Performance Measurement in the Agro-industrial Supply Chain of Passion Fruit Syrup in North Sumatra Province
Passion fruit syrup is one of a typical and famous fruit as the souvenir in the form of processed products from North Sumatra Province, especially Medan City. Nowadays, the sustainability of processed products of passion fruit syrup is facing an increasingly competitive market. It is therefore necessary to measure the performance of a superior supply chain supported by the procurement of raw materials that are managed effectively and efficiently. Supply chain performance is an indicator of the success of agroindustry companies in running their business processes. Performance measurement of agroindustry supply chain is needed to control and to determine the performance position of agroindustry produced. The purpose of this study was to identify and analyze the conditions of the supply chain of passion fruit syrup agroindustry and to measure the supply chain performance of passion fruit syrup agroindustry in North Sumatra Province. The method for analyzing the conditions of the supply chain of passion fruit syrup agroindustry used a long-term relationship approach. To measure the performance of the agro-industry supply chain, the Supply Chain Operation Reference (SCOR) and AHP approach were used. The results showed that the supply chain performance of passion fruit syrup agroindustry in North Sumatra Province was 76.90% and categorized medium indicating that coordination among actors in the supply chain has not been well established