scholarly journals Construction of Business English Courses Based on University-enterprise Cooperation -Taking International Business Negotiation as an Example

2019 ◽  
Author(s):  
Xiaqing Liu
Keyword(s):  
International Business ◽  
Business English ◽  
Business Negotiation

scholarly journals Construction and Implementation of a New Intelligent Teaching Model of Business English Based on Constructivism

2021 ◽  
Vol 11 (11) ◽  
pp. 1492-1498
Author(s):  
Hongxia Zhang
Keyword(s):  
International Business ◽  
Teaching Model ◽  
Practical Application ◽  
Business English ◽  
Working Process ◽  
Business Negotiation ◽  
Experimental Teaching ◽  
English Major ◽  
Innovative Thinking ◽  
Experimental Group

Communicating and teaching Business English online are currently in demand. Based on the theory of constructivism, this study takes International Business Negotiation of the Business English major as an example, with the School-Enterprise Cooperation Class that consists of 42 students of the 2018 cohort of a university as the experimental group. Employing certain research methods such as literature review, questionnaire survey, interview, experimental teaching methods, etc., this research constructs and tests out a brand new intelligent teaching model for International Business Negotiation with the goal of enhancing students’ practical application abilities in the “Internet+” era, and explores the effect of this model in promoting students’ abilities, such as autonomous learning, mobile learning, innovative thinking and practical application of knowledge, etc. This research provides a new, reasonable, and effective teaching approach towards teaching International Business Negotiation and other similar courses of Business English. It provides effective guidance for the reformed teaching of International Business Negotiation, while also giving directions for the reformed teaching of Business English, as well as other foreign languages and courses in the era of “Internet+”. At the same time, this research focuses on the working process, which provides practical guidance for students to negotiate efficiently in their future careers.

International Business Negotiation in a Globalizing World: Reflections on the Contributions and Future of a (Sub) Field

2006 ◽  
Vol 11 (2) ◽  
pp. 287-316 ◽  
Author(s):  
Stephen Weiss
Keyword(s):  
International Business ◽  
International Negotiation ◽  
Future Research ◽  
Business Negotiation ◽  
Government Relations ◽  
Intercultural Studies ◽  
Globalizing World

AbstractResearch on international business negotiation has been underway for 35 years. It has developed within two major paradigms: the macro-strategic, which focuses on organizational wholes, and the micro-behavioral, which focuses on individuals. The former further divides into business-government relations and interfirm relationship streams, while the latter branches into comparative and intercultural studies. While this article summarizes these bodies of literature, its main purpose is to offer a critique of this research, consider its contribution to practice and to the field of international negotiation, and stimulate ideas for future research.

scholarly journals Application of Case-Task Based Approach in Business English Teaching—A Case Study of the Marketing Course in SEIB of GDUFS

2017 ◽  
Vol 7 (1) ◽  
pp. 23
Author(s):  
Dai Guiyu ◽  
Cai Yi
Keyword(s):  
International Business ◽  
Language Use ◽  
Implementation Process ◽  
Learning By Doing ◽  
Practical Skills ◽  
Business English ◽  
Language Competence ◽  
English Teaching ◽  
Learning By Teaching

Business English Teaching aims at cultivating students’ ability to analyze and solve problems, improving students’ comprehensive language competence and honing their business practical skills. Adhering to the principle of learning by doing and learning by teaching others, Case-Task Based Approach emphasizes students’ ability of language use in authentic situation as well as their competence of taking part in social practices, which, to a large extent, corresponds to the objectives of Business English Teaching. Based on a diachronic combing of research ideas of Case-Task Based Approach, this writing analyzes the marketing course offered in School of English for International Business of Guangdong University of Foreign Studies through Case-Task Based Approach, expounds the implementation process of this approach and investigates into its strengths and weaknesses. Finally this writing will have a tentative exploration on how to improve the approach in practice so as to enhance the understanding of its application in Business English Teaching.

scholarly journals BUSINESS ENGLISH: VIEWING ITS BENEFITS IN THE PERSPECTIVES OF STUDENTS AND ALUMNI

2020 ◽  
Vol 20 (2) ◽  
pp. 143-156
Author(s):  
Titien Indrianti ◽  
Af’idatul Husniyah
Keyword(s):  
Career Development ◽  
Communication Skills ◽  
International Business ◽  
Business Communication ◽  
Business Administration ◽  
Descriptive Statistics ◽  
Business English ◽  
Knowledge And Skills ◽  
Foreign Companies ◽  
English Instruction

English has been a language for international business. Thus, English instruction should be directed to teaching communication skills necessary for business. As a vocational institution, State Polytechnic of Malang is supposed to view its English instruction from the perspectives of the students and alumni. Thus, the present study is intended to investigate the students’ and alumni’s perspectives on the benefits of Business English as well as their recommendation for the course. The respondents of this study are students and alumni of Business Administration Department, State Polytechnic of Malang. To tap the data, questionnaires are deployed. The data, then, are analyzed employing descriptive statistics to obtain the most and least typical responses. Findings indicate that both students and alumni take the benefit of the course. They view this subject is to prepare for their career development in the workplace. Besides, it is beneficial for their communication at the office, particularly in foreign companies. Alumni claim that their business English knowledge and skills during their college time are applicable in their workplace.  The respondents mostly demand more practices on business communication skills and vocabulary teaching included in Business English courses.

scholarly journals An Interpretation of Relevance Theory on Vague Language in Business English Negotiations

2020 ◽  
Vol 3 (1) ◽  
pp. p23
Author(s):  
Fanyu Mao
Keyword(s):  
Contextual Factors ◽  
Relevance Theory ◽  
Contextual Effect ◽  
Business English ◽  
Business Negotiation ◽  
Fuzzy Language ◽  
Hide Information ◽  
Business Negotiations ◽  
Three Stages ◽  
Vague Language

With the globalization of the economy, the fuzzy language in business English negotiations is widely used. The motivation for negotiators to use fuzzy language is not to hide information, but to convey information more clearly. This article attempts to divide business negotiations into three stages: the beginning, the process, and the end. With fuzzy language in business negotiation as a corpus, this paper studies how people adapt to different contextual factors to regulate fuzzy language in the process of business English negotiations under the guidance of relevance theory so as to achieve the optimal contextual effect with the minimum effort.

scholarly journals A Research on the Improvement of Business English Teachers’ Competence in an Internet Plus Era

2021 ◽  
Vol 4 (4) ◽  
pp. p10
Author(s):  
Yu Chunmei
Keyword(s):  
Instructional Design ◽  
International Business ◽  
Practical Experience ◽  
Teaching Quality ◽  
Business Practice ◽  
Internet Technology ◽  
The Internet ◽  
Business English ◽  
High Quality ◽  
Teachers In Transition

In an Internet Plus era, the internet technology has brought an unprecedented change to people’s ways and habits of learning, so the traditional BE instructional design cannot meet the talent needs of international business practice. BE teachers’ lack of business knowledge and practical experience forms an obstacle to BE teaching. BE teachers in transition should make more efforts to improve their competence and teaching quality, so as to cultivate comprehensive and practical talents of high quality. This paper aims at discussing how to improve BE teachers’ competence in an Internet Plus era.

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