scholarly journals Penerapan Kampanye Sosial dalam Desain Komunikasi Visual

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Risvi Pangestu
Keyword(s):  
Visual Communication ◽  
Design Elements ◽  
Social Mission ◽  
Visual Communication Design ◽  
Communication Design ◽  
Communication Processes ◽  
Positive Goal ◽  
The Media ◽  
Creative Media

<p align="center"><strong>ABSTRACT</strong></p><p><em>Communication is the key to a comprehensive effort to form a positive goal. Planned communication creates certain effects on a large number of audiences that are carried out sustainably over a period of time. Campaigns often use the media as a message sending channel that has been well organized to target targets as planned. The campaign which currently has a high existence is a campaign oriented social mission as a series of planned non-commercial communication processes that contain messages about social problems that occur in the community. In the design process, there are data collection methods and data analysis methods before executing execution. The data collected is in the form of facts, daily targets, and casual diction so that the data can be a creative media that fits the characteristics of the target audience. The author takes the topic The Role of Social Campaign Media With Visual Communication Design due to the author's interest in delivering messages that are made creative and interactive by a visual communication design to be able to make other individuals change their minds.</em> <em>Analysis of this work contains observations related to design elements, campaign media and campaign communication processes designed. The 16 Days Campaign Against Violence Against Communities relies on print ads and interactive ambient ads as an effort to raise awareness of target targets to combat related cases.</em></p><p><strong><em>Keywords :  </em></strong><em>Communication, Design, </em><em>Campaign, Woman</em></p><p align="center"><strong>ABSTRAK</strong></p><p><em>Komunikasi menjadi kunci dari sebuah usaha komperhensif dalam membentuk suatu tujuan yang positif. Komunikasi secara terencana  </em><em>menciptakan efek tertentu pada sejumlah besar khalayak yang dilakukan secara berkelanjutan pada kurun waktu tertentu</em><em> . </em><em>Kampanye kerap menggunakan media sebagai saluran pengirim pesan yang telah ditata dengan baik kepada target sasaran sesuai yang telah direncanakan. Kampanye yang saat ini memiliki eksistensi yang tinggi adalah kampanye misi sosial yang berorientasi sebagai serangkaian proses komunikasi terencana bersifat non-komersil yang berisi pesan tentang masalah sosial yang terjadi di masyarakat</em><em>. </em><em>Dalam proses perancangan, terdapat metode pengumpulan data dan metode analisis data sebelum melakukan pengerjaan eksekusi. Data yang dikumpulkan berupa fakta kasus, keseharian target sasaran, serta diksi yang kasual sehingga data tersebut dapat menjadi media kreatif yang sesuai dengan karakteristik target sasaran. Adapun penulis mengambil topik Peranan Media Kampanye Sosial Dengan Desain Komunikasi Visual dikarenakan ketertarikan penulis terhadap penyampaian pesan yang dibuat kreatif dan interaktif oleh seorang desain komunikasi visual hingga mampu membuat individu yang lain berubah pikiran.</em> <em>Analisis karya ini berisikan pengamatan terkait elemen desain, media kampanye dan proses komunikasi kampanye yang dirancang. Kampanye 16 Hari Anti Kekerasan Terhadap Masyarakat mengandalkan print ads dan ambient ads yang interaktif sebagai upaya mengugah kesadaran target sasaran untuk memerangi kasus terkait.</em></p><strong><em>Kata kunci : </em></strong><em>Komunikasi, Desain, Kampanye, Perempuan</em>

scholarly journals Tipografi pada Media 3 Dimensi sebagai Duta Pesan yang Efektif

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 589
Author(s):  
Inda Ariesta
Keyword(s):  
Product Design ◽  
Interior Design ◽  
Visual Communication ◽  
Design Elements ◽  
Visual Communication Design ◽  
Communication Design ◽  
Flat Dimension ◽  
The Media ◽  
Television Media ◽  
Science Application

Typography is now no longer considered as a science application on flat dimensions. Beyond the flat dimension, it is now often found not only in the form of dots, colors, lines, textures, Shapes and forms, but also thrived on typography users. Typography was used to deliver the message, through the formation of the language contained writings as title, subtitle, to captions on television media, but is now also used by other disciplines to deliver messages more readable than using other design elements. The purpose of this paper is to see the application of typography on the form, and how it can be delivered in addition to communicating the message letters by letters that can be strung into words, symbols, but in form. Typography was enjoyed so far for only words by words containing in newspapers, magazines, posters, flyers, brochures, etc., but now it can be enjoyed through out the media to the extent shapes, which also maximizes the delivery of messages. The character selecting skill which is adjusted in media and the message is one of new factors, because media controlling and materials are crossing disciplines of Visual Communication Design, which is in contact with the Product Design and Interior Design, which could work together to maximize the the message.   

scholarly journals Role of visual communication design as effective COVID-19 information and education media for community

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
N. Ilma ◽  
P. A. W. Hidayat ◽  
D. Setiono ◽  
B. H. Prilosadoso
Keyword(s):  
Visual Communication ◽  
Design Research ◽  
Inductive Logic ◽  
Research Process ◽  
Visual Communication Design ◽  
Communication Design ◽  
Applied Art ◽  
Technological Developments ◽  
Alternative Solutions

Visual-based technology as a medium of contact and alternative solutions in pandemic conditions requires a design role, primarily visual communication design during the coronavirus outbreak. Visual communication design becomes an intermediary bridge for information, education, and recreation media to the community. Various aspects of the design become part of applied art, which has goals and benefits to overcome problems in society. The WHO on March 11, 2020, declared the COVID-19 as a pandemic that affects almost regions of the world, where nearly more than five million people are infected. The technology eliminates distance and is an essential part of the development of visual communication design. Research on technological developments in the field of visual communication design in the application of information and education media in the spread of this pandemic. The qualitative research methods states that this research method is used well in examining the details of the research subject. The natural condition of researchers without engineering, where the research process can describe the process from time to time; b). Inductive analysis, which contains exploration orientation, discovery, and inductive logic, so that theories and patterns are in reality; and c) Description of human behaviour in its natural context.

scholarly journals EVALUATION OF THE SYMBOLED VISUAL ELEMENTS IN THE COVID-19 PANDEMIC PROCESS IN TERMS OF VISUAL COMMUNICATION DESIGN

2020 ◽  
Vol 8 (50) ◽  
Keyword(s):  
Visual Communication ◽  
Vaccine Development ◽  
Point Of View ◽  
Communication Studies ◽  
Virus Family ◽  
Design Elements ◽  
Criticism And Interpretation ◽  
Visual Communication Design ◽  
Communication Design ◽  
Visual Elements

Covid-19, a type of the corona virus family, spread from Wuhan, China to the whole world in December 2019 and turned into a pandemic. The Covid-19 pandemic, which threatens the whole world, has caused negative situations in the health, education, industry and many other areas of the countries. Since there is no medicine or vaccine to cure this disease (pandemic) yet, experts in the business focus on drug and vaccine development studies, while country governments are making an intense effort to slow down and eliminate its spread. All kinds of platforms and alternatives should be used effectively in the fight against Covid-19. Visual media studies constitute the most important pillar of the struggle for this purpose. It is of great importance to create awareness in people with communication studies prepared in the fight against the disease. In today's intense information abundance and pollution, it is not easy to get the necessary attention from a large part of the society. It is observed that the sensitivity of the society towards these studies (news, articles, posters, etc.) at the beginning decreased significantly over time and started to lose its effect to a great extent. The job of a visual communication designer is getting harder every day in studies related to the pandemic as well as in other subjects. In order to attract the attention of the audience, it is a necessity to go beyond the known design elements and the same style of expression and prepare them in different structures. In the article, the common design elements used from randomly selected samples among different visual communication studies were categorically classified and defined. Since these definitions and classifications are made with a personal point of view, they are open to all kinds of criticism and interpretation. Keywords: Covid-19, visual elements, visual communication, design

scholarly journals Desain Komunikasi Visual Sebagai Media Penunjang Informasi Pada Event RAKER XII Perguruan Tinggi Raharja

CICES ◽  
2016 ◽  
Vol 2 (1) ◽  
pp. 76-86
Author(s):  
Lusyani Sunarya ◽  
Devy Rositarini ◽  
Riska Andriyanti
Keyword(s):  
Visual Communication ◽  
Communication Media ◽  
Visual Communication Design ◽  
Communication Design ◽  
Computer Based ◽  
The Media ◽  
Computer Based Education ◽  
Family Gathering ◽  
Media Event ◽  
Wide Community

Event is a communication media is a bridge to present the intent or purpose of the event to a specifictarget. In this era, many held as a media event promotion or information. Perguruan tinggi raharja isan institution that specializes in computer-based education in their orientation. The universityannually hosts Prog event held on a regular basis in accordance with the schedule of the academiccalendar of events that is RAKER XII. In an event, Visual Communication Design is one of the basicneeds as a means of delivering information from an event. Procurement event held usually requiresvarious forms of media with messages that are up to date and clear, and it requires a new designnuances each year. Elements such as the media information needed an event such as the introductionof an event in accordance with the expected mission. Media information that is used in the form ofevent RSKER Banner Family Gathering XII Meeting XII Meeting XII Banner, Banner Raker XII(Excellence), XII Meeting banners, Banner Theme Raker, Banner Welcome Raker XII, Pin Joint andReconnaissance Raker XII, banners bottom RAKER, Cover Book RENSTRA. Through design DesignXII Meeting is expected as well as the success of the event will support the XII Meeting on PerguruanTinggi Raharja, and improve the image of Perguruan Tinggi Raharja in order to be better knownProg wide community.

scholarly journals Pengertian Art Direction dan Peranan Seorang Art Director dalam Periklanan

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 388
Author(s):  
Aryo Bimo
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Educational Institutions ◽  
Visual Communication Design ◽  
Communication Design ◽  
General Overview ◽  
Graphic Designer

Nowadays advertising is a field that is progressing rapidly and is quite popular majors marked by numerous educational institutions both private and the country that opened specialization advertising. One of the positions in the field of advertising that quite popular is Art Director. The skill of art directing is a bit much has been represented in the department of Visual Communication Design or Graphic design. But it is sometimes still confused between the duties and role of an art director and a graphic designer. This article gives a general overview of what is meant by Art Director as well as roles and duties.  

scholarly journals Tinjauan Format Ideal, Fungsi dan Estetika Buletin Binus University

Humaniora ◽  
2011 ◽  
Vol 2 (1) ◽  
pp. 620
Author(s):  
Sari Wulandari
Keyword(s):  
Visual Communication ◽  
Communication Medium ◽  
Design Elements ◽  
Research Results ◽  
Visual Communication Design ◽  
Communication Design ◽  
Positive Image ◽  
Media Communications ◽  
The Mind

Buletin BINUS is a communication medium that connects Binusian, contains information about events held at BINUS. Figures of this bulletin is BINUS University, either through the appearance and content of the newsletter itself, where the messages contained in explicit and implicit  so that eventually will form a picture or image in the mind of the reader. This study examines the function and aesthetics in a format specific BULETIN which was published in 2008 and 2009. Reviewes carried out refers to the disciplines of Visual Communication Design. The purpose and benefits of this research is to use scientific and practical layout Buletin BINUS University and research results in the form of suggestions are ideal application of design elements for publication Buletin BINUS University, which is based on ease of implementation, the function of information, the effectiveness of media communications, and aesthetics. It is expected that the information in it will be delivered properly, can bring out the character right BINUS University and establish a positive image in the mind of the reader.  

scholarly journals ENHANCEMENT THE EFFECTIVENESS OF GOVERNMENT COMMUNICATIONS IN INFOGRAPHIC IMMIGRATIONS THROUGH SOCIAL MEDIA PLATFORM

2020 ◽  
Vol 2 (2) ◽  
pp. 1-9
Author(s):  
Riyan Herriandi Putra
Keyword(s):  
Visual Communication ◽  
Design Theory ◽  
Educational Background ◽  
Public Confidence ◽  
Technical Service ◽  
Design Elements ◽  
Visual Communication Design ◽  
Service Unit ◽  
Communication Design ◽  
The Impact

The infographic content published by the Immigration Technical Service Unit is considered to have not maximized regarding the use of design elements referring to Visual Communication Design Theory. This is due to the lack of the public relations staff’s knowledge of the theory and their educational background that are not related to communication design. The purposes of this research are to know the quality of government communication through infographic media and the importance of infographic media as a means to spread information, especially immigration information as well as this study has the impact of proposing standardization on the infographics published by each technical service unit under the Directorate General of Immigration. In this study, the authors used a qualitative approach with descriptive methods by collecting data through interviewing techniques for respondents and observations made in a comprehensive manner. in the network to get credible data. The results of this study are proven that the use of design elements in Visual Communication Design Theory has not been maximal in the place where the author conducted the research. Therefore the authors provide a recommendation for the existence of guidelines that contain standardization of infographic layout designs that will equalize all design elements for use by designers in each Immigration Technical Service Unit. In addition, to improve image and positive public perceptions of each Immigration Technical Service Unit as well as increase public confidence in in an information that published by each Immigration Technical Service Unit.  

scholarly journals Teknik Arsir dan Proses Menggambar dengan Media Pena

Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 909
Author(s):  
Lintang Widyokusumo
Keyword(s):  
Data Collection ◽  
Research Methodology ◽  
Visual Communication ◽  
Design Research ◽  
Research Results ◽  
Visual Form ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Media ◽  
Design Research Methodology

Pen is one of the tools for an artist or designer in expressing ideas in visual form. Strong character of the pen scratch has a special attraction in the diversity of drawings style. It requires a long process for an artist to find the distinctiveness in a pen scratch with full of confidence. Besides determining the choice of the type of pen that will be used, the choice of the type of hatching used also determines the identity of signature scratch in the drawing. Referring to the strong character of a pen scratch as a preliminary sketch of a work, a great artist and designer will produce great masterpiece that will be in a work of painting, sculpture and visual communication design. Research methodology study uses data collection techniques from some of the literature, observations, and analysis of different forms of shading and its influence on the results of the drawing. Research results can be used as a template for the development of the media pen drawing techniques. 

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