scholarly journals КРОС-МЕДІЙНІ ІНСТРУМЕНТИ МОНЕТИЗАЦІЇ ТЕЛЕВІЗІЙНОГО Й ІНТЕРНЕТ-КОНТЕНТУ

2019 ◽  
Vol 2 (1(31)) ◽  
pp. 8-16
Author(s):  
Черемних І. В.
Keyword(s):  
Online Content ◽  
Cross Media ◽  
Media Consolidation ◽  
Internet Tv ◽  
Cross Platform ◽  
The Media ◽  
Pay Tv ◽  
The Cross ◽  
Media Market

The article is devoted to the problems of finding new forms of interaction between various media market players and new tools for converting TV and Internet content into profit. Changing the paradigm of consumption of TV and online content creates new conditions for the functioning of media business in Ukraine. Media can effectively monetize content through cross-platform processes such as co-branding, sampling, media baying, PayWall, b2b, b2c partnership, Transmedia Storytteling and others. First of all, it concerns the co-operation of traditional and Internet TV, PAY-TV, IPTV / OTT, digital, cable and satellite penetration, TV and Internet content producers, operators, providers. Through the cross-media consolidation of resources, the combination and distribution of content, players of the media market have the opportunity to successfully finance their budgets and receive greater dividends from the integration of efforts.

Literature, Media and Market

2021 ◽  
Vol 9 (8) ◽  
pp. 2176-2178
Author(s):  
Dr. Jnanee Debasish Mishra
Keyword(s):  
Daily Life ◽  
Great Influence ◽  
The Other ◽  
Media Ethics ◽  
Modern Times ◽  
Market Communication ◽  
The Media ◽  
Media Market

Synopsis: Literature is the medicine for man and civilization for years. It attracts and affects the soul and mind. In modern times transformation of media makes a big difference in human approach. Though Communication is the primary aim of media, but it works like a window of conscience. In the age of globalization the media has a great influence on society. Though market is an economical concept but our daily life is bound to rely upon it. And now literature, media and market remain in an inter related manner. One affects the other two. This analysis tries to find out the inter relationship among literature, media and market. Keywords: Literature, Media, Market, Communication, Globalization, Literary Sensibility, Media ethics, Change in media approach

scholarly journals Nikkei as a complete cross-media system

2020 ◽  
pp. 56-60
Author(s):  
B. Pashchenko
Keyword(s):  
Scientific Paper ◽  
Global Market ◽  
Media Theory ◽  
Information Networks ◽  
Cross Media ◽  
Daily Press ◽  
Media System ◽  
Media Platform ◽  
The Cross ◽  
The Relationship

The scientific paper is devoted to the cross-media system which is built around Japanese economic newspaper Nikkei. The work considers the phenomenon of cross-media, the preconditions of its establishment in Japan, and its functioning with complete Nikkei cross-media platform as an example. Research shows how traditional Japanese daily press evolves into cross-media. The academic work considers the peculiarities of the most influential economic newspaper Nikkei, its history, topics and different channels through which the audience consumes information within the cross-media system. In addition, the author analyzes the circulation of various editions of the newspaper, tracing its changes from 2012 to 2019. The article analyzes how the newspaper builds a cross-media platform around print media, online publications, television, radio, information networks, participation in educational projects and exhibitions, and the introduction of augmented reality elements. The research compares cross-media categories by Gary Hayes with Nikkei cross-media elements, illustrating each category. The author also considers how Nikkei enters the global market, analyzes the processes of globalization and digitization of Japanese media model. The author defines the relationship between the development of online cross-media elements and the steady decline of the print circulations. The results of the work can be used for the further studies of Japanese media theory in domestic and foreign scientific discourses.

scholarly journals Your Tweets Reveal What You Like: Introducing Cross-media Content Information into Multi-domain Recommendation

2018 ◽  
Author(s):  
Weizhi Ma ◽  
Min Zhang ◽  
Chenyang Wang ◽  
Cheng Luo ◽  
Yiqun Liu ◽  
...  
Keyword(s):  
Cold Start ◽  
Media Content ◽  
Learning Approaches ◽  
Target Domain ◽  
Underlying Assumption ◽  
Cross Media ◽  
Cross Platform ◽  
Rating Prediction ◽  
Cross Media Content ◽  
Content Information

Cold start is a challenging problem in recommender systems. Many previous studies attempt to utilize extra information from other platforms to alleviate the problem. Most of the leveraged information is on-topic, directly related to users' preferences in the target domain. Thought to be unrelated, users' off-topic content information (such as user tweets) is usually omitted. However, the off-topic content information also helps to indicate the similarity of users on their tastes, interests, and opinions, which matches the underlying assumption of Collaborative Filtering (CF) algorithms. In this paper, we propose a framework to capture the features from user's off-topic content information in social media and introduce them into Matrix Factorization (MF) based algorithms. The framework is easy to understand and flexible in different embedding approaches and MF based algorithms. To the best of our knowledge, there is no previous study in which user's off-topic content in other platforms is taken into consideration. By capturing the cross-platform content including both on-topic and off-topic information, multiple algorithms with several embedding learning approaches have achieved significant improvements in rating prediction on three datasets. Especially in cold start scenarios, we observe greater enhancement. The results confirm our suggestion that off-topic cross-media information also contributes to the recommendation.

STYLE OF PERIODIC PUBLICATIONS OF KAZAKHSTAN

2021 ◽  
Vol 76 (2) ◽  
pp. 65-71
Author(s):  
A. T. Nagieva ◽  
◽  
A. Yerlan ◽  
Keyword(s):  
Mass Medium ◽  
The Press ◽  
The Media ◽  
Duration Of Operation ◽  
Meaningful Communication ◽  
Media Market

Periodicals are defined as publications issued at regular intervals by a certain number of issues numbered, given the same title and issued in the same type. In addition, periodicals tend to continue publishing without a deadline and have an editorial board. Periodicals traditionally include newspapers and magazines, periodical bulletins and periodical collections. The totality of mass periodicals is called the press. As a mass medium, periodicals have a number of properties of discursive meaningful communication, characterized by completeness, multidimensionality and evidence of judgments. The duration of operation in the media market and the established reputation provide greater persuasiveness and purposefulness of the audience's perception.

DEVELOPMENT OF THE CROSS-PLATFORM VIRTUAL LABORATORY ON PHYSICS

2017 ◽  
Author(s):  
Yevgeniya Daineko ◽  
Madina Ipalakova ◽  
Mariya Brodyagina ◽  
Marina Yunnikova ◽  
Maulen Bekturganov
Keyword(s):  
Virtual Laboratory ◽  
Cross Platform ◽  
The Cross

The Cross-media Problem

1982 ◽  
pp. 3-9
Author(s):  
JULIAN LOWE ◽  
DAVID LEWIS ◽  
MARTIN ATKINS
Keyword(s):  
Cross Media ◽  
The Cross
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