scholarly journals FACTORS AFFECTING CONSUMERS’ ATTITUDE TO SMARTPHONE ADVERTISING IN HO CHI MINH CITY

2019 ◽  
Vol 1 (25) ◽  
pp. 20-27
Author(s):  
Giao Khanh Nam Ha ◽  
Dung Thi Thuy Do
Keyword(s):  
Customer Service ◽  
Ho Chi Minh City ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Main Factors ◽  
And Control ◽  
Level Of Importance

This research is to examine factors affecting consumers’ attitude to smartphone advertising in Ho Chi Minh City by questioning 290 consumers. The methodologies of Cronbach’s Alpha, Exploratory Factor Analyzing (EFA) and linear multiple regressioning were used by SPSS program. The results show that there are five main factors affecting consumers’ attitude to smartphone advertising in Ho Chi Minh City, ordered by the decreasing level of importance: entertainment, informativeness, credibility, non-  irritation, permission and control. From that, the research makes the suggestions to smartphone advertisers in order to improve customer service better.

Evaluating pharmacies’ satisfaction to the medicine supply service of pymepharco joint stock company in Ho Chi Minh city

2021 ◽  
Vol 05 (03) ◽  
pp. 75-85
Author(s):  
Ngoc Danh Le ◽  
◽  
Ngoc Cam Nhung Tran ◽  
Phuong Uyen Le ◽  
Dinh Luyen Pham ◽  
...  
Keyword(s):  
Linear Regression ◽  
Conceptual Framework ◽  
Ho Chi Minh City ◽  
Joint Stock Company ◽  
Stock Company ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Beta Coefficient ◽  
Medicine Supply

Objectives: This study is aimed to analyze phamacies’ satisfaction and factors affecting pharmacies’ satisfaction to the medicine supply service of Pymepharco Joint Stock Company in Ho Chi Minh city, in 2020. Methods: Using a mix of qualitative and quantitative methods. The study was employed at 200 pharmacies in 2020. This study proposes a conceptual framework of pharmacies’ satisfaction. The scale’s reliability is assessed using Cronbach’s Alpha and Exploratory Factor Analysis (EFA) model. Therefore, pharmacies’ satisfaction is evaluated by the multiple linear regression model. Main findings: The scale is built with 6 factors, including Product (5 items), Employee service capacity (6 items), Price and Payment (4 items), Response (9 items), Confidence (4 items) and Satisfaction (2 items). When calculating the Crobach’s Alpha with 30 items, Cronbach’s Alpha was from 0.769 to 0.904 for reliability. After applying EFA, all factors are required, of which Eigenvalue of independent element was 1,034 > 1 and Eigenvalue of dependent element was 1,825 > 1. After the linear regression analysis variability, there are 4 crucial factors affecting pharmacies’ satisfaction to the medicine supply service of Pymepharco, In particular, Response is the most powerful factor (standardized Beta coefficient equal to 0.363), the second is Pharmaceutical products (standardized Beta coefficient equal to 0.230), the third is Price and Payment (standardized Beta coefficient equal to 0.149) and finally, Employee Serviceability (standardized Beta coefficient equal to 0.145). Conclusion: The study has proposed a conceptual framework of pharmacies’ satisfaction to the medicine supply service of Pymepharco joint stock company and determined that the response factor is the most influential factor on pharmacy satisfaction. Key words: pharmacies’ satisfaction, medical supply service, Pymepharco Joint Stock Company.

Suggested administrative management on green purchasing behavior in Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Information Sources ◽  
Purchasing Behavior ◽  
Green Products ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Administrative Management ◽  
Purchasing Behaviour ◽  
Main Factors ◽  
Green Purchasing

This research aims at examining factors affecting green purchasing behaviour in Vietnam, by interviewing 297 consumers who are over 18 at the beginning of 2018. Cronbach’s Alpha, exploratory factor analysing and linear multiple regressioning were used. The results show that there are three main factors affecting green purchasing behaviour in Vietnam, arranged by reducing the importance: (1) green promotion activities, (2) information sources, and (3) price of green products. This is one of the first researches in Vietnam about this topic, and the research reveals some suggestions for businesses and governmental administrations to enhance green purchasing behaviour.

Using Adanco Software To Examine The Intention To Use Coffee. Evidence From Vietnam

2019 ◽  
Vol 118 (10) ◽  
pp. 216-223
Author(s):  
Nguyen Thi Ngan ◽  
Bui Huy Khoi
Keyword(s):  
Survey Data ◽  
Behavioral Intention ◽  
Reliability And Validity ◽  
Ho Chi Minh City ◽  
Intention To Use ◽  
Research Model ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Average Variance ◽  
Composite Reliability

The purpose of the paper was to investigate the factors that influenced the intention to use coffee by using Adanco software. Survey data was collected from 284 consumers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intention. The reliability and validity of the scale were tested by Cronbach's Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). PLS-SEM showed that intention to use coffee was affected by some components of the intention to use coffee.

scholarly journals Analysis of factors affecting consumers’ intention to purchase organic vegetables in Ho Chi Minh City

2018 ◽  
Vol 17 (05) ◽  
pp. 10-19
Author(s):  
Chung T. Q. Le
Keyword(s):  
Present Situation ◽  
Ho Chi Minh City ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Organic Vegetables ◽  
Food Market ◽  
Main Factors ◽  
The City ◽  
Consumer's Perception ◽  
Data Processing Methods

Food safety is a matter of concern to the society, in which the organic food market is developing very strongly in Ho Chi Minh City in particular and the Vietnam market in general. The study was conducted by interviewing 372 consumers living in the city to analyse the present situation of organic vegetables consumption in the investigated area, to analyse factors affecting the intention to consume organic vegetables and propose measures to develop organic vegetables market in Ho Chi Minh City. Data processing methods included Cronbach's Alpha, EFA, CFA, and SEM. Research results showed that there were four main factors influencing the intention to consume organic vegetables. The most important factor was subjective noms, followed by consumers' beliefs in organic vegetables, the attitude of consumers towards organic vegetables and consumer's perception of the price of organic vegetables.

scholarly journals Analysis of the Factors Affecting the Success of E-Commerce in Asia: A Literature Review

2019 ◽  
Vol 8 (2) ◽  
pp. 1-3
Author(s):  
Arif Anjum
Keyword(s):  
Customer Service ◽  
Success Factors ◽  
Sufficient Information ◽  
Internet Commerce ◽  
Factors Affecting ◽  
Critical Success ◽  
Main Factors ◽  
Use Of The Internet ◽  
Secondary Information ◽  
Competitive Pricing

E-commerce, which is also called Internet commerce, or electronic commerce is the act of buying and selling of goods or services through the use of the Internet. The rise in the E-commerce can be attributed to a number of factors, which include the dramatic fall in the entry barriers, an increase in the number of people with Internet access and the rapid growth in mobile commerce among others.This paper presents reviews some of the main factors, which influences the success of E-commerce in the Asian region. This is aimed at pointing out the critical success factors for success of the e-commerce businesses. In order to collect data for the study, secondary information sources were used. These were mainly journal articles done by previous scholars in the domain of e-commerce success. The findings of the research indicate that some of the main factors, which affect the overall success of E-commerce businesses, include provision of sufficient information, competitive pricing and the use of highly effective technologies, which will also go a long way in ensuring that there is drastic improvement in the level of customer service in the industry. The findings also reveal that the style of leadership and management and the security of the systems also influence the overall success of the e-commerce businesses.

scholarly journals Development of a Reliable and Valid Questionnaire to Identify Factors Affecting Health of Postmenopausal Women in Selected Areas of Gurugram, India

2021 ◽  
Author(s):  
Sheetal Kalra ◽  
Puneeta Ajmera ◽  
Joginder Yadav ◽  
Bijender Sindhu ◽  
Sonia Pawaria ◽  
...  
Keyword(s):  
Health Status ◽  
Postmenopausal Women ◽  
Psychological Health ◽  
Reliability And Validity ◽  
Face Validity ◽  
Physical And Mental Health ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Final Questionnaire

Introduction: Postmenopause is the period when a woman misses her menstrual cycles for the entire year. A host of issues involving health, fitness and psychological problems come up in this phase which effect quality of a life of a woman significantly therefore a substantial degree of care is needed for them. There are various factors that affect the physical and psychological health of postmenopausal women. Aim: To develop a self-structured questionnaire that would identify and address various factors that affect health of postmenopausal women in Gurugram India. Materials and Methods: A thorough literature search related to the subject matter was done along with the interview of researchers working on the health status of postmenopausal women to arrive at a questionnaire, and a pilot study was conducted on 60 postmenopausal women (average age 52±3.44 years) from September 2019 to March 2020. Expert opinion was taken twice before preparing first draft of questionnaire. Questionnaire had 4 sections with questions related to demographic details, medical history, physical activity status and psychological health status. The scores were evaluated and subjected to reliability and validity tests. SPSS software version 20 was used to calculate Cronbach’s alpha value for ensuring reliability of the questionnaire. Results: The questionnaire possesses good content and face validity. Cronbach’s alpha value was 0.772 which indicated acceptable degree of correlation between different items of questionnaire. The final questionnaire consists of 24 questions. Numerical coding of responses was done from 0-2. A score of 0-10, 11-20 and >21 indicated mild, moderate and severe effect respectively on health of postmenopausal women. Conclusion: The questionnaire can be utilised to evaluate factors affecting physical and mental health issues of postmenopausal women.

scholarly journals Investigating the Effect of E-management on Customer Service Performance

2019 ◽  
pp. 1-20
Author(s):  
Mohammed A. Elsaadani ◽  
Keyword(s):  
Customer Service ◽  
Pearson Correlation ◽  
Statistical Significance ◽  
Service Performance ◽  
Willingness To Participate ◽  
Business Organizations ◽  
Alpha Coefficient ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Pearson Coefficient

The present study aims to investigate the effect of e-management on customer service performance for a group of business organizations in Alexandria - Egypt. The directory of Egyptian Ministry of Trade and Industry was surveyed in order to randomly select the participating organizations. 485 businesses randomly selected representing 25% of the total population, of which only 391 organizations expressed their willingness to participate. 263 questionnaires were distributed, but only 226 were collected representing 30% of the study population. Experts comments were used to check the validity of the study instrument, and the reliability of questions was calculated as 93% using Cronbach’s Alpha coefficient. The statistical methods used for data analysis are frequencies, relative frequencies, percentages, averages, order of the responses, Pearson correlation coefficient, Cronbach’s Alpha coefficient, confirmatory factorial analysis, central tendency (mean), dispersion (standard deviation), Pearson coefficient, simple linear regression, T-Test, determinant coefficient, and one-way ANOVA. The probability level for a test of statistical significance for the study is p<.05, to ensure a 95% confidence in generalization of the findings. Study findings assert research hypothesis that there is a statistically significant positive relationship between e-management and customer service performance.

scholarly journals FACTORS AFFECTING THE USAGE OF AR-RAHNU SCHEME AMONG WOMEN ENTREPRENEUR

2020 ◽  
Vol 2 (4) ◽  
pp. 35-42
Author(s):  
Hallieyana Sha’ari ◽  
Hamid Auni Lukman
Keyword(s):  
Customer Service ◽  
Women Entrepreneurs ◽  
Financial Constraints ◽  
Factors Affecting ◽  
The World ◽  
Main Factors ◽  
Business Needs ◽  
Women Entrepreneur

In tandem with the development of technology, economy, and globalization, the number of women entrepreneurs has shown an increase and they have become as good as male entrepreneurs. As the Malay saying goes “the hand that rock the cradle is able to shake the world”. This particular saying has strongly proven that women entrepreneurs' current abilities and achievements. However, the financial constraints have slightly affected the business of the women entrepreneurs as some of them do not possess adequate capital. The distributed financial funds could not suffice their business needs. This issue has led the women entrepreneurs to the using of Ar-Rahnu facilities as an alternative to be obtaining financial funds. Hence, this concept paper was to identify the factors that affecting the usage of the Ar-Rahnu scheme among women entrepreneurs. The attitude, customer service, and location of Ar-Rahnu operators are the main factors focused on the use of the Ar-Rahnu scheme among the women entrepreneurs.

Study of the Factors Affecting Customers' Loyalty for Gym Service at K.I.M Center, Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Relationship Marketing ◽  
Sem Analysis ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Two Factors ◽  
The Impact

This research aims to identify and measure the influence of factors affecting customers’ loyalty for gym service at K.I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were used in the study.The results of the model tested with SEM supported 11 hypotheses out of a total of 12 hypotheses. The four factors (i) Habits, (ii) Conversion cost, (iii) Relationship Marketing, and (iv) Satisfaction towards customers’ loyalty at the center. Two factors (i) Intangible quality, (ii) Tangible quality have an impact on customers’ satisfaction. In addition, other relationships in the model are also verified (1) the impact of relationship marketing on tangible and intangible quality, (2) the impact of tangible and intangible quality on the habit; (3) and the impact of tangible quality on customers’ conversion cost. In it, the factor of Satisfaction expressed through tangible and intangible quality has the strongest impact on customers’ loyalty.

scholarly journals Development and validation of the tool for the evaluation of the behavioral factors affecting the prevalence of musculoskeletal disorders in Iranian students

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Mahin Nazari ◽  
Rokhsareh Beigi ◽  
Mahmood Salesi ◽  
Rosanna Cousins ◽  
Hamidreza Mokarami
Keyword(s):  
High School Students ◽  
Musculoskeletal Disorders ◽  
Content Validity ◽  
Three Dimensions ◽  
Behavioral Factors ◽  
Cronbach’S Alpha ◽  
Enabling Factors ◽  
Factors Affecting ◽  
Adolescent Students ◽  
Cronbach's Alpha

Abstract Background This study was conducted with the aim of developing a standard and valid questionnaire to evaluate the behavioral factors affecting musculoskeletal disorders among adolescent students based on the educational and ecological diagnosis phase of the PRECEDE model. Methods Based on the PRECEDE model and by using available resources and a panel of experts, a reservoir of items was proposed. The content validity of the questions was measured using content validity ratio (CVR) and content validity index (CVI). 400 Iranian first-year female high school students completed the questionnaire. The construct validity was assessed using confirmatory factor analysis (CFA). The reliability of the questionnaire was evaluated using Cronbach’s alpha coefficient. Results The age range of study students was 13.69 ± 0.86 years. The final developed questionnaire included 25 items in three dimensions: knowledge (9 items), attitude (10 items) and enabling factors (6 items). The mean scores of CVI and CVR were 0.97 and 0.92, respectively. The results of CFA confirmed the three-factor structure of the questionnaire. The Cronbach’s alpha coefficients of the dimensions of knowledge, attitude and enabling factors were 0.65, 0.80 and 0.71, respectively. Conclusions The present questionnaire had appropriate psychometric properties and could be used as a valid tool in evaluating the factors affecting the development of musculoskeletal disorders among adolescent students.

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