scholarly journals Role of visual communication design as effective COVID-19 information and education media for community

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
N. Ilma ◽  
P. A. W. Hidayat ◽  
D. Setiono ◽  
B. H. Prilosadoso
Keyword(s):  
Visual Communication ◽  
Design Research ◽  
Inductive Logic ◽  
Research Process ◽  
Visual Communication Design ◽  
Communication Design ◽  
Applied Art ◽  
Technological Developments ◽  
Alternative Solutions

Visual-based technology as a medium of contact and alternative solutions in pandemic conditions requires a design role, primarily visual communication design during the coronavirus outbreak. Visual communication design becomes an intermediary bridge for information, education, and recreation media to the community. Various aspects of the design become part of applied art, which has goals and benefits to overcome problems in society. The WHO on March 11, 2020, declared the COVID-19 as a pandemic that affects almost regions of the world, where nearly more than five million people are infected. The technology eliminates distance and is an essential part of the development of visual communication design. Research on technological developments in the field of visual communication design in the application of information and education media in the spread of this pandemic. The qualitative research methods states that this research method is used well in examining the details of the research subject. The natural condition of researchers without engineering, where the research process can describe the process from time to time; b). Inductive analysis, which contains exploration orientation, discovery, and inductive logic, so that theories and patterns are in reality; and c) Description of human behaviour in its natural context.

scholarly journals Penerapan Kampanye Sosial dalam Desain Komunikasi Visual

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Risvi Pangestu
Keyword(s):  
Visual Communication ◽  
Design Elements ◽  
Social Mission ◽  
Visual Communication Design ◽  
Communication Design ◽  
Communication Processes ◽  
Positive Goal ◽  
The Media ◽  
Creative Media

<p align="center"><strong>ABSTRACT</strong></p><p><em>Communication is the key to a comprehensive effort to form a positive goal. Planned communication creates certain effects on a large number of audiences that are carried out sustainably over a period of time. Campaigns often use the media as a message sending channel that has been well organized to target targets as planned. The campaign which currently has a high existence is a campaign oriented social mission as a series of planned non-commercial communication processes that contain messages about social problems that occur in the community. In the design process, there are data collection methods and data analysis methods before executing execution. The data collected is in the form of facts, daily targets, and casual diction so that the data can be a creative media that fits the characteristics of the target audience. The author takes the topic The Role of Social Campaign Media With Visual Communication Design due to the author's interest in delivering messages that are made creative and interactive by a visual communication design to be able to make other individuals change their minds.</em> <em>Analysis of this work contains observations related to design elements, campaign media and campaign communication processes designed. The 16 Days Campaign Against Violence Against Communities relies on print ads and interactive ambient ads as an effort to raise awareness of target targets to combat related cases.</em></p><p><strong><em>Keywords :  </em></strong><em>Communication, Design, </em><em>Campaign, Woman</em></p><p align="center"><strong>ABSTRAK</strong></p><p><em>Komunikasi menjadi kunci dari sebuah usaha komperhensif dalam membentuk suatu tujuan yang positif. Komunikasi secara terencana  </em><em>menciptakan efek tertentu pada sejumlah besar khalayak yang dilakukan secara berkelanjutan pada kurun waktu tertentu</em><em> . </em><em>Kampanye kerap menggunakan media sebagai saluran pengirim pesan yang telah ditata dengan baik kepada target sasaran sesuai yang telah direncanakan. Kampanye yang saat ini memiliki eksistensi yang tinggi adalah kampanye misi sosial yang berorientasi sebagai serangkaian proses komunikasi terencana bersifat non-komersil yang berisi pesan tentang masalah sosial yang terjadi di masyarakat</em><em>. </em><em>Dalam proses perancangan, terdapat metode pengumpulan data dan metode analisis data sebelum melakukan pengerjaan eksekusi. Data yang dikumpulkan berupa fakta kasus, keseharian target sasaran, serta diksi yang kasual sehingga data tersebut dapat menjadi media kreatif yang sesuai dengan karakteristik target sasaran. Adapun penulis mengambil topik Peranan Media Kampanye Sosial Dengan Desain Komunikasi Visual dikarenakan ketertarikan penulis terhadap penyampaian pesan yang dibuat kreatif dan interaktif oleh seorang desain komunikasi visual hingga mampu membuat individu yang lain berubah pikiran.</em> <em>Analisis karya ini berisikan pengamatan terkait elemen desain, media kampanye dan proses komunikasi kampanye yang dirancang. Kampanye 16 Hari Anti Kekerasan Terhadap Masyarakat mengandalkan print ads dan ambient ads yang interaktif sebagai upaya mengugah kesadaran target sasaran untuk memerangi kasus terkait.</em></p><strong><em>Kata kunci : </em></strong><em>Komunikasi, Desain, Kampanye, Perempuan</em>

scholarly journals Pengertian Art Direction dan Peranan Seorang Art Director dalam Periklanan

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 388
Author(s):  
Aryo Bimo
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Educational Institutions ◽  
Visual Communication Design ◽  
Communication Design ◽  
General Overview ◽  
Graphic Designer

Nowadays advertising is a field that is progressing rapidly and is quite popular majors marked by numerous educational institutions both private and the country that opened specialization advertising. One of the positions in the field of advertising that quite popular is Art Director. The skill of art directing is a bit much has been represented in the department of Visual Communication Design or Graphic design. But it is sometimes still confused between the duties and role of an art director and a graphic designer. This article gives a general overview of what is meant by Art Director as well as roles and duties.  

Exploring the Boundaries Between Visual Anthropology and Visual Communication Design Research

2021 ◽  
Vol 55 (3) ◽  
Author(s):  
Ann Bessemans ◽  
María Pérez Mena
Keyword(s):  
Visual Culture ◽  
Visual Communication ◽  
Social Impact ◽  
Design Research ◽  
Common Interest ◽  
Visual Anthropology ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Social ◽  
Visual Properties

Researchers and/or designers in visual anthropology and visual communication share the visual aspect or visual study as a common interest. However, their views are different. Visual anthropologists consider the social impact and/or meaning of the visual communication within a culture. They are also interested in ways to present anthropological data by means of visual techniques. Visual communication design researchers create visual communication, and are interested in how participants respond to visual matter in order to enhance the human experience. In a way, they are (partly) producing the visual culture visual anthropologists are reflecting upon. In order to find out how and whether such disciplinary exploration might be fruitful, we were assigned three articles from Visual Anthropology Review within the category “Deaf Visual Culture.” As typographic legibility researchers within READSEARCH this felt familiar, since we have conducted several design studies (published and in preparation)—more specifically, practical legibility research—for the deaf and hard of hearing community. As design researchers in legibility studies, we do see possibilities to build bridges among the disciplines of visual anthropology and visual communication. A remarkable resemblance between the different fields of study within a deaf culture, in our eyes, is the approach of trying to capture legibility/illegibility within language (spoken, signed, and/or written) by means of visual properties. Therefore, we would like to highlight differences and similarities between anthropology versus visual communication, drawing conclusions about why both disciplines should keep a close eye on each other. Implementing insights into their research practices and/or visual communication design artifacts may open horizons within innovative or even collaborative research projects. Both fields, visual anthropology and visual communication, are trying to contribute to a specific common concern in deaf education—namely, the educational context of language practice.

scholarly journals Aspek Keunikan dan Komunikasi Visual pada Stiker LINE (Studi Kasus: Stiker “Cony Special Edition”, “Soekirman Si Tukang Parkir”, dan “Baba Kiko”)

2019 ◽  
Vol 5 (01) ◽  
pp. 48-62
Author(s):  
Elda Franzia
Keyword(s):  
Case Studies ◽  
Visual Communication ◽  
Design Research ◽  
Visual Object ◽  
Special Edition ◽  
User Interest ◽  
Visual Communication Design ◽  
Communication Design ◽  
Line Design

AbstrakAplikasi LINE melakukan inovasi dalam mengikat ketertarikan penggunanya, antara lain dengan mengembangkan stiker LINE melalui Sticker Shop. Stiker LINE menjadi salah satu objek visual yang menarik dalam penelitian desain komunikasi visual. Penelitian ini mengambil studi kasus tiga buah stiker yang berbeda sumbernya, yaitu stiker karakter “Cony Special Edition”, stiker kompetisi “Soekirman Si Tukang Parkir” dan stiker kreator “Baba Kiko”. Rumusan masalah pada penelitian ini adalah bagaimana aspek keunikan atau daya tarik desain stiker LINE dan penyampaian komunikasi visualnya serta peluang pengembangan desain stiker LINE ke depannya. Tujuannya adalah memahami aspek keunikan atau daya tarik dan aspek komunikasi visual pada ketiga stiker LINE tersebut. Penelitian dilakukan dengan metode studi kasus eksploratif. Pengumpulan data dilakukan melalui observasi visual, survei responden dan wawancara narasumber. Analisis dilakukan dengan pengkategorian dan pengkoordinasian data. Data tersebut selanjutnya dianalisis dengan metode deskriptif untuk mendeskripsikan faktor-faktor yang mempengaruhi keunikan dan komunikasi visual pada stiker LINE. Hasil penelitian berupa pemahaman bahwa aspek keunikan pada ketiga stiker terletak pada daya tarik ekspresi dan karakter stiker tersebut. Ekspresi berkaitan dengan aspek komunikasi visual stiker LINE yang digunakan untuk menyampaikan perasaan dan pesan tertentu. Pengembangan stiker LINE secara variatif berpotensi sejalan dengan minat pengguna terhadap ragam stiker baru berupa visual diam dan bergerak untuk menambah daya tarik pada stiker tersebut.  Kata Kunci: desain, stiker, LINE, keunikan, komunikasi visual  AbstractThe LINE apps developed innovation to engaged user’s interest by developing the LINE sticker through Sticker Shop. The LINE sticker is an interesting visual object in visual communication design research. This research case studies are three stickers from different sources, which are “The Cony Special Edition” LINE sticker, “The Soekirman si Tukang Parkir” LINE sticker, and “The Baba Kiko” LINE sticker. The problem of this research is the attractiveness aspect and the visual communication design aspect of sticker LINE design, also the opportunity of developing sticker LINE design. The goal is to understand the attractiveness aspect and visual communication design in those three case studies. The research method is explorative case study method. The analysis is doing by categorizing and coordinating data and analyzing data with descriptive method to describe factors that influence the attraction and visual communication in the LINE sticker. The result is the understanding of LINE sticker attractiveness aspect which are expression and sticker’s character. Expression related to visual communication aspect of the sticker that use to convey certain feeling and message. Further exploration and development of LINE sticker is potential as user interest for variety of new sticker are expand.  Keywords: design, sticker, LINE, attractiveness, visual communication

scholarly journals Innovation Design Research on the Apparel Tag from the Perspective of Advanced Design Technology

2021 ◽  
Vol 236 ◽  
pp. 04061
Author(s):  
WU Huang ◽  
LU Jinsheng ◽  
YU Chengcheng
Keyword(s):  
Information Transmission ◽  
Visual Communication ◽  
Intelligent Design ◽  
Design Research ◽  
Interaction Mechanism ◽  
Green Design ◽  
Design Technology ◽  
Visual Communication Design ◽  
Communication Design ◽  
Brand Culture

The visual communication design of the apparel tag is essential to ensure a good interaction mechanism between the consumer, the clothing and the enterprise. However, there is a serious phenomenon of homogenization, which shows that the apparel tag lack of innovation design. By analyzing the information displayed, the apparel tag is not only the carrier of information transmission but also the presentation of brand culture. With the development of advanced design technology, it is proposed that the apparel tag should be designed from the three orientations of personalized design, intelligent design and green design, which can completely realize the function of the apparel tag.

scholarly journals Teknik Arsir dan Proses Menggambar dengan Media Pena

Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 909
Author(s):  
Lintang Widyokusumo
Keyword(s):  
Data Collection ◽  
Research Methodology ◽  
Visual Communication ◽  
Design Research ◽  
Research Results ◽  
Visual Form ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Media ◽  
Design Research Methodology

Pen is one of the tools for an artist or designer in expressing ideas in visual form. Strong character of the pen scratch has a special attraction in the diversity of drawings style. It requires a long process for an artist to find the distinctiveness in a pen scratch with full of confidence. Besides determining the choice of the type of pen that will be used, the choice of the type of hatching used also determines the identity of signature scratch in the drawing. Referring to the strong character of a pen scratch as a preliminary sketch of a work, a great artist and designer will produce great masterpiece that will be in a work of painting, sculpture and visual communication design. Research methodology study uses data collection techniques from some of the literature, observations, and analysis of different forms of shading and its influence on the results of the drawing. Research results can be used as a template for the development of the media pen drawing techniques. 

scholarly journals Pencapaian Sense of Design dalam Perancangan Desain Komunikasi Visual

2016 ◽  
Vol 2 (02) ◽  
pp. 207-217
Author(s):  
Agus Setiawan
Keyword(s):  
Visual Communication ◽  
Design Research ◽  
Design Element ◽  
Aesthetic Value ◽  
Social Community ◽  
Visual Communication Design ◽  
Overall Design ◽  
Communication Design ◽  
Self Actualization ◽  
Final Design

AbstrakPenelitian ini membahas tentang kekuatan rasa dalam perancangan desain komunikasi visual. Aktualisasi komukasi visual tidak dapat lepas dari bisnis dan estetika desain. Rasa berperan penting dalam perancangan, jika tidak  akan terjadi risalah tragedi. Karya-karya perancangan komunikasi visual tidak bisa lepas dari media sebagai tempat mediasi antara produk, jasa, bahkan aktualisasi diri dengan masyarakat yang menjadi sasaran. Kehadiran rasa pada setiap unsur di dalam perancangan akan membingkai konsep dari suatu rancangan. Metode penelitian menggunakan kualitatif yang lebih menekankan pada observasi dan dokumentasi. Analisis data menggunakan analisis studi kasus. Berkreasi dengan rasa adalah persoalan penghayatan, karena setiap tindakan yang dilakukan manusia melibatkan seluruh panca indra. Penghayatan melalui daya imajinasi yang terwujud secara visual adanya stilasi, distorsi, dan adaptasi. Namun yang menarik adalah perancang mampu menangkap esensi, sehingga rasa lebih dilibatkan pada proses penciptaan. Rasa dalam perancangan adalah hasil dari penghayatan yang di dalamnya menunjukkan adanya kegiatan berproses kreatif. Aspek kreatif, ekspresi, persepsi, karakter, produktif, inventif, inovasi, dan inspirasi serta emergentif yang keseluruhan hadir dalam konsep perancangan tertuju pada pencapaian nilai estetika. Perancangan komunikasi visual menunjukkan adanya rasa dari proses hingga final desain. Rasa dalam perancangan komunikasi visual hadir pada setiap elemen desain yaitu: ilustrasi, tipografi, warna, dan layout.  Kata kunci: Sense of Design,  Elemen Desain, Desain Komunikasi Visual. AbstractThis research discuss about the power of sense in creation of Visual Communication Design. The actualization of visual communication can’t be separated from bussines and aesthetic design. The sense is important role in creation. If it doesn’t, it will be treatise tragedy. The product of visual communication can’t be separated from media, as a mediation place among product, services, even self actualization with social community who became target. The presence of sense on every element in the design will frame the concept of design. Research methods uses a qualitative approach with emphasis on observation and documentation. The analize data uses case study. Creating with sense is appreciation problems, because every action of human involve all five senses. The appreciation through the imagination manifested visually may experience stylized, distortion, and adaptation. But interestingly, designer is able to capture the essence, so the sense be more involved in the creation process. The sense of design is the result of the appreciation that includes creative activity. The creative, expression, perception, character, productive, inventive, innovation, inspiration, and emergentif aspects that present in the overall design concept focused on achieving aesthetic value. The design of visual communications show the sense of the process until the final design. The sense of design is present in every element of the design such as illustration, typography, color, and layout.Keywords : Sense of Design, Element Design, Visual Communication Design

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