AN APPROACH SIMILARITY TO CUSTOMER BEHAVIOR IN E-METRICS ECOSYSTEM
Merchant is a business entity in cooperation with banks in the provision of payment. To the northSumatran region has 33 districts of the city and a population of 13,937,797 inhabitants. Each citydistrict has a variety of merchants that built on each corner or side of the road with a data sample of1,383 users. To search for users based on their behaviours be competitive merchant who takes thesimilarity of some objects. The similarity involves characterizing each object or expounds tour- tour ofthe object. How to measure the similarity to characterize each object resulting in the naming andweighting. The way it is made by comparing to what is common and what is different from the object.Results will be achieved in the form of a method of similarity to look for in a merchant's customerbehavior that competitive advantage