scholarly journals Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

2016 ◽  
Vol 3 (1) ◽  
pp. 130
Author(s):  
Ahu Ergen ◽  
Filiz Bozkurt ◽  
Caner Giray
Keyword(s):  
Strong Predictor ◽  
Environmentally Friendly ◽  
Environmental Problems ◽  
Environmental Activism ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Buying Behavior ◽  
Explanatory Variables ◽  
Life Styles ◽  
Perceived Seriousness

<p>The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.</p>

scholarly journals Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

2014 ◽  
Vol 3 (1) ◽  
pp. 130-142
Author(s):  
Ahu Ergen ◽  
Filiz Bozkurt Bekoglu ◽  
Caner Giray
Keyword(s):  
Strong Predictor ◽  
Environmentally Friendly ◽  
Environmental Problems ◽  
Environmental Activism ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Buying Behavior ◽  
Explanatory Variables ◽  
Life Styles ◽  
Perceived Seriousness

The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

scholarly journals PENGARUH GREEN MARKETING TOOL’S TERHADAP PERILAKU PEMBELIAN KONSUMEN PADA PRODUK LAMPU PHILIPS LED

2018 ◽  
Vol 8 (3) ◽  
pp. 1515
Author(s):  
I Made Satria Putra Wibawa ◽  
I Gde Ketut Warmika
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Sampling Method ◽  
Environmentally Friendly ◽  
Green Marketing ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Led Lighting ◽  
Analysis Technique ◽  
Marketing Tool

The purpose of this study was to determine the effect of green marketing Tool's on consumer buying behavior. This research was conducted on Philips LED lighting products in Denpasar. The number of samples chosen was 112 people, with purposive sampling method. Data collection was done through questionnaire, with data analysis technique used is multiple liniear regression. The results of this study show that the tool of green marketing tool that consists of eco-label, eco-brand, and environmental advertisement have a positive and significant effect on consumer purchasing behavior. This shows that consumers who realize the importance of environmentally friendly products can encourage the decision to purchase a product.

scholarly journals Integration Consumer Response during the Pandemic Covid-19 on Advertising: Perception Study on Eco Labeling and Eco Brand Products Eco Care

2021 ◽  
Vol 1 (2) ◽  
pp. 45-56
Author(s):  
Rennyta Yusiana ◽  
Arry Widodo ◽  
Umi Sumarsih
Keyword(s):  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Environmentally Friendly ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Ordinal Scale ◽  
Measurement Scale ◽  
Buying Behavior ◽  
Substantial Impact ◽  
Significant Difference

Environmentally friendly assurance, or commonly known as eco label, indicates that the product is guaranteed quality. Currently, the Indonesian government supports green marketing actions carried out by companies. One of the supports provided by the government is the provision of eco labels for green products. To analyze an advertisement through the concept of green marketing, one of the supporting elements of communication in promotion is and eco brand and eco label. This research is a descriptive analysis using quantitative methods involving 100 respondents determined by the Bernoulli formula. Respondents are consumers who use eco care products during the covid-19 pandemic. The measurement scale used in this study is the ordinal scale and the Likert scale. This research used multiple linear regression analysis. The results of hypothesis testing demonstrate a significant difference in customer buying behavior between the eco label, eco brand and environmental advertisement. The partial hypothesis test (t test) revealed that the factors (e.g eco label, eco brand and environmental advertisement) had a substantial impact on customer buying behavior. The coefficient of determination describes the relationship between these variables. Time affects most of consumer buying behavior and the rest is influenced by external factors. This study focusing the determine the effect of using environmentally friendly products on consumers to buy as measured through, eco brands, environmental advertisements and eco labels in Bandung-Indonesia either directly or indirectly. Furthermore, analysis is deemed necessary to expand the sample size and investigate a broader cluster of samples to boost the understanding of consumer purchase behavior. This study provides input on relevant theories on the theory of reasoned action, especially on the sub-variables regarding the eco label, eco brand, environmental advertisement, and consumer purchase behavior, and supports increased use and consumer behavior.

scholarly journals Boosting brand citizenship behavior through internal green marketing: The role of brand trust and willingness to be environmentally friendly.

2021 ◽  
Vol 2 (1) ◽  
pp. 1-9
Author(s):  
Ehdaa Amireh
Keyword(s):  
Social Exchange ◽  
Strong Predictor ◽  
Environmentally Friendly ◽  
Mediating Effect ◽  
Green Marketing ◽  
Citizenship Behavior ◽  
Brand Trust ◽  
Brand Citizenship Behavior ◽  
The Relationship

Green marketing is a critical issue in today’s society. The purpose of this study is to investigate the influence of internal green marketing (IGM) on brand citizenship behavior (BCB). Drawing on the theoretical foundations of social identity theory, cognitive consistency theory, and social exchange theory, this study presents and validates a unique model that examines the mediating effect of brand trust and the moderating effect of willingness to be environmentally friendly on the relationship between IGM and BCB. Using a sample of 176 employees employed in a telecommunication company in Jordan, the findings of this study revealed that internal green marketing is a strong predictor of BCB. Further, the positive effect of internal green marketing on brand citizenship behavior is mediated by brand trust. The findings of this study also confirmed the contingent role of willingness to be environmentally friendly on the relationship between IGM and BCB. Theoretical and managerial implications have been provided accordingly.

A social practice theory perspective on green marketing initiatives and green purchase behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Ali
Keyword(s):  
Social Practice ◽  
Practice Theory ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Organizational Level ◽  
Buying Behavior ◽  
Social Practice Theory ◽  
Content Type ◽  
Green Consumption ◽  
The Relationship

PurposeThe purpose of this study is to ascertain the effects of environmental knowledge and green consumption as mediators on the relationship between green marketing and green buying behavior. This study utilized the definition that needs to customers that are based on environmental concerns and influence the buying behavior for green products. This not only focuses on the ecological concern in organizational operations but also focuses on the customers' knowledge about the environment and how it influences their decisions. Three dimensions have been identified in this research to describe green marketing. These are ecolabeling, green branding and green advertising.Design/methodology/approachA survey research method has been utilized to collect data on a questionnaire adapted from previous research. The data collected have been analyzed with SmartPLS to assess the measurement model for reliability and validity and structural model for hypothesis testing and confirmation.FindingsFocusing on the level of environmental knowledge of customers, it comes to surface that customers in developing countries have lesser knowledge in comparison to the customers in developed countries. This causes concern for the marketing departments in organizations since different customer niches demand different marketing solutions to influence their buying decision. Environmental knowledge does not mediate the relationship between green marketing and green buying behavior whereas green consumption mediates the relationship between green marketing and green buying behavior.Originality/valueThis study incorporates the social practice theory in green marketing research on the organizational level. This study brings together marketing practices under the influence of environmental knowledge for buying behavior formation in a novel manner. The influencing of customer decisions through green marketing strategies determines the success of the marketing initiative. Also, the theoretical foundations on social practice theory and the empirical design of the study to observe the relationships with the survey are new steps.

scholarly journals Factors Influencing Sustainable Purchasing Behaviour of Remanufactured Robotic Lawn Mowers

2021 ◽  
Vol 13 (4) ◽  
pp. 1954
Author(s):  
Daan Kabel ◽  
Mattias Elg ◽  
Erik Sundin
Keyword(s):  
Theory Of Planned Behaviour ◽  
Sustainable Consumption ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Consumer Acceptance ◽  
Research Model ◽  
Planned Behaviour ◽  
Lawn Mower ◽  
Factors Influencing ◽  
Purchasing Behaviour

The lack of consumer acceptance for remanufactured products is preventing the transition towards sustainable consumption. When knowledge about remanufacturing among consumers is limited, more insight is required into the consumer’s expectations. The purpose of this paper is to examine the consumer’s expectations and willingness to engage in sustainable purchasing behaviour when considering buying remanufactured robotic lawn mowers. The theory of planned behaviour and variables from green marketing help form the research model, which was tested empirically using survey data from 118 samples. The results indicate that sustainable purchasing behaviour of remanufactured robotic lawn mowers is primarily influenced by the consumer’s attitude and evaluation of the remanufactured product, and less so by external influences. Consumers expecting high product quality, low price, and low risk, had a positive evaluation and were therefore more willing to engage in sustainable purchasing behaviour of remanufactured robotic lawn mowers. More concisely, consumers value performance and price reductions, and worry about the time the remanufactured robotic lawn mower remains functional. Environmental knowledge among consumers is sufficient but cannot be fully translated into positive evaluations and sustainable purchases of remanufactured robotic lawn mowers. This research provides guidance for how remanufacturing firms can improve their circular marketing and remanufacturing strategies.

scholarly journals Prediction of environmental activism: The role of knowledge, attitudes, affects and behaviors

2020 ◽  
pp. 127-144
Author(s):  
Milica Marušić-Jablanović ◽  
Jelena Stanišić
Keyword(s):  
Environmental Problem ◽  
Reciprocal Relationship ◽  
Environmental Activism ◽  
Virtual Space ◽  
Environmental Knowledge ◽  
Environmental Behaviors ◽  
Affective Attitude ◽  
The Right ◽  
And Behavior

The components of ecological li teracy comprise knowledge, attitudes, affect, behavior, and environmental activism. The goal of this paper is to establish whether environmental activism can be predicted on the basis of environmental knowledge, proenvironmental attitudes, affect, and behavior. In addition to this, the goal of the research is to examine to what extent individuals of different activism levels differ in terms of knowledge of basic environmental problems, expression of the attitude of ecological apathy, anthropocentrism, belonging to nature and connection with nature, as well as usual practices of pro-environmental behavior. By surveying a sample of adult respondents from Serbia who belong to a group devoted to an environmental problem (N=255), we have discovered that general environmental knowledge alone does not contribute to pro-environmental behaviors or environmental activism. The predictors of activism are pro-environmental attitudes, an affective attitude towards nature, and common pro-environmental behaviors, even though they help distinguish a group of barely active members from two groups of more active members, but they do not help distinguish those who are active in a virtual space from those who participate personally. The groups are further distinguished by other variables, such as the locus of control, values, and the phenomenon of quasi-activism. The established connection between knowledge and emotional affinity towards nature seems to represent a reciprocal relationship, and indicates that the right way to learn is to acquire knowledge, but while developing a love for nature.

scholarly journals ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS

2020 ◽  
Vol 5 (1) ◽  
pp. 37-58
Author(s):  
Sara MOSAVICHECHAKLOU ◽  
Zehra BOZBAY
Keyword(s):  
Cultural Differences ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Environmental Knowledge ◽  
Good Strategy ◽  
Purchasing Behavior ◽  
Self Image ◽  
Number Of Factors ◽  
Perceived Seriousness ◽  
Green Purchasing

Consumers being conscious about environmental issues tend to have favorable attitude to green purchasing. Offering eco-friendly products and services should be a good strategy for all companies wishing to provide competitive advantage in the marketplace. In the literature, a number of factors accepted as the antecedents of green purchasing behavior and this study examined eight factors of them. It is predicted that the factors which have an effect on the green purchasing behavior are different between the consumers having different nationality due to cultural differences. The purpose of this study is to determine the differences between both the antecedents of green purchasing behavior and green purchasing behavior of Turkish and Persian consumers. According to the results, differences are found between some antecedents of green purchasing behavior as environmental knowledge, social influence, environmental concern, perceived seriousness of environmental problems, concern for self-image, and green purchasing behavior of Turkish and Persian consumers.

scholarly journals Production of Sustainable Concrete by Using Challenging Environmentally Friendly Materials Instead of Cement

2021 ◽  
Author(s):  
Abebe Demissew Gashahun
Keyword(s):  
Environmental Impact ◽  
Environmentally Friendly ◽  
Environmental Problems ◽  
Cementitious Materials ◽  
Sustainable Concrete

The environmental problems accompanying concrete come from cement. This means that the final product i.e., concrete is an environmentally sociable material by itself. This guides us to play on the concrete constituents which cause the largest environmental impact, which is cement. Therefore, if we can abate cement amount and increase cementing materials which can substitute cement for concrete, we will be able to minimize the concrete impact on the environment. The saving of cement quantity in concrete can be realized by substituting it with diverse extra cementitious materials which are a by-product of another industry and waste of agriculture.

scholarly journals The effects of customer perceived value and perceived innovation on green products

2021 ◽  
pp. 1407-1414 ◽  
Author(s):  
Doni Purnama Alamsyah ◽  
Norfaridatul Akmaliah Othman ◽  
Ahmad Setiadi ◽  
Lia Mazia ◽  
Rudiah Md Hanafiah
Keyword(s):  
Marketing Strategy ◽  
Research Finding ◽  
Environmentally Friendly ◽  
Perceived Quality ◽  
Customer Behavior ◽  
Environmental Issue ◽  
Green Marketing ◽  
Green Products ◽  
Customer Perceived Value ◽  
Green Trust

Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust. The study concentrates on the correlation of eco-label attribute, perceived innovation, perceived quality, and green trust of a customer. The study was conducted in 2020 with a survey of supermarket’s customers who were familiar with green products. There were 200 customers who were selected randomly; data from a customer was taken by questionnaire. Then, data from the questionnaire was processed by using SEM approach through SmartPLS. The research finding determined that the implementation of an eco-label attribute may influence on customer’ green trust directly through customer perceived quality. Furthermore, it was determined that customer perceived quality could play the mediation role between eco-label attributes and green trust. Besides, it has known that the value of innovation of green products could not be affected by eco-label attributes and it could not affect customer’s green trust. The study provides a recommendation from the model of green customer behavior with mediation focuses on customer perceived quality. The finding can provide important information for marketers and producers who use the environmental issue, and it is implemented to green marketing strategy.

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