scholarly journals Diverse Effects of Mass Media Concerns about Immigration: New Evidence from Germany, 2001 - 2016

2021 ◽  
Author(s):  
Lukas Erhard ◽  
Raphael Heiberger ◽  
Michael Windzio
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Media Content ◽  
Media Discourse ◽  
Specific Content ◽  
German Socioeconomic Panel ◽  
People’S Attitudes ◽  
Available Information ◽  
New Evidence ◽  
German Newspapers

Media discourse is often seen as an important condition of people's attitudes and perceptions. Despite a rich literature, however, it is not well understood how media exposure influences attitudes towards immigrants. In contrast to previous studies, we argue that people rely on 'availability heuristics' shaped by mass media. From that point of view, it is the specific content of media discourse on immigration that affects people's concerns. We use 'Structural Topic Models' to classify media content of more than 24.000 articles of leading German newspapers from 2001 to 2016. Utilizing 'linear fixed effect models' allows us to relate a person's concern towards immigration as reported in the German Socioeconomic Panel to prevalent topics discussed in print media while controlling for several confounding factors (e.g., party preferences, interest in politics, etc.). We find a robust relationship between topic salience and attitudes towards integration. Our results also reveal that specific topics with negative contents (e.g., domestic violence) to increase concerns, while others (e.g., scientific studies, soccer) decrease concerns substantially, underlining the importance of available information provided by media. In addition, people with higher education are generally less affected by media salience of topics.

scholarly journals The role of content marketing in social media content communities

2017 ◽  
Vol 19 (1) ◽  
Author(s):  
Charmaine Du Plessis
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Target Audience ◽  
Point Of View ◽  
Sufficient Evidence ◽  
Media Content ◽  
Daily Lives ◽  
Specific Content ◽  
Use Of Social Media ◽  
Content Marketing

Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily lives. Existing research on social media communities has focused mainly on social media marketing and virtual brand community perspectives while content marketing’s valuable and unobtrusive role in social media content communities has largely been overlooked.Objective: The purpose of this article was to investigate content marketing’s role in social media content communities to engage with the target audience in an innate manner.Method: This study made use of a directed, inductive content analysis of 51 practitioner documents relating to business-to-consumer content marketing practices to add another perspective to existing research on communities in social media. The content analysis was facilitated by using QDA Miner, a widely adopted and reliable qualitative data analysis software programme.Results: Three categories emerged from the data namely building content communities, platform-specific content and understanding channels. These categories provide sufficient evidence of how brands make use of social media content communities to connect with the target audience in an unobtrusive manner, in addition to being present in virtual brand communities.Conclusion: The findings make several contributions to the existing literature. Firstly, it provides a clearer distinction between brand and social media content communities. Secondly, it extends conceptions about social media communities to include content communities and, thirdly, it provides sufficient evidence of how content marketing could benefit a brand by naturally becoming part of social media conversations.

scholarly journals Critical Discourse Analysis: Mass Media

2018 ◽  
Author(s):  
Deti Anitasari
Keyword(s):  
Discourse Analysis ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Point Of View ◽  
Critical Discourse ◽  
Media Discourse ◽  
Political Issues ◽  
Main Support ◽  
The Individual

ABSTRACT: In this paper, the researcher aims are to review some key problems of approaches to research on mass media text from point of view discourse analytical and to present an argument, as well as a Critical Discourse Analysis (CDA) structures for analysis of mass media discourse. The researcher regards a number of areas of critical research interest in mass media discourse locally and elsewhere. An instance of actual CDA researches on mass media discourse is reviewed in terms of topics of obviously popular interest among society, before listing methodological, as well as the topical plan by a main support in the field for further work. This paper concludes that CDA’s multidisciplinary approach helps to understand and aware of the hidden socio-political issues and agenda in all kinds of areas of language as a social practice to empower the individual and social groups.

FEATURES OF THE REFLECTION OF POLITICAL ISSUES IN THE ORTHODOX MEDIA DISCOURSE

2020 ◽  
pp. 90-101
Author(s):  
Alexandra S. Makarova ◽  
◽  
Keyword(s):  
Discourse Analysis ◽  
Point Of View ◽  
Media Content ◽  
Media Discourse ◽  
Christian Doctrine ◽  
Political Issues ◽  
Political Discourses ◽  
The Media

The article is devoted to the study of the issue of the possibility of discussing political issues from the point of view of the Christian doctrine and speech strategies of the author in the Orthodox media discourse. Two episodes of the «Holy Truth» program of the Tsargrad TV channel were selected for analysis. Religious and political discourses are based on the suggestion of ideas, the first unites people on the basis of political ideals, the second – on the unity of faith, their actualization is carried out primarily at the lexical and phraseological level of the language, and the method of discourse analysis revealed the Orthodox communicative specificity of the media content under consideration.

scholarly journals Image in Media Landscape: a Linguistic Discourse Portrait

2019 ◽  
Vol 8 (4) ◽  
pp. 839-843
Author(s):  
Tatyana Muzychuk ◽  
Anna Litovkina
Keyword(s):  
Discourse Analysis ◽  
Mass Media ◽  
Point Of View ◽  
Media Discourse ◽  
Critical Response ◽  
Relevant Category ◽  
Contemporary Media

The review is a critical response to the monograph «Image advertorial as phenomenon of the contemporary media landscape» by L.G. Yegorova. The monograph makes a deep linguistic discourse analysis of the notion of media text, and shows relevant category features and ontological properties of image advertorial. The work is a coherent inter-disciplinary research, where the genre of image advertorial in Russian mass media discourse is studied from the position of linguo-sociological culturology and psycholinguistics, and from a communicative-pragmatic point of view.

scholarly journals BiH Info-portals and Commentary Section During Info/Pan/Demic: Searching for Values

2021 ◽  
pp. 453-474
Author(s):  
Šejn Husejnefendić ◽  
Enita Čustović
Keyword(s):  
Social Networks ◽  
Bosnia And Herzegovina ◽  
Point Of View ◽  
Information Value ◽  
Media Content ◽  
Civic Journalism ◽  
Usable Information ◽  
Informative Content ◽  
Available Information ◽  
Second Wave

This paper deals with the analysis of the effects and perception of infoemia both on social networks and in the sphere of civic journalism during the second wave of the COVID-19 pandemic. Comparative analysis of the perception of the COVID-19 virus pandemic in developed democratic societies and its repercussions (to the audience above all) and comparison with the informational values of comments on the most visited online portals in Bosnia and Herzegovina are the essence of this work. In pursuing these goals, the work is divided into two parts. The first part of the paper analyzes the existential dissemination of information about the first and second wave of COVID-19 pandemics in the world with a focus on social networks and citizen writing – an audience about pandemics that has undoubtedly taken all the notes of infodemium where it is difficult to determine the information value of comments or writing prosumer. Web 2.0 as the dominant dissemination tool of all types of media content and the general approach and freedom of commenting have influenced the experience and – consecutive – perception of the available information. The informative cacophony affected the audience (which is also a generator of “informative” content) in several ways mentioned in the first part of the paper. The second part of the work deals exclusively with the analysis of the content of comments on several of the most visited informational portals of Bosnia and Herzegovina. Most comments have been found to lack usable information value and contribute to media cacophony, and from the point of view of the value of news usually do not provide useful information or at best provide information whose credibility (although they may seem plausible and/or argumentative) cannot be easily verified. The conclusion of the paper is that the information value of comments from visitors to bh information portals is not particularly high in the slightest regard from the content level with rare examples of (semi)quality information of usable content.

scholarly journals The Image of China in the Linguistic-Informational Model of Modern Media Discourse (Based on Russian and Chinese Mass Media)

2021 ◽  
pp. 40-53
Author(s):  
Irina Karabulatova ◽  
◽  
Margarita Lagutkina ◽  
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Media Discourse ◽  
Chinese Media ◽  
Media Image ◽  
Starting Point ◽  
Informational Model ◽  
Hieroglyphic Writing ◽  
Russian Media ◽  
The Media

This article analyses the linguistic-informational model of the representation of the image of China in Russian and Chinese media discourse today. When screening Russian and Chinese sources, the authors applied contextual analysis (with an emphasis on the implicit content of the country’s media image), descriptive method, method of cultural interpretation, and content analysis. In the current situation of information and psychological wars (term by A.P. Skovorodnikov), using the image of a country becomes the starting point in the mass media matrix of the onomastic concept for accentuating the perception of the geopolitical toponym (geopolitonym). For the first time, the authors propose the notion of a mass media matrix of an onomastic concept for understanding the cognitive side of media images of geopolitonymic objects. The geopolitonym China does not just form a virtual image of the country in media discourse, but also acts as a multidimensional construct of the linguistic worldview in the producer–recipient system. In onomastics, the geopolitonym traditionally denotes names of countries, regions, and significant historical areas that have an impact on human awareness in a civilizational context. The media image of a country is a topologically-oriented multi-layer model of the territory for the recipients of the media discourse. The authors clarify O.N. Sorokina’s concept of the information model, highlighting the linguistic component that was and remains the leading one in media discourse. Furthermore, the authors introduce the concepts of linguoinforneme and linguistic-informational step from the point of view of the structure of the linguistic-informational model. The linguistic-informational model, according to the authors’ suggestion, is implemented in linguoinfornemes using the strategy of linguistic-informational steps. The linguoinforneme constructs a media image of the country in a certain accentological assessment, based on social demand. We found that china’s media image is presented in Russian media discourse in a variety of ways, being implemented in evaluative linguoinfornemes. The country’s media image in Chinese media is constructed based on the traditions of hieroglyphic writing. The authors show what the mythologized/realistic perception of the image of China is based on, how it is conditioned by the tasks of the Communist Party of China, how it is related to the strategies of Russian-Chinese cooperation, and how it affects intercultural communication.

scholarly journals Infinity of coherence in mass media discourse

2021 ◽  
pp. 153-168
Author(s):  
Elena S. Solntseva ◽  
Keyword(s):  
New York ◽  
Mass Media ◽  
New York Times ◽  
Point Of View ◽  
Media Discourse ◽  
World Cup ◽  
Additional Material ◽  
Political Issues ◽  
Open Discussion ◽  
Modern Mass

This paper investigates the boundaries of mass media discourse focusing on various means of coherence in newspaper articles highlighting the same topic in 3 languages – English, German and Spanish. Around 80 articles devoted to the FIFA World Cup 2018 in Russia were selected from 3 newspapers to comprise the material for the study: New York Times (The U.S.), Süddeutsche Zeitung (Germany) and El Pais (Spain). It was discovered that coherence manifestations differed 1) chronologically (preparatory process, games, results and consequences); 2) by relevance (with some articles referring merely to sport issues while others focusing on financial, cultural or political issues of holding the World Cup); 3) by functions of hyperlinks (links to additional material, open discussion, advertisement, social networks, printing or saving an article). The analysis revealed the variety of coherence in mass media discourse. Focusing on one key event, all analysed issues used a number of formats: text, photo, video, discussion, hyperlinks etc. The most frequent way to attract reader’s attention was a topical change when the article started with a most well-known topic but continued with another one. The differences in coverage between issues referred to the point of view on the event. It has become clear from the study, that modern mass media discourse tends to link all sources and functions available in the electronic form. The globality of media leads to an infinite coherence.

AUTISM IN THE DISCOURSE OF THE RUSSIAN MASS MEDIA: CONSTRUCTING OF THE IMAGE OF A HUMAN WITH ASD

2020 ◽  
pp. 37-43
Author(s):  
Saveleva Zh.V.
Keyword(s):  
Mass Media ◽  
Early Stage ◽  
Autism Spectrum ◽  
Media Discourse ◽  
Adults With Autism ◽  
Video Clips ◽  
The Media ◽  
Inner World ◽  
Spectrum Disorders ◽  
The Mass Media

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.

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