Analisis Image Comment To Video Comment Rasio Instagram Pada 5 Pemain Sepak Bola Termahal Di Dunia
Instagram is a social media application based on android for smartphones, Ios for ipPhone, Blackbarry, Windows Phone and now it can also be run on a computer or pc. Instagram also provides various interesting features such as filters, instagram stories, IGTV and other network features. Instagram was founded by a company called Burbn inc. And led in 2010 by two CEOs Mike Krieger and Kevin Systrom but on April 9, 2012 Instagram has been taken over by Facebook with a value of around $1M. Instagram users in Indonesia are 86.6% of the total population. The increasing number of active Instagram users in Indonesia who use Instagram as a marketing platform. There are 5 football players in the world who use Instagram as a marketing platform, namely: Neymar, Kylian Mbappe, Philippe Coutinho, Ousmane Dambelle, Paul Pogpa. The purpose of this study is to calculate the credibility of the Instagram account performance of the 5 most expensive soccer players in the world. The method used for this research is quantitative exploratory method. The results of this study indicate that football player Kylian Mbappe gets first place and has good account performance credibility.