Results from 2016 Online Ad Voter Turnout Experiment
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During the 2016 general election, NextGen Climate conducted a 1.2 million person experiment to assess whether online advertising increases voter turnout. Across New Hampshire, Nevada, and Pennsylvania, NextGen Climate randomly assigned 1,041,952 voters to receive GOTV online ads while the remaining 195,368 were randomly assigned to a control group. Overall, we find that the ads likely caused a small, marginally significant increase in voter turnout of 0.14 percentage points (p=0.15).
2016 ◽
Vol 49
(04)
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pp. 867-871
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2021 ◽
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