scholarly journals Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 242
Author(s):  
Bartosz Wawrowski ◽  
Iwona Otola
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Computer Games ◽  
Computer Game ◽  
Creative Industries ◽  
Social Media Marketing ◽  
The World

Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

Social Media as a Tool for Gastronomy

2021 ◽  
pp. 313-332
Author(s):  
Gonca Güzel Şahin
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Regional Development ◽  
International Organizations ◽  
Economic Effects ◽  
Local Culture ◽  
Tourist Attractions ◽  
Regional Tourism ◽  
The World

Many countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today's tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine.

Social Media Marketing Web X.0 of Opportunities

2010 ◽  
pp. 2305-2316
Author(s):  
Lemi Baruh
Keyword(s):  
Social Media ◽  
Semantic Web ◽  
Online Advertising ◽  
Viral Marketing ◽  
Social Media Marketing ◽  
Successful Implementation ◽  
Future Trends ◽  
The World ◽  
Advertising Models ◽  
Media Applications

In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However, this growth is yet to be transformed into a sustainable commercial model. Starting with a brief overview of existing online advertising models, this chapter discusses the opportunities available for advertisers trying to reach consumers through social media. The chapter focuses on viral marketing as a viable option for marketers, reviews recent viral marketing campaigns, and offers recommendations for a successful implementation of social media marketing. In conclusion, the author examines future trends regarding the utilization of the emerging Semantic Web in marketing online.

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

scholarly journals Social Media as a Tool for Digital Marketing

2021 ◽  
Vol 9 (VI) ◽  
pp. 4717-4724
Author(s):  
Rutuparna Sakalkale
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Global Media ◽  
Social Contacts ◽  
The World ◽  
The Impact ◽  
The Way

Social media is always playing important the role of bringing the world online and establishing social contacts new platform social media marketing. Marketing changes the way companies or individuals communicate. This study looks at the impact of global media marketing and comparisons in the results in INDIA.

scholarly journals Analisis Dislikes to Viewers Ratio YouTube pada 5 Klub Sepakbola Terkaya di Dunia

2021 ◽  
Author(s):  
Muhammad Nawwaf Ansyori
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Football Club ◽  
Football Clubs ◽  
The Social ◽  
The World ◽  
Channel Performance

YouTube is a social media application that allows users to view, send and share videos. Based on data compiled by We Are Social, it has been recorded that 88% of Indonesians have used the social media Youtube. This means that out of 150 million social media users in Indonesia, around 132 million people already use YouTube. The large number of active YouTube users around the world can certainly provide an opportunity for famous football clubs to make the YouTube platform a social media marketing platform. The 5 richest football clubs in the world that use YouTube as a marketing platform are: Barcelona, Real Madrid, Bayern Munich, Manchester United and Liverpool. The purpose of this study is to calculate the credibility of the YouTube channel's performance of the 5 Richest Football Clubs in the World. The method used for this research is quantitative exploratory method. The results of this study indicate that the Bayern Munich football club is ranked first and has good channel performance credibility.

scholarly journals Hasil Final _Jurnal Analisis Rasio Youtube 5 Vendor Brand Perhiasan Terkenal Di Dunia.pdf

2022 ◽  
Author(s):  
ermelinda runes
Keyword(s):  
Social Media ◽  
Quantitative Method ◽  
Music Videos ◽  
Social Media Marketing ◽  
Video Content ◽  
Minimum Duration ◽  
Video Sharing ◽  
Good Account ◽  
The World

Youtube is a video sharing website created by three former PayPal employees in February 2005. The company is headquartered in San Bruno, California. Youtube allows users to create videos of minimum duration from 10 minutes to 8 minutes, accompanied by a variety of user/creator-generated video content, including movie clips, TV clips, and music videos. In addition, amateur content such as video blogs, and several other creative features. In Indonesia, there are 93.8 percent of the 170 million active users, making Indonesia the country with the largest Youtube users in the world. The number of active Youtube users in Indonesia can certainly provide an opportunity for brands to make the Youtube platform a social media marketing platform. There are 5 world-famous jewelry brand vendors that use Youtube as a marketing platform, namely: Dior, Tiffany & Co, Mikimoto, Cartier, and Buccellati. The purpose of this study is to calculate the credibility of the Youtube account performance of the Top 5 Famous Jewelry Brand Vendors in the World. The method used in this study is an exploratory quantitative method. The results of this study indicate that the vendor of a well-known jewelry brand in the world. Indonesia is ranked first and has good account performance credibility.

California Streamin’: Developing an Integrated Social Media Strategy to Attract Fans to a New Streaming App

2020 ◽  
Vol 9 (S1) ◽  
pp. S13-S19
Author(s):  
Lynley Ingerson ◽  
Michael L. Naraine ◽  
Nola Agha ◽  
Daniel J. Pedroza
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
San Francisco ◽  
Social Engagement ◽  
San Francisco Bay Area ◽  
Social Media Marketing ◽  
Sport Fans ◽  
Bay Area ◽  
Social Media Platforms ◽  
Social Media Strategy

Laurie Spinks is the Director of Social Engagement at NBC Sports Bay Area. She has been instrumental in developing strategies for social media platforms across a number of different sports, and must now develop a social media strategy which drives fans towards a new app. NBC Sports created the My Teams app to counter cord-cutting and allow sport fans to stream live games of their favorite local teams on their mobile devices. Prior to the launch of the app in the Bay Area, Spinks will meet with her team to formulate a social media strategy which supports the new app. This case explores some of the elements that contribute to the development of a social media marketing strategy for the NBC Sports My Teams app. In particular, the strategy focuses on targeting the San Francisco Bay Area sport audience by identifying and developing social media objectives, creating an audience profile for app usage, and implementing appropriate strategies to support objectives and attract the desired audience.

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