scholarly journals From Produsers to Shareaholics: Changing Models of Reader Interaction in Women’s Online Magazines

Author(s):  
Laura García-Favaro

Women’s online magazines have been constantly proliferating and increasingly supplanting print publications. Contributing to their success, these sites offer similar content free of change and significantly greater opportunities for interaction – often in the form of discussion forums. However, these interactive spaces are currently disappearing, being replaced by an ever-escalating emphasis upon social network sites (SNSs). This article critically examines this changing model of reader interaction in women’s online magazines, drawing on a study of 68 interviews with industry insiders, forum user-generated content, and a variety of trade material. The analysis demonstrates how the decision to close the forums and embrace SNSs responds to multiple determinants, including a corporate doctrine of control over users’ discourse and outsourcing new modalities of free consumer labour, constituting a new ideal worker-commodity online: “the shareaholic”. This exercise of power has varying levels of success, and potentialities remain for users to exercise some transformative subversion, for example through what the article theorises as “labour of disruption”. Nonetheless, the emergent SNS-based magazine model of reader interaction poses a serious challenge to ongoing celebrations both in the industry and in some scholarly work about an increasingly democratic and user-led digital media ecosystem.

2021 ◽  
Vol 42 (2) ◽  
pp. 168-184
Author(s):  
Aleksander Torjesen

Abstract YouTube represents an increasingly popular cultural phenomenon in the contemporary Norwegian media landscape. Since the inception of the digital video platform over 15 years ago, personal videoblogging has emerged as one of its dominant types of user-generated content. In this article, I draw from New Rhetoric genre theory and netnographic approaches to explore the beauty and lifestyle sphere on YouTube, in which several emergent genres are situated within a new media ecosystem. Through a qualitative content analysis of seven established Norwegian YouTube channels, a total of 17 individual genres were identified. Furthermore, I elaborate upon how informational, instructional, and confessional communicative functions are utilised in audiovisual publications through conventionalised digital media production practices.


2011 ◽  
Vol 10 (04) ◽  
pp. C04 ◽  
Author(s):  
Richard Holliman

The globalised digital media ecosystem can be characterised as both dynamic and disruptive. Developments in digital technologies relate closely to emerging social practices. In turn these are influencing, and are influenced by, the political economy of professional media and user-generated content, and the introduction of political and institutional governance and policies. Together this wider context provides opportunities and challenges for science communication practitioners and researchers. The globalised digital media ecosystem allows for, but does not guarantee, that a wider range of range of contributors can participate in storytelling about the sciences. At the same time, new tools are emerging that facilitate novel ways of representing digital data. As a result, researchers are reconceptualising ideas about the relationship between practices of production, content and consumption. In this paper I briefly explore whether storytelling about the sciences is becoming more distributed and participatory, shifting from communication to conversation and confrontation.


Author(s):  
Bonface Ngari Ireri ◽  
Ruth Diko Wario ◽  
Elijah I. Omwenga ◽  
Robert Oboko ◽  
Mwingirwa Irene Mukiri

When an instructor is able to identify, develop and apply appropriate digital media content that motivates learners and encourages them to learn, the process of learning is empowered. This study has identified multimedia digital content packaged in the format of video as the most preferred learning media by the learners. Content formats that had highest hit rate with accessed mean rate above 300 (discussion forums, video clips, and graphics) are discussed. The study revealed that learning becomes interactive and effective when a video is presented in the style of hypermedia. Learners' perceptions rating indicated that learners perceived the video format as satisfactory, helpful in knowledge retention, motivational and an enhancement of learning. Available online authoring tools and supportive open content sites are identified and educators are encouraged to develop digital content in video format and disseminate them for teaching and learning.


First Monday ◽  
2008 ◽  
Author(s):  
Jonathan F. Fanton

The Internet is hailed as a democratic force freeing people from inherited orthodoxy and hierarchy. Yet some observers and visitors of virtual worlds decry the absence of the individual rights we have come to expect in a democratic society. This paradox of the Internet’s democratic promise and lack of democratic protections raises vexing legal issues. What are the rights and responsibilities of owners and users of digital media, profilers on social network sites, game players and participants in virtual worlds of all types? These issues must be addressed if the power of community is to be realized in a just and sustainable way.


2016 ◽  
Vol 2 (2) ◽  
pp. 19-41 ◽  
Author(s):  
Bethany Usher

This article offers statistical and discourse analysis of political leaders’ profile pages during the 2015 UK General Election ‘short campaign’ as a means to better understand the construction of political persona on Social Network Sites (SNS). It examines this as a group production and promotional activity that variously used patterns and routines of both traditional and digital media to display leaders as party branded selves.  Performances strived for balance between authority and authenticity, using the political self as a spectacle to direct microelectorates to specific actions.  This study demonstrates how self-storytelling is shaped by the coded conventions or “house rules” of SNS, which are viewed as inescapable institutions for maintaining public visibility.  It examines how linguistic and visual elements, linked to different political ideologies, chimed with Twitter and Facebook users and looks to the impact on political campaigning.


2014 ◽  
Vol 17 (1) ◽  
pp. 5-26 ◽  
Author(s):  
Koen Leurs

This article charts to what extent Moroccan-Dutch young people (12-18 years old) negotiate the affordances of Internet platforms to engage in multi-layered gender identity constructions. I disentangle how the informants creatively make do with the affordances of online discussion forums, MSN Messenger and social networking sites to come to terms with contradictory parental, religious and youth-cultural gender norms. Gender is mobilized as the key analytical category, but intersecting age-specific, religious, migration and youth-cultural power relations are also taken into consideration. The analysis is grounded in quantitative survey data of 344 Moroccan-Dutch students, in-depth interviews with 43 Moroccan-Dutch young people as well as participatory-observations conducted on online discussion forums, MSN Messenger and online social networking sites. The article draws on fieldwork carried out in the context of the Utrecht University research project Wired Up: Digital Media as Innovative Socialization Practices for Migrant Youth.


Author(s):  
Theodora A. Saridou ◽  
Andreas Veglis

This chapter aims to offer an in-depth description of the concept of participatory journalism, which holds an important and constantly evolving part in the digital media production. First, the chapter presents an analytical framework of the audience participation in online news production as the adoption of user-generated content (UGC) in media via different forms, tools, and applications and during different stages of news production is examined. Furthermore, the problems organizations have to deal with when amateur content is involved with the professional in the everyday work routine are investigated. Finally, in this chapter perspectives on the role of social media and semantic web in the future of participatory journalism are discussed.


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