scholarly journals The Model Of Product Quality, Promotion, Price, And Purchase Decisions

2018 ◽  
Vol 23 (2) ◽  
Author(s):  
Erna S. Imaningsih
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Market Competition ◽  
Linear Regression Analysis ◽  
Analytical Techniques ◽  
Positive Influence ◽  
Regression Equation ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions

The development of increasingly complex consumer needs and increasingly sharp market competition causes HONDA must be able to compete to show the benefits of its products and grab the attention of the consumers, one way to do it is to create a new product class SUV Medium namely HONDA H-RV. Consumers who will take the decision in choosing HONDA H-RV will consider various things in buying. Considerations are influenced by product quality, price, and promotion. Analytical techniques using validity test, Realibility test, multiple linear regression, t test, F test with SPSS 23.0 tool. based on the results of statistical calculations with linear regression analysis can be shown by the regression equation Y = 1,956 + 0,462X1 + 0,239X2 + 0,256X3 + e from regression equation known that product quality, price, and promotion have positive influence to purchasing decision. The result of calculation coefficient of determination equal to 0,673, it shows that product quality, price, and promotion are able to explain purchase decision equal to 67,3%. While the remaining 32.7% is explained by other variables that are not observed. Based on the result of data analysis, it can be concluded that there is positive influence of product quality, price, and promotion to decision of purchase of HONDA H-RV and have strong correlation level, it means if product quality, price, and promotion is increased it will result in high purchase decision

scholarly journals The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Maidar Simanihuruk
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
The Impact

<p><em>To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. </em><em>The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased</em><em>. </em><em>The purpose of this study is to determine the impact of product quality on purchas</em><em>e</em><em> decision</em><em> </em><em> at the </em><em>Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0.</em><em></em></p><p><em>                </em><em>The results of the study showed that product quality has a positive influence significantly contributed</em><em> </em><em> to the purchas</em><em>e</em><em> decision </em><em> </em><em>at the </em><em>Safary Milk D’Kandang Amazing Farm Depok (</em><em>t = 11.955 &gt; t <sub>table</sub> with a significance of 0.000 (ρ &lt; 0.05) and that is proved by the score of R = 0.770.</em><em> From the coefficient of determination, it can be concluded that the Purchas</em><em>e</em><em> Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.</em><em></em></p><p><em>Keywords: Product Quality, Purchase Decision</em><em></em></p>

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals The influence of local brand image and product quality on customer loyalty at PT. Sinar Menara Deli Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 38
Author(s):  
Ronnie MT Sirait
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Number Of Customers

In managing a leading company, it is necessary to pay attention to the level of Local Brand Image and Product Quality as one of the elements that influence the Purchasing Decision. This study aims to determine the effect of local brand image and product quality on purchasing decisions simultaneously. The type of research used is explanatory research with a quantitative approach. The number of samples used in this study were 66 respondents, namely a number of customers at PT. Graha Aluminum Products. The analysis technique used is multiple linear regression analysis with hypothesis testing, namely F test (simultaneous) and T test (persial). The result of multiple linear regression Y = 3,326 + 0,357X1 + 0,695X2, shows that the local brand image variable has a significant effect on purchasing decisions with a value of tcount 3.105> ttable 2.026. Product Quality variable shows the tcount value of 3.105> 2.026, this means that Product Quality has a significant effect on Purchasing Decisions. The result of Fcount is 237.052> Ftable value of 3.25, that there is a significant influence between the variables of Local Brand Image and Product Quality simultaneously affect the Purchase Decision. While the value of the coefficient of determination, it is known that the Adjusted R Square obtained is 0.924 (92.4%), which means that the Local Brand Image and Product Quality are able to explain the Purchase Decision which illustrates the influence of other variables for the Purchasing Decision of PT. Graha Aluminum Products. Advice given to the leadership of PT. Graha Aluminum Medan Products to further enhance the Local Brand Image and Product Quality so that Purchase Decisions are higher.

scholarly journals The Influence of Beauty Vloggers, Brand Image, and Product Quality on Lipstick Purchase Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 58-68
Author(s):  
Helma Malini
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Daily Activities ◽  
Purchase Decision ◽  
Purchase Decisions

Abstract—Women place a high value on their appearance. We can see in everyday life that most women are unable to live without cosmetics. Cosmetics have become a necessity for women to support their appearance while going about their daily activities in order to make them more attractive and confident. Women's lipstick is one of the most popular cosmetics. Consumers consider brand image and product quality when purchasing cosmetics, particularly lipsticks. The goal of this study is to see if the image of Beauty Vloggers and the quality of their products have an impact on purchase decisions. The sample size for this study was 100 people. Explanatory research methods are used. Multiple linear regression analysis with IBM SPSS Statistics 25 was used to analyze the data. The findings of this study show that in Indonesia, Beauty Vlogger Brand Image has no significant impact on Emina Cosmetics Lipstick Product Purchase Decisions, while Product Quality has a significant impact on Emina Cosmetics Lipstick Product Purchase Decisions. Keywords: beauty vlogger, brand image, product quality, purchase decision Abstrak—Wanita menempatkan nilai tinggi pada penampilan mereka. Kita dapat melihat dalam kehidupan sehari-hari bahwa kebanyakan wanita tidak dapat hidup tanpa kosmetik. Kosmetik sudah menjadi kebutuhan bagi wanita untuk menunjang penampilan saat menjalani aktivitas sehari-hari agar lebih menarik dan percaya diri. Lipstik wanita adalah salah satu kosmetik paling populer. Konsumen mempertimbangkan citra merek dan kualitas produk saat membeli kosmetik, khususnya lipstik. Tujuan dari penelitian ini adalah untuk melihat apakah citra Beauty Vlogger dan kualitas produknya berpengaruh terhadap keputusan pembelian. Besar sampel untuk penelitian ini adalah 100 orang. Metode penelitian eksplanatori digunakan. Analisis regresi linier berganda dengan IBM SPSS Statistics 25 digunakan untuk menganalisis data. Temuan penelitian ini menunjukkan bahwa di Indonesia, Brand Image Beauty Vlogger tidak berpengaruh signifikan terhadap Keputusan Pembelian Produk Lipstik Emina Cosmetics, sedangkan Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian Produk Lipstik Emina Cosmetics. Kata kunci: beauty vloggre, citra merek, kualitas produk, keputusan membeli

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN MEMBELI MOBIL MEREK TOYOTA AGYA DI KOTA PALU (PT. HADJI KALLA)

2020 ◽  
Vol 2 (2) ◽  
pp. 107-116
Author(s):  
Rizcky Ardiansyah ◽  
Rosida P Adam ◽  
Bakri Hasanuddin
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Regression Equation ◽  
Analysis Tool

The objective of the research is to find out and analyze the influence of product quality on decision-making, both simultaneously and partially. The research is verificative. The sample involves consumers of Agya car at PT. Hadji Kalla. The analysis tool used is multiple linear regression analysis. The result of regression equation from the study is -2.887 + 0,237 X1+ 0,220X2 + 0,217X3 + 0,319X4 + 0,166X5 + 0,418X6 + 0,140X7. Product Quality partially has significant to decision-making.                                 Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Kualitas Produk keputusan menandai baik secara simultan maupun parsial. Penelitian ini merupakan penelitian verifikatif. sampel adalah konsumen Of Agya di PT. Hadji Kalla. Alat analisis yang digunakan adalah beberapa analisis regresi linear. Hasil persamaan regresi dari penelitian ini adalah -2,887 + 0.237 X1 + 0,220X2 + 0,217X3 + 0,319X4 + 0,166X5 + 0,418X6 + 0,140X7. Kualitas produk parsial memiliki signifikan untuk pembuatan keputusan.

scholarly journals The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Malika Nefti Budi Asih ◽  
Hutomo Atman Maulana
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Regression Model ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Brand Loyalty ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

This study aims to determine the effect of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decisions at dealer CV.Andalas Motor Bengkalis. This research is associative research. The population used by consumers who buy motorbikes at dealer CV Andalas Motor Bengkalis with a sample size of 100 respondents. The technique used is multiple linear regression with the regression model Y=1.821 + 0.163X1 + 0.299X2 + 0.207X3 + e. The results of this study indicate that partially service quality has a positive and significant effect on purchasing decisions with tcount 2.466, price has a positive and significant effect on purchasing decisions with tcount 4.045. Brand loyalty has a positive and significant effect on purchasing decisions with tcount 6.158. Simultaneously, Service Quality, Price, and Brand Loyalty have a positive and significant effect on motorcycle purchasing decisions at dealer CV.Andalas Motor Bengkalis with Fcount 67.837 seen from the coefficient of determination 67.9%.

scholarly journals PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP SEMANGAT KERJA PADA KOPDIT CU MANDIRI TEBING TINGGI

2021 ◽  
pp. 213-223
Author(s):  
Elisabeth Simangunsong ◽  
Joana L. Saragih ◽  
Betniar Purba ◽  
Imelda R Purba
Keyword(s):  
Linear Regression ◽  
Work Environment ◽  
Positive Influence ◽  
Regression Equation ◽  
Coefficient Of Determination ◽  
Employee Morale ◽  
Linear Regression Equation ◽  
Significance Level ◽  
Environment Variables ◽  
Positive Meaning

The purpose of this study was to analyze the effect of compensation and work environment on employee morale at the CU Mandiri Tebing Tinggi Kopdit. Benefits of Research: Provide information material to the management of CU Mandiri Tebing Tinggi Kopdit about the effect of compensation and work environment on employee morale and For other researchers it can be used as a reference in conducting studies or research with the same subject matter as well as input for interested parties directly with this research. The number of samples was 96 respondents, the method of collecting data was through questionnaires and documentation, the variables studied were about the effect of compensation and work environment on employee morale at the Cooperative Unit of CU Mandiri Tebing Tinggi partially and simultaneously on work morale and data analysis methods with multiple regression. The results showed the linear regression equation: Linear regression equation: SK = 0.558 + 0.797Kom + 0.448LK., indicating the regression coefficient of the compensation variable (Kom) and work environment (LK), which was positive, meaning that all variables had a positive influence on work morale. The correlation coefficient (R) = 0.886, which means that the relationship between the compensation variable (Kom) and the work environment (LK) on work morale is very strong. The coefficient of determination (R2) = 0.785 means that the variable compensation (Kom) and work environment (LK) is able to explain 78.5% of work morale, while 21.5% is influenced by other factors. The calculated t value of the compensation variable = 6.871 and the work environment = 3.273 > t table which shows a significance number of 0.000 < 0.05, then the two variables have a partially significant effect on work morale. The calculated F value = 83.058 > F table with a significance level of 0.000 < 0.05, then Ho is rejected and H1 is accepted, meaning that the compensation variable (Kom) and work environment (LK) have a significant effect simultaneously on work morale. Based on the conclusion above, it is better if the Cooperative of CU Mandiri Tebing Tinggi needs to increase the compensation provided and the work environment to encourage employee morale so as to create job satisfaction. , Judging from the value of the coefficient of determination (R2) = 0.785, it means that compensation and work environment variables are able to explain 78.5% of work spirit while 21.5% is influenced by other factors. Other factors that affect morale should be investigated from the internal and external environment.

scholarly journals THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON THE PURCHASE DECISION OF GOLD LABEL WHIP CREAM at PT. RICH'S PRODUCT INDONESIA

2021 ◽  
Vol 8 (2) ◽  
pp. 72-83
Author(s):  
Intan Angelina Hulu ◽  
Nurmaidah Ginting ◽  
Ika Yesika Rajagukguk
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Validity And Reliability ◽  
Relevant Effect ◽  
Gold Label ◽  
Quantitative Descriptive

ABSTRACT Researchers conduct research to analyze and determine the effect of Product Quality, Price, and Promotion on Purchase Decisions Rich's Gold Label Whip Cream at PT. Rich's Product Indonesia, using quantitative descriptive method. According to the survey, the customer population of the at Medan city's Rich Gold Label Whipped Cream is 200 people. The sample obtained 133 customers and tested the validity and reliability of 30 respondents. Simple random sampling method used for sampling. The test is done by using multiple linear regression analysis technique. The results of data testing indicate that, Product Quality, Price, and Promotion as a whole have a significant and significant effect on the Purchase Decision of Gold Label Whip Cream products at PT. Rich's Products Indonesia. The results of the research are Product Quality of 17,159 significant 0,000 which has a partial effect on Purchase Decisions, Price of 2,503 significant 0,014 has partial effect on Purchase Decisions, and Promotion of 2,947 significant 0,004 partially affects Purchase Decisions. Product quality, price and promotion of 104,241 significant value of 0,000 is simultaneously have a relevant effect on purchasing decisions.  Keywords: Product Quality, Price, Promotion, Purchase Decision.

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