Don’t put all social network sites in one basket: Facebook, Instagram, Twitter, TikTok, and their relations with well-being during the COVID-19 pandemic.
Prior studies indicated that actively using social network sites (SNSs) is positively associated with well-being by enhancing social support and feelings of connectedness. Conversely, passively using SNSs is negatively associated with well-being by fostering upward social comparison and envy. However, the majority of these studies has focused on Facebook. The present research examined the relationships between well-being and using actively or passively various SNSs (Facebook, Instagram, Twitter and TikTok) during the COVID-19 pandemic. In addition, two mediators were tested: social support and upward social comparison. Eight hundred and twenty-three persons completed an online survey during the quarantine measures. Analyzes employed structural equation modeling. Results showed that passive usage of Facebook is negatively related to well-being through upward social comparison, whereas active usage of Instagram is positively related to satisfaction with life and negative affects through social support. However, TikTok use was not associated with well-being and the only significant relation for Twitter was between active usage and lower satisfaction with life. Results are discussed in line with SNSs’ architectures and user’s motivations. This study concludes that SNSs must be differentiated to truly understand how they shape human interactions.