INFLUENCE OF BRAND ATTRIBUTES TO BRAND AWARENESS IN NALA HUSADA DENTAL HOSPITAL

DENTA ◽  
2018 ◽  
Vol 12 (1) ◽  
pp. 16
Author(s):  
Ghita Hadi Hollanda ◽  
Aulia Dwi Maharani
Keyword(s):  
Public Health ◽  
Observational Study ◽  
Customer Loyalty ◽  
Education Level ◽  
Brand Awareness ◽  
Dental Public Health ◽  
Economic Class ◽  
Number Of Patients ◽  
Dental Hospital ◽  
Brand Attributes

<p><em><strong>Background</strong>: The company is able to be the basis of the formation of customer loyalty and fanaticism of the product or service through a strong brand. Having a strong brand is a vital aspect for any company, because the advantage gained diverse. Based on the data in 2014 and 2015, it showed the decreased number of patients at the Nala Husada Dental Hospital from 2014 to 2015 amounted to 949 people (8%), as well as the number of patients in the Polyclinic of Dental Specialists, were 14,6% (348 patients) from ideal capacity (2384 patients). <strong>Purpose</strong>: The aim of this study is to find out the influence of brand attributes to brand awareness in Nala Husada Dental Hospital. <strong>Methods</strong>: This study was an observational study that used 200 respondences from the patients population of Nala Husada Dental Hospital. The study was conducted at Nala Husada Dental Hospital from March-April 2018. <strong>Results</strong>: The results showed that the characteristics of patients who seek treatment at the Nala Husada Dental Hospital were majority adults in productive age (25-35 years old), at middle to lower-end of socio-economic class, and had the education level of SLTA grade. Most of respondents had bad perception for the brand attributes of Nala Husada Dental Hospital. Most of them had low brand awareness towards the Nala Husada Dental Hospital. There was a tendency if the brand attributes were good, the brand awareness was getting better.</em></p><p align="left"><em><strong>Keywords:</strong> Brand Attributes, Brand Awareness.</em></p><p><em><strong>Correspondence</strong>: Ghita Hadi Hollanda; Department of Dental Public Health; Faculty of Dentistry; Universitas Hang Tuah; Arif Rahman Hakim No. 150, Surabaya; Phone +6231-5912191; Email: [email protected]</em></p>

Influence Of Branding to Brand Awareness in Dental Hospital Of Hang Tuah University

DENTA ◽  
2017 ◽  
Vol 11 (1) ◽  
pp. 9
Author(s):  
Ghita Hadi Holanda
Keyword(s):  
Public Health ◽  
Customer Loyalty ◽  
Education Level ◽  
Brand Awareness ◽  
Dental Public Health ◽  
Medical Specialists ◽  
Economic Class ◽  
Number Of Patients ◽  
Dental Hospital ◽  
Brand Attributes

<p>Background: The company is able to be the basis of the formation of customer loyalty and fanaticism of the product or service through a strong brand. Having a strong brand is a vital aspect for any company, because the advantage gained diverse. Based on the data in 2014 and 2015, it showed the decreased number of patients at the Dental Hospital of Hang Tuah University (UHT Dental Hospital) from 2014 to 2015 amounted to 949 people (8%), as well as the number of patients in the Polyclinic of Medical Specialists of UHT Dental, were 14,6% (348 patients) from ideal capacity (2384 patients). Purpose: The aim of this study is to find out the influence of branding to brand awareness in dental hospital of Hang Tuah University. Materials and Methods: This study was an observational study that used 200 respondences from the patients population of UHT Dental Hospital. The study was conducted at UHT Dental Hospital from March-April 2016. Result: The results showed that the characteristics of patients who seek treatment at the UHT Dental Hospital were majority adults in productive age (25-35 years old), at middle to lower-end of socio-economic class, and had the education level of SLTA grade. Most of respondents had bad perception for the brand attributes of UHT Dental Hospital. Most of them had low brand awareness. The majority of respondents rated the branding of UHT Dental Hospital were bad. Conclusion: There was a tendency if the branding were good, the brand awareness was getting better.</p><p><br />Keywords: Branding, Brand Awareness</p><p><br />Correspondence: Ghita Hadi Hollanda; Department of Dental Public Health, Faculty of Dentistry, Hang Tuah University, Arif Rahman Hakim 150, Surabaya; Phone 031-5912191, Email: [email protected]</p>

scholarly journals Dental Public Health Landscape: Challenges, Technological Innovation and Opportunities in the 21st Century and COVID-19 Pandemic

2020 ◽  
Vol 17 (10) ◽  
pp. 3636 ◽  
Author(s):  
Marco Mascitti ◽  
Giuseppina Campisi
Keyword(s):  
Public Health ◽  
Financial Crisis ◽  
Technological Innovation ◽  
21St Century ◽  
Dental Care ◽  
Healthcare Systems ◽  
Dental Public Health ◽  
Huge Number ◽  
Number Of Patients ◽  
Economic And Financial Crisis

In response to the 2008 economic and financial crisis and to its effects on healthcare systems, dental care has become unaffordable for many people, and a huge number of patients worldwide are avoiding or skipping necessary dental treatments [...]

scholarly journals New Understanding of Dental Public Health: A Review

2021 ◽  
pp. 72-78
Author(s):  
Vedanti Kitey ◽  
Kumar Gaurav Chhabra ◽  
Priyanka Paul Madhu ◽  
Amit Reche ◽  
Gunjan Hiware ◽  
...  
Keyword(s):  
Public Health ◽  
Dental Care ◽  
World Health ◽  
Public Health Issue ◽  
Dental Public Health ◽  
Digital Dentistry ◽  
Dental Procedures ◽  
Number Of Patients ◽  
The World ◽  
Therapeutic Services

Oral disorders are a most important public health issue in most of the developing countries, and their prevalence is on the rise. To enhance the population's oral wellbeing by providing preventive and therapeutic services is the main aim of dental public health (DPH). However, due to low requirement of capability and ability among DPH personnel, its accomplishment in India is being probed [1]. For many people, dental care has grown expensive, and a huge number of patients around the world are delaying or ignoring important dental procedures. in addition, the ageing of the worldwide populace, as well as the resulting growth in common and dental concern needs, raises worries about the long-term viability of healthcare organization. These changes underscore the critical requirement for a new dental care representation that is both sustainable and efficient [2]. In this regard, the favorable approach for transforming the scene of oral healthcare is the adoption of scientific advancements in dentistry, commonly known as "digital dentistry" by many.  In addition, the World Health Organization (WHO) campaigns revolutionize on a regular basis, encouraging the creation and spread of community wellbeing practices that are holded up by both documentation and conveyance technology (e-Health) and mobile phones (m-Health) [3]. We can see how scientific developments could facilitate to accomplish these aims by offering constructive apparatus if we focus on the concept of Dental Public Health (DPH) as “the knowledge and art of arresting and scheming dental disorders and understanding dental wellbeing through efficient group hard work” [4].

What are Hidden Facts behind Intestinal Parasitic Infections in Ilam City?

2019 ◽  
Vol 19 (3) ◽  
pp. 284-287
Author(s):  
S. Viesy ◽  
J. Abdi ◽  
Z. Rezaei
Keyword(s):  
Public Health ◽  
Intestinal Parasites ◽  
Parasitic Infection ◽  
Public Health Education ◽  
Health Problems ◽  
Parasitic Infections ◽  
Blastocystis Hominis ◽  
Cross Sectional ◽  
Intestinal Parasitic Infections ◽  
Number Of Patients

Background: Intestinal parasitic infections are the one of the most common health problems in developing countries. Objective: A number of patients die annually due to complications caused by these parasites.Therefore, the aim of this study was to investigate the rate and type of parasitic infections, determine the factors affecting them in Ilam city and also provide strategies to prevent them.In this descriptive cross-sectional study conducted in one of the Ilam labs in 2016, 417 stool specimens were randomly collected. All specimens were examined using direct and ethanol formaldehyde.Suspect specimens were examined using Trichrom staining. Demographic information was also recorded in a questionnaire, and finally the results were analyzed using statistical software SPSS 20.The data were then compared with Chi-square test. Results: Out of the 417 patients examined, 59 (14.1%) were infected with intestinal parasites. The type of parasitic infection in 9.4% was Blastocystis hominis, 3.6% Entamoeba coli, 0.5% Entamoeba histolytica, 0.5% Giardia and 0.2% Trichomonas hominis. Conclusion: Despite the improvement of public health, parasitic infections are still considered as one of the health problems in the city of Ilam. Therefore, proper planning, public health education, raising the level of health in the area and the provision of safe drinking water are some of the ways to reduce parasitic infections in the region.

THE MANIFESTATIONS OF CUSTOMER LOYALTY IN INDIAN LIFE INSURANCE INDUSTRY: AN EMPIRICAL EXAMINATION

2016 ◽  
Vol 12 (02) ◽  
Author(s):  
Medha Srivastava ◽  
Alok Kumar Rai
Keyword(s):  
Customer Loyalty ◽  
Life Insurance ◽  
Recent Literature ◽  
Insurance Industry ◽  
Empirical Examination ◽  
Consumption Decisions ◽  
Life Insurance Industry ◽  
Product Service ◽  
Brand Attributes ◽  
Loyal Customers

The widespread reverence for customer loyalty among marketers and businesses all across the globe is inspired from its manifestations since it’s the consumption decisions of loyal customers that leave a mammoth mark over the revenues and growth of a firm. A throng of behavioural, attitudinal and cognitive manifestations of customer loyalty are available in the literature some of which are widely acknowledged and accepted whereas others call for further inquiry. These manifestations of loyalty among customers are generally pinned down through their actions (Zeithaml et al., 1996; Jones et al., 2000) or their attitude towards the company or a particular product/ service (Javalgi and Moberg, 1997; Butcher et al., 2001). However, recent literature suggests that another outcome of loyalty is customer preferring a particular service provider to others based upon the conscious evaluation of brand attributes (Gremler and Brown, 1996; Butcher et al., 2001). The paper intends to explore and empirically test various manifestations of customer loyalty in the context of life insurance services thereby, extending the existing knowledge of customer loyalty by outlining the distinctive nature of customer loyalty outcomes and offering useful insights to the marketing practitioners in life insurance industry. The study further groups these manifestations into distinct outcome classes and empirically evaluates them by comparing and contrasting each with the other. It also aims to enrich the literature of customer loyalty by developing and validating a scale for measurement of customer loyalty outcomes with special reference to life insurance services.

Essential Dental Public Health

2013 ◽  
Author(s):  
Blánaid Daly ◽  
Paul Batchelor ◽  
Elizabeth Treasure ◽  
Richard Watt
Keyword(s):  
Public Health ◽  
Health Promotion ◽  
Vital Role ◽  
Evidence Based ◽  
Dental Public Health ◽  
Oral Health Promotion ◽  
Dental Practitioners ◽  
The World ◽  
The Subject ◽  
Based Medicine

Public health is a key concern of modern dental practitioners as they continue to play a vital role in the health of populations across the world. The second edition of Essential Dental Public Health identifies the links between clinical practice and public health with a strong emphasis on evidence-based medicine. Fully revised and updated for a second edition, this textbook is split into four parts covering all the need-to-know aspects of the subject: the principles of dental public health, oral epidemiology, prevention and oral health promotion, and the governance and organization of health services. Essential Dental Public Health is an ideal introduction to the field for dentistry undergraduates, as well as being a helpful reference for postgraduates and practitioners.

scholarly journals Carbapenemase-Producing, Carbapenem-Resistant Acinetobacter baumannii: Summary of CDC Consultations, 2017–2019

2020 ◽  
Vol 41 (S1) ◽  
pp. s151-s152
Author(s):  
Lauren Epstein ◽  
Alicia Shugart ◽  
David Ham ◽  
Snigdha Vallabhaneni ◽  
Richard Brooks ◽  
...  
Keyword(s):  
Public Health ◽  
Acinetobacter Baumannii ◽  
Median Number ◽  
Skilled Nursing Facilities ◽  
Nursing Facilities ◽  
Skilled Nursing ◽  
Healthcare Facilities ◽  
Carbapenem Resistant ◽  
Number Of Patients ◽  
Single Facility

Background: Carbapenemase-producing carbapenem-resistant Acinetobacter baumannii (CP-CRAB) are a public health threat due to potential for widespread dissemination and limited treatment options. We describe CDC consultations for CP-CRAB to better understand transmission and identify prevention opportunities. Methods: We defined CP-CRAB as CRAB isolates with a molecular test detecting KPC, NDM, VIM, or IMP carbapenemases or a plasmid-mediated oxacillinase (OXA-23, OXA-24/40, OXA-48, OXA-58, OXA-235/237). We reviewed the CDC database of CP-CRAB consultations with health departments from January 1, 2017, through June 1, 2019. Consultations were grouped into 3 categories: multifacility clusters, single-facility clusters, and single cases. We reviewed the size, setting, environmental culturing results, and identified infection control gaps for each consultation. Results: We identified 29 consultations involving 294 patients across 19 states. Among 9 multifacility clusters, the median number of patients was 12 (range, 2–87) and the median number of facilities was 2 (range, 2–6). Among 9 single-facility clusters, the median number of patients was 5 (range, 2–50). The most common carbapenemase was OXA-23 (Table 1). Moreover, 16 consultations involved short-stay acute-care hospitals, and 6 clusters involved ICUs and/or burn units. Also, 8 consultations involved skilled nursing facilities. Environmental sampling was performed in 3 consultations; CP-CRAB was recovered from surfaces of portable, shared equipment (3 consultations), inside patient rooms (3 consultations) and nursing stations (2 consultations). Lapses in environmental cleaning and interfacility communication were common across consultations. Among 11 consultations for single CP-CRAB cases, contact screening was performed in 7 consultations and no additional CP-CRAB was identified. All 4 patients with NDM-producing CRAB reported recent international travel. Conclusions: Consultations for clusters of oxacillinase-producing CP-CRAB were most often requested in hospitals and skilled nursing facilities. Healthcare facilities and public health authorities should be vigilant for possible spread of CP-CRAB via shared equipment and the potential for CP-CRAB spread to connected healthcare facilities.Funding: NoneDisclosures: None

PP159 Telemedicine In Paraguay: Contributions Of The Institute Of Health Sciences Research, National University Of Asunción

2020 ◽  
Vol 36 (S1) ◽  
pp. 18-18
Author(s):  
Ronald Rivas ◽  
Pedro Galván
Keyword(s):  
Public Health ◽  
Biomedical Engineering ◽  
List Type ◽  
Telemedicine System ◽  
Cellular Telephony ◽  
Imaging Department ◽  
Number Of Patients ◽  
Computed Tomography Scans ◽  
National University ◽  
Development And Validation

IntroductionThe modalities of telemedicine that have been developed and applied so far by the Department of Biomedical Engineering and Imaging at the National University of Asunción (IICS-UNA) are as follows: (i) telediagnosis: the remote sending of data, signals, and images for diagnostic purposes; (ii) general telediagnostic imaging; (iii) telemonitoring (including telemetry): remote monitoring of vital parameters to provide automatic or semi-automatic surveillance or alarm services in emergencies, epidemiology, or tele-public health; and (iv) tele-education: the use of telematic networks to provide virtual platforms for educating and training health professionals.MethodsWe conducted a comprehensive review of the scientific works developed by the IICS-UNA in order to evaluate the systematic implementation of Telemedicine in Paraguay. Documents, pilot projects (satellite telegraphy), telediagnostic research, telematics, tele-education, published articles, and statistical data (number of patients attending or studies performed, etcetera) relating to the implementation of the National Telemedicine System by the Ministry of Public Health and Social Welfare since 1999 were reviewed.ResultsImplementation of the telemedicine system has meant that 472,038 patients have attended referral centers nationwide, with 297,999 electrocardiographs, 165,323 computed tomography scans, and 8,697 electroencephalograms being conducted. Projects developed within the framework of the Telemedicine Research Line have included the following: (i)Development and validation of a clinical telemicroscopy system based on cellular telephony;(ii)Implementation of a telemetry system for temperature monitoring of the collection of biological samples from a biomedical research center; and(iii)Production and development of a virtual campus at the National University of Asunción.ConclusionsGiven the current healthcare environment, developing a line of research based on telemedicine is a proactive step, since telemedicine provides an alternative solution to the problem of access to the health system. That is why the IICS-UNA Biomedical Engineering and Imaging Department has developed telemedicine as one of its main lines of research.

A Diagnosed Case of COVID-19 Treated with Homoeopathy: A Case Report

2020 ◽  
Vol 33 (03) ◽  
pp. 241-243
Author(s):  
Rajesh Kovilacar ◽  
Pankhuri Misra
Keyword(s):  
Public Health ◽  
Case Report ◽  
Sore Throat ◽  
Female Patient ◽  
Public Health Emergency ◽  
Positive Patient ◽  
Number Of Patients ◽  
Precautionary Measures ◽  
Day By Day

Abstract Introduction The outbreak of coronavirus disease 2019 (COVID-19) has been declared as public health emergency of international concern. India is also facing this crisis with increasing number of patients being reported day by day. Here, we present a case report of COVID-19-positive patient treated with homoeopathy. Case Profile A 60-year-old female patient with fever for 4 days, cough and difficulty in breathing, headache, sore throat, loose stools and frequent urination with burning and generalised weakness for 7 days was considered for treatment in the present study. Based on the symptomatology, Arsenicum album 30 and Bryonia alba 30 were prescribed to her. Conclusion A patient of COVID-19 was successfully treated by homoeopathic medicines based on symptom similarity. Individualised homoeopathic intervention with precautionary measures can be an answer to the ongoing crisis.

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