available to transfer knowledge. Therefore, lecturers in all tertiary institutions have tobecome more and more adapted in the use of technology. In many instances there is a disconnection between the expectations of these two groups and the main aim of this study was to investigate lecturers’ perceptions on the use of social media networking systems in the transfer of knowledge, at an open distance learning (ODL) tertiary institution. The study also investigated whether lecturers feel at ease when using social media networking systems, whether they will be able to find information on these social media networking systems and whether they believe it will be an effective and easy way to present course content. These aspects were tested by making use of the Technology Acceptance Model (TAM) constructs namely; ‘Perceived ease of use’, ‘Perceived usefulness’, ‘Attitude towards using’, and ‘System accessibility’. A survey was distributed to lecturers, and it was found that lecturers regarded ‘Perceived ease of use’ as being the most important factor to consider when they are using social media networking systems.

scholarly journals Social Media Adoption and its Impact on SMEs Performance A Case Study of Palestine

2021 ◽  
Vol 39 (7) ◽  
Author(s):  
Maan Ali Alkhateeb ◽  
Rania Ahmad Abdalla
Keyword(s):  
Social Media ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Medium Size ◽  
Perceived Ease Of Use ◽  
East Region ◽  
Social Media Platforms ◽  
Simple Regression Analysis ◽  
Use Of Social Media ◽  
The Impact

Many small-medium size enterprises (SMEs) are adopting social media platforms to contact their potential customers and provide their services. The impact of this adoption on the SME's performance has been roughly examined by researchers in the Middle East region particularly Palestine. Constructs and variables of three models (TOE, TAM, TPB) were used as potential predictors of social media adoption including technological, organizational, environmental context, perceived ease of use, perceived usefulness, attitude toward technology, and capability to control technology. Furthermore, the influence of this adoption on SMEs performance was also tested. A closed question questionnaire was used to gather the data, and simple regression analysis was used to examine the hypotheses.  Findings revealed that all of the seven independent construct/variables except the technological context positively influence SME's adoption of social media, and social media adoption in turn positively influence SME's performance. The findings may be beneficial to SMEs's managers and the authorities as well to facilitate the use of social media by SMEs.

Perception of Social Media Use by Distance Learners in Nigeria

2020 ◽  
Vol 10 (2) ◽  
pp. 37-47
Author(s):  
Airen Edale Adetimirin ◽  
Jide Ayoola
Keyword(s):  
Social Media ◽  
Media Use ◽  
Group Discussion ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Distance Learners ◽  
Perceived Ease Of Use ◽  
Social Media Use ◽  
Lecture Room ◽  
Use Of Social Media

Perceived ease of use (PEOU) and perceived usefulness (PU) of social media by distance learners may affect its acceptance for learning. These constructs were investigated among 341 distance learners in two universities, the University of Ibadan- UI and the National Open University- NOUN in Nigeria using a questionnaire and was analyzed using frequency and percentages. The main purpose and use of social media in UI and NOUN was to share information (100% and 100%) and for group discussion (96.3% and 100%) respectively. WhatsApp was used daily in NOUN (100%) and UI (91.3%). The PEOU by the respondents in NOUN and UI were both high: requiring a lot of mental effort (100%) and promoting distance interactions between learners and lecturers outside the lecture room (96.9%), while PU in NOUN and UI was also high: it decreased travel expenses (100%) and improved academic performance (100%). Therefore, the high perception of social media use (PEOU and PU) by distance learners should be sustained by facilitators through the adoption of social media for all their courses.

An Adoption of Social Media for Marketing and Education Tools at Museum Industry

2015 ◽  
Vol 21 (4) ◽  
pp. 1028-1030 ◽  
Author(s):  
Arta Moro Sundjaja
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Current Trend ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Museum Management ◽  
Use Of Social Media

Museum as a cultural heritage of Indonesia must communicated the history to the community. Current trend of museums visitors is declining, however some museums had increased the number of visitors. The increase of visitors from Museum of Fatahillah caused by marketing tools development. The aimed of this paper is to determine factors that influence the perceived usefulness and perceived ease of use of social media so that museum management can adopt it to promotion and education activities. This paper propose several factors in adoption of social media at museum industry which are crucials for museum to increase the numbers of visitors.

scholarly journals HOW IS SOCIAL MEDIA USED BY INDONESIAN SCHOOL PRINCIPALS FOR INSTRUCTIONAL LEADERSHIP?

2021 ◽  
Vol 40 (1) ◽  
pp. 70-80
Author(s):  
Lantip Diat Prasojo ◽  
Lia Yuliana
Keyword(s):  
Social Media ◽  
Instructional Leadership ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Teaching Staff ◽  
Perceived Ease Of Use ◽  
Sequential Approach ◽  
Significant Difference ◽  
Use Of Social Media

Information technology and communication adoption, including social media, remains an interesting research theme in this digital era, especially in a developing country like Indonesia. A survey of principals’ perceptions in Indonesia on the factors that influence the use of social media for instructional leadership serves as the focus of this study. Using a sequential approach, 122 principals responded to the questionnaire which adapted the Technology Acceptance Model (TAM) containing six constructs namely perceived ease of use, perceived usefulness, perceived attitude, perceived facilitating conditions, subjective norm, and behavioral intention to use technology; and seven of them were interviewed to give further explanations on their perception. The different test was used on for the results of the interview for the quantitative data analysis and thematic analysis. This research finds that the principals’ use of the social media in instructional leadership is considered satisfactory. There is no significant difference regarding the use of social media for instructional leadership based on sex or age, but there is a significant difference based on age in which principals aged more than 50 years have the highest average of TAM. From the interviews, it can be concluded that principals use social media for work to make communication more effective and efficient. The use of social media between the principal and teaching staff proves to be a great way for communication and supervision, not only to report on the teaching and learning process, but also other activities such as administrative reports and financial discussions.  

scholarly journals Open Distance Learning Students Perception Of The Use Of Social Media Networking Systems As An Educational Tool

2013 ◽  
Vol 12 (8) ◽  
pp. 867 ◽  
Author(s):  
Jan Wiid ◽  
Michael C. Cant ◽  
Corinne Nell
Keyword(s):  
Social Media ◽  
Distance Learning ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Tertiary Institution ◽  
Course Content ◽  
Use Of Technology ◽  
Use Of Social Media

Students in tertiary institutions have become more and more adapted to the use of technology, which is especially important for the businesses that hire graduates. Students are increasingly expected by employers to be proficient in the use of social media and therefore expect their institutions to make use of similar technology in the delivery of educational materials. The main aim of this study was to investigate students perceptions of the use of social media networking systems during their time of studying at an open distance learning (ODL) tertiary institution. The study also investigated whether students feel at ease when using social media networking systems, whether they will be able to find information on these social media networking systems, and whether they believe it will be an effective and easy way to study course content. These were tested by making use of the Technology Acceptance Model (TAM) constructs namely; Perceived ease of use, Perceived usefulness, Attitude towards using, and System accessibility. A survey was distributed to students, and it was found that students regarded Perceived ease of use as being the most important factor to consider when they are using social media networking systems.

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

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