scholarly journals Pengaruh Bauran Pemasaran Syariah dan Label Halal terhadap Keputusan Pembelian

2020 ◽  
Vol 1 (2) ◽  
pp. 144
Author(s):  
Rika Paujiah ◽  
Ahmad Mulyadi Kosim ◽  
Syarifah Gustiawati

This study was conducted to examine the effect of the sharia marketing mix variables and halal label on purchase decisions at d'BestO city of Bogor. This study uses a quantitative method. The sample was 86 respondents who are consumers of products d'BestO in Bogor. Analysis of the data used in this research is multiple regression analysis. The results of this study show that: sharia marketing mix significantly influence the purchase decision is evidenced bythat the value of the variable t on sharia marketing mix is 4.090 with a significance level of 0.000. Because the value of t is greater than t table is 4.090 > 1.988 and 0.000 significance value <0.05. And halal label significantly influence the purchase decision is evidenced by the value of the variable t on halal label is 3.739 with a significance level of 0.000. Because the value of t is greater than t table is 3.739> 1.988 and 0.000 significance value <0.05. sharia marketing mix and halal label jointly significant effect on purchase decisions this is evidenced by the significant value of the smaller F-test of 0.05 is equal to 0.000 (0.000 <0,05) so that it can be concluded that the sharia marketing mix and halal label significant influence on purchase decisions.

Author(s):  
Didi Tarmidi, Et. al.

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.


2021 ◽  
Vol 16 (2) ◽  
pp. 227-248
Author(s):  
Refli Renaldi ◽  
Imamul Khaira

This study is to examine the influence: between atmosphere of the organization and employees’ satisfaction against the employees’ performance partially or simultaneously. The good atmosphere of the organization became more effective in increasing employees’ work satisfaction; and finally obtain good employees’ performance. This situation cannot be found in this company. This study used descriptive methode.  All of employees became sample (36 people). The data was collected by observation, interview and questioner.  The data were analyzed by using multiple regression analysis with F-test (simultaneous) and T-test (partial) at the significance level of 95%. The result of the study provides a conclusion as follow:  1. There is  a significant influence between organization atmosphere against the employees’ performance in PT. Yuri Cakra Brothers.  (2) There is  a significant influence between employees’ satisfaction against the employees’ performance in PT. Yuri Cakra Brothers, (3) There is a significant influence between organization atmosphere and employees’ satisfaction altogether against employees’ performance in PT. Yuri Cakra Brothers.


2018 ◽  
Vol 4 (2) ◽  
pp. 95-105
Author(s):  
As’at Rizal ◽  
Alshaf Pebrianggara ◽  
Achmad Ansori

The purpose of this study was to determine the factors that influence the performance of employees at PT. Introduce Results Overlay which includes Organizational Commitment (X1) Organizational Culture (X2) and Work Motivation (X3). This study uses a quantitative method sample 60 employees at PT. Deliver Overlay Results as respondents. Data collection is done using questionnaires. The data were analyzed using statistical , namely by using multiple regression analysis, the processing of which was carried out with the SPSS version 25.0 program. 1) The results of the analysis prove that the Organizational Commitment, Organizational Culture and Motivation variables simultaneously affect the performance of employees at PT. Deliver Results Overlays. 2) The results of the analysis prove that Organizational Commitment and Motivation have a partial effect on Employee Performance, while Organizational Culture has no partial effect on Employee Performance. 3) Result prove that between Organizational Commitment, Organizational Culture and Motivation, Motivation variables have the most significant influence on Employee Performance at PT. Deliver Results Overlays.


The Winners ◽  
2019 ◽  
Vol 20 (2) ◽  
pp. 111
Author(s):  
Freddy Pandapotan Simbolon

The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso Wagyu outlet in Kota Wisata Cibubur. A set of questionnaires was distributed to 96 customers of Bakso Wagyu outlet in Kota Wisata Cibubur. Multiple regression analysis assessed the impact on purchase decisions of three key constructs of the halal label, price, and brand. The analysis method used correlation analysis, multiple regressions, and hypothesis testing. The results show three components, namely halal label, price, and brand, simultaneously have a significant influence on the purchase decision. However, the halal label was a variable. That are has the most dominant impact. This research indicates the results that halal labels are important for imported products that are consumed by Indonesian people who are mostly Muslim.


2018 ◽  
Author(s):  
Budi Yanti ◽  
Sepris Yonaldi

This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.


2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Sudarwati Sudarwati ◽  
Burhanuddin Ahmad Yani

This study aims at determining the influence of the profit-sharing system, security of funds, facilities and services toward Customer's decision to choose sharia banking in Surakarta. The research employs a method survey; it analyzes the Customer's decision to choose sharia banking. The researcher collects the data from the respondents through a questionnaire. The sample is taken by purposive random sampling. 100 customers come from 10 sharia banking in Surakarta. To test the hypothesis, the researcher uses multiple regression analysis, t-test, F test, and determinant coefficient by using SPSS. The finding of the research is that there is significant influence among variable profit-sharing system (X1), the security of funds (X2), facilities (X3), and service (X4) toward Customer's decision to choose sharia banking (Y). However, there is one significant influence. It is a profit-sharing system toward Customer's decision to choose sharia banking. The four variables; profit-sharing system, the security of funds, facilities, and services toward Customer's decision to choose sharia banking is 46.50%. At the same time, the rest is about 53.50 %, derived from another variable which is out of research.


2020 ◽  
Author(s):  
Norton Firdaus

Data collection techniques are with questionnaires. Data analysis techniques using Descriptive Analysis and Inferential Analysis. To know the influence of independent variable to dependent variable partially, used t test. While to know the influence of independent variable to dependent variable simultaneously, used F test. The assumption used in validity test is if R-count&gt; R-table item declared valid. The R-arithmetic shown in the table above, from each item indicates that R-arithmetic&gt; R-table so the item is declared valid. Based on instrument validity test, the influence of headmaster leadership, organizational culture, work motivation and teacher performance are known to all valid items and reliability test results indicate that the instrument has high reliability and meets the criteria of good instrument requirements, that is valid and reliable. Multiple regression analysis obtained F test value of 31,696 with significance level 0.000. The value is far below 0.05, which means that the two independent variables Leadership (X1) and Organization Culture (X2) simultaneously have a significant effect on the Performance of Madrasah Aliyah Muhammadiyah Staff Lakitan Kabupaten Pesisir Selatan The result of multiple regression analysis of the value of constant (a) is 0.910. While the value of regression coefficient (beta) for leadership variable (X1) is 0,436 and Organizational Culture (X2) is 0,297 and Job Motivation variable (X3) is 0,346 with significance level far below 0,05 that is 0.000 and 0,019. Leadership independent variable (X1) has a significant effect on Performance (Y), Organizational Culture (X2) has a significant effect on Performance (Y), Work Motivation (X3) has significant effect on Performance (Y). Hypothesis (H1) unity to third (H3) is accepted.


2018 ◽  
Vol 26 (2) ◽  
pp. 195-209
Author(s):  
Riska Rahmawati ◽  
Achmad Tjahjono

This study aims to determine the effect of Regional Taxes, Regional Retribution, General Allocation Funds, Special Allocation Funds on the allocation of Capital Expenditures in DI Yogyakarta Region consisting of five Regencies / Cities for the period of 2012-2016. This study is analyzing the variable X against variable Y. Design The study was compiled based on APBD data in the Realization of DI Yogyakarta Regional Revenues and Expenditures in 2012-2016 taken from BPS DI Yogyakarta with a sample data on Regional Taxes, Regional Retribution, General Allocation Funds, Special Allocation Funds, and Capital Expenditures. The variables used are Local Tax (X1), Regional Retribution (X2), General Allocation Fund (X3), Special Allocation Fund (X4), and Capital Expenditure (Y). The analysis for testing in this study used SPSS.20, the techniques used were Multiple Regression Analysis, T Test, F Test, and Determination Coefficient Test. The results of this study indicate that partially Regional Levies and Special Allocation Funds do not have a significant effect on Capital Expenditures, while Regional Taxes and Special Allocation Funds have an influence on Capital Expenditures, simultaneously Regional Taxes, Regional Retribution, General Allocation Funds, and Allocation Funds Specifically has a significant influence on Capital Expenditures. The magnitude of the influence of Regional Taxes, Regional Retibusi, General Allocation Funds, and Special Allocation Funds on Capital Expenditures is 77.8% while the remaining 22.2% is explained by other factors.


2017 ◽  
Vol 2 (1) ◽  
pp. 46
Author(s):  
Budi Yanti ◽  
Sepris Yonaldi

<p><em>This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.</em></p>


2019 ◽  
Vol 11 (1) ◽  
pp. 166-175
Author(s):  
Yani Monalisa

This study aims toanalyze the effect of earning per share (EPS), return on equity (ROE) and net profit margin (NPM) on stock price, whichare listed active in IDX30 in BEI Period 2014-2017. Data analyzed using multiple regression analysis, t-Test and F-Test with significance level of 5%. Data have been processed by using SPSS Ver. 23 for windows. The results showed partial EPS, ROE and NPM influence on stock price and three ratios simultaneously influence stock price. Keywords: EPS, ROE, NPM, Stock Price and IDX30


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