scholarly journals Kerala: Health Tourism Hub for Ayurveda

2015 ◽  
Vol 2 (3) ◽  
pp. 222-227 ◽  
Author(s):  
Dr Padmasani ◽  
V. Remya
Keyword(s):  
Medical Tourism ◽  
Service Providers ◽  
Insurance Coverage ◽  
Developed Countries ◽  
Tourism Industry ◽  
Destination Image ◽  
Health Tourism ◽  
Increasing Trend ◽  
Ayurvedic Treatment ◽  
One Way Anova

Health/Medical tourism is a booming niche tourism market in the tourism industry. The main reason for the increasing trend is the high cost of treatment, long waiting time, less insurance coverage in developed countries and the attitude of people to spend holidays in a quality manner with the aim of improving health. In India, Kerala is emerging as a prime health tourism hub for its Ayurveda packages. The state attracts millions of foreign and domestic tourists to visit the state’s incredible heritage and experience the traditional nature based treatment therapies. The volume of tourist arrivals in Kerala had experienced a stupendous growth of 7.7 per cent in 2014 from 4.3 per cent in 2001 (Annual report of Tourism Statistics, Department of Tourism, Government of Kerala). This study aims to profile the tourists visiting Kerala for Ayurvedic treatment and to identify the destination image factors making Kerala an attractive place for Ayurveda health tourism. For this purpose, 150 domestic tourists availing Ayurvedic treatment in Kerala were selected on the convenience of the researcher. In order to analyse the objectives, the Descriptive Statistics, Factor Analysis and One-way ANOVA were employed and the results revealed that service quality, attraction, opportunity, benefits and promotion were the destination image factors making Kerala an attractive place for Ayurvedic Health Tourism. The present study identifies the strength of Kerala for Ayurveda health tourism which helps the destination managers and the service providers witha better understanding of the market for elevating Kerala and its Ayurveda in this niche market.Int. J. Soc. Sci. Manage. Vol-2, issue-3: 222-227 DOI: http://dx.doi.org/10.3126/ijssm.v2i3.12755 

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ida Bagus Putu Purbadharmaja ◽  
Putu Yudi Setiawan ◽  
Toshikatsu Hayashi ◽  
Anak Agung Bagus Putu Widanta
Keyword(s):  
Peer Review ◽  
Word Of Mouth ◽  
Structural Model ◽  
Developed Countries ◽  
Tourism Industry ◽  
Online Discussions ◽  
Theory And Practice ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Content Type

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

scholarly journals Health tourism in Lviv region: current state and development prospects

2021 ◽  
Keyword(s):  
Medical Tourism ◽  
Objective Assessment ◽  
Problem Formulation ◽  
Tourism Industry ◽  
Health Improvement ◽  
Health Tourism ◽  
Main Research ◽  
Current State ◽  
Wide Range ◽  
Tourist Flows

Introduction. Health tourism is considered a kind of tourism which is carried out for the purpose of prevention of various diseases and the recreation and provides for guests accommodation in sanatorium-and-spa establishments. This is a special form of tourism, which includes providing medical treatment (often non-drug) or health improvement services. Problem formulation. Health tourism takes one of the leading places in the tourism industry. This is mostly caused by the increase in the population wellbeing. Analysis of recent research and publications. Studies of the development of health tourism in general and in the Lviv region in particular are presented in the works of many Ukrainian and foreign scientists. The article fulfilled the analysis of foreign and domestic sources, which allowed to identify the following ideas that are of interest for the study of health tourism in Lviv region and many other regions of Ukraine Highlighting previously unsolved parts of the overall problem. The fulfilled study allowed us to assess approaches to the analysis of the current state of health tourism in general and in the Lviv region in particular. The literature is dominated by the opinion that the resort sphere of Lviv region attracts tourists with both favorable prices and a wide range of available services. The issues of estimating the tourist flows coming into the territory of Lviv region were also considered. At the same time, insufficient attention was paid to the study of the status of medical tourism, to the substantiation of proposals aimed at optimizing the development and the improvement of functioning of spa resorts in Lviv region. Formulating the purpose of the paper. The focus of this paper will be set on an objective assessment of the current conditions of the tourism industry based on a quantitative analysis of available statistical data with cartographic and modern statistical methods. Presentation of the main research material. The main directions of formation and development of health tourism in the world are outlined. Cheap health care and leisure services are provided mainly in the resorts of Asia, Latin America and Australia, as well as in some European countries. This is due to the cost of labor, as well as global pricing mechanisms. The main stages in the development of health tourism in Lviv region are distinguished. The description of Lviv region as an arena for the development of health tourism is given. Spa resorts of Lviv region are attractive first of all by the prices, and also by the wide range of available services. The resort sphere of Lviv region has been studied. Tourist flows in the region are being characterized. Conclusions. The main means of popularizing spa resorts of Lviv region have been identified, including advertising, Internet sources, exhibitions, forums and conferences. The proposals have been worked out directed on optimization of development and improvement of functioning of spa resorts of the Lviv region.

Forecasting the demand for health tourism in Asian countries using a GM(1,1)-alpha model

2012 ◽  
Vol 18 (2) ◽  
pp. 171-181
Author(s):  
Ya-Ling Huang
Keyword(s):  
Medical Tourism ◽  
Demand Forecasting ◽  
International Health ◽  
Accurate Method ◽  
Tourism Industry ◽  
Primary Data ◽  
Asian Countries ◽  
Health Tourism ◽  
Underlying Basis ◽  
Demand For Health

The purpose – Accurately forecasting the demand for international health tourism is important to newly-emerging markets in the world. The aim of this study was presents a more suitable and accurate model for forecasting the demand for health tourism that should be more theoretically useful. Design – Applying GM(1,1) with adaptive levels of α (hereafter GM(1,1)-α model) to provide a concise prediction model that will improve the ability to forecast the demand for health tourism in Asian countries. Methodology – In order to verify the feasibility of the proposed approach, using available secondary and primary data covering the period from 2002 through 2009 obtained from the RNCOS “Opportunities in Asian Health tourism” report. Based on a unique and characteristics database for the health tourism industry, this study applies the adaptive α in a Grey forecasting model (GM(1,1)-α) to predict the demand for health tourism in Asian countries. Approach – Implementation of demand forecasting in health tourism is examined on the short-term and limited dataset, due to importance of a minimum the predicated error on underlying basis for the econometric model for health tourism markets. Findings – Key findings present that the optimal value of α in GM(1,1) can minimize the predicted error. Finally, in the case of the demand for health tourism in Asian countries, using GM(1,1)-α to predict error is clearly better than the use of the original GM(1,1) and time series models. The originality of this research – The originality comes from the analysis of the demand forecasting in health tourism of Asian countries, which provides an easy and accurate method to predict the demand for health medical tourism and ideas for further improvements in the sector of health tourism.

The Impact of Seasonality on the Using of Accommodation Capacity in Operation in Romania

2017 ◽  
Vol 6 (4) ◽  
pp. 43-52
Author(s):  
Radu Serban M. Zaharia ◽  
Rodica Manuela Gogonea
Keyword(s):  
Service Providers ◽  
Tourism Industry ◽  
Demand And Supply ◽  
Increasing Trend ◽  
The Impact

For accommodation service providers one of the main objectives is to obtain and maintain a higher degree of using of accommodation capacity in operation. Based on these considerations, the paper analyzes the evolution of the index of utilization of the accommodation capacity in operation in the development regions of Romania for a period of six years in order to reveal similarities and disparities between them. For this purpose, besides the analysis of the developments of the index of utilization of the accommodation capacity in operation, the evolution of dispersion spreading is also analyzed. Both the variability amplitudes of the two main indicators and their trend are analyzed. The conclusion of the study is the fact that in Romania, the dispersion of the index of the use of the accommodation capacity in operation had an increasing trend, which means that in terms of the ratio between demand and supply of accommodation, the disparities between development regions continue to grow with all the negative implications on the performance of the tourism industry in Romania.

STRATEGIC PRIORITIES OF MEDICAL TOURISM DEVELOPMENT IN THE CONTEXT OF ECONOMIC DEVELOPMENT

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 36-41
Author(s):  
Liudmyla Vahanova ◽  
Keyword(s):  
Economic Development ◽  
Medical Tourism ◽  
Service Providers ◽  
Rapid Development ◽  
Tourism Development ◽  
Tourism Industry ◽  
Highly Qualified ◽  
Stage Of Development ◽  
Non Governmental Organizations ◽  
Multiplier Effect

The article is devoted to deepening the theoretical foundations of medical tourism development in Ukraine and substantiation of the multiplier effect of medical tourism. To this end, the four main motives of medical tourism in the world are considered (lower cost of treatment and diagnosis in another country; more modern medical technologies abroad; highly qualified medical care and service; time factor (with a long wait for medical treatment in their country)) main directions of medical tourism (inbound medical tourism and outbound medical tourism). It is established that at this stage of development of our country there is no regulatory regulation of medical tourism. There are only certain non-governmental organizations whose activities are aimed at: 1) development of medical tourism and involvement in the field of medical tourism of doctors interested in its development: Medical Tourism Association (UAMT) (established in 2013); 2) search for a clinic for a potential patient and provide such clinics with proposals to attract the best price experience and conditions to solve a problem (Medical Tourism Exchange, established in 2015). The reasons for the rapid development of the medical tourism industry in Ukraine are presented, the structure of outbound tourism in Ukraine by service providers is studied. Trends in the development of inbound medical tourism are analyzed. The analysis of the state of outbound and inbound medical tourism helped to generalize and highlight the main trends in the medical tourism market in Ukraine and the prerequisites for further development of its own segment of medical tourism, as well as to identify existing limitations and issues. Identification of existing restrictions in the development of medical tourism contributes to the search for tools to eliminate them and identify important areas of regional economic development of Ukrainian cities, based on the manifestation of the multiplier effect of medical tourism, in particular: communication services and informat

Empirical Analysis on the Medical Tourism Policy in Taiwan

2017 ◽  
pp. 295-311
Author(s):  
I-Chun Liu ◽  
Chii-Ching Chen
Keyword(s):  
Medical Care ◽  
Medical Tourism ◽  
Service Providers ◽  
Tourism Industry ◽  
Policy Network ◽  
Structured Interviews ◽  
Public And Private ◽  
Public Policy Implementation ◽  
Public And Private Sector ◽  
International Visitors

“Medical Tourism” is a growing industry, attracting more and more attention. Taiwan's government, hopeful that this new industry could generate considerable revenue, has declared its ambition to become the premier choice for cross-country medical care for international visitors. The policy network approach emphasizes the interaction between policy actors. This chapter examines Taiwan's medical tourism development from the model of public policy implementation. We present findings from twelve semi-structured interviews with stakeholders across medical service providers, as well as government officers, and civil society sectors. We found that medical tourism in Taiwan is a growing service, with both public and private sector involvement. However, it is still lagging behind regional competitors such as Singapore, Thailand, and India. Thus, active efforts should be made to encourage the coordination between the medical care sector, tourism industry, and relevant authorities.

The Growth of Medical Tourism

2015 ◽  
pp. 365-378
Author(s):  
Jerry Eades
Keyword(s):  
Medical Tourism ◽  
Developed Countries ◽  
Global Market ◽  
Tourism Industry ◽  
Medical Services ◽  
Medical Practitioners ◽  
Travel Agents ◽  
Massive Growth ◽  
Wellness Tourism ◽  
The Developed Countries

In the late 2000s, the author wrote a summary paper on the rise of medical tourism. That paper discussed the rapid growth of interest in medical, health and wellness tourism, especially since 2003. The medical tourism industry has a long history, but this massive growth is a new phenomenon. The important factors are: the changing distribution of medical services and technologies; the growth of interest among both local medical practitioners and travel agents; the packaging of tourism and medical services as a single product; and, most significantly, the availability of the Internet to disseminate information them, creating a global market. The present chapter considers first the burgeoning literature on medical tourism. Second, the processes of development in countries becoming the main players in the international provision of medical services are discussed. Third, the chapter looks at the debates surrounding the rise of medical tourism in the developed countries.

scholarly journals Investigation of Nonlinear Effects of Health Tourism on Iran's Economic Growth: Self-regression approach with distributive intervals

2020 ◽  
Author(s):  
Jafar Haghighat ◽  
Sara Masoomzadeh
Keyword(s):  
Economic Growth ◽  
Service Providers ◽  
Nonlinear Effects ◽  
Tourism Industry ◽  
Health Tourism ◽  
Positive Effects ◽  
Long Run ◽  
Regression Approach ◽  
Negative Effect ◽  
Positive Effect

Background: Since oil is not a sustainable source of income for oil-rich countries, economic planners have focused on non-oil sources of income. In this regard, the tourism industry is one of the most lucrative industries in the world.Tourism includes services that have a great impact on economic and social activities. Health tourism is one of the most important areas of the tourism industry. So, the aim of this study was to investigate the effect of health tourism shocks on economic growth in 2005-17 using the self-regression approach with distributive intervals. Methods: In this applied analytical research, the required statistics and information in terms of logarithm were collected through documentary and library methods from 2005 to 2017. Results: The experimental findings of the present study showed that the short term increase in the number of health tourists had a positive effect on the country's economic growth. The decreased number of health tourists also led to a decrease in the country's economic growth. The effective exchange rates and the number of medical services providers to tourists had negative and positive effects on the country's economic growth, respectively. In the long run, increased number of health tourists had a positive effect on economic growth, while a decrease in the number of health tourists had a negative effect on economic growth. The exchange rate and the number of health service providers to tourists had negative and positive effects on economic growth. Conclusion: Both in the short- and long-term, entry of health tourists has a positive effect on the country's economic growth. So, authorities are recommended to invest in this area to provide better services to health tourists on the economic planners and policymakers' agenda.  

scholarly journals A Survey of Perspectives and Factors in the Development of Medical Tourism in the Middle East

2021 ◽  
Vol In Press (In Press) ◽  
Author(s):  
Fatemeh Hosseini ◽  
Abasat Mirzaei
Keyword(s):  
Medical Tourism ◽  
Health Sector ◽  
Medical Intervention ◽  
Tourism Industry ◽  
Living Environment ◽  
Host Community ◽  
Social Benefits ◽  
Economic Sectors ◽  
Post Discharge ◽  
Health Tourism

Context: One of the most important sciences in the tourism industry, which has numerous financial and social benefits, is health and medical tourism. The health tourism industry is an organized trip out of the living environment to maintain, promote, or restore the health of the mind and body of an individual through medical intervention. Evidence Acquisition: Firstly, 80 articles were identified in different sources. After removing duplicate copies, the number of articles relevant to the study title reached 58. After reviewing the abstracts or full-texts, 35 articles were included in the study based on defined criteria. Results: The gradual growth of medical tourism has numerous economic and social benefits for both the host community and guests. If medical tourism grows, numerous economic sectors will be directly and indirectly affected, providing ground for social cohesion and integration. The health sector is a critical sector for the development of countries in terms of income and employment, including numerous sub-departments, such as hospitals, medical devices, and clinical trials. Coastal tourism and natural resources are also crucial in terms of income and employment. Conclusions: Factors affecting medical and health tourism include medical travel agencies, the Internet and social media, political and economic conditions, commitment to post discharge services, regulatory standards, price transparency, confidentiality of patient medical records, and care costs. Medical issues are related to travel legal issues, residence and flight visas, quality and credibility of health care, and specialty of physician’s credentials.

Empirical Analysis on the Medical Tourism Policy in Taiwan

2015 ◽  
pp. 132-148 ◽  
Author(s):  
I-Chun Liu ◽  
Chii-Ching Chen
Keyword(s):  
Medical Care ◽  
Medical Tourism ◽  
Service Providers ◽  
Tourism Industry ◽  
Policy Network ◽  
Structured Interviews ◽  
Public And Private ◽  
Public Policy Implementation ◽  
Public And Private Sector ◽  
International Visitors

“Medical Tourism” is a growing industry, attracting more and more attention. Taiwan's government, hopeful that this new industry could generate considerable revenue, has declared its ambition to become the premier choice for cross-country medical care for international visitors. The policy network approach emphasizes the interaction between policy actors. This chapter examines Taiwan's medical tourism development from the model of public policy implementation. We present findings from twelve semi-structured interviews with stakeholders across medical service providers, as well as government officers, and civil society sectors. We found that medical tourism in Taiwan is a growing service, with both public and private sector involvement. However, it is still lagging behind regional competitors such as Singapore, Thailand, and India. Thus, active efforts should be made to encourage the coordination between the medical care sector, tourism industry, and relevant authorities.

Sign in / Sign up

Export Citation Format

Share Document