scholarly journals Analisis Video Comments to Likes Ratio Tiktok Pada 10 Brand Sepatu Terkenal di Dunia

2021 ◽  
Author(s):  
I Komang Krisna Dwipayana

TikTok is a social media application launched by aChinese company and created in September 2016. TikTok entered Indonesia at the end of 2017. TikTok allows users to create videos of 15 seconds, 60 seconds, and 3 minutes along with music, filters, speed, beautify, and timer. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. There are 10 world-famous shoe brands that use TikTok as a marketing platform, namely: Vans Off The Wall, Nike, Puma, Converse, DC Shoes, Adidas, Reebok, Asics, New Balance (NB), and Skechers. The purpose of this study is to calculate the credibility of the TikTok account performance of 10 World Famous Shoe Brands. The method used for this research is quantitative exploratory method. The results of this study indicate that the Reebok Shoe Brand gets the first rank and the New Balance (NB) Shoe Brand gets the lowest rank, so both of them have good account performance credibility.

2022 ◽  
Author(s):  
ermelinda runes

Youtube is a video sharing website created by three former PayPal employees in February 2005. The company is headquartered in San Bruno, California. Youtube allows users to create videos of minimum duration from 10 minutes to 8 minutes, accompanied by a variety of user/creator-generated video content, including movie clips, TV clips, and music videos. In addition, amateur content such as video blogs, and several other creative features. In Indonesia, there are 93.8 percent of the 170 million active users, making Indonesia the country with the largest Youtube users in the world. The number of active Youtube users in Indonesia can certainly provide an opportunity for brands to make the Youtube platform a social media marketing platform. There are 5 world-famous jewelry brand vendors that use Youtube as a marketing platform, namely: Dior, Tiffany & Co, Mikimoto, Cartier, and Buccellati. The purpose of this study is to calculate the credibility of the Youtube account performance of the Top 5 Famous Jewelry Brand Vendors in the World. The method used in this study is an exploratory quantitative method. The results of this study indicate that the vendor of a well-known jewelry brand in the world. Indonesia is ranked first and has good account performance credibility.


2022 ◽  
Author(s):  
Sayid abdul rohman hakim

ABSTRACTTikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide opportunities for content creators, influencers, reviewers and public figures to make the TikTok platform a social media marketing platform. The 5 Most Expensive TikTok Accounts that use TikTok as a platform to share their daily activities as well as their activities are reviewing products that are distributed to be promoted, namely: Zachking, Ryaz Aly, BabyAriel, LorenGray and Kristen Hancher. The purpose of this study is to calculate the credibility of the performance of 5 TikTok Termhal Accounts as the account with the most expensive endorsement fee. The method used for this research is quantitative exploratory method. The results of this study indicate that a content creator named Zachking gets the first rank and has good account performance credibility.


2021 ◽  
Author(s):  
patrik dopo

TikTok is a social media application launched by Zhang Yiming, the founder of Toutiao from China. TikTok allows users to create videos that are 30 seconds to 3 minutes long accompanied by music, filters, and several other creative features. Currently there are more than 1 billion active users every month, with the United States, Europe, Brazil and Southeast Asia as the largest markets, making Tik Tok one of the applications with the most users worldwide. The large number of active TikTok users around the world can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. There are 5 world-famous fashion brands that use TikTok as a marketing platform, namely: Dior, Armani, Fendi, Versace, and Ralph Lauren. The purpose of this study is to calculate the credibility of the TikTok account performance of the 5 most expensive fashion brands in the world. The method used for this research is quantitative exploratory method. The results of this study indicate that the Dior brand is ranked first and has good account performance credibility


2022 ◽  
Author(s):  
anak agung adi sastrawan

TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. There are 5 world famous shoe brands that use TikTok as a marketing platform, namely: New Balance, Vans, Converse, Adidas, Nike. The purpose of this study is to calculate the credibility of the TikTok account performance of the Top 5 Smartphone Vendors in Indonesia. The method used for this research is quantitative exploratory method. The results of this study indicate that the smartphone vendor Oppo Indonesia is ranked first and has good account performance credibility.


2022 ◽  
Author(s):  
adi suantara

TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. As for the 5 world fashion brands that use TikTok as a marketing platform, the purpose of this study is to calculate from the performance of the TikTok account the 5 best fashion brands in the world. The method used for this research is exploratory quantitative method. The results of this study indicate that the Bur berry brand is ranked first and has good account performance.


2021 ◽  
Author(s):  
Farah hafilda

Instagram is a social media application based on android for smartphones, Ios for ipPhone, Blackbarry, Windows Phone and now it can also be run on a computer or pc. Instagram also provides various interesting features such as filters, instagram stories, IGTV and other network features. Instagram was founded by a company called Burbn inc. And led in 2010 by two CEOs Mike Krieger and Kevin Systrom but on April 9, 2012 Instagram has been taken over by Facebook with a value of around $1M. Instagram users in Indonesia are 86.6% of the total population. The increasing number of active Instagram users in Indonesia who use Instagram as a marketing platform. There are 5 football players in the world who use Instagram as a marketing platform, namely: Neymar, Kylian Mbappe, Philippe Coutinho, Ousmane Dambelle, Paul Pogpa. The purpose of this study is to calculate the credibility of the Instagram account performance of the 5 most expensive soccer players in the world. The method used for this research is quantitative exploratory method. The results of this study indicate that football player Kylian Mbappe gets first place and has good account performance credibility.


2010 ◽  
pp. 2305-2316
Author(s):  
Lemi Baruh

In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However, this growth is yet to be transformed into a sustainable commercial model. Starting with a brief overview of existing online advertising models, this chapter discusses the opportunities available for advertisers trying to reach consumers through social media. The chapter focuses on viral marketing as a viable option for marketers, reviews recent viral marketing campaigns, and offers recommendations for a successful implementation of social media marketing. In conclusion, the author examines future trends regarding the utilization of the emerging Semantic Web in marketing online.


Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 242
Author(s):  
Bartosz Wawrowski ◽  
Iwona Otola

Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.


Author(s):  
Rutuparna Sakalkale

Social media is always playing important the role of bringing the world online and establishing social contacts new platform social media marketing. Marketing changes the way companies or individuals communicate. This study looks at the impact of global media marketing and comparisons in the results in INDIA.


2021 ◽  
Author(s):  
Muhammad Nawwaf Ansyori

YouTube is a social media application that allows users to view, send and share videos. Based on data compiled by We Are Social, it has been recorded that 88% of Indonesians have used the social media Youtube. This means that out of 150 million social media users in Indonesia, around 132 million people already use YouTube. The large number of active YouTube users around the world can certainly provide an opportunity for famous football clubs to make the YouTube platform a social media marketing platform. The 5 richest football clubs in the world that use YouTube as a marketing platform are: Barcelona, Real Madrid, Bayern Munich, Manchester United and Liverpool. The purpose of this study is to calculate the credibility of the YouTube channel's performance of the 5 Richest Football Clubs in the World. The method used for this research is quantitative exploratory method. The results of this study indicate that the Bayern Munich football club is ranked first and has good channel performance credibility.


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