scholarly journals Green Marketing Tools, Religiosity, Environmental Attitude And Green Purchase Behaviour Among Millenials Generation

2020 ◽  
Vol 4 (3) ◽  
pp. 233-252
Author(s):  
Nihayatu Aslamatis Solekah ◽  
Gancar Premananto ◽  
Sri Hartini
Keyword(s):  
Environmental Attitudes ◽  
Environmentally Friendly ◽  
Environmental Issues ◽  
Analysis Data ◽  
Equation Model ◽  
Situational Factors ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Environmental Attitude ◽  
Analysis Techniques

The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase Behavior (GPB). This study employs samples using a questionnaire instrument. The result of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis data using SEM (Strutural Equation Model) analysis techniques with Stata 13. The results  showed that millennial generation in shaping their engagement behavior on environmental issues is influenced by environmentally friendly advertisements, attributes or labels used on a product, then perceptions of environmentally friendly brands and trust in environmentally friendly advertisements, trust in compliance or environmentally friendly labels and brands that are on the products they know.The findings of this study suggest that individual factors in the form of religious and situational factors in the form of green marketing tools in the form of eco labels, eco brands, trusts or trust in eco labels and eco brands, and environmental advertising affect green behavioral.

scholarly journals ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

2019 ◽  
Vol 17 (2) ◽  
pp. 145
Author(s):  
Renny Risqiani Roesman
Keyword(s):  
Social Influence ◽  
Behavior Management ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Environmental Attitude

<p>This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products</p>

scholarly journals Environmental attitudes among students of Early Childhood Education program in University of Jember

2020 ◽  
Vol 485 (1) ◽  
pp. 012091
Author(s):  
S W D Saputri ◽  
L P I Budyawati ◽  
L N Aisiyah ◽  
R Y Widiastuti ◽  
A N Atika
Keyword(s):  
Early Childhood ◽  
Early Childhood Education ◽  
Environmental Attitudes ◽  
Environmental Issues ◽  
Attitude Scale ◽  
Survey Method ◽  
Environmental Attitude ◽  
Waste Products ◽  
Childhood Education ◽  
Minimum Score

Abstract This study aimed to describe the environmental attitudes of students of Early Childhood Education (ECE) program in University of Jember. Descriptive quantitative approach with survey method were employed. For data collection, the Environmental Attitude Scale were distributed to 102 students of ECE program in University of Jember from 2nd, 4th and 6th semester, with age ranged from 19 – 23 years old. Analysis were done based on mean, standard deviation, maximum and minimum score computation with N=101. The results of this study indicated that (1) Most students of ECE program in University of Jember have general positive environmental attitude, (2) The energy saving is the most concerned environmental issues among the students, and waste products get the least attention. Some additional findings and limitations are discussed.

scholarly journals Integration Consumer Response during the Pandemic Covid-19 on Advertising: Perception Study on Eco Labeling and Eco Brand Products Eco Care

2021 ◽  
Vol 1 (2) ◽  
pp. 45-56
Author(s):  
Rennyta Yusiana ◽  
Arry Widodo ◽  
Umi Sumarsih
Keyword(s):  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Environmentally Friendly ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Ordinal Scale ◽  
Measurement Scale ◽  
Buying Behavior ◽  
Substantial Impact ◽  
Significant Difference

Environmentally friendly assurance, or commonly known as eco label, indicates that the product is guaranteed quality. Currently, the Indonesian government supports green marketing actions carried out by companies. One of the supports provided by the government is the provision of eco labels for green products. To analyze an advertisement through the concept of green marketing, one of the supporting elements of communication in promotion is and eco brand and eco label. This research is a descriptive analysis using quantitative methods involving 100 respondents determined by the Bernoulli formula. Respondents are consumers who use eco care products during the covid-19 pandemic. The measurement scale used in this study is the ordinal scale and the Likert scale. This research used multiple linear regression analysis. The results of hypothesis testing demonstrate a significant difference in customer buying behavior between the eco label, eco brand and environmental advertisement. The partial hypothesis test (t test) revealed that the factors (e.g eco label, eco brand and environmental advertisement) had a substantial impact on customer buying behavior. The coefficient of determination describes the relationship between these variables. Time affects most of consumer buying behavior and the rest is influenced by external factors. This study focusing the determine the effect of using environmentally friendly products on consumers to buy as measured through, eco brands, environmental advertisements and eco labels in Bandung-Indonesia either directly or indirectly. Furthermore, analysis is deemed necessary to expand the sample size and investigate a broader cluster of samples to boost the understanding of consumer purchase behavior. This study provides input on relevant theories on the theory of reasoned action, especially on the sub-variables regarding the eco label, eco brand, environmental advertisement, and consumer purchase behavior, and supports increased use and consumer behavior.

scholarly journals Green Purchase Behavior: The Role of Religiosity, Environmental Attitude, and Environmental Knowledge

2017 ◽  
Vol 2 (3) ◽  
pp. 83-88
Author(s):  
Julina Julina ◽  
Dwi Kartini ◽  
Popy Rufaidah ◽  
Martha Fani Cahyandito
Keyword(s):  
Structural Equation ◽  
Environmental Attitudes ◽  
Study Data ◽  
Jel Classification ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Environmental Attitude ◽  
Provincial Capital ◽  
Knowledge And Attitude

Objective - This study attempts to determine the effect of religiosity, environmental attitudes, and environmental knowledge towards green purchase behavior. Methodology/Technique - Data were collected by distributing questionnaire to 14 shopping centers in Pekanbaru City during April - September 2016. Pekanbaru city is one of the provincial capital in Indonesia which experienced many environmental problems. A total of 421 eligible respondents participated in this study. Data were analyzed using structural equation modeling. Findings – The results found that the effect of religiosity, environmental knowledge, and attitude toward green purchase behavior are significant. These three variables explain the green purchase behavior at 67.6%. Besides it also found that religiosity and environmental knowledge have the positive and meaningful impact on environmental attitudes. Therefore, it can be concluded that these two variables affect the green purchase behavior through environmental attitudes. Novelty - The model built in this study tried to integrate the spiritual aspect that has not been touched by previous researchers. The results of this study open up opportunities for further research to further improve both aspects of modeling in combination with other variables as well as the use of statistical analysis Type of Paper - Empirical Keywords: Religiosity; Environmental Attitude; Environmental Knowledge; Green Purchase Behavior. JEL Classification: I21, Q56, Q57.

scholarly journals Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores

2019 ◽  
Vol 16 (6) ◽  
pp. 1037 ◽  
Author(s):  
Hoang Nguyen ◽  
Ninh Nguyen ◽  
Bach Nguyen ◽  
Antonio Lobo ◽  
Phuong Vu
Keyword(s):  
Emerging Market ◽  
Organic Food ◽  
Situational Factors ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Personal Factors ◽  
Health Food ◽  
Sustainable Food ◽  
Food Stores ◽  
Organic Meat

The consumption of food has a significant impact on the environment, individuals and public health. This study aims to investigate the integrative effects of consumers’ personal and situational factors on their attitude and purchase behavior of organic meat. The consumption of this product has been widely regarded as contributing towards sustainable food practices. The study was conducted in an emerging market economy, i.e., Vietnam. Data were collected using a customized and validated survey instrument from a sample of 609 organic meat consumers at four food outlets in Hanoi. The findings suggested that consumers’ concerns regarding the environment, health, food safety and their knowledge of organic food, all significantly impacted their attitude towards the purchase behavior of organic meat. Interestingly, their positive attitude did not necessarily translate into their actual purchase of organic meat. Additionally, food stores’ green marketing practices significantly enhanced consumers’ actual purchase behavior. Conversely, premium prices of organic meat were certainly a deterrent for the actual purchase of organic meat. The findings of this study have several important implications for organic food producers, retailers, policy makers and socio-environmental organizations that seek to develop intervention strategies aimed at increasing organic meat consumption in Vietnam.

scholarly journals Implementation of Green Marketing Strategies and Green Purchase Behavior as Efforts to Strengthen the Competitiveness of MSMEs in Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 243-254
Author(s):  
Dinda Kayani Putri Bestari ◽  
DJ Anderson Butarbutar
Keyword(s):  
Purchase Intention ◽  
Research Result ◽  
Environmentally Friendly ◽  
Environmental Conservation ◽  
Marketing Strategies ◽  
Partial Least Square ◽  
Green Marketing ◽  
Business Strategies ◽  
Purchase Behavior ◽  
Positive Contribution

The contribution of UMKM business actors is considered quite significant for the development of the economic structure, however, the UMKM sector players must still manage their strategies so that this contribution can continue to grow. To achieve sustainability and continue to make a positive contribution, MSMEs must have a business strategy and competitive power that are relevant to market conditions. The discussion about environmentally friendly products is increasingly being discussed. The high people's willingness to buy environmentally friendly products illustrates that more and more consumers are starting to become aware of environmental conservation and minimize environmental pollution due to the consumption of certain products. This is considered as an opportunity, companies try to respond positively and encourage companies to do innovative things by introducing new business strategies known as green marketing strategies. Researchers will try to see how green marketing strategies influence the trust of green customers, then how green marketing strategies and green customer trust affect green purchase intention and green purchase behavior in the MSME sector, especially in the type of handmade environmentally friendly Indonesian products. This study used the PLS (Partial Least Square) data analysis method using the SmartPLS version 3. The respondents in this study were 350 respondents spread across several regions of Indonesia. The technique of distributing questionnaires used the snowball sampling method. The research result states that green marketing strategies, green customers, and green purchase intention have a very big influence in shaping the behavior of purchasing environmentally friendly products for green consumers.

scholarly journals FAKTOR PENENTU KESADARAN KONSUMEN DALAM PEMBELIAN PRODUK KERTAS BERTANDA ECO-LABEL

2018 ◽  
Vol 8 (3) ◽  
pp. 477
Author(s):  
Naniek Utami Handayani ◽  
Hery Suliantoro ◽  
Satria Dani Ansari
Keyword(s):  
Structural Equation ◽  
Environmentally Friendly ◽  
Environmental Issues ◽  
Equation Modeling ◽  
Environmental Damage ◽  
Environmental Attitude ◽  
Consumer Awareness ◽  
Minimal Impact ◽  
Green Consumption ◽  
Goods And Services

Environmental issues developed rapidly driven by the high impact on environmental damage due to the production process that is not environmentally friendly. The increase of goods and services consumption that are quite high throughout the world has resulted in a reduction in natural resources that have an impact on the environment. Efforts to reduce this impact are the existence of a green consumption policy. In 2006, Indonesia introduced eco-label markers on products that have been produced environmentally friendly. This policy needs to be supported by increasing consumer awareness to buy eco-labeled products. This study purposes to identify factors that influence consumer awareness in purchase eco-labeled paper products. This study uses the Structural Equation Modeling, while data processing uses AMOS software. The results showed that the higher the consumer's concern about the state of the environment would be to increase a proper assessment for the environment (environmental attitude), and ultimately the consumer would consciously consume products that have a minimal impact on the environment (environmentally conscious purchasing behavior). Recommendations that can be given to increase consumer awareness in purchasing eco-labeled products, including the use of mass media; environmental education; always socializing to the public regarding environmental issues; provide training to producers

Fuzzy rule based cluster analysis to segment consumers’ preferences to eco and non-eco friendly products

2021 ◽  
Vol 24 (4) ◽  
pp. 343-351
Author(s):  
Sanjukta Ghosh ◽  
Doan Van Thang ◽  
Suresh Chandra Satapathy ◽  
Sachi Nandan Mohanty
Keyword(s):  
Fuzzy Rule ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Health Improvement ◽  
Rule Base ◽  
Environmental Attitude ◽  
Rule Based ◽  
Product Categories ◽  
Central Pollution Control Board ◽  
Develop Strategy

Environment protection and basic health improvement of all social communities is now considered as one of the key parameters for the development. It has become a responsibility for both industry and academia to optimize the usage of finite natural resources and preserve them. Efficient promotion and strategic marketing of Eco Friendly products can contribute to this development. It is important to consider any market as a heterogeneous mix, which requires well-organized and intelligent split or segmentation. A survey was conducted in Kolkata, metropolitan city in India, through a structured questionnaire to measure Perceived Environmental Knowledge, Perceived Environmental Attitude and Green Purchase Behavior associated to 18 product categories identified by Central Pollution Control Board for Eco Mark Scheme, 2002. Two hundred and twenty three data inputs from the respondents were analysed for this study. Here in this study a fuzzy rule based clustering technique was performed to segregate customers into two sections considering three parameters like Perceived Environmental Knowledge, Perceived Environmental Attitude and Green Purchase Behavior associated to Eco friendly product, which acts as an input variable. The rule base has linguistic variables like Significantly High, Little High, Medium, Little Low and Significantly Low and output as “Eco friendly” or “Non-ecofriendly” consumers. A set of 5×5×5= 125 rules were developed for output determination. They were designed manually and the method is applied for detection of a set of good rules. Thirteen such good rules were identified through Fuzzy Reasoning Tool, which can lead to better Decision Making and facilitate the marketers to develop strategy and take up effective marketing decisions.

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