Exploring the Boundaries Between Visual Anthropology and Visual Communication Design Research

2021 ◽  
Vol 55 (3) ◽  
Author(s):  
Ann Bessemans ◽  
María Pérez Mena
Keyword(s):  
Visual Culture ◽  
Visual Communication ◽  
Social Impact ◽  
Design Research ◽  
Common Interest ◽  
Visual Anthropology ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Social ◽  
Visual Properties

Researchers and/or designers in visual anthropology and visual communication share the visual aspect or visual study as a common interest. However, their views are different. Visual anthropologists consider the social impact and/or meaning of the visual communication within a culture. They are also interested in ways to present anthropological data by means of visual techniques. Visual communication design researchers create visual communication, and are interested in how participants respond to visual matter in order to enhance the human experience. In a way, they are (partly) producing the visual culture visual anthropologists are reflecting upon. In order to find out how and whether such disciplinary exploration might be fruitful, we were assigned three articles from Visual Anthropology Review within the category “Deaf Visual Culture.” As typographic legibility researchers within READSEARCH this felt familiar, since we have conducted several design studies (published and in preparation)—more specifically, practical legibility research—for the deaf and hard of hearing community. As design researchers in legibility studies, we do see possibilities to build bridges among the disciplines of visual anthropology and visual communication. A remarkable resemblance between the different fields of study within a deaf culture, in our eyes, is the approach of trying to capture legibility/illegibility within language (spoken, signed, and/or written) by means of visual properties. Therefore, we would like to highlight differences and similarities between anthropology versus visual communication, drawing conclusions about why both disciplines should keep a close eye on each other. Implementing insights into their research practices and/or visual communication design artifacts may open horizons within innovative or even collaborative research projects. Both fields, visual anthropology and visual communication, are trying to contribute to a specific common concern in deaf education—namely, the educational context of language practice.

scholarly journals Role of visual communication design as effective COVID-19 information and education media for community

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
N. Ilma ◽  
P. A. W. Hidayat ◽  
D. Setiono ◽  
B. H. Prilosadoso
Keyword(s):  
Visual Communication ◽  
Design Research ◽  
Inductive Logic ◽  
Research Process ◽  
Visual Communication Design ◽  
Communication Design ◽  
Applied Art ◽  
Technological Developments ◽  
Alternative Solutions

Visual-based technology as a medium of contact and alternative solutions in pandemic conditions requires a design role, primarily visual communication design during the coronavirus outbreak. Visual communication design becomes an intermediary bridge for information, education, and recreation media to the community. Various aspects of the design become part of applied art, which has goals and benefits to overcome problems in society. The WHO on March 11, 2020, declared the COVID-19 as a pandemic that affects almost regions of the world, where nearly more than five million people are infected. The technology eliminates distance and is an essential part of the development of visual communication design. Research on technological developments in the field of visual communication design in the application of information and education media in the spread of this pandemic. The qualitative research methods states that this research method is used well in examining the details of the research subject. The natural condition of researchers without engineering, where the research process can describe the process from time to time; b). Inductive analysis, which contains exploration orientation, discovery, and inductive logic, so that theories and patterns are in reality; and c) Description of human behaviour in its natural context.

Anything Goes with Wit and Ambiguity: Playfulness in Japanese Visual Culture

Design Issues ◽  
2020 ◽  
Vol 36 (2) ◽  
pp. 72-86
Author(s):  
Hung Ky Nguyen
Keyword(s):  
Visual Culture ◽  
Visual Communication ◽  
Cultural Influence ◽  
Ethnographic Study ◽  
The Other ◽  
Sense Of Humor ◽  
Visual Communication Design ◽  
Communication Design ◽  
Other Hand

Being witty and being culturally appreciated are two independent things in visual communication design. More often than not, on one hand, the Japanese sense of ‘playfulness’ is manifested in enigmatic images, which express intriguing aspects of Japanese psyche. On the other hand, the Western sense of humor is often light hearted, as its major aim is to raise a smile instead of ambiguity. This ethnographic study examines the essence, categories, and sentiment of playfulness in Japanese context. It also explores in detail the situations in which playfulness is used and, where permitted, how Japanese artists and designers come up with playful ideas and encode meaning in their works. The conclusion focuses on how the Japanese sense of playfulness has long been used to establish cultural influence, social voice, and individual distinction.

scholarly journals Aspek Keunikan dan Komunikasi Visual pada Stiker LINE (Studi Kasus: Stiker “Cony Special Edition”, “Soekirman Si Tukang Parkir”, dan “Baba Kiko”)

2019 ◽  
Vol 5 (01) ◽  
pp. 48-62
Author(s):  
Elda Franzia
Keyword(s):  
Case Studies ◽  
Visual Communication ◽  
Design Research ◽  
Visual Object ◽  
Special Edition ◽  
User Interest ◽  
Visual Communication Design ◽  
Communication Design ◽  
Line Design

AbstrakAplikasi LINE melakukan inovasi dalam mengikat ketertarikan penggunanya, antara lain dengan mengembangkan stiker LINE melalui Sticker Shop. Stiker LINE menjadi salah satu objek visual yang menarik dalam penelitian desain komunikasi visual. Penelitian ini mengambil studi kasus tiga buah stiker yang berbeda sumbernya, yaitu stiker karakter “Cony Special Edition”, stiker kompetisi “Soekirman Si Tukang Parkir” dan stiker kreator “Baba Kiko”. Rumusan masalah pada penelitian ini adalah bagaimana aspek keunikan atau daya tarik desain stiker LINE dan penyampaian komunikasi visualnya serta peluang pengembangan desain stiker LINE ke depannya. Tujuannya adalah memahami aspek keunikan atau daya tarik dan aspek komunikasi visual pada ketiga stiker LINE tersebut. Penelitian dilakukan dengan metode studi kasus eksploratif. Pengumpulan data dilakukan melalui observasi visual, survei responden dan wawancara narasumber. Analisis dilakukan dengan pengkategorian dan pengkoordinasian data. Data tersebut selanjutnya dianalisis dengan metode deskriptif untuk mendeskripsikan faktor-faktor yang mempengaruhi keunikan dan komunikasi visual pada stiker LINE. Hasil penelitian berupa pemahaman bahwa aspek keunikan pada ketiga stiker terletak pada daya tarik ekspresi dan karakter stiker tersebut. Ekspresi berkaitan dengan aspek komunikasi visual stiker LINE yang digunakan untuk menyampaikan perasaan dan pesan tertentu. Pengembangan stiker LINE secara variatif berpotensi sejalan dengan minat pengguna terhadap ragam stiker baru berupa visual diam dan bergerak untuk menambah daya tarik pada stiker tersebut.  Kata Kunci: desain, stiker, LINE, keunikan, komunikasi visual  AbstractThe LINE apps developed innovation to engaged user’s interest by developing the LINE sticker through Sticker Shop. The LINE sticker is an interesting visual object in visual communication design research. This research case studies are three stickers from different sources, which are “The Cony Special Edition” LINE sticker, “The Soekirman si Tukang Parkir” LINE sticker, and “The Baba Kiko” LINE sticker. The problem of this research is the attractiveness aspect and the visual communication design aspect of sticker LINE design, also the opportunity of developing sticker LINE design. The goal is to understand the attractiveness aspect and visual communication design in those three case studies. The research method is explorative case study method. The analysis is doing by categorizing and coordinating data and analyzing data with descriptive method to describe factors that influence the attraction and visual communication in the LINE sticker. The result is the understanding of LINE sticker attractiveness aspect which are expression and sticker’s character. Expression related to visual communication aspect of the sticker that use to convey certain feeling and message. Further exploration and development of LINE sticker is potential as user interest for variety of new sticker are expand.  Keywords: design, sticker, LINE, attractiveness, visual communication

scholarly journals Innovation Design Research on the Apparel Tag from the Perspective of Advanced Design Technology

2021 ◽  
Vol 236 ◽  
pp. 04061
Author(s):  
WU Huang ◽  
LU Jinsheng ◽  
YU Chengcheng
Keyword(s):  
Information Transmission ◽  
Visual Communication ◽  
Intelligent Design ◽  
Design Research ◽  
Interaction Mechanism ◽  
Green Design ◽  
Design Technology ◽  
Visual Communication Design ◽  
Communication Design ◽  
Brand Culture

The visual communication design of the apparel tag is essential to ensure a good interaction mechanism between the consumer, the clothing and the enterprise. However, there is a serious phenomenon of homogenization, which shows that the apparel tag lack of innovation design. By analyzing the information displayed, the apparel tag is not only the carrier of information transmission but also the presentation of brand culture. With the development of advanced design technology, it is proposed that the apparel tag should be designed from the three orientations of personalized design, intelligent design and green design, which can completely realize the function of the apparel tag.

scholarly journals Teknik Arsir dan Proses Menggambar dengan Media Pena

Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 909
Author(s):  
Lintang Widyokusumo
Keyword(s):  
Data Collection ◽  
Research Methodology ◽  
Visual Communication ◽  
Design Research ◽  
Research Results ◽  
Visual Form ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Media ◽  
Design Research Methodology

Pen is one of the tools for an artist or designer in expressing ideas in visual form. Strong character of the pen scratch has a special attraction in the diversity of drawings style. It requires a long process for an artist to find the distinctiveness in a pen scratch with full of confidence. Besides determining the choice of the type of pen that will be used, the choice of the type of hatching used also determines the identity of signature scratch in the drawing. Referring to the strong character of a pen scratch as a preliminary sketch of a work, a great artist and designer will produce great masterpiece that will be in a work of painting, sculpture and visual communication design. Research methodology study uses data collection techniques from some of the literature, observations, and analysis of different forms of shading and its influence on the results of the drawing. Research results can be used as a template for the development of the media pen drawing techniques. 

scholarly journals Pencapaian Sense of Design dalam Perancangan Desain Komunikasi Visual

2016 ◽  
Vol 2 (02) ◽  
pp. 207-217
Author(s):  
Agus Setiawan
Keyword(s):  
Visual Communication ◽  
Design Research ◽  
Design Element ◽  
Aesthetic Value ◽  
Social Community ◽  
Visual Communication Design ◽  
Overall Design ◽  
Communication Design ◽  
Self Actualization ◽  
Final Design

AbstrakPenelitian ini membahas tentang kekuatan rasa dalam perancangan desain komunikasi visual. Aktualisasi komukasi visual tidak dapat lepas dari bisnis dan estetika desain. Rasa berperan penting dalam perancangan, jika tidak  akan terjadi risalah tragedi. Karya-karya perancangan komunikasi visual tidak bisa lepas dari media sebagai tempat mediasi antara produk, jasa, bahkan aktualisasi diri dengan masyarakat yang menjadi sasaran. Kehadiran rasa pada setiap unsur di dalam perancangan akan membingkai konsep dari suatu rancangan. Metode penelitian menggunakan kualitatif yang lebih menekankan pada observasi dan dokumentasi. Analisis data menggunakan analisis studi kasus. Berkreasi dengan rasa adalah persoalan penghayatan, karena setiap tindakan yang dilakukan manusia melibatkan seluruh panca indra. Penghayatan melalui daya imajinasi yang terwujud secara visual adanya stilasi, distorsi, dan adaptasi. Namun yang menarik adalah perancang mampu menangkap esensi, sehingga rasa lebih dilibatkan pada proses penciptaan. Rasa dalam perancangan adalah hasil dari penghayatan yang di dalamnya menunjukkan adanya kegiatan berproses kreatif. Aspek kreatif, ekspresi, persepsi, karakter, produktif, inventif, inovasi, dan inspirasi serta emergentif yang keseluruhan hadir dalam konsep perancangan tertuju pada pencapaian nilai estetika. Perancangan komunikasi visual menunjukkan adanya rasa dari proses hingga final desain. Rasa dalam perancangan komunikasi visual hadir pada setiap elemen desain yaitu: ilustrasi, tipografi, warna, dan layout.  Kata kunci: Sense of Design,  Elemen Desain, Desain Komunikasi Visual. AbstractThis research discuss about the power of sense in creation of Visual Communication Design. The actualization of visual communication can’t be separated from bussines and aesthetic design. The sense is important role in creation. If it doesn’t, it will be treatise tragedy. The product of visual communication can’t be separated from media, as a mediation place among product, services, even self actualization with social community who became target. The presence of sense on every element in the design will frame the concept of design. Research methods uses a qualitative approach with emphasis on observation and documentation. The analize data uses case study. Creating with sense is appreciation problems, because every action of human involve all five senses. The appreciation through the imagination manifested visually may experience stylized, distortion, and adaptation. But interestingly, designer is able to capture the essence, so the sense be more involved in the creation process. The sense of design is the result of the appreciation that includes creative activity. The creative, expression, perception, character, productive, inventive, innovation, inspiration, and emergentif aspects that present in the overall design concept focused on achieving aesthetic value. The design of visual communications show the sense of the process until the final design. The sense of design is present in every element of the design such as illustration, typography, color, and layout.Keywords : Sense of Design, Element Design, Visual Communication Design

Developing Accurate Visual Conventions?

2021 ◽  
Vol 55 (3) ◽  
Author(s):  
Karel Van der Waarde
Keyword(s):  
Critical Theory ◽  
Visual Communication ◽  
Level Of Detail ◽  
Visual Anthropology ◽  
Visual Communication Design ◽  
Communication Design ◽  
Design Practices ◽  
Visual Evidence ◽  
Theory Base

Five articles about pictorial materials that were published in Visual Anthropology Review were read with an aim to compare the research approaches of anthropology and visual communication design. This text focuses on three themes in the five articles that relate to pictorial materials: processes, terminology, and the objectivity of visual evidence. Several questions and uncertainties are very similar in both disciplines. It might be beneficial for investigations into visual communication design practices to consider the level of detail, a critical theory base, and reflexive positions that form the basis for the five anthropology articles. Both disciplines need to look at terminology and investigate the motivations and impact of pictorial materials.

scholarly journals Social Value in Mobile Game

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Budi Sriherlambang ◽  
Liliek Adelina Suhardjono
Keyword(s):  
Visual Communication ◽  
Human Life ◽  
Social Value ◽  
Social Aspect ◽  
Mobile Game ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Social ◽  
Visual Aid ◽  
Pokémon Go

As technology improves, more and more aspects of games move closer to the human life and activities, including the way people interact and socialize with each other within their community. Pokemon Go is one of those games that utilize the social aspect of its players. This paper aims to maintain that in the process of playing Pokemon Go, the player greatly involve in a social engaging experience, and it is all possible with the help from the visual aid from the visual communication design. 

Mengkaji Karakteristik Media Televisi untuk Memudahkan Merancang Komunikasi Visual yang Tepat

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Print Media ◽  
Literature Study ◽  
Visual Communication Design ◽  
Communication Design ◽  
Television Screen

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 

Sign in / Sign up

Export Citation Format

Share Document