Collective narcissism predicts the belief and dissemination of conspiracy theories during the COVID-19 pandemic
While COVID-19 was quietly spreading across the globe, conspiracy theories were finding loud voices on the internet. What contributes to the spread of these theories? In two national surveys (NTotal = 950) conducted in the United States and the United Kingdom, we identified national narcissism – a belief in the greatness of one’s nation that others do not appreciate – as a risk factor for the spread of conspiracy theories during the COVID-19 pandemic. We found that national narcissism was strongly associated with the proneness to believe and disseminate conspiracy theories related to COVID-19, accounting for up to 22% of the variance. Further, we found preliminary evidence that belief in COVID-19 conspiracy theories and national narcissism was linked to health-related behaviors and attitudes towards public policies to mitigate the spread of COVID-19. Our study expands previous work by illustrating the importance of identity processes in the spread of conspiracy theories during pandemics.