scholarly journals Pengaruh Internet Banking Terhadap Minat Nasabah Dalam Bertransaksi Dengan Technology Acceptance Model

2018 ◽  
Vol 5 (1) ◽  
pp. 34-42 ◽  
Author(s):  
Evi Yani ◽  
Ade Fitria Lestari ◽  
Hilda Amalia ◽  
Ari Puspita

Abstrak Internet banking merupakan salah satu teknologi transaksi perbankan yang ditawarkan oleh bank-bank komersial di Indonesia untuk para nasabah dalam melakukan transaksi seperti transfer, pembayaran, dan sebagainya dengan mudah dan cepat. Sebagian besar nasabah lebih memilih melakukan transaksi dengan internet banking dibandingkan harus mendatangi ke bank, hal ini berdasarkan OJK (Otoritas Jasa Keuangan) mencatat bahwa jumlah pengguna e-banking meningkat sebesar 270 % dari 13,6 juta nasabah pada tahun 2012 menjadi 50,4 juta nasabah pada tahun 2016. Peningkatan terjadi dikarenakan adanya kebutuhan masyarakat dalam memanfaatkan teknologi. Penelitian ini bertujuan untuk mengetahui pengaruh internet banking terhadap minat nasabah dengan TAM (Technology Acceptance Model)yaitu persepsi kemudahan dan persepsi kegunaan. Metode pengumpulan data dengan kuesioner secara random sampling sebanyak 104 responden nasabah BRI dengan menggunakan skala Likert, pengujian data melalui uji validitas, reabilitas, normalitas, linearitas, uji regresi dan koefisien determinasi dan pengolahan kuesioner dengan SPSS. Hasil penelitian menunjukkan bahwa persepsi kemanfaatan penggunaan internet banking terhadap persepsi kemudahan dalam bertransaksi bagi nasabah Bank BRI.Semakin banyak manfaat yang dirasakan para nasabah,maka akan mempengaruhi kemudahan bagi nasabah setiap bertransaksi menggunakan internet banking. Kata Kunci: Internet banking, Technology Acceptance Model, persepsi kemudahan, persepsi kegunaan. Abstract Internet banking is one of the banking transaction technology offered by commercial banks in Indonesia for customers in transactions such as transfers, payments, and so on easily and quickly. Most customers prefer to make transactions with internet banking rather than go to banks, according to OJK (Financial Services Authority) noting that the number of e-banking users increased by 270% from 13.6 million customers in 2012 to 50.4 million customers in the year 2016. Increases occur due to the needs of the community in utilizing technology. This study aims to determine the effect of internet banking on customer interest with TAM (Technology Acceptance Model) that is perception of ease and perception of usability. Methods of collecting data with questioner by random sampling of 104 respondents of BRI customers by using Likert scale, testing data through validity test, reliability, normality, linearity, regression test and coefficient of determination and questionnaire processing with SPSS. The results showed that the perception of the usefulness of internet banking usage on the perception of ease in transactions for customers of Bank BRI. The more benefits perceived by customers, it will affect the convenience for every customer to transact using internet banking. Keywords : Internet banking, Technology Acceptance Model, perceived ease of use, perceived usefulness

2021 ◽  
Vol 10 (3) ◽  
pp. 246
Author(s):  
Samuel Martono

ABSTRACTThis study aims to examine the determinants of the developed Technology Acceptance Model (TAM) framework. The author used stratified random sampling, and data collection used a survey method. The analysis technique used is multiple regression analysis and path analysis using the IBM SPSS 25 software. The results show that perceived ease of use and perceived risk do not influence attitude towards fintech lending. In contrast, perceived usefulness, relative advantage, and perceived cost influence it, and attitude influences intention to use fintech lending behavior. Moreover, the attitude has a partial mediation role only in the relationship between perceived usefulness and relative advantage to fintech lending using intention. These results support the original model of TAM that states perceived ease of use has a nonsignificant effect on attitude towards using behavior. It suggested that financial technology services foster users to use fintech lending through various ways to tell it is easy enough to use and able to protect users' secure data and information. This study also contributes to giving more empirical evidence for other variables to modify and develop the Technology Acceptance Model.JEL : G23, G41, G51. Keywords : Technology Acceptance Model, financial technology, lending. ABSTRAKPenelitian ini bertujuan untuk menguji faktor-faktor pada kerangka kerja yang merupakan pengembangan dari Technology Acceptance Model (TAM). Peneliti menggunakan metode stratified random sampling dan pengumpulan data dilakukan dengan menggunakan metode survey. Teknik analisis yang digunakan adalah uji regresi berganda dan uji jalur dengan bantuan perangkat lunak IBM SPSS 25. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived risk tidak memberikan pengaruh pada sikap terhadap fintech lending. Sebaliknya, perceived usefulness, relative advantage dan perceived cost justru memberikan pengaruh, serta sikap memberikan pengaruh terhadap minat untuk menggunakan fintech lending. Lebih lanjut, sikap memilki mediasi parsial hanya pada hubungan antara perceived usefulness dan relative advantage terhadap minat untuk menggunakan fintech lending. Hasil penelitian ini mendukung model awal TAM yang menyatakan bahwa perceived ease of use memberikan pengaruh yang tidak signifikan terhadap sikap untuk menggunakan. Disarankan bagi penyedia jasa keuangan berbasis teknologi untuk mendorong pengguna fintech lending melalui berbagai langkah untuk menyampaikan kemudahan penggunaan dan fintech mampu melindungi data dan informasi pengguna yang bersifat rahasia. Penelitian ini juga berkontribusi untuk memberikan bukti empiris pada berbagai variabel yang digunakan untuk memodifikasi dan mengembangkan Technology Acceptance Model.


Respati ◽  
2017 ◽  
Vol 12 (34) ◽  
Author(s):  
Brigita Angga Wulan ◽  
Bambang Soedijono ◽  
Henderi Henderi

Abstrak – Kemajuan teknologi membawa perubahan pelayanan pendidikan di Dinas Pendidikan Kabupaten Magelang. Penerapan aplikasi pendataan Bio Sistem Online dalam rangka meningkatkan akses, mutu, tata kelola dan akuntabilitas, sejauh ini masih dirasa belum optimal dalam penggunaanya. Masih ada operator yang lupa pasword dan juga belum memahami manfaat menu-menu pada aplikasi. Kerangka Techology Acceptance Model (TAM) digunakan untuk mengetahui faktor-faktor yang mempengaruhi penerimaan aplikasi pendataan Bio Sistem Online di Dinas Pendidikan Kabupaten Magelang. Penelitian ini menggunakan empat konstruk dasar, yaitu perceived ease of use (PEOU), perceived usefulness (PU), attitude toward using (ATU) dan juga acceptance of system (AOS). Teknik pengambilan sampel menggunakan simple random sampling dengan jumlah responden sebanyak 53 orang operator jenjang Sekolah Menengah Pertama (SMP). Teknik analisa data menggunakan regresi. Hasil analisa statistik menunjukkan bahwa empat konstru berpengaruh signifikan terhadap penerimaan Bio Sistem Online. Variabel perceived ease of use merupakan faktor yang paling kuat dalam mempengaruhi penerimaan dalam Bio Sistem Online.Kata kunci: Evaluasi, Technology Acceptance Model (TAM), Regresi, Bio Sistem Online, SPSS


2017 ◽  
Vol 3 (2) ◽  
pp. 87
Author(s):  
Vivi Vivi ◽  
Novita Novita

<p>The development of Information and Communication Technology (ICT) has become an integral part of people’s life today. Various kinds of business and trade transactions have changed along with the advancement of ICT. One of the sectors that are influenced by the development in information and communication technology is banking. The presence of internet banking has brought more conveniences to the customers in conducting banking transactions anytime and anywhere. However, one of the challenges faced by banks in implementing online banking is the security factor. In addition, consumer satisfaction in conducting internet transactions can be influenced by factors of Technology Acceptance Model (TAM). Technology Acceptance Model (TAM) consists of perceived usefulness and perceived ease of use and excellent service from the provider. The purpose of this study is to determine whether security, perceived usefulness, perceived ease of use, and service quality havepositive influence on internet banking consumer satisfaction. Thetype of research is explanatory research type. The research variables consisting of independent variables are security factor, perceived usefulness, perceived ease of use, and service quality; meanwhile dependent variable is internet banking consumer satisfaction. The sampling technique used is accidental sampling method combined with snowball sampling method. Datais collected through questionnaires and interviews. Methods of data analysis used is Multiple Regression Analysis. The result shows that variables of  security, perceived usefulness, perceived ease of use, and service qualitysimultaneously influence internet banking consumer satisfaction. It shows that the four variables positively affect internet banking consumer satisfaction.</p>


2013 ◽  
Vol 4 (4) ◽  
pp. 61-81 ◽  
Author(s):  
Wadie Nasri ◽  
Charfeddine Lanouar ◽  
Anis Allagui

This paper aims to empirically examine the factors that affect the adoption of Internet banking in Tunisia. In order to explain the factors, this paper extends the “Technology Acceptance Model” by adding additional external factors such as security and privacy, self efficacy, social influence, and awareness of services and its benefits. The findings of the study suggests that the security and privacy, self efficacy, social influence, and awareness of services and its benefits have significant effects on the perceived usefulness (PU), perceived ease of use (PEOU) and attitude toward Internet banking acceptance. Age and education have also significant impact on the attitude towards the likelihood of adopting online banking. These findings may provide for banks useful guidelines for developing Internet banking services and for marketing Internet banking.


2019 ◽  
Vol 3 (2) ◽  
pp. 215-229
Author(s):  
Rafi Irbah Kusumawati ◽  
Brady Rikumahu

Perkembangan teknologi informasi telah mengubah cara hidup masyarakat. Mereka menginginkan aktivitasnya untuk menjadi lebih cepat, mudah dan aman. Internet banking merupakan salah satu kemajuan teknologi informasi yang digunakan untuk memberikan pelayanan yang lebih baik bagi nasabah, dengan menghubungkan transaksi perbankan dan internet. Tujuan penelitian ini adalah untuk mengetahui pengaruh faktor-faktor pada Technology Acceptance Model (TAM) yaitu perceived ease of use, perceived usefulness, attitude toward use, dan behavioral intention to use layanan internet banking. Penelitian ini menggunakan metode purposive sampling dengan sampel 380 responden di Universitas Telkom. Metode analisis pada penelitian ini adalah Partial Least Square. Hasil dari penelitian ini adalah perceived ease of use berpengaruh positif terhadap perceived usefulness, perceived ease of use berpengaruh positif terhadap attitude toward use, perceived usefulness berpengaruh positif terhadap attitude toward use, perceived usefulness berpengaruh positif terhadap behavioral intention to use, serta attitude toward use berpengaruh positif terhadap behavioral intention to use penggunaan internet banking.


2021 ◽  
Vol 1 ◽  
pp. 91-103
Author(s):  
Dwi Andriyanti Agustin ◽  
Ryan Ariesco Wijaya ◽  
Janviera Adriana Nugrahani

Penelitian ini dilatarbelakangi oleh dampak pandemi COVID-19 yang meningkatkan transaksi di berbagai e-commerce. Metode pembayaran di berbagai e-commerce platform sudah jarang menggunakan uang tunai karena digantikan dengan menggunakan e-wallet untuk mengurangi kontak fisik. Penelitian ini menggunakan Technology Acceptance Model (TAM) sebagai landasan teori. Penelitian ini menguji pengaruh perceived usefulness dan perceived ease of use terhadap attitude toward using e-wallet pada mahasiswa selama pandemi COVID-19. Jenis penelitian yang digunakan adalah penelitian kausal. Populasi yang akan digunakan dalam penelitian ini adalah seluruh mahasiswa Universitas Ma Chung. Sedangkan untuk sampel yang digunakan adalah mahasiswa S1 Program Studi Manajemen dan mahasiswa S2 Program Magister Manajemen Inovasi Universitas Ma Chung dengan jumlah sebanyak 62 responden. Variabel dalam penelitian ini diukur dengan menggunakan skala Likert. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Berdasarkan hasil penelitian, perceived usefulness tidak berpengaruh terhadap attitude toward using mahasiswa dalam menggunakan e-wallet. Selain itu, perceived ease of use berpengaruh positif terhadap attitude toward using mahasiswa dalam menggunakan e-wallet. This research is motivated by the impact of the COVID-19 pandemic which increased transactions in various e-commerce. Payment methods on various e-commerce platforms have rarely used cash because they use e-wallet to reduce physical contact. This study uses the Technology Acceptance Model (TAM) as the theoretical basis. This study examines the effect of perceived usefulness and perceived ease of use on students' attitudes towards using e-wallet during the COVID-19 pandemic. The type of research used is causal research. The population that used in this research was all students of Ma Chung University. Meanwhile, the samples used were students of the Bachelor of Management Studies Program and students of the Master's Degree Program in Innovation Management at Ma Chung University with a total of 62 respondents. The variables in this study were measured using a Likert scale. This research uses validity test, reliability test, classical assumption test, and hypothesis test. Based on the results of the study, perceived usefulness has no effect on student’s attitudes toward using e-wallet. In addition, the perception ease of use has a positive effect on student’s attitudes toward using e-wallet.


Author(s):  
Popi Fauziati

This study aims to analyze the factors that affect customer acceptance of internet banking services with the approach Technology Acceptance Model (TAM). The sample in this study is internet banking users in Padang. The sampling technique with purposive sampling method. The total of questionnaire distributed counted 140 and able to be used  118. The study use Structural Equation Modeling (SEM) with AMOS application version 16.0. The results of this study indicated that: (1) personalization have a  significant effect on perceived usefulness. (2) personalization have a  significant effect on perceived ease of use. (3) computer self efficacy doesn’t significant effect on perceived usefulness. (4) computer self efficacy doesn’t significant effect on perceived ease of use. (5) trust doesn’t significant effect on perceived usefulness. (6) trust doesn’t significant effect on perceived ease of use. (7) perceived ease of use doesn’t significant effect on perceived usefulness.


2019 ◽  
Vol 10 (2) ◽  
pp. 124-140 ◽  
Author(s):  
Marija Vuković ◽  
Snježana Pivac ◽  
Duje Kundid

AbstractBackground: In today’s dynamic environment, electronic banking and electronic commerce have become an inevitable aspect of financial services, so the question of acceptance and use of this kind of technology arises.Objectives: The aim of this research is to determine whether the motivation for using the Internet banking in the city of Split, Croatia, can be explained by perceived ease of use and perceived usefulness as the main elements of the technology acceptance model.Methods/Approach: For the purposes of the research, a survey analysis was applied to the sample of 282 working residents of Split. The gender and age structure of the sample was harmonized with the population to make the results more credible. In order to test the research hypothesis, logistic regression models were used.Results: The results confirmed that both elements of the technology acceptance model significantly influence the acceptance of the Internet banking in the city of Split.Conclusions: It is concluded that demographic and economic characteristics and perception of individuals affect the acceptance and use of the Internet banking in the city of Split. The results showed that both elements of the technology acceptance model influence the acceptance of the Internet banking.


e-Finanse ◽  
2019 ◽  
Vol 15 (2) ◽  
pp. 73-86 ◽  
Author(s):  
Yadgar M. Hama Khan

AbstractIn the absence of a literature review for an adoption of internet banking in developing countries, this study was conducted to review and summarize the most evaluated articles in the literature. The significance of this work came from three concepts which are to highlight the concepts of research in developing countries, to accentuate the dominant models which have been used effectively in analyzing the constructs in adopting internet banking, and thirdly, to shed some light on the gaps in the potential applications for the system in the future. The Technology Acceptance Model, Theory of Reasoned Action, Theory of Planned Behaviour, Unified Theory of Acceptance and Use of Technology and Self Designed models have been used by most of the researchers in this review with a higher frequency of the Technology Acceptance Model among them. The results from this review are limited to 28 articles which were selected from a total of 110. The sources were from the search engines of Science Direct, Emerald Insight, Growing Science, International Business Information Management Association and Canadian Central of Science and Education and other different types of journal publications. The factors revealed to have important effects on the acceptance and adoption of the system were trust, perceived ease of use, and perceived usefulness, security and privacy and social influences.


Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.


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