scholarly journals Polarities influence implicit associations between colour and emotion

2020 ◽  
Author(s):  
Claudia Kawai ◽  
Gáspár Lukács ◽  
Ulrich Ansorge
Keyword(s):  
Correspondence Principle ◽  
Binary Response ◽  
Implicit Associations ◽  
Conceptual Category ◽  
Perceptual Dimension ◽  
Green Is ◽  
Negative Valence ◽  
The Impact ◽  
Polarity Correspondence ◽  
Emotional Concepts

Colours are linked to emotional concepts. Research on the effect of red in particular has been extensive, and evidence shows that positive as well as negative associations can be salient in different contexts. In this paper, we investigate the impact of the contextual factor of polarity. According to the polarity-correspondence principle, negative and positive category poles are assigned to the binary response categories (here positive vs. negative valence) and the perceptual dimension (green vs. red) in a discrimination task. Response facilitation occurs only where the conceptual category (valence) and the perceptual feature (colour) share the same pole (i.e., where both are plus or both are minus). We asked participants (n = 140) to classify the valence of green and red words within two types of blocks: (a) where all words were of the same colour (monochromatic conditions) providing no opposition in the perceptual dimension, and (b) where red and green words were randomly mixed (mixed-colour conditions). Our results show that red facilitates responses to negative words when the colour green is present (mixed-colour conditions) but not when it is absent (monochromatic conditions). This is in line with the polarity-correspondence principle, but colour-specific valence-affect associations contribute to the found effects.

HOW GREEN IS YOUR FOOTPRINT? THE IMPACT OF GREENHOUSE GAS EMISSIONS ON STRATEGIC PLANNING

2008 ◽  
Vol 2008 (6) ◽  
pp. 783-792 ◽  
Author(s):  
Patricia Scanlan ◽  
Holly Elmendorf ◽  
Hari Santha ◽  
James Rowan
Keyword(s):  
Strategic Planning ◽  
Greenhouse Gas Emissions ◽  
Greenhouse Gas ◽  
Gas Emissions ◽  
Green Is ◽  
The Impact

scholarly journals Effects of Pathological Mutations on the Prion-Like Polymerisation of MyD88

2018 ◽  
Author(s):  
Ailís O’Carroll ◽  
Brieuc Chauvin ◽  
James Brown ◽  
Ava Meagher ◽  
Joanne Coyle ◽  
...  
Keyword(s):  
Single Molecule ◽  
Self Assembly ◽  
Point Mutations ◽  
Adaptor Protein ◽  
Full Length ◽  
Binary Response ◽  
Death Domain ◽  
Tir Domain ◽  
The Impact

AbstractA novel concept has emerged whereby the higher-order self-assembly of proteins provides a simple and robust mechanism for signal amplification. This appears to be a universal signalling mechanism within the innate immune system, where the recognition of pathogens or danger-associated molecular patterns need to trigger a strong, binary response within cells. Previously, multiple structural studies have been limited to single domains, expressed and assembled at high protein concentrations. We therefore set out to develop new in vitro strategies to characterise the behaviour of full-length proteins at physiological levels. In this study we focus on the adaptor protein MyD88, which contains two domains with different self-assembly properties: a TIR domain that can polymerise similarly to the TIR domain of Mal, and a Death Domain that has been shown to oligomerise with helical symmetry in the Myddosome complex. To visualize the behaviour of full-length MyD88 without purification steps, we use single-molecule fluorescence coupled to eukaryotic cell-free protein expression. These experiments demonstrate that at low protein concentration, only full-length MyD88 forms prion-like polymers. We also demonstrate that the metastability of MyD88 polymerisation creates the perfect binary response required in innate signalling: the system is silenced at normal concentrations but upstream signalling creates a “seed” that triggers polymerisation and amplification of the response. These findings pushed us to re-interpret the role of polymerisation in MyD88-related diseases and we studied the impact of disease-associated point mutations L93P, R196C and L252P/L265P at the molecular level. We discovered that all mutations completely block the ability of MyD88 to polymerise. We also confirm that L252P, a gain-of-function mutation, allows the MyD88 mutant to form extremely stable oligomers, even when expressed at low nanomolar concentrations. Thus, our results are consistent with and greatly add to the findings on the Myddosomes digital ‘all-or-none’ responses and the behaviour of the oncogenic mutation of MyD88.

113 Effects of Sleep on Intrusive Symptoms and Emotion Reactivity in a Laboratory-Based Film Analogue Study

SLEEP ◽  
2021 ◽  
Vol 44 (Supplement_2) ◽  
pp. A46-A46
Author(s):  
Anna Marie Nguyen ◽  
Rebecca Campbell ◽  
Abigail Vance ◽  
Ellen Leen-Feldner
Keyword(s):  
Sleep Deprivation ◽  
Control Group ◽  
Significant Interaction Effect ◽  
Emotion Reactivity ◽  
Negative Valence ◽  
Significant Difference ◽  
Regulation Strategies ◽  
Acute Sleep Deprivation ◽  
The Impact ◽  
Over Time

Abstract Introduction Recent literature highlights the need to focus on the impact of intrusive symptoms as a possible risk factor for the development and maintenance of PTSD. Cognitive and sleep models also contribute to the further understanding of intrusive symptoms. Further emotion work emphasizes that disgust is an emotion closely associated with the emergence of posttraumatic stress symptomology following traumatic events. Methods This study utilized a film eliciting disgust to examine the effects of acute sleep deprivation on the intensity of intrusive symptoms and emotion reactivity. Forty-nine college students were randomly assigned to sleep as usual or an acute sleep deprivation after watching a disturbing film. It was hypothesized that, relative to the control group, participants who were acutely sleep deprived would report higher frequency of intrusive symptoms and higher negative valence. Results Findings were partially consistent with hypotheses. There were no group or interaction effects on intrusive symptoms, although participants across both groups reported significant decreases in negative valence and intrusive symptoms across the study (F(1, 47) = 10.30, p < 0.01). There was a significant interaction effect between sleep group and self-reported negative valence, where individuals in the sleep deprived group reported significantly higher valence than individuals in the control group, despite significant decreases in negative valence over time (F(1, 48) = 7.869, p < 0.01). Conclusion Possible mechanisms that may contribute to the significant difference in valence may be due to higher order emotion regulation strategies that are compromised due to sleep loss. However, the significant decreases in negative valence and intrusive symptoms over time may be due to methodological factors or the type of sleep manipulation. Further work can address these challenges by using a larger sample size or examining the effects of chronic, partial sleep deprivation. Support (if any):

scholarly journals Service encounter microblog word of mouth and its impact on firm reputation

2020 ◽  
Vol 34 (5) ◽  
pp. 717-733
Author(s):  
Jennifer Brannon Barhorst ◽  
Alan Wilson ◽  
Graeme James McLean ◽  
Joshua Brooks
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Structural Equation Models ◽  
Service Encounter ◽  
Service Encounters ◽  
Firm Reputation ◽  
Content Type ◽  
Negative Valence ◽  
Positive And Negative Valence ◽  
The Impact

Purpose It has now become a normal part of the consumption journey for consumers to share their positive and negative service encounters with firms on microblogs such as Twitter. There is, however, a limited amount of research on service encounter microblog word of mouth (SEMWOM) and its impact on firm reputation from a receiver’s perspective. This study aims to understand the comparative effects of positive and negative valence SEMWOM on receivers’ perceptions of firms’ reputations and the factors that are particularly salient to receivers’ perceptions of firm reputation upon exposure to SEMWOM. Design/methodology/approach An experiment exposed 372 Twitter users to positive and negative valence SEMWOM. To determine whether changes in perception of firm reputation occurred on exposure to both positive and negative valence SEMWOM, participants’ perceptions of a range of US airlines were measured before and after exposure to the SEMWOM. To confirm the factors that influence the perception of reputation on such exposure, six structural equation models were created to determine the comparative effects of positive and negative valence SEMWOM among three electronic WOM media as follows: video, photo and text. Findings Both positive and negative valence SEMWOM affect receivers’ perceptions of airlines’ reputations on exposure. Furthermore, the factors that influence perceptions of reputation on exposure to SEMWOM vary depending on valence and type of media contained in a tweet. Originality/value Although consumers now routinely share their positive and negative service encounters with brands on microblogs, scant research has examined receivers of positive and negative valence SEMWOM, important actors in the microblog domain. This study addresses this research gap by empirically investigating the impact of both positive and negative valence SEMWOM on receivers’ perceptions of firm reputation upon exposure to it.

Teacher Ethnotheories & Child Temperament: Impact on Classroom Interactions

1997 ◽  
Vol 22 (3) ◽  
pp. 13-18
Author(s):  
June Kean
Keyword(s):  
Early Childhood Teachers ◽  
Classroom Interactions ◽  
Careful Consideration ◽  
Child Temperament ◽  
Negative Valence ◽  
Beliefs And Values ◽  
Positive Valence ◽  
The Impact ◽  
Target Children ◽  
Social Behaviours

The effects of eight teachers’ ethnotheories (beliefs and values) were examined in relation to interactions in the classroom (teachers, target children) with two broad groupings of child temperament (Difficult Temperament N = 16, Easy Temperament N = 16) which were established on the basis of teachers’ ratings of child temperament using The Preschool Inventory (Billman, 1981). Temperament (individual behavioural style) was conceptualised as the manifestation of affective displays and social behaviours in context, with emotions acting as signals for interactions. Interviews were conducted with the teachers to elicit their beliefs and values, their expectations for children, and to establish their tolerance levels for the more difficult child behaviours. Sixty-four hours of classroom observations were conducted. A pattern of different positive and negative interactions emerged between the more difficult temperament group (Difficult Temperament), and those with relatively easy temperaments (Easy Temperament). Difficult Temperament children consistently gave and received from teachers more negative-valence in emotional and social behaviours, than the Easy Temperament children. Easy Temperament children displayed and were responded to with more positive-valence in emotional and social behaviours. Evidence was found for the impact of teacher tolerance levels and expectations on classroom interactions. These findings suggested that early childhood teachers need to give careful consideration to their beliefs and values in developing more effective teaching techniques for children with differing temperaments.

scholarly journals Predicting Context-Dependent Cross-Modal Associations with Dimension-Specific Polarity Attributions Part 1 – Brightness and Aggression

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Anne C. Schietecat ◽  
Daniël Lakens ◽  
Wijnand A. IJsselsteijn ◽  
Yvonne A. W. de Kort
Keyword(s):  
Correspondence Principle ◽  
Context Dependency ◽  
Abstract Concepts ◽  
Specific Context ◽  
Affective Dimension ◽  
Evaluation Activity ◽  
Concept Building ◽  
Potency Dimension ◽  
Polarity Correspondence ◽  
Concept Pairs

Although researchers have repeatedly shown that the meaning of the same concept can vary across different contexts, it has proven difficult to predict when people will assign which meaning to a concept, and which associations will be activated by a concept. Building on the affective theory of meaning (Osgood, Suci, & Tannenbaum, 1957) and the polarity correspondence principle (Proctor & Cho, 2006), we propose the dimension-specificity hypothesis with the aim to understand and predict the context-dependency of cross-modal associations. We present three sets of experiments in which we use the dimension-specificity hypothesis to predict the cross-modal associations that should emerge between aggression-related concepts and saturation and brightness. The dimension-specificity hypothesis predicts that cross-modal associations emerge depending upon which affective dimension of meaning (i.e., the evaluation, activity, or potency dimension) is most salient in a specific context. The salience of dimensions of meaning is assumed to depend upon the relative conceptual distances between bipolar opposed concept pairs (e.g., good vs. bad). The dimension-specificity hypothesis proposes that plus and minus polarities will be attributed to the bipolar concepts, and associations between concrete and affective abstract concepts that share plus or minus polarities will become activated. Our data support the emergence of dimension-specific polarity attributions. We discuss the potential of dimension-specific polarity attributions to understand and predict how the context influences the emergence of cross-modal associations.

Interest in Curriculum Subject and Self-Assessment of the Emotions: Enjoyment, Anxiety and Boredom By Students in the Lower Secondary Education

2019 ◽  
Vol 7 (2) ◽  
pp. 46-52
Author(s):  
Nina Gerdzhikova
Keyword(s):  
Secondary Education ◽  
Emotional Experience ◽  
Negative Emotions ◽  
The Other ◽  
Self Assessment ◽  
The Real ◽  
Negative Valence ◽  
Other Hand ◽  
The Impact ◽  
Lower Secondary Education

Having an interest in the matter of the educational subject is a prerequisite for experiencing positive or negative emotions. Thanks to their interest, students develop their emotional experience. On the other hand, experiencing pleasure or boredom, anxiety, they learn to distinguish the differences between the emotions in the real learning situations. Therefore, this article examines the impact of interest in a particular group of subjects on the experience of emotions with positive or negative valence. Three scales of the questionnaire created by Pekuron and collaborators were used. The results do not support the initially raised zero hypothesis.

scholarly journals Providing Excellent Consumer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study

2019 ◽  
Vol 9 (10) ◽  
pp. 109 ◽  
Author(s):  
Gemma Anne Calvert ◽  
Abhishek Pathak ◽  
Lim Elison Ai Ching ◽  
Geraldine Trufil ◽  
Eamon Philip Fulcher
Keyword(s):  
Customer Service ◽  
Service Providers ◽  
Retention Rates ◽  
Affective Priming ◽  
Implicit Associations ◽  
Staff Retention ◽  
Good Customer Service ◽  
Positive Feelings ◽  
The Moment ◽  
The Impact

This paper reports the results of a combined biometric and implicit affective priming study of the emotional consequences of being the provider or receiver of either positive or negative customer service experiences. The study was conducted in two stages. Study 1 captured the moment-by-moment implicit emotional and physiological responses associated with receiving and providing good customer service. Study 2 employed an affective priming task to evaluate the implicit associations with good and poor customer service in a large sample of 1200 respondents across three Western countries. Our results show that both giving and receiving good customer service was perceived as pleasurable (Study 1) and at the same time, was implicitly associated with positive feelings (Study 2). The authors discuss the implications of the research for service providers in terms of the impact of these interactions on employee wellbeing, staff retention rates and customer satisfaction.

scholarly journals Green is Good—The Impact of Information Nudges on the Selection of Voluntary Green-Power Plans

2022 ◽  
Vol 43 (1) ◽  
Author(s):  
Eric Cardella ◽  
Bradley T. Ewing ◽  
Ryan B. Williams
Keyword(s):  
Green Is ◽  
Green Power ◽  
The Impact ◽  
Selection Of

scholarly journals The Impact of Microfinance on Entrepreneurship in Kyrgyzstan

2015 ◽  
Author(s):  
Kamalbek Karymshakov ◽  
Kadyrbek Sultakeev ◽  
Burulcha Sulaimanova
Keyword(s):  
Household Survey ◽  
Binary Response ◽  
Household Level ◽  
Instrumental Variables Estimation ◽  
Binary Response Model ◽  
Main Variable ◽  
Individual Household ◽  
Household Members ◽  
Nationally Representative ◽  
The Impact

This paper aims to investigate the impact of microfinance on entrepreneurship in Kyrgyzstan. For estimation the nationally representative "Kyrgyz Integrated Household Survey" for 2013 is used, which covers around 5000 households from all regions in the country. The main variable of interest, the probability of being an entrepreneur of household members depends on individual, household level characteristics and on microfinance loan receiving status. Following the literature, due to the endogeneity issue in using microcredit loan in estimation, this research applies binary response model with instrumental variables. Estimation results show that participation in the micro loan raises the probability of individual to be entrepreneur.

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