Keeping one’s distance: Mask wearing is implicitly associated with psychological distance
Mask wearing plays a vital role in the fight against the novel coronavirus (COVID-19). Despite its ubiquity in everyday social life, it is still unknown how masked faces are mentally represented. Drawing on construal level theory, we test the hypothesis that masked faces and unmasked faces are implicitly associated with psychological distance and proximity in memory, respectively. Four fully preregistered, high-powered experiments (N = 354 adults) using the Implicit Association Test lend convergent support to this hypothesis across all four dimensions of psychological distance: Social distance, spatial distance, temporal distance, and hypothetical distance. A mini meta-analysis validates the reliability of the findings (Hedge’s g = 0.46). The present work provides novel and valuable evidence on the psychological effects of mask wearing, which will be crucial for ongoing political debates and public-health efforts regarding this public health measure.