scholarly journals Consumer Motivations for Sharing Luxury Brands

2020 ◽  
Author(s):  
B Saju
Keyword(s):  
Research Question ◽  
The Other ◽  
Consumer Acceptance ◽  
Luxury Brands ◽  
Luxury Brand ◽  
Brand Communities ◽  
Other Hand ◽  
The One

Luxury marketers have been watching the rise of sharing startups and the unprecedented consumer acceptance of the same with trepidation. This phenomenon has the potential of scuttling the apple cart of legacy luxury brands and the conventional way of marketing. Thus, the author makes an attempt to dissect the consumer motivations for sharing precious possessions on the one hand and using such services on the other hand. By observing such phenomenon at close quarters using in-depth consumer interviews supplemented by netnographic observation of luxury brand communities, this paper attempts to capture the enablers of a changing consumer psyche in order to chart out strategic implications for brand custodians. In short, this paper examines the following research question a) what are the consumer motivations for sharing as well as using shared luxury brands b) what are the enablers of consumer transition from ownership centric to experience centric consumption of luxury.

The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands

2016 ◽  
pp. 133-154
Author(s):  
Paola Peretti ◽  
Mohanbir Sawhney
Keyword(s):  
The Other ◽  
Relative Importance ◽  
Luxury Brands ◽  
Consumer Experience ◽  
Physical Relationship ◽  
Luxury Brand ◽  
Luxury Branding ◽  
Other Hand ◽  
Consumer Experiences ◽  
The One

Managing luxury brands nowadays is complex (Wiedmann & Hennigs, 2012). On the one hand, luxury brands built their development through a strategic use of physical relationship platforms, making the customer experience inside points of sale an indispensable element for their growth. On the other hand, over the past 10 years, we have seen leading global luxury brands embrace virtual platforms in various ways to re-imagining consumer experiences. Blending these new elements can present challenges. The purpose of this chapter is to understand the relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands and how has it changed. Results are able on the one hand to expand the theory of luxury branding and on the other hand to highlight some key implications for luxury brand managers.

scholarly journals O pewnych procesach frazeologizacji z perspektywy modelu składni semantycznej

2019 ◽  
Vol 170 ◽  
pp. 75-83
Author(s):  
Małgorzata Korytkowska
Keyword(s):  
Research Question ◽  
Lexical Entry ◽  
The Other ◽  
Contrastive Study ◽  
Other Hand ◽  
The Status ◽  
The One

On certain processes of phraseologization from the perspective of the semantic syntax modelThis article analyzes the status of sentential structures of the type Wątpię w Piotra in Polish and Съмнявам се в Петър in Bulgarian “I doubt about Peter”, taking into account the specificity of their meanings, which are different in both languages. On the basis of the semantic syntax model, the article investigates the possibility of, on the one hand, analyzing such structures as elements of a subcategorization frame and, on the other hand, as examples of structures that undergo the process of phraseologization. The conclusions reached in the article result from this contrastive study. The research question addressed in this paper is relevant for the problem of the form and the boundaries of a lexical entry, which is an important issue in lexicography.О некоторых процессах фразеологизации в перспективе модели семантического синтаксисаВ статье представлен анализ статуса предложных структур типа польск. Wątpię w Piotra, болг. Съмнявам се в Петър, при этом учтена специфика их значения, различающая анализируемые языки. На основании модели семантического синтаксиса рассмотрена, с одной стороны, возможность причисления данных структур к элементам валентного образца, а с другой стороны, данные конструкции показаны как пример структур, подлежащих процессу фразеологизации. В статье представлены выводы сопоставительного характера. Анализируемая проблема касается важных для лексикографии вопросов границы и формы словарной статьи.

Using a sentiment analysis for the examination of tourism blogs – a step by step methodological reflection process

2021 ◽  
Vol 13 (2) ◽  
pp. 167-190
Author(s):  
Gero Szepannek ◽  
Laila Westphal ◽  
Werner Gronau ◽  
Tine Lehmann
Keyword(s):  
Content Analysis ◽  
Sentiment Analysis ◽  
Computational Methods ◽  
Research Question ◽  
The Other ◽  
Data Sets ◽  
New Approach ◽  
Other Hand ◽  
The One ◽  
The Given

Abstract The article at hand is driven by a methodological interest in the opportunities and challenges of applying an automated text mining approach, particularly a sentiment analysis on various tourism blogs at the same time. The study aims to answer the question to what extent advanced computational methods can improve the data acquisition and analysis of unstructured data sets stemming from various blogs and forums. Furthermore, the authors intend to explore to what extent the sentiment analysis is able to objectify the qualitative results identified by an earlier analysis by the authors using content analysis done by thematic coding. For the purpose of the specific tourism research question in this paper a new approach is proposed, which consists of a combination of sentiment analyses, supervised learning, and dimensionality reduction in order to identify terms that strongly load on specific emotions. The contribution indicates on the one hand, that advanced computational methods have their own specific constraints, but on the other hand, are able to provide a richer and deeper analysis following a quantitative approach. Several issues have to be taken into account, such as data protection constraints, the need for data cleaning, such as word stemming, dimension reduction, such as removal of custom stop words, and the development of descent ontologies. On the other hand, the quantitative method also provides, due to its standardised procedure, a less subjective insight in the given content, but is not less time consuming than traditional content analysis.

scholarly journals Processos híbridos e a influência das tecnologias digitais nas práticas artísticas

2019 ◽  
Vol 24 (40) ◽  
Author(s):  
Alessandra Lucia Bochio ◽  
Marina Bortoluz Polidoro
Keyword(s):  
Large Scale ◽  
Research Question ◽  
Digital Technologies ◽  
The Other ◽  
Central Research ◽  
Daily Lives ◽  
Other Hand ◽  
The One ◽  
The Way ◽  
New Look

O artigo apresenta uma reflexão acerca da produção de imagens em um contexto pós-digital, abordando a influência das tecnologias digitais em práticas artísticas artesanais. Por um lado, as produções em arte desde a modernidade têm evidenciado sobreposição de procedimentos e técnicas, apropriações, ampliação das linguagens e hibridismos. Por outro lado, a popularização das tecnologias digitais e a incorporação dessas em larga escala faz com que a presença das mesmas em etapas nos processos artísticos aconteça de forma naturalizada, mesmo naqueles que não têm as tecnologias como questão central de investigação. Conclui-se que as mudanças ocorridas por meio da naturalização das tecnologias digitais em nosso cotidiano e a forma como estas estão nos afetando atualmente, oferecem um novo olhar às estratégias utilizadas pelos artistas e colocam ainda novos problemas a eles.Abstract The article presents a reflection about the production of images in a post-digital context, addressing the influence of digital technologies on artisanal artistic practices. On the one hand, the productions in art since the modernity have evidenced overlapping of procedures and techniques, appropriations, amplification of languages and hybridity. On the other hand, the popularization of digital technologies and the incorporation of these on a large scale makes their presence in stages in the artistic processes happen in a naturalized way, even in those which do not hold the technologies as a central research question. We conclude that the changes that have taken place through the naturalization of digital technologies in our daily lives, and the way they are currently affecting us, offer a new look at the strategies used by artists and pose new problems for them.

scholarly journals KOMPOSISI EFEK SPONTAN CAT AIR DENGAN SULUR TRADISIONAL YOGYAKARTA PADA PENCIPTAAN LUKISAN

CORAK ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 13-26
Author(s):  
Deni Junaedi ◽  
Adnan Aditya K
Keyword(s):  
Literature Review ◽  
Research Question ◽  
The Other ◽  
Aesthetic Experiences ◽  
Art Worlds ◽  
Other Hand ◽  
Postmodern Art ◽  
The One

Penelitian “Komposisi Efek Spontan Cat Air dengan Sulur Tradisional Yogyakarta pada Penciptaan Lukisan” ini paling tidak memiliki tiga urgensi untuk pendidikan seni lukis maupun dunia seni lukis pada umumnya. Pertama, perpaduan efek spontan cat air yang terjadi dengan sendirinya dengan sulur tradisional Yogyakarta yang memiliki pakem akan menghasilkan dinamika bentuk yang diperlukan untuk penciptaan seni lukis. Kedua, sulur biasanya menjadi penghias barang fungsional, dan dalam penelitian ini ia diangkat sebagai pembangkit pengalaman estetis itu sendiri; dengan kata lain ‘sulur dihadirkan sebagai sulur itu sendiri’, bukan sekedar penghias yang menempatkannya sebagai aspek kedua setelah barang yang dihiasi. Ketiga, penelitian ini menerapkan kaidah langgam seni postmodern shock of the old, bukan shock of the new.Rumusan penciptaan dalam penelitian ini adalah bagaimana mengomposisi efek spontan cat air di kertas dengan bentuk sulur tradisional Yogyakarta untuk penciptaan lukisan. Data sulur diperoleh dengan kajian pustaka maupun observasi, yaitu di Keraton Kasultanan Yogyakarta, Makam Raja-Raja Mataram Kotagede, Makam Raja-Raja Imogiri, Museum Sonobudoyo, Taman Sari, Museum Kereta Keraton, dan Benteng Vredeburg.Hasil penciptaan lukisan kombinasi efek spontan cat air dengan sulur tradisional ini dikerjakan dengan dua cara yang berbeda. Cara pertama adalah menentukan bentuk sulur lalu diberi efek spontan cat air. Sebaliknya, cara kedua adalah membuat efek spontan cat air terlebih dahulu kemudian direspon dengan sulur. Kata Kunci: lukisan, sulur, efek spontan cat air, Yogyakarta  This research, “Compositions between Watercolor Effects and Yogyakarta Traditional Sulurs for Painting Creations”, has at least three urgencies for painting educations and art worlds generally. First, on the one hand, watercolor effects give spontaneous forms; on the other hand, Yogyakarta traditional Sulurs (spiral forms of floral ornamens) have certain patterns. Combinations of both of them produce dynamic compositions needed for creating paintings. Second, the function of sulurs usually are for decorating things, such as ornamens on buidings, furniture, or book illuminations; in this case, sulur is as the second thing. Meanwhile, in this research, sulurs are used for arousing aesthetic experiences; it is as itself. Third, this study applies the postmodern art value ‘shock of the old’, not ‘shock of the new’. The research question is how to compose the spontaneous watercolor effects with Yogyakarta traditional sulurs for painting creations. Sulur data is obtained by literature review and observations at Yogyakarta Sultanate Palace, Tomb of the Kings of Mataram Kotagede, Tomb of the Kings of Imogiri, Sonobudoyo Museum, Taman Sari, Keraton Carriage Museum, and Vredeburg Fort. The result of this research is, the combinations of watercolor effects and sulur can be created in two different ways. The first way is determining the shape of the sulurs then given with watercolor effects. Instead, the second way is creating watercolor effects first then responded with sulurs. Keywords: painting, sulur, spontaneous watercolor effect, Yogyakarta

Stories and the Self

2020 ◽  
Vol 32 (2) ◽  
pp. 47-58 ◽  
Author(s):  
Stefan Krause ◽  
Markus Appel
Keyword(s):  
Meta Analysis ◽  
The Self ◽  
The Other ◽  
Lower Degree ◽  
Contrast Effects ◽  
Self Perception ◽  
Self Perceptions ◽  
Other Hand ◽  
The One ◽  
Implicit And Explicit

Abstract. Two experiments examined the influence of stories on recipients’ self-perceptions. Extending prior theory and research, our focus was on assimilation effects (i.e., changes in self-perception in line with a protagonist’s traits) as well as on contrast effects (i.e., changes in self-perception in contrast to a protagonist’s traits). In Experiment 1 ( N = 113), implicit and explicit conscientiousness were assessed after participants read a story about either a diligent or a negligent student. Moderation analyses showed that highly transported participants and participants with lower counterarguing scores assimilate the depicted traits of a story protagonist, as indicated by explicit, self-reported conscientiousness ratings. Participants, who were more critical toward a story (i.e., higher counterarguing) and with a lower degree of transportation, showed contrast effects. In Experiment 2 ( N = 103), we manipulated transportation and counterarguing, but we could not identify an effect on participants’ self-ascribed level of conscientiousness. A mini meta-analysis across both experiments revealed significant positive overall associations between transportation and counterarguing on the one hand and story-consistent self-reported conscientiousness on the other hand.

Radioimmunotherapy for treatment of acute myeloid leukaemia and myelodysplastic syndrome

2005 ◽  
Vol 44 (03) ◽  
pp. 107-117
Author(s):  
R. G. Meyer ◽  
W. Herr ◽  
A. Helisch ◽  
P. Bartenstein ◽  
I. Buchmann
Keyword(s):  
Acute Myeloid Leukaemia ◽  
Myeloid Leukaemia ◽  
Primary Tumour ◽  
The Other ◽  
Haematopoietic Stem Cell ◽  
Other Hand ◽  
Primary Reduction ◽  
The One ◽  
Acute Myeloid

SummaryThe prognosis of patients with acute myeloid leukaemia (AML) has improved considerably by introduction of aggressive consolidation chemotherapy and haematopoietic stem cell transplantation (SCT). Nevertheless, only 20-30% of patients with AML achieve long-term diseasefree survival after SCT. The most common cause of treatment failure is relapse. Additionally, mortality rates are significantly increased by therapy-related causes such as toxicity of chemotherapy and complications of SCT. Including radioimmunotherapies in the treatment of AML and myelodyplastic syndrome (MDS) allows for the achievement of a pronounced antileukaemic effect for the reduction of relapse rates on the one hand. On the other hand, no increase of acute toxicity and later complications should be induced. These effects are important for the primary reduction of tumour cells as well as for the myeloablative conditioning before SCT.This paper provides a systematic and critical review of the currently used radionuclides and immunoconjugates for the treatment of AML and MDS and summarizes the literature on primary tumour cell reductive radioimmunotherapies on the one hand and conditioning radioimmunotherapies before SCT on the other hand.

The Salvage of Ideas: Schumpeter and the Core Problems Still Confronting Economics

2003 ◽  
pp. 15-26
Author(s):  
P. Wynarczyk
Keyword(s):  
The Other ◽  
The Core ◽  
Other Hand ◽  
The One

Two aspects of Schumpeter' legacy are analyzed in the article. On the one hand, he can be viewed as the custodian of the neoclassical harvest supplementing to its stock of inherited knowledge. On the other hand, the innovative character of his works is emphasized that allows to consider him a proponent of hetherodoxy. It is stressed that Schumpeter's revolutionary challenge can lead to radical changes in modern economics.

Pembaharuan Pesantren: Arah dan Implikasi

2018 ◽  
Vol 4 (1) ◽  
pp. 67-84
Author(s):  
Wahyudin Noor
Keyword(s):  
Rapid Development ◽  
The Other ◽  
Learning Methods ◽  
Technology Learning ◽  
Other Hand ◽  
The One ◽  
Traditional Term

Abstract Pesantren are often associated with backwardness and traditionalism in everything: facilities, technology, learning methods, and even the curriculum. For now, it seems like the traditional term for pesantren is no longer relevant enough. The pace of movement in the era of renewal marked by the rapid development of technology has demanded pesantren to make adjustments. However, on the one hand, when viewed from the direction of change, the reform efforts pursued by pesantren are not to erase the old tradition, but merely to add something new so that the old tradition and conditions can be maintained while accepting the presence of a new one. On the other hand, the reform efforts undertaken by pesantren have implications for the fact that the typical values of the pesantren are fading away. Abstrak  Pesantren seringkali diasosiasikan dengan keterbelakangan dan tradisional dalam segala hal: fasilitas, teknologi, metode pembelajaran, dan bahkan kurikulumnya. Untuk saat ini, sepertinya istilah tradisional untuk pesantren, sudah tidak lagi cukup relevan. Laju gerak pembaharuan zaman yang ditandai dengan pesatnya perkembangan teknologi telah menuntut pesantren untuk melakukan penyesuaian diri. Kendatipun demikian, di satu sisi, jika dilihat dari arah perubahan, upaya pembaharuan yang ditempuh pesantren tidaklah untuk menghapus tradisi yang lama, tetapi sekadar menambah dengan sesuatu yang baru sehingga tradisi maupun kondisi yang lama bisa dipertahankan sambil menerima kehadiran yang baru. Di sisi yang lain, upaya pembaharuan yang dilakukan pesantren ternyata berimplikasi pada kenyataan akan semakin pudarnya nilai-nilai khas yang dimiliki oleh pesantren.

PROBLEMATIKA HUKUM IMPLEMENTASI SIFAT FINAL DAN BINDING PUTUSAN YANG DIBUAT OLEH BASYARNAS DALAM PENYELESAIAN SENGKETA BISNIS SYARIAH

2018 ◽  
Vol 1 (1) ◽  
pp. 37-52
Author(s):  
Karimatul Khasanah
Keyword(s):  
The Other ◽  
Other Hand ◽  
The One

BASYARNAS’s verdict in resolving dispute can be negotiated or cancelled by submitting nullification to the Religious Court if the parties or one of them felt dissatisfied with the BASYARNAS verdicts. This case is important to be reviewed academically because of its paradox and ambiguity. On the one hand the decision is final and binding, but on the other hand it could be cancelled through the Religious Court. If the BASYARNAS verdicts really want to be final and binding, the nullification of the verdicts should be abolished. It can be replaced by an amendment of the verdict submitted to BASYARNAS and handed back to the arbitrator (arbitrator panel) who handles the dispute. Apart being fast and confidential, the arbitrator (judge) is more aware of the case, the reasons, evidences and witnesses of the dispute.

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