analisis video share ratio to video views ratio 5 brand termahal didunia
TikTok is a social media application launched by Zhang Yiming, the founder of Toutiao from China. TikTok allows users to create videos that are 30 seconds to 3 minutes long accompanied by music, filters, and several other creative features. Currently there are more than 1 billion active users every month, with the United States, Europe, Brazil and Southeast Asia as the largest markets, making Tik Tok one of the applications with the most users worldwide. The large number of active TikTok users around the world can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. There are 5 world-famous fashion brands that use TikTok as a marketing platform, namely: Dior, Armani, Fendi, Versace, and Ralph Lauren. The purpose of this study is to calculate the credibility of the TikTok account performance of the 5 most expensive fashion brands in the world. The method used for this research is quantitative exploratory method. The results of this study indicate that the Dior brand is ranked first and has good account performance credibility