Assessing the 2014 Cadbury controversy through the Theory of Planned Behavior

Planned Behavior ◽

Behavioral Control ◽

Quality Standards ◽

The Public ◽

The Government

<p>The purpose of this study is to assess the 2014 Cadbury controversy through the framework of the Theory of planned behavior. The study examined how Cadbury IMC campaign changed the attitudes, behaviors and the perceived behavioral control of the audience towards purchasing Cadbury chocolates. Content analysis was employed to analyze the Cadbury IMC video campaign that circulated widely during the saga in addition to the Cadbury social platforms that aided in data collection. Themes like Quality standards, halal certification, ingredients and supervision were generated from the data. The analysis of the data discovered, that Cadbury tried to involve the public while trying to resolve their halal certification issues as well as those related to the two bars that were in question. A number of issues were discovered in relation to TPB however, the study found out that there were underlying factors missing in most of the Cadbury campaigns carried out during the 2014 PIG DNA saga. So the government should consider establishing stringent mechanisms of controlling hala certification among Malaysian companies and those seeking to do business in the country at large.</p>

Assessing the 2014 Cadbury controversy through the Theory of Planned Behavior

10.31124/advance.12012675.v1 ◽

2020 ◽

Author(s):

Faiswal Kasirye ◽

Hassan Radwan ◽

Math Kreya

Keyword(s):

Content Analysis ◽

Data Collection ◽

Planned Behavior ◽

Behavioral Control ◽

Quality Standards ◽

The Public ◽

The Government

A Psychological Process of Bureaucratic Whistleblowing: Applying the Theory of Planned Behavior

The American Review of Public Administration ◽

10.1177/02750740211003345 ◽

2021 ◽

pp. 027507402110033

Author(s):

Hongseok Lee ◽

Minsung Michael Kang ◽

Sun Young Kim

Keyword(s):

Planned Behavior ◽

Structural Equation ◽

Structural Equation Models ◽

Behavioral Control ◽

Psychological Process ◽

Public Employees ◽

The Public ◽

Using Data

Whistleblowing is a psychological process that involves the calculation of risks and benefits. While there exists a broad range of research on whistleblowing in the public sector, previous studies have not examined its entire process due to the limited focus on either whistleblowing intention or whistleblowing behavior. This study aims to fill this gap by applying the theory of planned behavior (TPB) to the whistleblowing context. Specifically, we examine how individual beliefs about the likely consequences of whistleblowing (attitude toward whistleblowing), others’ expectations about whistleblowing (subjective norm), and the capability of blowing the whistle (perceived behavioral control) influence public employees’ actual whistleblowing by way of their intention to report wrongdoings. A series of structural equation models are tested using data from the 2010 Merit Principles Survey. The findings show that the more the employees perceive that the consequences of whistleblowing are important, the more the key referents support whistleblowing, and the more the protections for whistleblowers are available, the more likely are their intentions to disclose wrongdoings and then actually engage in whistleblowing behavior. We conduct additional analyses for internal and external whistleblowers separately and find that there are both meaningful similarities and differences between the two groups. This study provides support for the validity of TPB as a theoretical framework for better understanding and explicating the psychological process of bureaucratic whistleblowing.

Predicting the Potential Patients' Intention to Select Healthcare Service Providers: Application of Structural Equation Modeling Based on the Theory of Planned Behavior

The Open Public Health Journal ◽

10.2174/1874944501912010472 ◽

2019 ◽

Vol 12 (1) ◽

pp. 472-481

Author(s):

Peivand Bastani ◽

Mahnaz Javanbakht ◽

Ramin Ravangard

Keyword(s):

Structural Equation Modeling ◽

Health Service ◽

Planned Behavior ◽

Structural Equation ◽

Service Providers ◽

Behavioral Control ◽

Equation Modeling ◽

The Public

Background: Today, patients are more sensitive in selecting healthcare services than the past, and are more engaged in their healthcare process. Also, the characteristics of each health service provider are likely to affect the patients' behavior or intention to behave in selecting service providers. Objective: To predict the intention of employees working at Shiraz University of Medical Sciences (SUMS), as potential patients, to select health service providers. Methods: This cross-sectional applied study was carried out among 330 employees of various SUMS' sub-centers in 2016 using structural equation modeling (SEM). A standard questionnaire designed based on the theory of planned behavior (TPB) was used for collecting the required data. The collected data were analyzed by Warp-PLS 5.0 software. Results: The results of the model fitness in the public, private and charity sectors showed that these models were well fitted and the greatest associations were between the attitude towards the behavior and intention, the perceived behavioral control and intention, and also between the perceived behavioral control and intention in the studied sectors. Conclusion: It seems that the positive attitude of the employees leads to their increased intention of selecting the public sector. In this regard, the University was recommended to take action to build trust among its employees and to create an atmosphere of empathy and respect in order to facilitate employees' use of services.

Online Lactation Education for Healthcare Providers: A Theoretical Approach to Understanding Learning Outcomes

Journal of Human Lactation ◽

10.1177/0890334417724348 ◽

2017 ◽

Vol 33 (4) ◽

pp. 725-735 ◽

Cited By ~ 2

Author(s):

Amanda L. Watkins ◽

Joan E. Dodgson ◽

Darya Bonds McClain

Keyword(s):

Learning Outcomes ◽

Planned Behavior ◽

Evidence Based Practice ◽

Behavioral Control ◽

Healthcare Providers ◽

Meaningful Learning ◽

Evidence Based ◽

Support Practices

Background: Breastfeeding competencies are not standardized in healthcare education for any of the health professions. A few continuing education/professional development programs have been implemented, but research regarding the efficacy of these programs is scarce. Research aim: After a 45-hour lactation course, (a) Does breastfeeding knowledge increase? (b) Do beliefs and attitudes about infant feeding improve? (c) Does perceived behavioral control over performance of evidence-based lactation support practices increase? and (d) Do intentions to carry out evidence-based lactation support practices increase? Methods: A nonexperimental pretest–posttest self-report survey design was conducted with a nonprobability sample of participants ( N = 71) in a lactation course. Theory of Planned Behavior variables were measured and a before–after course analysis was completed. Results: Significantly higher scores were found on the posttests for knowledge, beliefs about breastfeeding scale, and the perceived behavioral control scale. Participants’ self-efficacy increased after the course; their beliefs about social norms and their ability to effect change in their workplaces did not change significantly. Participants’ intention to perform actions that are consistent with the evidence-based breastfeeding supportive behaviors increased significantly. Positive beliefs about formula feeding significantly increased; this was unexpected. Conclusion: The Theory of Planned Behavior provided a useful approach for examining more meaningful learning outcomes than the traditional knowledge and/or satisfaction outcomes. This study was the first to suggest that more meaningful learning outcomes are needed to evaluate lactation programs. However, it is not enough to educate healthcare providers in evidence-based practice; the places they practice must have the infrastructure to support evidence-based practice.

Intention to adopt cryptocurrency: a robust contribution of trust and the theory of planned behavior

Journal of Economic and Administrative Sciences ◽

10.1108/jeas-10-2021-0204 ◽

2022 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Bahadur Ali Soomro ◽

Naimatullah Shah ◽

Nadia A. Abdelmegeed Abdelwahed

Keyword(s):

Planned Behavior ◽

Online Survey ◽

Behavioral Control ◽

Cross Sectional ◽

Content Type ◽

Intention To Adopt ◽

Positive Effect ◽

Practical Implications

PurposeAt present, the adoption of cryptocurrency investment has brought consideration to the globe. The present paper attempts to investigate the intention to adopt cryptocurrency (IACR) among the potential investors of Pakistan.Design/methodology/approachThe theory of planned behavior (TPB) is applied to underpin the conceptual framework. The study uses a quantitative approach. The study collects cross-sectional data through an online survey questionnaire. In the last, the authors utilized 334 samples for outcomes.FindingsFindings of the SEM reveal a significant positive effect of attitude, subjective norms (SNs), perceived behavioral control (PBC) and trust on IACR.Practical implicationsThe outcomes of an investigation would develop further intention and trust towards cryptocurrency adoption. The results would support developing favorable policies regarding the reduction of the ban on cryptocurrency in Pakistan to make easier transactions of the investors further. Possibly, it brings several opportunities in all segments of society in making the digital transaction modes through cryptocurrency. Finally, the findings would further validate the TPB in the context of cryptocurrency.Originality/valueThe study provides a better understanding of cryptocurrency and investors IACR. The empirical evidence further develops the other individuals' intentions towards cryptocurrency usage.

Attitude, social norms, and perceived behavioral control influence the academic integrity-related behavioral intentions of graduate students

Social Behavior and Personality An International Journal ◽

10.2224/sbp.9996 ◽

2021 ◽

Vol 49 (4) ◽

pp. 1-12

Author(s):

Ting Yang ◽

Yungui Wang ◽

Jun Deng ◽

Chunji Huang

Keyword(s):

Graduate Students ◽

Social Norms ◽

Planned Behavior ◽

Academic Integrity ◽

Behavioral Intentions ◽

Behavioral Control ◽

Subjective Norms ◽

Postgraduate Students

Graduate students have become the driving force of scientific research at Chinese universities. Therefore, further work is needed to understand what influences postgraduate students' academic integrity. Using the theory of planned behavior, this study investigated the relationships between postgraduates' attitude toward academic integrity, social norms (subjective, descriptive, and moral), perceived behavioral control, and intentions, and examined the moderating role of social identity in the relationship between social norms and intentions. We conducted a survey with 1,256 Chinese biomedical postgraduate students, and analyzed the data with structural equation modeling. The results show that attitude, subjective norms, descriptive norms, and perceived behavioral control influenced students' academic integrity-related behavioral intentions. The model explained over half of the variance in intentions, indicating that attitude, subjective norms, descriptive norms, and perceived behavioral control were the main variables influencing academic integrity-related behaviors. The theory of planned behavior can be applied in research on postgraduates' academic integrity.

Perceived Behavioral Control as a Key to Integrative Medicine

Journal of Evidence-Based Integrative Medicine ◽

10.1177/2515690x18801581 ◽

2018 ◽

Vol 23 ◽

pp. 2515690X1880158 ◽

Cited By ~ 1

Author(s):

Stephen R. Shamblen ◽

Katharine Atwood ◽

William Scarbrough ◽

David A. Collins ◽

Adam Rindfleisch ◽

...

Keyword(s):

Clinical Practice ◽

Planned Behavior ◽

Integrative Medicine ◽

Health Care Professionals ◽

Behavioral Control ◽

Veterans Health ◽

Health Administration ◽

Integrative Health

The purpose of the present study was to identify the factors that are the strongest predictors of intentions and use of integrative medicine approaches in clinical practice. Ajzen’s theory of planned behavior was used to guide our examination of these questions. Health care professionals exposed to a Veterans Health Administration program (N = 288) who completed survey instruments prior to and immediately after the program and 3 months later were the participants for this study. Findings suggest that the theory of planned behavior performs reasonably well in explaining our data showing the integration of integrative medicine approaches into clinical practice. We found that self-efficacy to use integrative health approaches and perceived preparedness to discuss nonpharmaceutical approaches with patients were the strongest predictors of intentions to use integrative health approaches and self-reported change in clinical practice. The implications of these findings are discussed.

Willingness to Pay for Halal Transportation Cost: The Moderating Effect of Knowledge on the Theory of Planned Behavior

International Journal of Engineering and Advanced Technology - Regular Issue ◽

10.35940/ijeat.f1089.0986s319 ◽

2019 ◽

Vol 8 (6S3) ◽

pp. 479-488 ◽

Cited By ~ 1

Keyword(s):

Supply Chain ◽

Willingness To Pay ◽

Planned Behavior ◽

Behavioral Control ◽

Transportation Cost ◽

Subjective Norm ◽

Moderating Effect ◽

The Relationship

Halal transportation services is one of the crucial components of producing Halal products. Since Halal is unique and involves elaborate regulations and executions, therefore it requires huge investment. Like any other supply chain, the transportation cost will be transferred to the end users, normally the customers, thus increasing the price of final products. It is notably common to find studies done on Muslim customers and their preference on Halal products, however, studies on Muslims preferences towards Halal transportation could still be considered as novel. By adopting the Theory of Planned Behavior and religiosity; and by taking into account the moderating effect of knowledge, this study aims to identify the factors that lead to the customers’ willingness to pay for the Halal transportation cost. Using a purposive sampling method, the data was collected among Muslim consumers in a prominent shopping complex in Malaysia and was analyzed using Smart Partial Least Squares (PLS). Based on the finding, it is shown that the attitude and perceived behavioral control gave a positive relationship with the willingness to pay for Halal transportation. Meanwhile, subjective norm and religiosity were on the opposite as there were both hold an insignificant effect towards the willingness to pay for the Halal transportation. Knowledge has moderated the relationship between attitude and willingness to pay for Halal transportation, but not for the relationship between subjective norm and perceived behavioral control. It is expected that this study could provide a better understanding of Muslim consumers’ behavior on purchasing for Halal transportation, as well as other Halal supply chain activities.

Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management ◽

10.20473/jmtt.v8i3.2735 ◽

2016 ◽

Vol 8 (3) ◽

Author(s):

Cecia Rahmadanty ◽

Masmira Kurniawati

Keyword(s):

Planned Behavior ◽

Structural Equation ◽

Behavioral Control ◽

Subjective Norm ◽

Equation Model ◽

Intention To Use ◽

Control Belief ◽

Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

Analysis of intention toward halal products: an empirical study of young consumers

Journal of Economics Business and Accountancy Ventura ◽

10.14414/jebav.v20i2.760 ◽

2017 ◽

Vol 20 (2) ◽

Author(s):

Budi Harsanto ◽

Dika Jatnika

Keyword(s):

Empirical Study ◽

Multiple Regression ◽

Planned Behavior ◽

Behavioral Control ◽

Subjective Norm ◽

Descriptive Statistics ◽

Chi Square ◽

Halal Food

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from 151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesia’s context and the results is slightly different from the findings of the previous one.