scholarly journals Brand Salience, Brand Association, Brand Quality, and Brand Value to Predict Brand Loyalty Among the Tourists of Mount Bromo, East Java, Indonesia

2021 ◽  
Author(s):  
Stella Lamlo ◽  
Frangky Selamat
Keyword(s):  
Brand Loyalty ◽  
Brand Value ◽  
Brand Association ◽  
Brand Quality

scholarly journals BRAND VALUE OF PUBLIC UNIVERSITIES IN HO CHI MINH CITY, VIETNAM

2019 ◽  
pp. 59-71
Author(s):  
Tran Huu Ai ◽  
Le Thị Minh Nguyen ◽  
Pham Thi Chieu My
Keyword(s):  
Brand Loyalty ◽  
Healthcare Services ◽  
Ho Chi Minh City ◽  
Brand Awareness ◽  
Brand Value ◽  
Services Sector ◽  
Brand Building ◽  
Brand Association ◽  
Brand Reputation

The brand and brand building are extremely important and have a long-term meaning for all organizations. Concerns about branding have first started to rise in the field of tangible products but then gradually shifted to the services sector. The intangible nature of a service makes consumers rely on brand elements more when assessing the quality and deciding to buy. Many types of services need to rely on brand reputation so that to attract customers, for example, healthcare services, counseling, and education. The influencing factors here are the factors that together make up brand value according to the model by Aaker (1991), which includes brand awareness, perceived quality, brand association, and brand loyalty.

scholarly journals Kepuasan Konsumen: Faktor-Faktor Yang Mempengaruhi

2018 ◽  
Vol 15 (01) ◽  
Author(s):  
Marlina Kurnia ◽  
Mr Suwiknyo
Keyword(s):  
Customer Satisfaction ◽  
Corporate Culture ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Brand Associations ◽  
Physical Evidence ◽  
Brand Association ◽  
Brand Quality ◽  
Spss Software

ABSTRACT  This article investigates the influence of brand awareness, perceived quality, brand association, brand loyalty, tangible, reliability, responsiveness, assurance, empathy customer satisfaction. The population is the customer in BPR Meru Sankara, the sample is taken with convinience with slovin method. Using sample 96 and tested using SPSS software. The results of this study show Perception Quality, Reliability, Responsiveness and Empatimiliki influence and significant to Customer Satisfaction. Thus the proposed hypothesis proves true. As for Brand Awareness, Brand Associations, Brand Loyalty, Physical Evidence and Guarantee no effect on Customer Satisfaction so that the hypothesis proposed is not proven. Further research is expected to add variable motivation and corporate culture in researching customer satisfaction.Keywords                   : Brand Quality, Sistem Quality, customer satisfactionCorrespondence to       : [email protected] ABSTRAK  Penelitian ini ingin mengetahui faktor yang memepengaruhi kepuasan konsumen, seperti brand awareness, perceived quality, brand association, brand loyalty, tangible, reliability, responsiveness, assurance, empathy. Populasi dalam penelitian ini adalah nasabah BPR Meru Sankara, denagn teknik pengambilan sample dengan accidental sampling. Sampel yang digunakan adalah 96 dan diolah menggunakan SPSS software.Hasil dari penelitian ini menjelaskan hubungan antara Perception Quality, Reliability, Responsiveness dan Empatimemiliki pengaruh pada kepuasan pelanggan.Sedangkan hubungan antara Brand Awareness, Brand Associations, Brand Loyalty, Physical Evidence dan Guarantee tidak memiliki pengaruh pada Customer Satisfaction . Penelitian selanjutnya diharapkan dapat menambah variabel yang diteliti yaitu motivasi dan kepuasan pelanggan.Kata kunci                     : Brand Quality, Sistem Quality, customer satisfactionKorespondensi             : [email protected]

scholarly journals How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty

Heliyon ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. e06301
Author(s):  
Pichit Chuenban ◽  
Puris Sornsaruht ◽  
Paitoon Pimdee
Keyword(s):  
Brand Loyalty ◽  
Brand Attitude ◽  
Brand Value ◽  
Brand Quality ◽  
Canned Tuna

scholarly journals An Analysis of Brand Equity Components in the Context of Cultural Festivals

2018 ◽  
Vol 9 (6) ◽  
pp. 59-68
Author(s):  
Nawathiwa Seehanam ◽  
Supalak Akkaranggoon ◽  
Supanni Ungpannsattawung
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Awareness ◽  
Brand Experience ◽  
Direct Influence ◽  
Brand Association ◽  
Brand Quality ◽  
Cultural Festivals ◽  
Equity Model

Abstract The objectives of this research are 1) to examine the tourist-based brand equity (TBBE) model for cultural festivals; 2) to analyze the components of brand equity in Loy Krathong Light and Candles Festival at Sukhothai Historical Park in Thailand. In order to verify the validity of the brand equity model for cultural festivals, the conceptual framework of this research was based on the concept of consumer- based brand equity model, namely, brand awareness, brand quality, brand association, brand image, brand loyalty, and brand experience. Questionnaires were used to collect data from 328 Thai tourists, and were analyzed by using the structural equation model. The results showed the correlation between the TBBE model and the empirical data with the significant level of 95. That is to say, brand awareness (BA) has a direct influence on brand quality (BQ) and brand association (BAS). Brand quality (BQ) has a direct influence on brand experience (BEx), and brand experience (BEx) has a direct influence on brand loyalty (BL). This research also found that brand experience (BEx) has an influence on the structure of brand equity for cultural festivals.

The Role of Brand Management in Emerging Markets

2014 ◽  
pp. 167-184 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Emerging Markets ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Corporate Branding ◽  
Management System ◽  
Brand Management ◽  
Brand Awareness ◽  
Brand Performance ◽  
Brand Association ◽  
Brand Quality

This chapter introduces the role of brand management in emerging markets, thus explaining the concepts of brand management system, corporate branding, brand performance, brand equity, brand awareness, perceived brand quality, brand association, and brand loyalty; the importance of brand strategy in emerging markets; and brand relationships toward effective brand management. Firms in emerging markets should take consideration of their brand management system, corporate branding, brand performance, brand equity, brand awareness, perceived brand quality, brand association, and brand loyalty in order to effectively achieve business success in emerging markets based on the conditions of their organizational structure, environment, and marketing contexts. Developing a good brand relationship is essential for brand management in emerging markets. Firms in emerging markets should recognize the importance of brand constructs (i.e., brand management system, corporate branding, brand performance, brand equity, brand awareness, perceived brand quality, brand association, and brand loyalty) and need to put more marketing efforts in building brand management system in order to enhance the marketing performance and achieve business goals in the global marketing environment.

scholarly journals Analisis Brand equity Produk Fashion Hijab Merek Elzatta

2021 ◽  
Vol 19 (1) ◽  
pp. 73-82
Author(s):  
Wiwik Widiyanti
Keyword(s):  
Marketing Strategy ◽  
Brand Equity ◽  
Brand Loyalty ◽  
High Performance ◽  
Consumer Perceptions ◽  
Brand Awareness ◽  
Fashion Products ◽  
Brand Association ◽  
Brand Quality ◽  
A Company

Brand equity in reality illustrates the value of a brand from consumer perceptions and experiences of the brand. There are four main categories that make up brand equity, namely brand awareness, brand association, perceived quality, and brand loyalty. Brand equity is used to determine the marketing strategy that a company will carry out. Therefore research is needed to collect data and analyze it. This research on Brand equity in Elzatta's hijab fashion product aims to analyze the elements of Brand equity so that it is expected to contribute data to create a marketing strategy for the brand. The results showed that brand awareness was really at the top of mind. Meanwhile, the three impressions of the Elzatta brand association are quality fabric, good design / design and providing comfort to the wearer. The brand quality felt by Elzatta shows that most of the attributes of Elzatta's hijab fashion products have achieved high performance. Only for the attributes of the thickness of the material and the price it is necessary to increase and improve its performance. On brand loyalty, Elzatta obtained data on consumers who buy because the price is more than consumers who buy out of habit. This is an accident that consumers will switch brands from rising prices. As for consumers who buy because satisfaction is the most, this of course will affect consumer loyalty

scholarly journals Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Produk Oleh Oleh Khas Daerah Para Selebriti di Kota Makassar

2019 ◽  
Vol 6 (1) ◽  
pp. 32-40
Author(s):  
Farida - Ida
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Research Method ◽  
Sampling Method ◽  
Brand Management ◽  
Management Model ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Brand Association ◽  
Brand Quality

Objectively this study aims to develop a brand management model that includes brand awareness, a brand associated, perceived quality and brand loyalty towards purchasing decisions. The research method used PLS with a sampling method of 100 consumers baklave, Makassar and Boluta, bosang. Based on purposive sampling. The results of the study stated that of the nine hypotheses proposed two hypotheses were declared not significant (rejected), namely the influence of brand association on brand quality and purchasing decisions.

scholarly journals Studi Komparatif Ekuitas Merek Produk Buatan Malaysia dan Indonesia

2015 ◽  
Vol 4 (2) ◽  
pp. 228
Author(s):  
Erna Listiana
Keyword(s):  
Empirical Evidence ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Food Products ◽  
Perceived Quality ◽  
Processed Food ◽  
Brand Association ◽  
Brand Quality ◽  
Study Results ◽  
Made In

The purpose of this study is to assess and obtain empirical evidence by testing different responsetowards brand equity products made in Indonesia and Malaysia. The observed product isprocessed food products biscuit, considering the existence of this Malaysia’s processed foodproduct has a close competition with domestic processed food products. Non-probabilitysampling technique in the form of purposive sampling is applied. The study was conducted on160 respondents, consist of 80 consumers of biscuit brand made in Malaysia and 80 consumers ofbiscuit brand made in Indonesia. The study results that among Malaysia and Indonesia biscuitbrand there is a difference in case of brand association, brand loyalty and brand quality as awhole, whereas the similarity between both products is in the perceived quality.

scholarly journals KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY

BISMA ◽  
2019 ◽  
Vol 13 (3) ◽  
pp. 158
Author(s):  
Verinita Verinita
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
High Price ◽  
Brand Value ◽  
Tourism Destination ◽  
Brand Quality ◽  
West Sumatra ◽  
Positive Effect

This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sample consisted of 105 domestic tourists. Data were analyzed using multiple linear regression run by SPSS version 16. Results showed that brand awareness has a positive but not significant effect on brand loyalty. This indicated that the reputation and good characteristics of Air Manis Beach do not significantly influence loyalty. The brand image had a significant and positive effect on brand loyalty, which means that a good image can increase loyalty. Brand quality had a significant and positive effect on brand loyalty, which means that accommodation, safety, cleanliness, good experience, and interesting attractions can increase loyalty. Brand value had a negative and not significant effect on brand loyalty, which means that the high price of the tourism destination cannot increase tourist loyalty. Domestic tourists wish to visit a tourism destination that provides interesting and unique experiences and attractions offering at a reasonable price.

The Role of Brand Management in Emerging Markets

2015 ◽  
pp. 2006-2023 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Emerging Markets ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Corporate Branding ◽  
Management System ◽  
Brand Management ◽  
Brand Awareness ◽  
Brand Performance ◽  
Brand Association ◽  
Brand Quality

This chapter introduces the role of brand management in emerging markets, thus explaining the concepts of brand management system, corporate branding, brand performance, brand equity, brand awareness, perceived brand quality, brand association, and brand loyalty; the importance of brand strategy in emerging markets; and brand relationships toward effective brand management. Firms in emerging markets should take consideration of their brand management system, corporate branding, brand performance, brand equity, brand awareness, perceived brand quality, brand association, and brand loyalty in order to effectively achieve business success in emerging markets based on the conditions of their organizational structure, environment, and marketing contexts. Developing a good brand relationship is essential for brand management in emerging markets. Firms in emerging markets should recognize the importance of brand constructs (i.e., brand management system, corporate branding, brand performance, brand equity, brand awareness, perceived brand quality, brand association, and brand loyalty) and need to put more marketing efforts in building brand management system in order to enhance the marketing performance and achieve business goals in the global marketing environment.

Sign in / Sign up

Export Citation Format

Share Document