Inconspicuous Consumption Scale - development and validation
Keyword(s):
We propose a new definition of inconspicuous consumption (IC) as an individual disposition and present an instrument for measuring this variable. The article describes the successive stages of the construction of the Inconspicuous Consumption Scale (ICS). The results of a preliminary selection of items and exploratory and confirmatory factor analyses have led to the development of an instrument which measures four factors that make up the global ICS: Knowledge, Services, Experiences, and Subtle Brand Signals. Reliability and validity studies carried out in a sample of 1,330 respondents show that the ICS has satisfactory psychometric properties.
2011 ◽
Vol 27
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pp. 121-126
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2007 ◽
Vol 65
(2)
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pp. 163-183
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2017 ◽
Vol 41
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pp. 709-742
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2013 ◽
Vol 35
(2)
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pp. 180-196
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1994 ◽
Vol 16
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pp. 365-380
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