scholarly journals Changes in the Media Ecosystem and Strategic Implication for the Participants: Platform Strategy in Two-Sided Markets

2016 ◽  
Vol 13 (4) ◽  
pp. 141-164
Author(s):  
ChanhiPark
Author(s):  
Yochai Benkler ◽  
Robert Faris ◽  
Hal Roberts

This chapter examines the claim that alt-right activists hacked the media ecosystem byinserting various destructive memes into the mainstream media that helped DonaldTrump win the 2016 presidential election. In particular, this chapter considers thepropaganda pipeline—the path from the periphery to the core through a series ofwell-known amplifi cation sites, most prominently Infowars and Drudge. Th e “spiritcooking” stories as seen on Infowars, Washington Times, and Sean Hannity perfectlyencapsulate the propaganda pipeline from the periphery to the core, drawingin the various suspects in producing information disorder. Th e chapter also showshow statements by marginal actors on Reddit and 4chan were collated and preparedfor propagation by more visible sites, and how this technique was exploited by bothalt-right and Russia-related actors successfully to get a story from the periphery toHannity.


Author(s):  
Yochai Benkler ◽  
Robert Faris ◽  
Hal Roberts

This chapter presents the book’s macrolevel findings about the architecture of political communication and the news media ecosystem in the United States from 2015 to 2018. Two million stories published during the 2016 presidential election campaign are analyzed, along with another 1.9 million stories about Donald Trump’s presidency during his first year. The chapter examines patterns of interlinking between online media sources to understand the relations of authority and credibility among publishers, as well as the media sharing practices of Twitter and Facebook users to elucidate social media attention patterns. The data and mapping reveal not only a profoundly polarized media landscape but stark asymmetry: the right is more insular, skewed towards the extreme, and set apart from the more integrated media ecosystem of the center, center-left, and left.


2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.


2021 ◽  
Vol 64 (2 (246)) ◽  
pp. 91-99
Author(s):  
Karolina Pałka-Suchojad

This article is the result of noticing the need to transpose the gatekeeping theory. Technological progress has left its mark on the media ecosystem, generating and then strengthening the convergence processes, and has also changed the understanding of gatekeeping. The architecture of new media, especially social media, places gatekeeping in the context of the network. This allows one to look at the classically understood process from a new perspective, in which the key is to base the concept on network diffusion. Contemporary gatekeeping should be analyzed in the context of such mechanisms as: information bubble, echo chamber, filtering information by users and algorithms. Basic conceptual categories, the gate and the keeper, are also modified. There is a noticeable trend towards the transformation of gatekeeping towards gatewatching, in which social media users do not create their own gates, but observe and use already existing gates. Gatekeeping in the era of social media makes the audience an important element of it, moving towards secondary gatekeeping.


The evolution of information and communications technologies (ICTs) had a strong positive impact in the media world, and especially in the arrival of the participatory and citizens' journalism paradigms. However, this progress was also marked by the explosion of content tampering and forgery attempts by the dissemination of false informatory data. Verification strategies and initiatives to prevent misinformation were introduced along with the advent of ICTs, aiming at shielding and resurfacing the essence of verification ethics. Based on the principle that information has to be validated before its channeling into journalistic pipelines, the present chapter investigates the trust between news outlets and audience. In specific, the lost “faith” in the media ecosystem is highlighted, focusing on the primary significance that truth holds along the end-to-end newsgathering and publishing processes.


Author(s):  
Maria Elizabeth Grabe ◽  
Ozen Bas

The focus of this chapter is on how changes in the media landscape have forced the reconsideration of the way in which ‘memory’, ‘knowledge’, and ‘informed citizenship’ are understood, defined, and researched. Thus, for example, journalism needs to take account of the phenomenon of so-called news grazing (the active consumption of news by flipping through channels and skipping unwanted material) and that of incidental news exposure (unintended exposure to news when media users go online for non-news functions). Traditional views of informed citizenship (as simply acquiring appropriate facts and information) are challenged by calls to include applied understanding and comprehension of social issues and emotional responses to those issues. The chapter is critical of an excessive reliance on verbal tests of memory and stresses the need to develop visual measures, given that the human brain is better adapted for visual than verbal processing.


Journalism ◽  
2019 ◽  
pp. 146488491986607 ◽  
Author(s):  
Andreas Widholm ◽  
Kristina Riegert ◽  
Anna Roosvall

The aim of this study is to map and scrutinize developments within Swedish cultural journalism, with a particular focus on transformations in genres, text types and thematic repertoires. Drawing on a constructed week sample from press, television and radio during four decades (1985, 1995, 2005, 2015), we address three aspects of ‘the crisis discourse’ of cultural journalism: (1) the potential decline in cultural coverage due to economic cutbacks and downsized cultural desks; (2) cultural journalism’s perceived ‘quality crisis’ connected to transformations of thematic repertoires; and (3) the alleged decline of cultural expertise related to changes in cultural journalism’s generic structures. The study makes a unique contribution to cultural journalism scholarship by identifying media-specific differences and complementary relationships between media forms, building on media ecology and genre theory. In contrast to the crisis discourse, results show that cultural journalism has expanded significantly through popularization and thematic and generic diversification, but the transformations are different in press, radio and television due to differing role positions in the larger media ecosystem. In addition, some parts of the cultural journalism media ecology appear to be endangered.


Author(s):  
Marie Hermanova

The COVID-19 pandemics highlighted the role of social media influencers as political communicators and drew attention to the question of accountability of influencers and their overall role in the media ecosystem. The aim of the paper is to analyze the role of lifestyle Instagram influencers in shaping the public narrative about COVID-19 as an orchestrated political event aimed at curbing civic freedom in the Czech Republic with focus on two key elements: 1) the politicization of the domestic (space) on Instagram and its gendered nature and 2) the framing of the role of influencers as democratic public voices offering an alternative to mainstream media, within the context of the post-socialist historical experience of totalitarian past. The presented analysis builds on digital ethnography among Czech female lifestyle influencers and content analysis of selected Czech influencers profiles.


Author(s):  
Renato Essenfelder ◽  
João Canavilhas ◽  
Haline Costa Maia ◽  
Ricardo Jorge Pinto

Technological advancements have created a media ecosystem in which traditional journalism sees its existence strongly threatened by the emergence of new players. Social networks have created a competitive environment that, whether due to its dispersion or its capillarity, has relegated the mainstream media to a secondary role in the media ecosystem. Ironically, the technologies that threaten traditional journalism are also those that can save it; provided they are used correctly. Journalism, weakened by the economic crisis and with increasingly smaller newsrooms, has artificial intelligence as an opportunity to recover a certain centrality in the media ecosystem. This paper studies AIDA, a project from the Brazilian television network Globo. This project looked to automation as a way to avoid errors and ambiguities in the news. The study of the AIDA case, complemented by interviews, presents the challenges to achieve the automatization of news regarding electoral polls.


2021 ◽  
Author(s):  
Paula Renés-Arellano ◽  
Ignacio Aguaded ◽  
Maria Jose Hernández-Serrano

Nations across the globe are immersed in a technological revolution—intensified by the need to respond to COVID-19 issues. In order to be critical and responsible citizens in the current media ecosystem, it is important that students acquire and develop certain skills when consuming and producing information for and when communicating through the media. This is a major challenge that educational systems worldwide have to face. Hence, new curricula in media education to guide future teachers towards the successful acquisition of new media skills have been proposed. The aims of this work are to conduct a theoretical approach to this worldwide technological and media evolution in the past decade, to make an in-depth comparison between the Curriculum for teachers on media and information literacy published by the UNESCO (2011) and the publication of the new AlfaMed Curriculum for the training of teachers in media education (2021). This framework starts by providing an extensive analysis of the key elements of both curricula and of their corresponding modules, establishing, thus, a constructive comparison while updating them, according to the needs, changes, and realities that have taken place regarding digital literacy in the past decade. Finally, the chapter concludes with the detailing of the challenges and with proposals for teacher training in media and information literacy.


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