INVESTIGATING WILLINGNESS TO PAY FOR GREEN HOTEL: EFFECT OF DESTINATION IMAGE AND ENVIRONMENTAL BELIEFS

2021 ◽  
Vol 35 (2) ◽  
pp. 309-314
Author(s):  
Toan Khanh Tran PHAM ◽  
◽  
Truc Trung TRUONG ◽  
Nguyen Le Dinh QUY ◽  
◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Destination Image ◽  
Direct Impact ◽  
Mediating Role ◽  
Environmental Beliefs ◽  
Green Hotel ◽  
Proposed Model ◽  
Customer Attitude ◽  
Green Hotels

The present study proposed a framework in examining the effect of destination image and environmental beliefs on willingness to pay for green hotel (WTP). The purpose of this study is to test these relationships. Additionally, the paper also seeks to establish the role of customer attitude to green hotels as a determinant of the relationships specified in the proposed model. The results supported our overall hypothesis and showed that destination image has the largest direct impact on attitude to green hotel while environmental beliefs have the largest direct effect on willing to pay premium for green hotel. Moreover, attitude to green hotel plays a mediating role between destination image and WTP, environmental beliefs and WTP.

scholarly journals Investigating the willingness to pay for green hotels: the effects of destination image and environmental beliefs

2021 ◽  
Author(s):  
Chau Nguyen Minh
Keyword(s):  
Willingness To Pay ◽  
Destination Image ◽  
Direct Impact ◽  
Mediating Role ◽  
Environmental Beliefs ◽  
Customer Attitude ◽  
Green Hotels ◽  
Structured Questionnaire ◽  
Analyze Data

This study proposes and evaluates a framework in examining the effects of destination image and environmental beliefs on the willingness to pay (WTP) for green hotels. Additionally, the study finds that the role of customer attitude to green hotels has an important role in the proposed framework. Data were collected using a structured questionnaire with 317 valid responses. CFA and SEM were employed to analyze data through SPSS AMOS 20.0 software. The findings show that destination image has the largest direct impact on attitude to green hotels while environmental beliefs have the largest direct effect on WTP premium for green hotels. Moreover, attitude to green hotels plays a mediating role between destination image and the WTP and between environmental beliefs and the WTP

scholarly journals THE IMPACT OF PERCEIVED ENVIRONMENTAL RESPONSIBILITY ON TOURISTS’ INTENTION TO VISIT GREEN HOTEL: THE MEDIATING ROLE OF ATTITUDE

2021 ◽  
Vol 34 (1) ◽  
pp. 9-13
Author(s):  
Ataul Karim PATWARY ◽  
◽  
Hamimi OMAR ◽  
Shaharuddin TAHIR ◽  
◽  
...  
Keyword(s):  
Environmental Degradation ◽  
Structural Equation ◽  
Quantitative Research ◽  
Environmental Responsibility ◽  
Negative Effects ◽  
Mediating Role ◽  
Green Hotel ◽  
The Impact ◽  
Green Hotels

Although the hospitality and tourism industries contribute considerably to every country's economy, at the same time, it has negative effects on the climate. Hotel industry operations consume enormous amounts of energy which eventually contribute to environmental degradation. Hotel operations do not only cause environmental issues, but customers also play a significant role in creating these issues. Scholars, mainly in this field, have investigated the causes of environmental degradation from the perspective of hotel operations rather than customers. Therefore, this study aims to examine the influence of perceived environmental responsibility on tourists' attitude and intention to visit green hotels in Malaysia. It further examined the mediating role of attitude in between perceived environmental responsibility and intention. The study used a quantitative research design and interviewed 393 international tourists in Malaysia using systematic random sampling. For analysis techniques, the study used Structural Equation Modelling by PLS-SEM. The study found that consumers' perceived environmental responsibility influences significantly on tourists' attitude and intention. It also revealed that consumers' attitude mediates the in-between perceived environmental responsibility and intention to visit green hotels in Malaysia.

scholarly journals Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402095315 ◽  
Author(s):  
Shahid Bashir ◽  
Muddasar Ghani Khwaja ◽  
Yasir Rashid ◽  
Jamshid Ali Turi ◽  
Tariq Waheed
Keyword(s):  
Conceptual Model ◽  
Brand Image ◽  
Corporate Image ◽  
Test Model ◽  
Mediating Role ◽  
Green Hotel ◽  
Branding Strategies ◽  
Green Hotels ◽  
Brand Preferences

This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consumers. The findings indicate that the increase in consumer’s perceived functional and emotional benefits will initially increase their green brand image, and eventually increase their green brand preferences, trust, loyalty, and corporate image. Moreover, the role of green brand image as a mediator exists between consumers’ perceived benefits and their green brand preferences, trust, loyalty, and corporate image. Based on these findings, the managers can devise green branding strategies for their hotels, and show how green campaigns can highlight ecological concerns among green hotel consumers.

Excellence in eco-friendly performance of a green hotel product and guests' proenvironmental behavior

2019 ◽  
Vol 47 (12) ◽  
pp. 1-10 ◽  
Author(s):  
Heesup Han ◽  
Hyoungeun Moon ◽  
Hyerin Lee
Keyword(s):  
Environmental Problems ◽  
Influential Factor ◽  
Green Product ◽  
Moral Norms ◽  
Proenvironmental Behavior ◽  
Product Experience ◽  
Mediating Role ◽  
Green Hotel ◽  
Green Hotels

We examined the major drivers of hotel guests' intention to engage in proenvironmental behavior during their stay, and also investigated the effect of awareness of environmental problems in the generation of this intention. Participants were 263 guests at green hotels in Vietnam, who completed a survey assessing the eco-friendly performance of a green hotel product, the guests' satisfaction with the green product experience, moral norms, awareness of environmental problems, and intention to engage in proenvironmental behavior. Our structural analysis results indicated that the eco-friendly performance of a green hotel product, satisfaction, and moral norms contributed to building guests' intention to engage in proenvironmental behavior during their stay. Satisfaction was the most influential factor in the formation of this intention. Our findings also showed that awareness of environmental problems significantly moderated the mediating role of satisfaction and moral norms in proenvironmental intention. Practical and theoretical implications are discussed.

Toward a Smart Organization, Integrating KM Processes and Organizational Capabilities

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Structural Equation ◽  
Common Knowledge ◽  
Organizational Capabilities ◽  
Equation Modeling ◽  
Direct Impact ◽  
Suggested Model ◽  
Mediating Role ◽  
The Impact ◽  
Telecommunications Companies

It is common knowledge that organizations today face the challenges of growing competition. Therefore, organizations need to develop smarter to plan for several diverse and real-time challenges. The aim of this paper is to test the impact of knowledge management (KM) processes, organizational capabilities (OC), and mediating KM mechanisms and KM technologies toward a smart organization (SO). In this paper, structural equation modeling was applied by using Smart PLS 3.3.3 software to test hypotheses and the accuracy of the suggested model. The results showed a direct impact between all constructs and are a reflection of the SO of the employees (N=225) working in three Jordanian telecommunications companies. Additionally, the outcomes provision the partial mediating role of KM mechanisms and KM technology with OC in the SO. These outcomes can support leaders in generating a consciousness in addition to favorable OC, KM mechanisms, and KM technologies inside the organization, which enables the actual implementation of SO and uses the outcomes to plan their SO strategies.

The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism

2018 ◽  
Vol 25 (2) ◽  
pp. 207-224 ◽  
Author(s):  
IpKin Anthony Wong ◽  
Yueying Hazel Xu ◽  
Xiuchang Sherry Tan ◽  
Huijun Wen
Keyword(s):  
Boundary Condition ◽  
Theoretical Perspective ◽  
Destination Image ◽  
Mediating Effects ◽  
Destination Loyalty ◽  
Mediating Role ◽  
Tourist Satisfaction ◽  
Event Tourism ◽  
Travel Satisfaction

Planned events have been acknowledged to improve the image of a place. Although there are ample studies examining the destination image and tourist behaviors, this research focuses on the mediating effects of different destination images on the linkage between travel-specific event value and destination loyalty. In addition, this study seeks to advance the literature by addressing the mixed findings of event-induced destination image by examining the moderating effect of travel satisfaction. Moderated mediating effects of cognitive and affective destination images as well as the moderated indirect effect of event value are also tested. From a broader theoretical perspective, this study aims to advance the importance of event-induced destination image and the loyalty formation process by demonstrating the boundary condition of a trip based on tourist satisfaction.

scholarly journals THE EFFECT OF FESTIVAL QUALITY ON REVISIT INTENTION: MEDIATING ROLE OF DESTINATION IMAGE IN JEMBER FASHION CARNAVAL, JEMBER, INDONESIA

2021 ◽  
Vol 38 (4) ◽  
pp. 1195-1202
Author(s):  
SUPRIONO SUPRIONO ◽  
◽  
Edy YULIANTO ◽  
Keyword(s):  
Statistical Analysis ◽  
Quantitative Approach ◽  
Destination Image ◽  
Mediating Role ◽  
Revisit Intention ◽  
Program Content ◽  
The Relationship

This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.

A Proposed Model to Investigate the Impact of Moral Intelligence and Early Maladaptive Schemas on Emotional Divorce Regarding the Mediating Role of Marital Burnout in Women Referring to Psychological Centers, Ahvaz, Iran

2020 ◽  
Keyword(s):  
Path Analysis ◽  
Pearson Correlation ◽  
Early Maladaptive Schemas ◽  
Maladaptive Schemas ◽  
Statistical Population ◽  
Mediating Role ◽  
Proposed Model ◽  
Moral Intelligence ◽  
The Impact

Introduction and Objectives: Appropriate relationships in society are shaped based on healthy and intimate rapports in families. Divorce is regarded as one of the most important sources of damage to families and marriages. This study aimed to design and test a model to investigate the effect of moral intelligence and early maladaptive schemas on emotional divorce considering the mediating role of marital burnout in women referring to psychological centers in Ahvaz, Iran. Materials and Methods: The statistical population of this descriptive-correlational study included all the women referring to psychological centers in Ahvaz, Iran, during 2019. In total, 264 individuals were selected using the convenience sampling method. The data were collected using an emotional divorce questionnaire, moral intelligence scale, early maladaptive schemas, and marital burnout questionnaire. Furthermore, the proposed model was evaluated using a path analysis method. A bootstrap test was utilized to test the indirect relationships. Pearson correlation coefficient and path analysis through AMOS software were employed to examine the relationships among the variables. Results: The results of this study showed the significance of all direct paths of the early maladaptive schemas with emotional divorce. Indirect pathways were also significant through marital burnout with emotional divorce (P<0.001). Conclusion: The proposed model indicated an acceptable fit level and was regarded as an important step in recognizing the effective factors in the emotional divorce of women. Moreover, it can be useful as a model to develop stress management programs and control increased emotional divorce among women.

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