scholarly journals The Social Media Usage by Citizens of the Iraqi Kurdistan Region During Coronavirus pandemic (Covid-19)

2020 ◽  
Vol 3 (5) ◽  
pp. 79-106
Author(s):  
كاروان قادر ◽  
◽  
هيرش موراد ◽  
احمد بلي
Keyword(s):  
Social Media ◽  
Kurdistan Region ◽  
Media Usage ◽  
Iraqi Kurdistan ◽  
The Social

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals The Personality of the Influencers, the Characteristics of Qualitative Discussions and Their Analysis for Recommendations to Cultural Institutions

Heritage ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 239-253 ◽  
Author(s):  
Vassilis Poulopoulos ◽  
Costas Vassilakis ◽  
Angeliki Antoniou ◽  
George Lepouras ◽  
Anastasios Theodoropoulos ◽  
...  
Keyword(s):  
Social Media ◽  
Experimental Evaluation ◽  
Cultural Institutions ◽  
Experimental Procedure ◽  
Media Usage ◽  
Cultural Institution ◽  
Cultural Organization ◽  
The Social ◽  
Funded Project ◽  
Museum Experience

Social media usage is affecting peoples’ views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors’ hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum’s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a “serious” conversation. “Serious” conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research.

Social Media Usage among University Students in Malaysia

2013 ◽  
pp. 244-255 ◽  
Author(s):  
Norsiah Abdul Hamid ◽  
Mohd Sobhi Ishak ◽  
Syamsul Anuar Ismail ◽  
Siti Syamsul Nurin Mohmad Yazam
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Human Beings ◽  
Self Disclosure ◽  
Self Presentation ◽  
Media Usage ◽  
Virtual Self ◽  
Frequency Of Use ◽  
The Social ◽  
Social Media Platforms

Social media are playing an increasing role in today’s living. The social media platforms allow users to search, create, share, collaborate, and organise contents among them, and at the same time provide virtual self-presentation and self-disclosure of oneself. Social media were also claimed to give implications to human beings with regards to personality, yet these variables have not much been emphasised in previous studies. Thus, it is important to highlight the implications of social media on users’ personality. Given the issues and challenges faced by the country in profiling the adoption of social media and its implications in view of the perspective of personality, it is timely and significantly important to undertake this research in Malaysia. The objective of this chapter is to discuss a research conducted recently to determine the relationships between social media and personality traits. The specific objectives of this study are to identify the profile of social media adoption among students in Malaysia, including duration, frequency of use, purpose, and person/s that introduced the social media, and to determine the relationships between social media and personality traits.

Relationship between Social Media and Political Parties

2014 ◽  
pp. 1-31 ◽  
Author(s):  
Kamil Demirhan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Social Actors ◽  
Media Usage ◽  
Communicative Functions ◽  
The Social ◽  
Information And Communication

This chapter analyzes the capacity of social media usage and the social media strategies of political parties that became the members of Turkish Parliament after 2011 election. The social media usage increases in parallel to the improvements in Information and Communication Technologies (ICTs) and it becomes an important tool with its communicative functions to realize activities in social, political, and economic fields. In the globalization process, developments in ICTs and changes in the meaning of democracy have been realized parallel to each other. Politics has become more open to interaction and the participation of different actors. ICTs have created new opportunities to interaction and participation of social actors. These improvements require transformations in the role and functions of political parties. They have to arrange their programs and structures according to participative understanding of democracy and new technologies. Social media usage is seen as a requirement for political parties and party leaders for adaptation to these developments, and it is also seen as a device with its potential for realizing participation, communication, and interaction to adapt to the changes in the understanding of politics.

Relationship between Social Media and Political Parties

2015 ◽  
pp. 1196-1225 ◽  
Author(s):  
Kamil Demirhan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Social Actors ◽  
Media Usage ◽  
Communicative Functions ◽  
The Social ◽  
Information And Communication

This chapter analyzes the capacity of social media usage and the social media strategies of political parties that became the members of Turkish Parliament after 2011 election. The social media usage increases in parallel to the improvements in Information and Communication Technologies (ICTs) and it becomes an important tool with its communicative functions to realize activities in social, political, and economic fields. In the globalization process, developments in ICTs and changes in the meaning of democracy have been realized parallel to each other. Politics has become more open to interaction and the participation of different actors. ICTs have created new opportunities to interaction and participation of social actors. These improvements require transformations in the role and functions of political parties. They have to arrange their programs and structures according to participative understanding of democracy and new technologies. Social media usage is seen as a requirement for political parties and party leaders for adaptation to these developments, and it is also seen as a device with its potential for realizing participation, communication, and interaction to adapt to the changes in the understanding of politics.

Using Social Media to Influence CRM and Loyalty

2015 ◽  
pp. 244-267
Author(s):  
Rozita Shahbaz Keshvari
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Restaurant Industry ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Media Usage ◽  
The Social ◽  
Customer Perspective ◽  
The Relationship

This chapter explores the influence of social media in Customer Relationship Management that leads to Customer loyalty. The social media in restaurant is recognized as an essential component of the customer satisfaction and therefore it is a cornerstone of the success of CRM and customer loyalty through social media nowadays. The purpose of this chapter is to investigate how Restaurant industry can harness the power of social media by utilizing CRM that leads to Customer loyalty. The problem is approached applying both the restaurants perspective and the customer perspective. The recent explosion in social media usage, combined with the transformation of the consumer into a “consume' activist”, has permanently changed the relationship between a restaurant and its customers. There were two interviews conducted for 384 restaurants collected and analyzed for the research. The results proved that Social media can be an excellent channel for building long-lasting customer relationships in restaurants.

Measuring the Social Impact

2015 ◽  
pp. 174-191 ◽  
Author(s):  
Vladlena Benson ◽  
Stephanie Morgan
Keyword(s):  
Social Media ◽  
Social Impact ◽  
Strategic Objectives ◽  
Media Usage ◽  
The Social ◽  
Substantial Investment ◽  
The Many ◽  
Practical Recommendations ◽  
Social Media Strategy

Effective social media usage has particular challenges for HE institutions. The many opportunities afforded by social media, increasingly demanded by students, have negative potential. Social technology requires substantial investment to do well, and in particular, it can be very hard to measure its performance. In this chapter, the authors focus on how aligning with strategic objectives can reduce the risk and enhance the effectiveness of social media use throughout the student lifecycle. They also consider the risks which social media investment entails in HE. Using a case study of a UK university, the authors identify common themes for social media adoption in educational settings. They offer practical recommendations and key areas to consider before launching or enhancing a social media strategy in the field of HE.

Evaluating the Social Media Usage Pattern Among the Hearing Impaired and Visually Impaired Students at University of Tabuk.

2020 ◽  
Vol 7 (03) ◽  
pp. 5840-5851
Author(s):  
SAHAR ZAIEN
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Visually Impaired ◽  
Hearing Impaired ◽  
Usage Pattern ◽  
Media Usage ◽  
Visually Impaired People ◽  
The Social ◽  
Visually Impaired Students ◽  
Use Of Social Media

Social media is a modern innovation for effective communication. Researchers are investigating a useful framework to integrate social media in an educational setting of deaf and blind students. Deaf or hearing impaired and visually impaired people have poor communication skills that cause lowered social interactions and make them feel isolated. The current study aimed at evaluating the social media usage pattern among the deaf or hard of hearing and visually impaired students. The findings revealed that the majority of the students used Whatsapp for communication purposes. Furthermore, the use of social media bolstered communication among the deaf or hearing impaired and visually impaired students with ordinary people. The study revealed that the primary motivation behind social media usage was social interaction. The social media usage pattern was found to be statistically significant with the motivation behind usage. The social media usage pattern was also statistically significant with the experienced benefits of increased communication. Moreover, the study also revealed that students had learned something from social media usage. These associations were found to be statistically significant at P≤0.05.

The Social Media Affinity Scale: Implications For Education

2010 ◽  
Vol 3 (11) ◽  
pp. 35 ◽  
Author(s):  
R. Nicholas Gerlich ◽  
Leigh Browning ◽  
Lori Westermann
Keyword(s):  
College Students ◽  
Social Media ◽  
Internet Usage ◽  
College Courses ◽  
Media Usage ◽  
The Social ◽  
Males And Females

In recent years, males and females have demonstrated fairly equal amounts of internet usage, but females have demonstrated higher usage of social media sites. These observed differences served as the impetus for the current study. A survey was conducted in early 2010 among college students to assess whether differences still occur between males and females, and specifically with regard to social media usage. In order to assess these phenomena, the Social Media Affinity Scale was created and deployed. Results of the study showed that, among the students surveyed, no significant differences exist between males and females in their internet usage, social media usage, and also beliefs about social media sites in general. Given that students have overwhelmingly adopted social media, we propose that there is now an opportunity to leverage social media in college courses to deliver content and engage students in ways not previously possible.

scholarly journals Filming family and negotiating return in making Haraka Baraka: Movement is a blessing

2015 ◽  
Vol 3 (2) ◽  
pp. 192-208
Author(s):  
Lana Askari
Keyword(s):  
Social Life ◽  
Documentary Film ◽  
Kurdistan Region ◽  
Social Navigation ◽  
The Past ◽  
Political Landscape ◽  
Iraqi Kurdistan ◽  
The Social ◽  
Return Journey ◽  
The Impact

This article focuses on how Kurdish returnees experience the process of returning “home”, how they imagine and (re) negotiate their future, through the discussion of my documentary film, Haraka Baraka: Movement is a Blessing, which tells the story of my parents’ return to Iraqi Kurdistan after living in the Netherlands for more than 20 years.  While over the past decade, the Kurdistan Region has developed into a safe-haven situated within a conflict-laden area, the recent tension around the Islamic State’s (IS) expansion has changed the social and political landscape significantly in the Middle East, leading to new considerations for potential returnees. Based on the fieldwork I conducted through filming my own family during their return journey, I argue that using visual anthropological tools can open a window onto diasporic movements and illuminate social life in times of crisis by challenging the representation of Kurdish migrants and addressing the impact of uncertainty in their lives. Keywords: Kurdish diaspora; social navigation; visual Anthropology.Filmandina malbatê û behsa vegerê di çêkirina Haraka Baraka: Movement is a Blessing de Babeta vê nivîsarê Kurdên vegerayî û serhatiya wan di pêvajoya vegera bo ‘malê’ da ye. Nivîsar bala xwe dide wê yekê ka vegerayî bi çi rengî paşeroja xwe xeyal û ji nû ve guftûgo dikin. Ev mijar bi rêka filma min a belgeyî ya bi navê Haraka Baraka: Movement is a Blessing tê nîqaş kirin, ku çîroka vegera dê û bavên min bo Kurdistana Iraqê ya piştî pitir ji 20 salên jîna li Holendayê vedibêje. Di demekê de ku Herêma Kurdistanê di nav deh salên borî de bûye stargeheke ewle li devereke pir bi şer û pevçûn, kêşe û nerihetiyên vê dawiyê yên ji ber mezinbûna DAEŞê, dîmenê civakî û sîyasî yê li Rojhilata Navîn gelek guhartiye, ku bi vê yekê re hizr û fikarên nû xistine ber wan Kurdên ku niyeta wan a vegerê heye. Li ser bingehê xebata meydanî, ya ku min di qonaxa filmandina rêvingiya malbata xwe ya vegerê da encam da, ez îdia dikim ku bikaranîna amûrên antropolojîk ên dîtinî (vîzuel) dikare pencereyeke nû veke bi ser hereketên diyasporayê de û ronahiyê bixe ser jiyana civakî di demên qeyranê de, ku ji bo çespandina vê yekê ez li dijî temsîlên serdest ên koçberên kurd radibim û her wiha karîgeriya guman û nediyariyê ya li ser jiyana wan nîqaş dikim. فیلم گرتن له‌ بنە ماڵە و باس کردن لە گە ڕانەوە لە کاتی دە رهێنانی "حە‌رە کە بەرەکە:جووڵانەوە خێروبه‌ره‌كه‌ته"‌(Haraka Baraka: Movement is a Blessing) ئە م وتاره، بە یارمەتی باسكردن له بەڵگە فیلمەکەم، "حەرەکە بەرەکە: جووڵانەوە خێروبهرهكهته"، کە چیرۆکی گەڕانەوەی دایکوبابم بۆ کوردستانی ئێراق پاشی بیست ساڵ ژیان لە وڵاتی هۆڵەند دەگێڕێتەوە، تیشک دەخاتە سەر ئەو بابەتە کە ئهو کوردانهی دهگەڕێنهوه بۆ وڵات چۆن پڕۆسەی گەڕانەوە بۆ "ماڵەوە" ئەزموون دەکەن و، چۆنی داهاتووی خۆیان دەهێننە بەر چاو ودهیخهنه بهر لێوردبوونهوه و پێداچوونهوه. لە ماوەی دە ساڵی ڕابردوودا، هەرێمی کوردستان گەشەی سەندووە و بووە بە حەشارگەیەکی بێمەترسیی لە ناودڵی ناوچەیەکی لێوانلێو لە ململانێ و بەیەکداداندا، بهڵام، ئەو شڵەژانەی ئەم دواییانە، لە ئاکامی پەرە سەندنی دەوڵەتی ئیسلامیی(داعش)، بە شێوەیەکی گرینگ دیمەنی کۆمەڵایەتیی وسیاسیی ڕۆژهەڵاتی ناڤینی گۆڕیوە. هەربەم هۆیەوە، ئهوانهی كه تهمای گهڕانهوهیان ههیه دهستیان كردووه به لێوردبوونهوهیهكی نوێ له تهماكهیان.. لە سەر بنەمای ئەم کارە مەیدانییەی کە لە ڕێگەی فیلمگرتن لە بنەماڵەکەی خۆم، لە جەنگەی سەفەری گەڕانەوەیاندا، کردووە، وای بۆ دەچم کە بە کارهێنانی ئامرازگەلی مرۆڤناسانەی دیتنی (visual anthropological tools) دەتوانێت لە ڕێگەی بهرهوڕووبوونهوه له گهڵ شێوهی نواندنی کۆچبەرانی کورد وئاماژە پێدان بە بێتهكلیفی و سهرگهردانی له ژیانیان دا، پهنجهرهیهك  بەرەوڕووی جووڵانهوهی تاراوگەنشینیی بکاتەوە و ژیانی کۆمەڵایەتیی لە کاتی قەیرانەکاندا ڕووناک بكاتهوه.

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