The ‘naturalistic’ fallacy: Leveraging the power of media to drive cognition
So-called “naturalistic” stimuli have risen in popularity in cognitive, social, and affective psychology and neuroscience over the last 15 years. However, a critical property of these stimuli is frequently overlooked: Media—like film, television, books, and podcasts—are fundamentally not natural. They are deliberately crafted products meant to elicit particular human thought, emotion, and behavior. Given the rich history of scholarship on media as an art and science, subsuming media stimuli under the term “naturalistic” in psychological and brain sciences is inaccurate and obfuscates the advantages that media stimuli offer because they are artificial. Here, we argue for a more informed approach to adopting media stimuli in naturalistic paradigms. We empirically review how researchers currently describe and justify their choice of stimuli for a given experiment and present strategies to improve rigor in the stimulus selection process. We assert that experiencing media should be considered a task akin to any other experimental task(s), and explain how this shift in perspective will compel more nuanced and generalizable research using these stimuli. Throughout, we offer theoretical and practical knowledge from multidisciplinary media research to raise the standard for the treatment of media stimuli in psychological and neuroscientific research.