scholarly journals Nikkei as a complete cross-media system

2020 ◽  
pp. 56-60
Author(s):  
B. Pashchenko
Keyword(s):  
Scientific Paper ◽  
Global Market ◽  
Media Theory ◽  
Information Networks ◽  
Cross Media ◽  
Daily Press ◽  
Media System ◽  
Media Platform ◽  
The Cross ◽  
The Relationship

The scientific paper is devoted to the cross-media system which is built around Japanese economic newspaper Nikkei. The work considers the phenomenon of cross-media, the preconditions of its establishment in Japan, and its functioning with complete Nikkei cross-media platform as an example. Research shows how traditional Japanese daily press evolves into cross-media. The academic work considers the peculiarities of the most influential economic newspaper Nikkei, its history, topics and different channels through which the audience consumes information within the cross-media system. In addition, the author analyzes the circulation of various editions of the newspaper, tracing its changes from 2012 to 2019. The article analyzes how the newspaper builds a cross-media platform around print media, online publications, television, radio, information networks, participation in educational projects and exhibitions, and the introduction of augmented reality elements. The research compares cross-media categories by Gary Hayes with Nikkei cross-media elements, illustrating each category. The author also considers how Nikkei enters the global market, analyzes the processes of globalization and digitization of Japanese media model. The author defines the relationship between the development of online cross-media elements and the steady decline of the print circulations. The results of the work can be used for the further studies of Japanese media theory in domestic and foreign scientific discourses.

Structure and properties of a phenylethynyl-terminated PMDA-type asymmetric polyimide

2018 ◽  
Vol 31 (3) ◽  
pp. 261-272 ◽  
Author(s):  
Yixiang Zhang ◽  
Masahiko Miyauchi ◽  
Steven Nutt
Keyword(s):  
Mechanical Properties ◽  
Thermal Processing ◽  
Amorphous Structure ◽  
Decomposition Temperature ◽  
Thermal And Mechanical Properties ◽  
Chain Mobility ◽  
Amorphous Structures ◽  
The Cross ◽  
Imide Oligomers ◽  
The Relationship

A new polymerized monomeric reactant (PMR)-type polyimide, designated TriA X, was investigated to determine polymer structure, processability, thermal, and mechanical properties and establish the relationship between the molecular structure and those properties. TriA X is a PMR-type polyimide with an asymmetric, irregular, and nonplanar backbone. Both the imide oligomers and the cross-linked polyimides of TriA X exhibited loose-packed amorphous structures, independent of thermal processing. The peculiar structures were attributed to the asymmetric backbone, which effectively prevented the formation of closed-packed chain stacking typically observed in polyimides. The imide oligomers exhibited a lower melt viscosity than a control imide oligomer (symmetric and semi-crystalline), indicating a higher chain mobility above the glass transition temperature ( Tg). The cured polyimide exhibited a Tg = 362°C and a decomposition temperature = 550°C. The cross-linked TriA X exhibited exceptional toughness and ductility (e.g. 15.1% at 23°C) for a polyimide, which was attributed to the high-molecular-weight oligomer and loose-packed amorphous structure. The thermal and mechanical properties of TriA X surpass those of PMR-15 and AFR-PE-4.

Optimization Analysis of the Wedge Block Surface of NYD Contact Backstop

2013 ◽  
Vol 433-435 ◽  
pp. 2277-2281
Author(s):  
Quan Wei Wang ◽  
Ming Hui Wang ◽  
Dong Li ◽  
Dian Mao Wan ◽  
Rong Meng
Keyword(s):  
Cross Section ◽  
Design Parameters ◽  
Optimization Analysis ◽  
Archimedes Spiral ◽  
The Cross ◽  
Section Curve ◽  
Relationship Of ◽  
The Relationship

By analyzing the relationship of the design parameters of NYD contact backstop, the cross-section curve of the wedge block has been discussed as Archimedes spiral, logarithm spiral and arc. Each curve is designed optimally using MATLAB optimization toolbox. The merits and drawbacks of each curve are discussed.

The dynamics of regional and global expansion

2015 ◽  
Vol 23 (4) ◽  
pp. 306-327 ◽  
Author(s):  
Christian Geisler Asmussen ◽  
Bo Bernhard Nielsen ◽  
Tom Osegowitsch ◽  
Andre Sammartino
Keyword(s):  
Design Methodology ◽  
Global Market ◽  
Market Penetration ◽  
Content Type ◽  
Global Expansion ◽  
Rates Of Change ◽  
Global Space ◽  
The Impact ◽  
The Relationship ◽  
Over Time

Purpose – The purpose of this paper is to model and test the dynamics of home-regional and global penetration by multi-national enterprises (MNEs). Design/methodology/approach – Drawing on international business (IB) theory, the authors model MNEs adjusting their home-regional and global market presence over time. The authors test the resulting hypotheses using sales data from a sample of 220 of the world’s largest MNEs over the period 1995-2005. The authors focus specifically on the relationship between levels of market penetration inside and outside the home region and rates of change in each domain. Findings – The authors demonstrate that MNEs do penetrate both home-regional and global markets, often simultaneously, and that penetration levels often oscillate within an MNE over time. The authors show firms’ rates of regional and global expansion to be affected by their existing regional and global penetration, as well as their interplay. Finally, the authors identify differences in the steady states at which firms stabilize their penetration levels in the home-regional and the global space. The findings broadly confirm the MNE as an interdependent portfolio with important regional demarcations. Originality/value – The authors identify complex interdependencies between home-regional and global penetration and growth, paving the way for further studies of the impact of regions on MNE expansion.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals FOLLOW THE MONEY: A LARGE-SCALE INVESTIGATION OF MONETIZATION AND OPTIMIZATION ON YOUTUBE

2020 ◽  
Author(s):  
Oscar Coromina ◽  
Ariadna Matamoros-Fernández ◽  
Bernhard Rieder
Keyword(s):  
Large Scale ◽  
The Other ◽  
Media Industries ◽  
Global Media ◽  
Media System ◽  
Critical Media ◽  
Revenue Streams ◽  
Dominant Actor ◽  
The One ◽  
The Relationship

While YouTube has become a dominant actor in the global media system, the relationship between platform, advertisers, and content creators has seen a series of conflicts around the question of monetization. Our paper draws on a critical media industries perspective to investigate the relationship between YouTube’s evolving platform strategies on the one side and content creators’ tactical adaptations on the other. This concerns the search for alternative revenue streams as well as content and referencing optimization seeking to grow audiences and algorithmic visibility. Drawing on an exhaustive sample (n=153.770) of “elite” channels (more than 100.000 subscribers) and their full video history (n=138.340.337), we parse links in video descriptions to investigate the appearance and spread of crowdfunding platforms like Patreon, but also of affiliate links, merchandise stores, or e-commerce websites like Etsy. We analyze the evolution of video length and posting frequency in response to platform policy as well as visibility tactics such as metadata and category optimization, keyword stuffing, or title phrasing. Taken together, these elements provide a broad picture of “industrialization” on YouTube, that is, of the ways creators seek to develop their channels into media businesses. While this contribution cannot replace more qualitative, in-depth research into particular channels or channel groups, we hope to provide a representative picture of YouTube’s elite channels and their quest for visibility and success from their beginnings up to early 2020.

scholarly journals КРОС-МЕДІЙНІ ІНСТРУМЕНТИ МОНЕТИЗАЦІЇ ТЕЛЕВІЗІЙНОГО Й ІНТЕРНЕТ-КОНТЕНТУ

2019 ◽  
Vol 2 (1(31)) ◽  
pp. 8-16
Author(s):  
Черемних І. В.
Keyword(s):  
Online Content ◽  
Cross Media ◽  
Media Consolidation ◽  
Internet Tv ◽  
Cross Platform ◽  
The Media ◽  
Pay Tv ◽  
The Cross ◽  
Media Market

The article is devoted to the problems of finding new forms of interaction between various media market players and new tools for converting TV and Internet content into profit. Changing the paradigm of consumption of TV and online content creates new conditions for the functioning of media business in Ukraine. Media can effectively monetize content through cross-platform processes such as co-branding, sampling, media baying, PayWall, b2b, b2c partnership, Transmedia Storytteling and others. First of all, it concerns the co-operation of traditional and Internet TV, PAY-TV, IPTV / OTT, digital, cable and satellite penetration, TV and Internet content producers, operators, providers. Through the cross-media consolidation of resources, the combination and distribution of content, players of the media market have the opportunity to successfully finance their budgets and receive greater dividends from the integration of efforts.

scholarly journals VALUE CO-CREATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A START-UP COMPANY

2019 ◽  
Vol 20 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Junic Kim ◽  
Hwanho Choi
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Small Businesses ◽  
Start Up ◽  
Media Platform ◽  
Social Media Tools ◽  
Start Ups ◽  
The Relationship ◽  
Social Media Strategy

This research examines social media users’ value-creation processes and the drivers of a start-up company’s successful social media strategy. This research primarily aims to understand start-ups’ effective utilization of social media and value co-creation processes. Although utilizing social media has become key for many organizations, start-ups and small businesses often suffer from a lack of understanding and knowledge of the utilization of social media tools. Therefore, this article uses a case study on the relationship between a social media platform and users’ value co-creation to offer a conceptual framework for start-ups to consider in utilizing social media. Our research reveals that four core drivers of social media success include experience, satisfaction, expression, and sharing ability. Each of these drivers in turn contains conditions for understanding users’ value-creation process and the creation of drivers for successful social media strategies. The research contributes to literature by providing a detailed review of users’ value co-creation as a part of a start-up’s successful social media strategy.

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