scholarly journals The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Maidar Simanihuruk
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
The Impact

<p><em>To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. </em><em>The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased</em><em>. </em><em>The purpose of this study is to determine the impact of product quality on purchas</em><em>e</em><em> decision</em><em> </em><em> at the </em><em>Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0.</em><em></em></p><p><em>                </em><em>The results of the study showed that product quality has a positive influence significantly contributed</em><em> </em><em> to the purchas</em><em>e</em><em> decision </em><em> </em><em>at the </em><em>Safary Milk D’Kandang Amazing Farm Depok (</em><em>t = 11.955 &gt; t <sub>table</sub> with a significance of 0.000 (ρ &lt; 0.05) and that is proved by the score of R = 0.770.</em><em> From the coefficient of determination, it can be concluded that the Purchas</em><em>e</em><em> Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.</em><em></em></p><p><em>Keywords: Product Quality, Purchase Decision</em><em></em></p>

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals PENGARUH PENEMPATAN KARYAWAN TERHADAP KINERJA KARYAWAN PADA PABRIK KELAPA SAWIT 1 BUKIT PAYUNG KABUPATEN KUNTAN SINGINGI

2019 ◽  
Vol 34 (1) ◽  
pp. 81-86
Author(s):  
Fahrial Fahrial ◽  
Andri Romanto
Keyword(s):  
Quantitative Methods ◽  
Employee Performance ◽  
Research Result ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Positive Influence ◽  
Umbrella Sampling ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Significant Positive Influence

This study aimed to determine the effect of staffing on the performance of employees at mills I Bukit Kuantan District Singingi Umbrella all employees mills I Mount Umbrella, sampling technique using simple random sampling as many as 57 people. In analyzing the data of this study data analysis using descriptive and quantitative methods, namely by processing the data obtained from the company, then analyzed using the theoretical basis as a means to solve problems, and then make a conclusion. The research result is seen from the results of the t-test where the value t count>t table (32,639>2,004) there is a significant positive influence between the placement of employees on employee performance. Judging from the coefficient of determination R Square of 0,951. This shows that the percentage contribution of staffing influence on employee performance is at 95%. While the remaining 5% is influenced by other variables not included in the study.

scholarly journals The Model Of Product Quality, Promotion, Price, And Purchase Decisions

2018 ◽  
Vol 23 (2) ◽  
Author(s):  
Erna S. Imaningsih
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Market Competition ◽  
Linear Regression Analysis ◽  
Analytical Techniques ◽  
Positive Influence ◽  
Regression Equation ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions

The development of increasingly complex consumer needs and increasingly sharp market competition causes HONDA must be able to compete to show the benefits of its products and grab the attention of the consumers, one way to do it is to create a new product class SUV Medium namely HONDA H-RV. Consumers who will take the decision in choosing HONDA H-RV will consider various things in buying. Considerations are influenced by product quality, price, and promotion. Analytical techniques using validity test, Realibility test, multiple linear regression, t test, F test with SPSS 23.0 tool. based on the results of statistical calculations with linear regression analysis can be shown by the regression equation Y = 1,956 + 0,462X1 + 0,239X2 + 0,256X3 + e from regression equation known that product quality, price, and promotion have positive influence to purchasing decision. The result of calculation coefficient of determination equal to 0,673, it shows that product quality, price, and promotion are able to explain purchase decision equal to 67,3%. While the remaining 32.7% is explained by other variables that are not observed. Based on the result of data analysis, it can be concluded that there is positive influence of product quality, price, and promotion to decision of purchase of HONDA H-RV and have strong correlation level, it means if product quality, price, and promotion is increased it will result in high purchase decision

scholarly journals PENGARUH PENEMPATAN KARYAWAN TERHADAP KINERJA KARYAWAN PADA PABRIK KELAPA SAWIT 1 BUKIT PAYUNG KABUPATEN KUNTAN SINGINGI

2020 ◽  
Vol 34 (2) ◽  
Author(s):  
Fahrial ◽  
Andri Romanto
Keyword(s):  
Quantitative Methods ◽  
Employee Performance ◽  
Research Result ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Positive Influence ◽  
Umbrella Sampling ◽  
Study Data ◽  
Coefficient Of Determination ◽  
And Performance

ABSTRACT This study aimed to determine the effect of staffing on the performance of employees at mills I Bukit Kuantan District Singingi Umbrella all employees mills I Mount Umbrella, sampling technique using simple random sampling as many as 57 people. In analyzing the data of this study data analysis using descriptive and quantitative methods, namely by processing the data obtained from the company, then analyzed using the theoretical basis as a means to solve problems, and then conclude. The research result is seen from the results of the t-test where the value t count > t table (32,639 > 2,004) there is a significant positive influence between the placement of employees on employee performance. Judging from the coefficient of determination R Square of 0,951. This shows that the percentage contribution of staffing influence on employee performance is at 95%. While the remaining 5% is influenced by other variables not included in the study. Keywords: Employee Placement and Performance.

scholarly journals PENGARUH TOURISM AMBASSADOR DAN RELIABILITY TERHADAP MINAT BERKUNJUNG DI OBJEK WISATA MUSEUM DELI SERDANG

NIAGAWAN ◽  
2020 ◽  
Vol 9 (3) ◽  
pp. 208
Author(s):  
Sabrimiralda - Ulya
Keyword(s):  
Random Sampling ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Museum Data

 Abstrak                Penelitian ini bertujuan untuk mengetahui pengaruh tourism ambassador dan reliability terhadap minat berkunjung di objek wisata Museum Deli Serdang. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel menggunakan teknik Simple random sampling, dengan jumlah sampel sebanyak 370 orang yang pernah berkunjung di Museum Deli Serdang. Teknik pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukurannya dengan skala interval dan diolah secara statistik menggunakan analisis regresi linear berganda dan pengujian hipotesis dengan uji F, uji t dan koefisien determinasi yang sebelumnya data telah diuji menggunakan uji validitas, uji reliabilitas dan uji asumsi klasik. Pengolahan data menggunakan program SPSS 21.0 for windows.                Secara parsial tourism ambassador dan reliability berpengaruh positif dan signifikan terhadap minat berkunjung pada Museum Deli Serdang. Berdasarkan hasil penelitian menunjukkan bahwa variabel tourism ambassador dan reliability secara simultan berpengaruh terhadap minat berkunjung. Hal ini terlihat dari nilai Fhitung > Ftabel (394,043 > 3,02) dan nilai signifikannya 0,000 < 0,05. Uji koefisien determinasi menunjukkan nilai sebesar 0,682 yang berarti bahwa tourism ambassador dan reliability berpengaruh terhadap minat berkunjung sebesar 68,2% sedangkan sisanya dipengaruhi oleh variabel lain. Kata Kunci: tourism ambassador, reliability, minat berkunjung. AbstractThis study aims to determine the effect of tourism ambassador and reliability on visiting interests in the Deli Serdang Museum attraction. This study uses quantitative methods with sampling techniques using simple random sampling technique, with a total sample of 370 people who have visited the Deli Serdang Museum. Data collection techniques in this study were carried out by distributing questionnaires whose measurement with interval scale and processed statistically using multiple linear regression analysis and hypothesis testing with the F test, t test and coefficient of determination before the data had been tested using validity test, reliability test and test classical assumption. Data processing using SPSS 21.0 for Windows.Partially tourism ambassador and reliability have a positive and significant effect on the interest of visiting the Deli Serdang Museum. Based on the results of the study showed that the tourism ambassador and reliability variables simultaneously affect the interest in visiting. This can be seen from the value of Fcount > Ftable (394,043 > 3.02) and the significant value is 0,000 < 0.05. The coefficient of determination test shows a value of 0.682 which means that tourism ambassador and reliability affect the interest in visiting by 68.2% while the rest is influenced by other variables. Keywords: tourism ambassador, reliability, interest in visiting.

scholarly journals DAMPAK LINGKUNGAN KERJA NON-FISIK DAN KOMPENSASI TERHADAP KINERJA KARYAWAN

SIMAK ◽  
2019 ◽  
Vol 17 (02) ◽  
pp. 87-98
Author(s):  
Bernadeth Tongli ◽  
Bartholomeus Tandiayu ◽  
Johanis Panggeso ◽  
Charles Wijaya Wong
Keyword(s):  
Work Environment ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Physical Work ◽  
Physical Work Environment ◽  
The Impact

Various types of research have been conducted on the environment and compensation in relation to employee performance, but specifically non-physical environmental impacts and compensation in state-owned enterprises are still rarely found online journals in relation to employee performance. This study aims to investigate the impact of the non-physical work environment and compensation on employee performance. Simple random sampling technique is used to select population members from employees of PT. Telkom Regional VII Makassar City. This research is an associative type of research with data collection methods through surveys. Data analysis uses multiple linear regression analysis. The results showed that the non-physical environment did not have a significant and positive effect on employee performance. Meanwhile compensation affects the performance of employees The coefficient of determination shows that the non-physical work environment and Compensation can shape the direction of employee performance by 24.9%, while 75.1% is determined by other variables not included in this research model.

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PENUMPANG MRT JAKARTA

2020 ◽  
Vol 9 (2) ◽  
pp. 124-131
Author(s):  
Erisa Deliyani ◽  
Bono Prambudi
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Transportation Service

This study aims to analyze the effect of service quality on customer satisfaction in the Jakarta MRT transportation service business. The sampling technique used was purposive sampling of 100 people who have used or routinely used the MRT as a research sample. The data analysis method used is a quantitative analysis of the validity and reliability test, the classic assumption test, linear regression analysis, t test and F test and the coefficient of determination. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test that the data is normally distributed, there is no heteroscedasticity and multicollinearity. The results obtained from SPSS data processing, it can be concluded that Service Quality has a positive influence on the MRT Jakarta Customer Satisfaction. These results show empirical evidence that the better the quality of service, the MRT customer satisfaction will increase.

scholarly journals The Influence of Electronic Word of Mouth, Trust and Product Quality On Purchase Decision of Fashion Product Through Online Shop

2019 ◽  
Vol 1 (1) ◽  
pp. 142-149
Author(s):  
Mukayati Mukayati
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Fashion Products

The purpose of this research to analyze the effect of electronic word of mouth, trust and product quality on purchasing decisions fashion products towards online shop at the House of Sabrina. This study design using quantitative methods the hypotheses by using SPSS version 20.0 with multiple linear regression analysis. The population this study were consumers of House of Sabrina. The sampling technique used was random sampling with the total 131 respondents who had purchased products by online. The results of this study show that electronic word of mouth variables, trust and product quality have an effect on simultaneously and significantly on purchasing decisions. Partially electronic word of mouth variables, trust and product quality have a significant effect on purchasing decisions. The Determination Coefficient value is 57.7% while the rest is influenced by other variables.

scholarly journals Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa

2021 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Dewi Kurniasih ◽  
◽  
Elizabeth Elizabeth ◽  
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Normality Test

Abstract Purpose: This study aimed to analyze the effect of service quality, brand image and word of mouth on service purchase decisions. Research methodology: This type of research was descriptive. The population used in this study were all customers at Lion Parcel Kreo Branch, totaling 2,089 customers from July 2019 to September 2019. The sample used was 100 respondents, with the sampling method using probability sampling with a simple random sampling technique. Data were collected using a questionnaire and then the data were further analyzed using SPSS (Statistical Product and Service Solutions) version 20. Data analysis was performed on the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Correlation, Test Hypothesis (t test and F test), Coefficient of Determination and Multiple Linear Regression Analysis. Results: The results showed that, the quality of service, brand image and impact on the purchase decision of services.

scholarly journals Black Coffee Shop Customer Satisfaction Based on Product Quality and Service

2021 ◽  
Vol 2 (2) ◽  
pp. 44
Author(s):  
A Razak ◽  
Amrusi Amrusi ◽  
Asmaul Husna ◽  
Musfiana Musfiana ◽  
Achmad Mustofa
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Model ◽  
Coffee Shop

This research was conducted with the aim of knowing the level of customer satisfaction at the Black Coffee Shop business in the city of Banda Aceh. This research was conducted using a quantitative approach with descriptive methods. The sampling technique was simple random sampling, where each sample was taken randomly without looking at the strata. By using the Slovin formula, the number of samples in this study was 80 consumers. Analysis of research data using multiple linear regression analysis model which is used to see the effect between product quality and service variables (independent variables) on customer satisfaction (dependent variable). The results of the partial calculation of the variable product quality and service quality have a positive and significant effect on customer satisfaction. Between product quality and service quality, the more dominant quality is product quality. The results of the calculation of the coefficient of determination show that the variables of product quality and service quality can explain the change in customer satisfaction by 62.9%, while the remaining 37.1% is influenced by other factors not discussed in this study.

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