scholarly journals Kajian Psikolinguistik Pada Proposisi Citra Merek

2018 ◽  
Vol 7 (2) ◽  
pp. 132-142
Author(s):  
Anisatul Fauziah

This study aims to examine or analyze the proposition  on the brand image of noodles and meatballs   in   lumajang based   on   psycholinguistic   review.   Research   on   language proposition  on  brand  image  using  qualitative  research type and  designed  using  case study design. The relationship between the arguments  and predictions  that emerged in the research data  showed varied  languages. The contents  of the proposition  on the brand image of "bakso beranak", "mie nyonyor" and demon noodles show a logical and detailed relationship between  each  argument  and  predication. The content  of the brand  image proposition  "baksojudes"  does not indicate the relation  of argument  and predication. The interproposition   relationship   of   "bakso   beranak"   shows   the   description    of   the presentation. The interproposition relationship of "bakso judes", "mie nyonyor", and "mie iblis"  shows descriptions  of taste.  The uniqueness  of the proposition's contents  on the "meatballs  beranak" shows the description  of the packaging  and  form of presentation. The uniqueness  of the proposition's content on "bakso judes", "mie nyonyor ", and "mie iblis"   shows   a   flavor description, so that the brand can attract consumers.

2017 ◽  
Vol 7 (2) ◽  
pp. 132-142
Author(s):  
Anisatul Fauziah

This study aims to examine or analyze the proposition  on the brand image of noodles and meatballs in lumajang based on psycholinguistic review. Research on language proposition  on  brand  image  using  qualitative  research type and  designed  using  case study design. The relationship between the arguments  and predictions  that emerged in the research data  showed varied  languages. The contents  of the proposition  on the brand image of "bakso beranak", "mie nyonyor" and demon noodles show a logical and detailed relationship between  each  argument  and  predication. The content  of the brand  image proposition  "baksojudes"  does not indicate the relation  of argument  and predication. The interproposition relationship of "bakso beranak" shows the description of the presentation. The interproposition relationship of "bakso judes", "mie nyonyor", and "mie iblis"  shows descriptions  of taste.  The uniqueness of the proposition's contents  on the "meatballs  beranak" shows the description  of the packaging  and  form of presentation. The uniqueness  of the proposition's content on "bakso judes", "mie nyonyor ", and "mie iblis"   shows a flavor description, so that the brand can attract consumers.  


ELT in Focus ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 44-51
Author(s):  
Hanif Nurcholish Adiantika ◽  
Astri Dwi Floranti

The present study intends to investigate the use of substitution in students’ expository texts. It covers the types of substitution used by the students in their expository texts and the contribution of substitution to the texts’ cohesion. This study uses qualitative research through case study design. The participants in this study are nine students of twelfth grade in a public senior high school in Kuningan. The data in the present study are the documents of students’ expository texts. The data are analyzed by using the frameworks of cohesive devices proposed by Halliday and Hasan (1976). The findings indicate that there is only one substitution found in this study namely nominal substitution. The present study also delineates that the use of substitution contributes to the process of avoiding repetition and text redundancy. Furthermore, it can be concluded that the use and the contribution of substitution in students’ expository texts are still considered low. Thus, the encouragement is very necessary for the students to use appropriate substitution to make their texts more cohesive.


This chapter discusses the big five qualitative traditions/designs and others. It is divided into seven sections, and the first section discusses biography design. The types and steps of undertaking projects via biography design are highlighted in detail. The second and third sections address phenomenology and grounded theory designs respectively. The case study design is exposed in Section 4 while historical design is explored in Section 5. Section 6 contains information related to ethnography design. The readers will be able to understand the data collection and analysis procedures related to each and every design and the unique characteristics of the designs are exposed in this chapter. The chapter is concluded by a question and answer section, where important questions are suggested and answered.


2022 ◽  
pp. 252-266
Author(s):  
Sydnie Schoepf ◽  
Nicole Klimow

This chapter focuses on collective case study: (1) what it is, (2) what separates it from other case study formats (case study and multiple case study), and (3) how to effectively use collective case study design for research. This chapter walks researchers through the overarching components necessary in conducting research using collective case study design, providing helpful strategies and examples the authors have found useful in their own research. While highly useful in qualitative research, this chapter also notes possible challenges to using collective case study design. This chapter concludes with a list of additional resources for more in-depth explorations of the procedural elements addressed.


2020 ◽  
Vol 1 (1) ◽  
pp. 53-65
Author(s):  
Nurfaradillah AS ◽  
Muh. Syarif Hasyim ◽  
Sitti Nurkhaerah

The discussion in this research is divorce outside the court according to the study of Islamic law in Desa Lariang Kecamatan Tikke Raya Kabupaten Pasangkayu. The basis for this research is that divorce outside the court is contrary to the laws enacted in Indonesia, namely: Law of the Republic of Indonesia Number 1 of 1974 concerning Marriage and Presidential Instruction Number 1 of 1991 concerning Compilation of Islamic Law.So that the research will use a qualitative research approach, with the research design used is a single case study design in research. According to a review of Islamic law, divorce that occurs outside the court in Lariang Village is legal. However, when viewed in Law Number 1 of 1974 concerning Marriage and Presidential Instruction Number 1 of 1991 concerning Compilation of Islamic Law (positive Islamic law) this is invalid.


Author(s):  
David Naya Zuure ◽  
George Hikah Benson ◽  
Adams S. Achanson

Indigenous approaches to conflicts resolution in African societies provide appropriate fora and opportunities for members of the societies to process their disputes when they do arise. The indigenous approaches are structured and rooted on cultures and traditions of the societies in which they are applied. The Talensi traditional area has its indigenous approach based on its culture and tradition as well. However, there are concerns with regards to how indigenous approaches to conflict resolution recognize and respect the human rights of persons involved in the process. This paper examined how the Talensi indigenous conflict resolution approach recognizes and respects the human rights of the disputants. It was a qualitative research which employed the case study design. Two chiefs, three elders to chiefs’ councils and five disputants were purposively and conveniently selected as sample for the study. The instruments in terms of interview, focused group discussion and observation were used to gather data for the study. It emerged from the study that the various considered human rights (rights to life, non-discrimination, freedom of religion and belief and prohibition of torture and other ill-treatment) of disputants were recognized and respected to a large extent under the Talensi indigenous approach to conflict resolution. It was, therefore, recommended that the approach is replicated in other rural societies in Ghana so as to ensure the recognition and respect for disputants rights as many people in rural Ghana practically rely on indigenous approaches to process their disputes.


2018 ◽  
Vol 11 (2) ◽  
pp. 158-175
Author(s):  
Muhammad Arief

This article describes the headmaster of the madrasah leadershipand his  strategies and roles in developing teacher professionalism, and to describe the headmaster's leadership model in developing teacher professionalism in MAN 2 Parepare. The type of research was qualitative research with a case study design by taking data sources to the head of the madrasa and teachers through data collection techniques of observation, interviews, and documentation. The results of the study indicate that the headmaster's leadership must be able to carry out the task as an educator, manager, administrator, motivator, supervisor, innovator and leader. This study implications was the need for leadership attention to subordinates through the development of teacher professionalism. It is expected that each leader will immediately reevaluate his leadership model so far, and always strive to improve the professional development of teachers in the madrasa he leads.


2018 ◽  
Vol 5 (1) ◽  
pp. 19-31
Author(s):  
Eka Pamuji Rahayu ◽  
Sugito Sugito

Penelitian ini bertujuan untuk mendeskripsikan tentang implementasi pemikiran Ki Hadjar Dewantara di Taman Indria Ibu Pawiyatan. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus. Unit analisis Taman Indria Ibu Pawiyatan sebagai sumber informasi. Pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Teknik analisis data menggunakan model Milles dan Huberman, meliputi: pengumpulan data, reduksi data, penyajian data, dan kesimpulan. Hasil penelitian menunjukkan bahwa: (1) pemikiran Ki Hadjar Dewantara yang dimplementasikan dalam proses pendidikan di Taman Indria Ibu Pawiyatan yaitu: (a) tujuan pembelajaran menuntun kodrat dan iradat anak, (b) metode pembelajaran yaitu: metode among (ing ngarso sung tulodo, ing madyo mangun karso, tut wuri handayani), sari swara, wiraga dan wirama, (c) aspek bidang pengembangan yaitu: pikiran, rasa, dan kemauan (Tri sakti), dan (d) sasaran usia yaitu mendidik anak dibawah 7 tahun. (2) Hambatan-hambatan dalam mengimplementasi pemikiran Ki Hadjar Dewantara yaitu: (a) jumlah peserta didik yang sangat minim, (b) pendidik tidak berlatar belakang dari Tamansiswa, dan (c) kurangnya komunikasi antara Majelis Ibu Pawiyatan dengan pendidik. (3) Upaya-upaya untuk meningkatkan kegiatan pembelajaran yaitu: (a) pendidik mengikuti workshop dan seminar pendidikan anak usia dini, (b) pendidik mengadakan pertemuan sarasehan, dan (c) mengaktifkan kembali komite sekolah. The implementation of Ki Hadjar Dewantara’s ideas in kindergarten AbstractThis study was aimed to describe the implementation of Ki Hadjar Dewantara’s ideas in the Taman Indria Ibu Pawiyatan. This study is a qualitative research using case study design. This study is a qualitative research using case study design. The analysis unit in Taman Indria Ibu Pawiyatan as the information resources. The data were obtained through observation, in depth interview, and document review. The technique of data analysis was done using Milles and Huberman models, including: Data collection, data reduction, data display, and verifying. The results show that: (1) The Implementation of Ki Hadjar Dewantara’s Ideas in the learning process include: (a) the purpose of learning activities is to guide the child to kodrat and iradat, (b) methods in learning activities are among others (ing ngarso sung tulodo, ing madyo mangun karso, tut wuri handayani), sari swara, wiraga and wirama, (c) aspects of the development that is thinking, feeling, and volition (Tri sakti), and (d) goal is to educate children aged under 7 years. (2) Barriers that: (a) there are only few learners, (b) educators do not have background from Tamansiswa, and (c) lack of communication between Majelis Ibu Pawiyatan and educators. (3) The efforts include: (a) educators to follow workshops, (b) seminars about early childhood education, educators held a sarasehan, and (c) reactivating the school committee.


2019 ◽  
Vol 11 (2) ◽  
pp. 60-93
Author(s):  
David Riveros García

Governments have adopted the rhetoric of promoting transparency, citizen engagement, and accountability through technological innovation. The provision of open government data has been encouraged as a foundational reform in that direction. This study argues that, in Paraguay’s education sector, these reforms were never capable of matching said rhetoric. Using a case study design, the research shows that the stated goals of intuitively simplifying information to facilitate citizen monitoring of funds for education infrastructure were never realistically attempted by the government. It will advocate the relevance of considering the relationship between politics, accountability, and technology to uncover transparency façades.


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