Understanding Technology Adoption: Theory and Future Directions for Informal Learning

2009 ◽  
Vol 79 (2) ◽  
pp. 625-649 ◽  
Author(s):  
Evan T. Straub
Keyword(s):  
Technology Adoption ◽  
Technology Acceptance ◽  
Developmental Process ◽  
Diffusion Theory ◽  
Formal Organization ◽  
Concerns Based Adoption Model ◽  
Adoption Theory ◽  
Innovation Diffusion Theory ◽  
Use Of Technology ◽  
Acceptance Model

How and why individuals adopt innovations has motivated a great deal of research. This article examines individuals’ computing adoption processes through the lenses of three adoption theories: Rogers’s innovation diffusion theory, the Concerns-Based Adoption Model, the Technology Acceptance Model, and the United Theory of Acceptance and Use of Technology. Incorporating all three models, this article suggests technology adoption is a complex, inherently social, developmental process; individuals construct unique yet malleable perceptions of technology that influence their adoption decisions. Thus, successfully facilitating technology adoption must address cognitive, emotional, and contextual concerns. This article also focuses specific attention on adoption theory outside of a formal organization and the implications of adoption theory on informal environments.

scholarly journals A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java

2018 ◽  
Vol 14 (2) ◽  
pp. 113-125
Author(s):  
Mariatul Ulfa Mansyur ◽  
Bambang Hariadi ◽  
Wuryan Andayani
Keyword(s):  
Information Technology ◽  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Innovation Diffusion ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Diffusion Theory ◽  
Innovation Diffusion Theory ◽  
Acceptance Model

Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Innovation Diffusion Theory (IDT). The data of this study were collected through a survey and samples were selected by using convenience sampling technique with SEM-PLS requirement as many as ten times the number of paths. The data were analyzed using Partial Least Square (PLS). The results of this study show that perceived usefulness, perceived ease of use, social influence, and personal innovativeness affecs behavioral intention. Furthermore, behavioral intention affects actual user, i.e. consumers, to use and adopt m-commerce information technology. This study implies that vendors of m-commerce information technology and management should pay more attention to and reconsider perceived usefulness, perceived ease of use, social influence, personal innovativeness, behavioral intention, and consumers as actual users, when they make decision regarding adoption and appliance of m-commerce.Keywords: m-commerce information technology adoption, consumer behavior, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion TheoryAbstrak: Studi Keperilakuan Konsumen Kelas Menengah dalam Pengadopsian M-Commerce di Jawa Timur. Studi ini bertujuan untuk menguji faktor-faktor yang memengaruhi minat perilaku konsumen dalam menggunakan maupun mengadopsi m-commerce. Studi ini merupakan penggabungan model Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), dan Innovation Diffusion Theory (IDT). Studi ini menggunakan metode survey, sampel dipilih dengan menggunakan teknik convenience sampling, dan teknik analisis yang digunakan adalah SEM-PLS. Studi ini menemukan bahwa konstruk persepsi kegunaan, persepsi kemudahan penggunaan, pengaruh sosial dan keinovatifan pribadi berpengaruh terhadap minat perilaku. Selanjutnya, studi ini juga menemukan bahwa minat perilaku berpengaruh terhadap pengguna yang sesungguhnya, yaitu konsumen, terkait dengan penggunaan maupun adopsi m-commerce. Implikasi studi ini adalah vendor layanan teknologi informasi m-commerce dan manajemen harus memperhatikan dan mempertimbangkan lagi persepsi kegunaan, persepsi kemudahan, pengaruh sosial, keinovatifan pribadi, minat perilaku dan konsumen sebagai pengguna sesungguhnya dalam mengambil keputusan terkait dengan pengenalan dan adopsi m-commerce.Kata kunci: Adopsi Teknologi Informasi M-commerce, Perilaku Konsumen, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion Theory

Effect of Personal Innovativeness, Attachment Motivation and Social Norms on the Acceptance of Camera Mobile Phones

2012 ◽  
pp. 302-323
Author(s):  
Kamel Rouibah ◽  
Hasan A. Abbas
Keyword(s):  
Social Norms ◽  
Technology Acceptance ◽  
Field Study ◽  
Reasoned Action ◽  
Diffusion Theory ◽  
Personal Innovativeness ◽  
Innovation Diffusion Theory ◽  
The Social ◽  
Social Use ◽  
Acceptance Model

This study develops a model to assess the consumer acceptance of Camera Mobile Phone (CMP) technology for social interaction. While there has been considerable research on technology adoption in the workplace, far fewer studies have been done to understand the motives of technology acceptance for social use. To fill in this gap, the authors develop a model that is based on the theory of the technology acceptance model, the theory of reasoned action, the attachment motivation theory, innovation diffusion theory, and the theory of flow. The first research methods used was a qualitative field study that identified the variables that most drive CMP acceptance and build the research model using a sample of 83 consumers. The second method was a quantitative field study, which collected from a sample of 240 consumers in Kuwait in order to test the model. Results reveal the “social use” and “use before shopping” uses, explaining 32.3% and 30% of the variance, respectively. Most importantly, the study reveals that personal innovativeness, attachment motivation, and social norms have an important effect on CMP acceptance.

Mobile Banking Adoption in the United States

2015 ◽  
Vol 7 (3) ◽  
pp. 18-30 ◽  
Author(s):  
Michel N. Engwanda
Keyword(s):  
United States ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Diffusion Theory ◽  
The United States ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Innovation Diffusion Theory ◽  
Quantitative Correlational Study ◽  
Acceptance Model

Mobile banking penetration has been relatively low even though smartphones are the most dominant forms of mobile computing in the United States. This quantitative correlational study is focused on how consumers ‘perceptions affect their intention to use mobile banking in the United States. Among U.S. consumers with smartphones, Internet access, and a bank account; 68% used Internet, 33% used telephone-based banking, and only 21% engaged in some type of mobile banking activities in 2011. The web-based survey used in this study was derived from the technology acceptance model extended by the innovation diffusion theory. Data were collected by e-mail from a random sample of 398 people in the United States. The structural equation modeling (SEM) technique was used to analyze data. The results indicated that, perceived compatibility, credibility, and costs were the significant predictors of mobile banking adoption in the United States.

Improving passwords: influence of emotions on security behaviour

2014 ◽  
Vol 22 (2) ◽  
pp. 167-178 ◽  
Author(s):  
Iwan Gulenko
Keyword(s):  
Information Systems ◽  
Technology Acceptance ◽  
Positive Emotions ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Diffusion Theory ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
The Mean ◽  
Acceptance Model

Purpose – This paper aims to study the influence of emotions on security behaviour by reviewing Information Systems Security (ISS) topics in Information Systems (IS) literature. Researchers in ISS study how to motivate people to adhere to security policies; they mainly focus on cognitive models such as the technology acceptance model (Davis, 1985), innovation diffusion theory (Brancheau and Wetherbe, 1990), theory of planned behaviour (Mathieson, 1991) and social cognitive theory (Compeau and Higgins, 1995). Applying positive emotions such as joy and interest is feasible by adding emoticons and positive messages; we use this approach to improve password choosing. Design/methodology/approach – We apply differential emotional theory (Izard 2002) from psychology to the context of ISS. Twenty-two participants took part in an experiment with the task of choosing strong but memorable passphrases. The dependent variable is the strength of the chosen passphrase. The task for the user is to come up with a passphrase that is both strong and memorable. We choose a between-subject design. The independent variable is the emotional interface that the user is confronted with. Findings – We found that 5.35 words was the mean when participants were shown positive smiley faces and messages. When exposed to negative emoticons, the mean was only 4.35 words. Through ANOVA, we find the differences to be statistically significant (F1; 20 = 3.16; p < 0.1). We derive from the experiment that positive emotions should be used in ISS when making users start a habit (e.g. developing a new, individual password strategy), and we conclude from our literature review that negative emotions should be used when reinforcing a habit (e.g. taking care of shoulder surfing). Originality/value – We contribute to practice by developing a user script that can be installed in all established Internet browsers. The script supports the user to choose a good passphrase strategy when registering for a new service. We find that trainings should not rely on facts only but must make use of emotions, which are crucial for human motivation.

Effect of Personal Innovativeness, Attachment Motivation and Social Norms on the Acceptance of Camera Mobile Phones

2011 ◽  
Vol 2 (1) ◽  
pp. 72-93 ◽  
Author(s):  
K. Rouibah ◽  
H. Abbas
Keyword(s):  
Social Norms ◽  
Technology Acceptance ◽  
Field Study ◽  
Reasoned Action ◽  
Diffusion Theory ◽  
Study Data ◽  
Personal Innovativeness ◽  
Innovation Diffusion Theory ◽  
Social Use ◽  
Acceptance Model

This study develops a model to assess the consumer acceptance of Camera Mobile Phone (CMP) technology for social interaction. While there has been considerable research on technology adoption in the workplace, far fewer studies have been done to understand the motives of technology acceptance for social use. To fill in this gap, this study develops a model that is based on the following theories: the technology acceptance model, the theory of reasoned action, the attachment motivation theory, innovation diffusion theory, and the theory of flow. The first research method used was a qualitative field study that identified variables that most drive CMP acceptance and build the research model using a sample of 83 consumers. The second method was a quantitative field study. Data was collected from a sample of 240 consumers in Kuwait and used to test the proposed model. The results reveal two types of use: “social use” and “use before shopping”, explaining 32.3% and 30% of the variance respectively. Most importantly, the study reveals that personal innovativeness, attachment motivation and social norms have an important effect on CMP acceptance. The implications of this study are highly important for both researchers and practitioners.

An Empirical Study of Factors Affecting RFID's Adoption in Taiwan

2010 ◽  
pp. 1122-1143 ◽  
Author(s):  
Dong-Her Shih ◽  
Yuh-Wen Chiu ◽  
She-I Chang ◽  
David C. Yen
Keyword(s):  
Empirical Study ◽  
Technology Acceptance ◽  
Diffusion Theory ◽  
User Acceptance ◽  
Theoretical Background ◽  
Factors Affecting ◽  
Sports Events ◽  
Innovation Diffusion Theory ◽  
Willingness To Adopt ◽  
Acceptance Model

RFID ticketing systems constitute a particular type of pervasive information systems providing spectators of sports events with a transparent mechanism to validate and renew tickets. This study seeks to investigate the factors that influence user acceptance of RFID ticketing systems. The theoretical background of the study was drawn from the technology acceptance model (TAM) and the innovation diffusion theory (IDT), and enhanced with factors related to privacy and switching cost features. The research model was tested with data gathered through a lab experiment (N=71). The participants perceived the system as useful and easy to use, and expressed the willingness to adopt it should it become commercially available. Moreover, the results of ANOVA tests suggest that the age and education of users influence their perception towards the usefulness of the system and its subsequent use.

Smartphone Acceptance among Sales Drivers

2007 ◽  
pp. 894-898
Author(s):  
J. Chen
Keyword(s):  
Technology Acceptance ◽  
Diffusion Theory ◽  
Department Of Transportation ◽  
Communication Management ◽  
Logistics System ◽  
Innovation Diffusion Theory ◽  
Data Survey ◽  
User Groups ◽  
Pros And Cons ◽  
Acceptance Model

The objective of this research is to find out the acceptance of sales drivers in logistic industry to use the smartphone in their work. This research uses two methods to collect data: survey and experiment. This research integrates technology acceptance model (TAM) (Davis, 1989), self-efficacy (Bandura, 1982, 1986), and innovation diffusion theory (IDT) (Rogers, 1962) into the research model to find out the factors of sales drivers in logistic industry accepting the smartphone. This experiment is focused on three user groups: the employees of a business that implements smartphone usage, the employees of businesses that do not use smartphone, and the students that are currently studying at a department of transportation and communication management. The results will help us understand whether this technology should be integrated into the traditional logistics system, and get to know the pros and cons of this idea.

Sign in / Sign up

Export Citation Format

Share Document