ANALISIS VIDEO YOUTUBE SEBAGAI SARANA KOMUNIKASI
The purpose of this research are: (1) To find out how the community ofMakassarvidgram utilize YouTube as a media of communication; (2) To find outwhat are the strengths and weaknesses youtube as a media ofcommunication for the community of Makassarvidgram. This research wasconducted for approximately thr ee months, ie May-July 2016 which was held inthe city of Makassar. The population of this research is Makassar vidgramcommunity. The respondents of this research are determined at random on somecommunity members joined in Makassar vidgram. This type of research uses aqualitative method by using the theory of New Media as a research platform.Mechanical depth interviews with informants to collect primary data. Secondary datais done by observation, library research both from books and Internet sitesthat are relevant to the focus of the problem. The results showed that theuse youtube as a means of communication for CommunitiesMakassarvidgram categorized quite helpfull. The response of the informantsregarding the advantages and disadvantages are more to the excess one, that will make youtube looks very priceless, effective and efficientas a communication media for this community.