Integration Consumer Response during the Pandemic Covid-19 on Advertising: Perception Study on Eco Labeling and Eco Brand Products Eco Care

Environmentally friendly assurance, or commonly known as eco label, indicates that the product is guaranteed quality. Currently, the Indonesian government supports green marketing actions carried out by companies. One of the supports provided by the government is the provision of eco labels for green products. To analyze an advertisement through the concept of green marketing, one of the supporting elements of communication in promotion is and eco brand and eco label. This research is a descriptive analysis using quantitative methods involving 100 respondents determined by the Bernoulli formula. Respondents are consumers who use eco care products during the covid-19 pandemic. The measurement scale used in this study is the ordinal scale and the Likert scale. This research used multiple linear regression analysis. The results of hypothesis testing demonstrate a significant difference in customer buying behavior between the eco label, eco brand and environmental advertisement. The partial hypothesis test (t test) revealed that the factors (e.g eco label, eco brand and environmental advertisement) had a substantial impact on customer buying behavior. The coefficient of determination describes the relationship between these variables. Time affects most of consumer buying behavior and the rest is influenced by external factors. This study focusing the determine the effect of using environmentally friendly products on consumers to buy as measured through, eco brands, environmental advertisements and eco labels in Bandung-Indonesia either directly or indirectly. Furthermore, analysis is deemed necessary to expand the sample size and investigate a broader cluster of samples to boost the understanding of consumer purchase behavior. This study provides input on relevant theories on the theory of reasoned action, especially on the sub-variables regarding the eco label, eco brand, environmental advertisement, and consumer purchase behavior, and supports increased use and consumer behavior.

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PENGARUH GENDER, DAYA TARIK PROMOSI, KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE PRODUK LIFESTYLE

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2018.v07.i10.p13 ◽

2018 ◽

Vol 7 (10) ◽

pp. 5570

Author(s):

Made Santika Putra ◽

I Wayan Santika

Keyword(s):

Credit Card ◽

Positive Impact ◽

Rapid Development ◽

Linear Regression Analysis ◽

Population Data ◽

Purchase Behavior ◽

Buying Behavior ◽

New Paradigm ◽

Business World ◽

Impulsive Buying

Technological advances create a new paradigm in the business world. The rapid development of internet usage will have a positive impact for online business in Indonesia. One of the most desirable consumer behavior by marketers who use online media is the impulsive purchase behavior. This study aims to determine the effect of gender, attractiveness of promotion and ownership of credit cards against impulsive buying behavior online. This research was conducted in Denpasar City involving 60 respondents through purposive sampling method. This method was chosen because it is not known exactly the number of population. Data were collected through questionnaires. Data analysis technique used is multiple linear regression analysis technique.The results of this study found that gender positively and positively affects online impulsive buying behavior, promotional appeal positively and significantly affects online impulsive buying behavior and credit card ownership positively and significantly affects online impulsive buying behavior. Marketers are expected to be more accurate in determining market segmentation, more creative in promoting and able to provide convenience and convenience in the payment process when shopping online. Keywords: gender, attraction of promotion, credit card ownership, impulsive buying behavior.

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PENGARUH GREEN MARKETING TOOL’S TERHADAP PERILAKU PEMBELIAN KONSUMEN PADA PRODUK LAMPU PHILIPS LED

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2019.v08.i03.p13 ◽

2018 ◽

Vol 8 (3) ◽

pp. 1515

Author(s):

I Made Satria Putra Wibawa ◽

I Gde Ketut Warmika

Keyword(s):

Data Analysis ◽

Data Collection ◽

Sampling Method ◽

Environmentally Friendly ◽

Green Marketing ◽

Purchasing Behavior ◽

Buying Behavior ◽

Led Lighting ◽

Analysis Technique ◽

Marketing Tool

The purpose of this study was to determine the effect of green marketing Tool's on consumer buying behavior. This research was conducted on Philips LED lighting products in Denpasar. The number of samples chosen was 112 people, with purposive sampling method. Data collection was done through questionnaire, with data analysis technique used is multiple liniear regression. The results of this study show that the tool of green marketing tool that consists of eco-label, eco-brand, and environmental advertisement have a positive and significant effect on consumer purchasing behavior. This shows that consumers who realize the importance of environmentally friendly products can encourage the decision to purchase a product.

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Unboxing the green box: an empirical assessment of buying behavior of green products

World Journal of Entrepreneurship Management and Sustainable Development ◽

10.1108/wjemsd-12-2020-0169 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Tehreem Raza Ch ◽

Tahir Mumtaz Awan ◽

Haider Ali Malik ◽

Tayyba Fatima

Keyword(s):

Social Media ◽

Environmental Concern ◽

Green Marketing ◽

Social Media Marketing ◽

Purchase Behavior ◽

Green Product ◽

Buying Behavior ◽

Green Products ◽

Content Type ◽

Price Consciousness

PurposeBecause of the increasing significance of green marketing and its aspects, it develops a need for examining the impact of all these factors on green product buying behavior. As social media marketing also has an enormous positive impact on green product buying behavior, this study aims to provide a cohesive role of green marketing and social media marketing in determining green purchase behavior.Design/methodology/approachIn this study, data were collected through an online survey by using convenience sampling from 692 respondents, and through structural equation modeling, the hypothesized associations among variables of this study were empirically tested.FindingsThe findings suggest that attitude, eco-labels and green advertising had a significant influence on the decision to purchase green products. The influence of peer groups, behavioral intention and price consciousness was also examined. Peer influence did not moderate the relation between green buying behavior and environmental concern.Originality/valueThe influence of factors like attitudes, price consciousness, behavioral intentions social media marketing, eco-labels, and environmental concern green purchase behavior has not been scrutinized cohesively in the past. The current study used the theory of planned behavior in elucidating green buying behavior.

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Educated Young Consumer Purchase Behavior towards Green Products

International Journal of Green Computing ◽

10.4018/ijgc.2015010105 ◽

2015 ◽

Vol 6 (1) ◽

pp. 48-63

Author(s):

Gyaneshwar Singh Kushwaha ◽

Nagendra Kumar Sharma

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Essential Element ◽

Green Marketing ◽

Purchase Behavior ◽

Green Product ◽

Survey Questionnaire ◽

Green Products ◽

Young Consumers ◽

Premium Price

Green marketing is one of the emerging fields in India. Educated young consumers are very advantageous segment for green marketing. This paper aims to evaluate the purchase behavior and reactions of educated young consumers towards ‘green products' which is an essential element of the green marketing. Various variables have been found on the basis of the literature review. The survey questionnaire was designed with the help of literature and expert's inputs and got 343 actual respondents. An exploratory factor analysis and linear regression analysis has been used to bring the findings of the study. The result of the study shows that EYCs (Educated young consumers) purchase behavior towards green product is positive. Green product awareness, Eco-labels and satisfaction and all these found significantly associated with the purchase behavior or intention, but premium price and consumer (those who are highly concern towards environment) has insignificant relationship with the purchase behavior. The concept of green marketing in India is emerging and the study can be a meaningful guide.

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Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

International Journal of Research in Business and Social Science (2147-4478) ◽

10.20525/ijrbs.v3i1.93 ◽

2016 ◽

Vol 3 (1) ◽

pp. 130

Author(s):

Ahu Ergen ◽

Filiz Bozkurt ◽

Caner Giray

Keyword(s):

Strong Predictor ◽

Environmentally Friendly ◽

Environmental Problems ◽

Environmental Activism ◽

Green Marketing ◽

Environmental Knowledge ◽

Buying Behavior ◽

Explanatory Variables ◽

Life Styles ◽

Perceived Seriousness

<p>The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.</p>

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Educated Young Consumer Purchase Behavior Towards Green Products

Green Business ◽

10.4018/978-1-5225-7915-1.ch040 ◽

2019 ◽

pp. 821-837

Author(s):

Gyaneshwar Singh Kushwaha ◽

Nagendra Kumar Sharma

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Essential Element ◽

Green Marketing ◽

Purchase Behavior ◽

Green Product ◽

Survey Questionnaire ◽

Green Products ◽

Young Consumers ◽

Premium Price

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Green Marketing Tools, Religiosity, Environmental Attitude And Green Purchase Behaviour Among Millenials Generation

Management and Economics Journal (MEC-J) ◽

10.18860/mec-j.v4i3.8203 ◽

2020 ◽

Vol 4 (3) ◽

pp. 233-252

Author(s):

Nihayatu Aslamatis Solekah ◽

Gancar Premananto ◽

Sri Hartini

Keyword(s):

Environmental Attitudes ◽

Environmentally Friendly ◽

Environmental Issues ◽

Analysis Data ◽

Equation Model ◽

Situational Factors ◽

Green Marketing ◽

Purchase Behavior ◽

Environmental Attitude ◽

Analysis Techniques

The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase Behavior (GPB). This study employs samples using a questionnaire instrument. The result of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis data using SEM (Strutural Equation Model) analysis techniques with Stata 13. The results showed that millennial generation in shaping their engagement behavior on environmental issues is influenced by environmentally friendly advertisements, attributes or labels used on a product, then perceptions of environmentally friendly brands and trust in environmentally friendly advertisements, trust in compliance or environmentally friendly labels and brands that are on the products they know.The findings of this study suggest that individual factors in the form of religious and situational factors in the form of green marketing tools in the form of eco labels, eco brands, trusts or trust in eco labels and eco brands, and environmental advertising affect green behavioral.

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Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

International Journal of Research in Business and Social Science (2147-4478) ◽

10.20525/ijrbs.v3i1.215 ◽

2014 ◽

Vol 3 (1) ◽

pp. 130-142

Author(s):

Ahu Ergen ◽

Filiz Bozkurt Bekoglu ◽

Caner Giray

Keyword(s):

Strong Predictor ◽

Environmentally Friendly ◽

Environmental Problems ◽

Environmental Activism ◽

Green Marketing ◽

Environmental Knowledge ◽

Buying Behavior ◽

Explanatory Variables ◽

Life Styles ◽

Perceived Seriousness

The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

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The influence of green marketing on consumer purchase behavior

Environmental Economics ◽

10.21511/ee.07(2).2016.8 ◽

2016 ◽

Vol 7 (2) ◽

pp. 77-85 ◽

Cited By ~ 5

Author(s):

Jeevarathnam P. Govender ◽

Tushya L. Govender

Keyword(s):

South African ◽

Developed Countries ◽

Green Marketing ◽

Purchase Behavior ◽

Purchasing Behavior ◽

Purchasing Decisions ◽

Socially Responsible ◽

Consumption Behavior ◽

Significant Difference ◽

High Knowledge

Global warming, pollution and climate change are some of the problems that have become an increasingly concerning issue internationally. Environmental deterioration has led to businesses changing the way in which they conduct themselves, leading to the emergence of green marketing. A considerable amount of research has been conducted on green marketing and consumer behavior, mainly, in developed countries. There is, however, a noticeable dearth of knowledge pertaining to consumers in South Africa. Thus, the aim of this paper is to examine, at an exploratory level, the influence of green marketing on the purchasing behavior of South African consumers. A survey was conducted on a sample of 100 consumers using a quantitative, exploratory and descriptive design. The results indicate that South African citizens have high knowledge levels on the issues facing the environment. Elements of the green marketing mix, specifically, green promotion, were found to raise awareness and encourage positive change in consumption behavior. A large proportion of respondents preferred to patronize socially responsible retailers. Furthermore, respondents preferred green products over standard alternatives. However, they were price sensitive which affected their purchasing decisions. It emerged that there was no significant difference between low and high income earners in terms of price sensitivity, and no significant difference between lower and higher qualified respondents in terms of knowledge and awareness of environmental degradation and green marketing

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Implementation of Green Marketing Strategies and Green Purchase Behavior as Efforts to Strengthen the Competitiveness of MSMEs in Indonesia

Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences ◽

10.33258/birci.v4i1.1588 ◽

2021 ◽

Vol 4 (1) ◽

pp. 243-254

Author(s):

Dinda Kayani Putri Bestari ◽

DJ Anderson Butarbutar

Keyword(s):

Purchase Intention ◽

Research Result ◽

Environmentally Friendly ◽

Environmental Conservation ◽

Marketing Strategies ◽

Partial Least Square ◽

Green Marketing ◽

Business Strategies ◽

Purchase Behavior ◽

Positive Contribution

The contribution of UMKM business actors is considered quite significant for the development of the economic structure, however, the UMKM sector players must still manage their strategies so that this contribution can continue to grow. To achieve sustainability and continue to make a positive contribution, MSMEs must have a business strategy and competitive power that are relevant to market conditions. The discussion about environmentally friendly products is increasingly being discussed. The high people's willingness to buy environmentally friendly products illustrates that more and more consumers are starting to become aware of environmental conservation and minimize environmental pollution due to the consumption of certain products. This is considered as an opportunity, companies try to respond positively and encourage companies to do innovative things by introducing new business strategies known as green marketing strategies. Researchers will try to see how green marketing strategies influence the trust of green customers, then how green marketing strategies and green customer trust affect green purchase intention and green purchase behavior in the MSME sector, especially in the type of handmade environmentally friendly Indonesian products. This study used the PLS (Partial Least Square) data analysis method using the SmartPLS version 3. The respondents in this study were 350 respondents spread across several regions of Indonesia. The technique of distributing questionnaires used the snowball sampling method. The research result states that green marketing strategies, green customers, and green purchase intention have a very big influence in shaping the behavior of purchasing environmentally friendly products for green consumers.

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