scholarly journals SPECIFICITY OF CREATING HEADLINES FOR PR-TEXTS ON TOURIST TOPICS IN INTERNET EDITIONS

2021 ◽  
Vol 1 (10(74)) ◽  
pp. 12-17
Author(s):  
O. Mitchuk ◽  
E. Kryvka

The article considers the importance of the stage of writing headlines in the process of preparing PR-texts on tourism, indicates the features of creating titles of different types of PR-texts published in online publications, identifies factors that affect the reader's attention and facilitate the perception of the title. When promoting a tourism product on the foreign market, it is important to adhere to the principle of conformity. This means that the image that is promoted on the market must correspond to the level of development of society, so as not to irritate the client by the inconsistency of the created image with the real state of the tourist area.

Author(s):  
Dalyan Odakhovskaya ◽  
Galina Pechennikova

The article describes the method of accounting of fixed and intangible assets, as well as depreciation charges, in comparison of its different types, in particular accounting and tax accounting when receiving and forming the initial value of non-current assets, in their evaluation, flow and depreciation. The implementation of the described methods will give specialists an opportunity to streamline accounting and to eliminate the unnecessary and artificial discrepancy between accounting and tax accounting. All the data will be transparent and the cost and tax systems will function in compliance with common principles of accounting. Thus, the rules for accounting and tax accounting policies will become uniform. At the same time there will be no need to generate a far-fetched «taxable» profit, detached from the real economic base — accounting profit. It will be possible to tax real accounting profit generated on the accounts. The proposed methods of fixed and intangible assets accounting will reduce the cost of collecting information, it will also give an opportunity to evaluate the real state of non-current assets. The article provides recommendations on the approximation and improvement of accounting and tax accounting of fixed assets, intangible assets and depreciation.


2019 ◽  
Vol 65 (2) ◽  
pp. 205-219 ◽  
Author(s):  
V. Merabishvili

The mortality rate is one of the most important criteria for assessing the health of the population. However, it is important to use analytical indicators correctly, especially when evaluating time series. The value of the “gross” mortality is closely linked with a specific weight of persons of elderly and senile ages. All international publications (WHO, IARC, territorial cancer registers) assess the dynamics of morbidity and mortality only by standardized indicators that eliminate the difference in the age composition of the compared population groups. In Russia, from 1960 to 2017, the share of people of retirement age has increased more than 2 times. The structure of mortality from malignant tumors has changed dramatically. The paper presents the dynamics of gross and standardized mortality rates from malignant tumors in Russia and in all administrative territories. Shows the real success of the Oncology service. The medium-term interval forecast until 2025 has been calculated.


Author(s):  
Liangli Yang ◽  
Yongmei Su ◽  
Xinjian Zhuo

The outbreak of COVID-19 has a great impact on the world. Considering that there are different infection delays among different populations, which can be expressed as distributed delay, and the distributed time-delay is rarely used in fractional-order model to simulate the real data, here we establish two different types of fractional order (Caputo and Caputo–Fabrizio) COVID-19 models with distributed time-delay. Parameters are estimated by the least-square method according to the report data of China and other 12 countries. The results of Caputo and Caputo–Fabrizio model with distributed time-delay and without delay, the integer-order model with distributed delay are compared. These show that the fractional-order model can be better in fitting the real data. Moreover, Caputo order is better in short-term time fitting, Caputo–Fabrizio order is better in long-term fitting and prediction. Finally, the influence of several parameters is simulated in Caputo order model, which further verifies the importance of taking strict quarantine measures and paying close attention to the incubation period population.


Author(s):  
A.I. Zagranichny

The article presents the results of a research of different types of activity depending on the frequency of transfer of social activity from the real environment to the virtual environment and vice versa. In the course of the research the following types of activity were identified: play activity; educational activity; work; communicative activity. 214 respondents from the following cities participated in the research: Balakovo, Saratov, Moscow. They were at the age of 15 to 24 years. 52% of them were women. They had the following social statuses: "pupil", "student", "young specialist". The correlation interrelation between the specified types of activity and the frequency of transfer of social activity from one environment into another has been analyzed and interpreted. In the course of the research the following results were received: the frequency of transfer of social activity from the real environment to the virtual environment has a direct positive link with such types of activity as play activity (r=0.221; p <0.01); educational activity (r=0.228; p <0.01) and communicative activity (r=0.346; p <0.01). The frequency of transfer of social activity from the virtual environment to the real one has a direct positive link only with two types of activity: educational activity (r=0.188; p <0.05) and communicative activity (r=0.331; p <0.01).


2012 ◽  
Vol 11 (13) ◽  
pp. 1483
Author(s):  
Maria Cordente-Rodriguez ◽  
Juan-Antonio Mondejar-Jimenez ◽  
Agueda Esteba Talayan

The present environment is characterized for the uncertainty and crisis, and the existence of threats and dangers in the society and in the tourist sector for the survival of companies in the market. In addition, apart from changes in the economic situation, changes in demand occur in terms of new wants and needs, obliging suppliers to adapt to them in order to survive in times of a highly competitive environment and a difficult economic situation, when the key is not just attracting visitors, but also satisfying them in order to gain their loyalty. So the real threat is the lack of response to changing situations. The Spanish tourist sector is pressured by various threats such as the need to improve the competitiveness of destinations and products, make the industry more professional, encourage new forms of marketing and promotion, or change the sales model. Therefore, businesses must adapt to these changes and respond to them, strengthen the confidence of customers, who seek to obtain the optimum value for money. The objective of this paper is to evaluate the tourism activity in the town of Cuenca in the period 2005 to 2009, focusing the analysis on how supply changed to adapt to the requirements of demand. The aim being to evaluate their and correct errors, and design the actions of the future. That is to say, create an appropriate market strategy to promote the tourism product and ensure the idea of a consolidated tourist destination.


Author(s):  
Viktoriia Shvyrka ◽  
◽  
Asia Lysohor ◽  

The article discloses the real state and prospects of the education of culture of communication of doctoral candidates for higher education in the educational process of an institution of higher education, which is considered as an integral part of the overall process of professional development of a future specialist. The results of the research of real state of students' culture of communication on the basis of cognitive, motivational and activity criteria are presented. The pedagogical conditions of education of communication culture of an institution of students of higher education are suggested. The stages of the implementation of pedagogical conditions are presented: adaptational, basic, advanced, which are designed to form knowledge of the characteristics of the communication process, skills and abilities of adequate communicative behavior in various situations of verbal and non-verbal communication.


2012 ◽  
Vol 50 (1) ◽  
pp. 225
Author(s):  
A. D. Hathaway

In The Real Dope: Social, Legal, and Historical Perspectives on the Regulation of Drugs in Canada, Edgar-Andre? Montigny brings together a broad range of recent writing on a wide variety of drugs. The collection is well worth reading for the insights it provides into Canada’s socio-legal historical experience of the regulation of different psychoactive substances and for its documentation of the wealth of expertise coalescing in this area of research. This subject matter has inspired much critical analysis and scholarly debate about the role of academics in informing policy discussions about drug use and support for liberal drug policy reform. The present contribution is unique in its broad coverage of different “types” of drugs in different eras, and in its accessible, coherent presentation of historical material. Each chapter stands both alone and as an asset to its larger contemporary relevance, as interpreted by authors drawn from a variety of disciplinary backgrounds.


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