scholarly journals Recommendations on improving the mechanism of increasing competitiveness in the telecommunications services market of Ukraine

2020 ◽  
Vol 31 (1) ◽  
Author(s):  
O. V. Vynogradova ◽  

The article studies the theoretical background of the competitiveness management of telecommunications companies. The dependence of the mechanism for controlling the competitiveness of enterprises in the telecommunications services market on the quality of telecommunications services provided has been proved, provided that intangible resources are provided and modern digital technologies are used. The role of state regulation of information relations in society is determined and the model of state regulation of the telecommunication services market is improved. The problems of choosing the best way to provide services in the telecommunications market are investigated. A model for the functioning of this market is developed taking into account objective and subjective factors of the market environment. An economic mechanism is proposed to increase the competitiveness of subjects in the telecommunications services market, the operation of which is expected in the main strategic areas in accordance with modern tools..

Author(s):  
H. Ensaff

Populations' diets typically fall short of recommendations. The implication of this on ill health and quality of life is well established, as are the subsequent health care costs. An area of growing interest within public health nutrition is food choice architecture; how a food choice is framed and its influence on subsequent food selection. In particular, there is an appeal to manipulating the choice architecture in order to nudge individuals' food choice. This review outlines the current understanding of food choice architecture, theoretical background to nudging and the evidence on the effectiveness of nudge strategies, as well as their design and implementation. Interventions emphasising the role of nudge strategies have investigated changes to the accessibility, availability and presentation of food and the use of prompts. Empirical studies have been conducted in laboratories, online and in real-world food settings, and with different populations. Evidence on the effectiveness of nudge strategies in shifting food choice is encouraging. Underpinning mechanisms, not yet fully explicated, are proposed to relate to salience, social norms and the principle of least effort. Emerging evidence points to areas for development including the effectiveness of choice architecture interventions with different and diverse populations, and the combined effect of multiple nudges. This, alongside further examination of theoretical mechanisms and guidance to engage and inspire across the breadth of food provision, is critical. In this way, the potential of choice architecture to effect meaningful change in populations' diets will be realised.


2018 ◽  
Vol 8 (2) ◽  
pp. 84-93
Author(s):  
I.  D. Turgel ◽  
A.  Zh. Panzabekova

The subject of research is the institute of regulatory impact assessment, implemented in the sphere of state regulation of economy in post-Soviet countries. The research aims to analyze the main approaches to the implementation of the regulatory impact assessment in the post-Soviet countries — Russia, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, as well as to determine the prospects of development of this institute in the countries included in the analyzed set. Using the methodology of comparative research, the study collates the concept content of “regulatory impact assessment” in some of the post-soviet countries, the structure of the objects of assessment and government levels, at which it is performed. The research analyzes the methodological framework of the regulatory impact assessment and models of the organization of monitoring and quality control of regulatory impact assessment in the countries from the analyzed set. The paper characterizes the role of the regulatory impact assessment in the system of state regulation of economy in the countries of post-Soviet space, identifies the general and specific features in the functioning of the mechanisms of regulatory impact assessment in the analyzed countries, describes the problems of assessment in the activities of state authorities and local selfgovernment, and substantiates the development prospects of the institute of the regulatory impact assessment. The research provides findings on the need for improving the quality of the existing methodological support of the regulatory impact assessment, the lack of methodical approaches to evaluating the effectiveness of this institution, the risks of formalizing procedures of the regulatory impact assessment, and the feasibility of the regulatory impact assessment “integration” in the national strategy to encourage business and economic growth. Moreover, the paper notes that at the present stage of the development of the regulatory impact assessment institute little attention is paid to finding alternative solutions which require government interference in the economy. 


2020 ◽  
Vol 8 (6) ◽  
pp. 2825-2831

The objective of this study is to measure the level of satisfaction and analyze the factors that affect customer satisfaction using mobile telecommunication services. The authors have built a model to assess customer satisfaction using MobiFone mobile telecommunications services, and test the research hypotheses about the relationship between components of mobile service quality to Customer satisfaction case at MobiFone Quang Binh branch. The study used descriptive statistical analysis, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) with data collected from 800 customers. The research results show that the flexibility, assurance and tangible have a significant influence on customer satisfaction with the quality of services and products. Finally, the article proposes solutions to improve the quality of product services of businesses in Vietnam.


Author(s):  
Lucie Herbočková ◽  
Vladimír Žítek

Marketing plans are one of the key strategic documents for the management of modern cities. If cities want to effectively use marketing tools to support the comprehensive development of their territory, it is necessary to design and implement their unique marketing strategy. A lot of European cities have been doing this for several decades, and their steps have already become an inspiration for many Czech cities. The quality of the document is determined not only by the sufficient depth of processing of individual parts but also by a detailed analysis of the target groups on which attention is to be focused. Only in this way is it possible to propose measures and activities that will fulfill the city's visions and goals. The aim of the paper is to evaluate the marketing strategies of selected Czech cities in the light of theoretical background and concepts. The paper focuses on three Czech towns that have a marketing plan, namely Hodonín, Břeclav and Trutnov. Hodonín's marketing plan is too general and has an analytical rather than a developmental character. On the other hand, Bruntál has a clear plan based on a precisely performed analysis stemming from the results of a questionnaire survey. All objectives and measures are clearly and comprehensibly defined, and measurable indicators enhance their achievement. The plan looks realistic and ambitious at the same time. Trutnov's marketing plan significantly focuses on the role of the media in the implementation of the communication strategy. Considerable emphasis is also placed on the specification of target groups.


Author(s):  
D. I. Razakova ◽  
S. Sh. Oralova

In the process of digitalization, one of the main infrastructure elements of the digital economy in the implementation of the state program “Digital Kazakhstan” is telecommunications infrastructure. Therefore, the article is devoted to the study of the development of telecommunications and factors affecting their development. The article reveals the role and modern significance of telecommunications services in the economy. Examples of analyzing the growth dynamics of various segments of the telecommunications market and a number of the largest territories of Kazakhstan by region based on statistical data are given. In addition, it highlighted some shortcomings in the telecommunications market, as well as measures necessary for its further development. The article also presents performance indicators of this industry. The presented efficiency factors are based on three main categories: first, the business climate of the telecommunications sector of the economy, second, the factors underlying human capital, and third, a number of factors based on state regulation of the country's development in the field of telecommunications. Factors that determine the effectiveness of the telecommunications services market depending on various criteria are systemitized. Modern trends in the industry are identified,and a number of possible development options are formulated. The analysis of factors in the development of telecommunications services revealed the main elements that attach the greatest importance to the development and formation of telecommunications services. The topic under consideration is one of the most relevant today, especially in the context of the 2020 pandemic.


2018 ◽  
Vol 46 (1) ◽  
pp. 21-26 ◽  
Author(s):  
Dejan Đorđević ◽  
Dragan Ćoćkalo ◽  
Cariša Bešić ◽  
Srdjan Bogetić

International business practice has proved that there is a correlation between the improvement of the quality of business and establishment and development of the competitive capabilities of business organizations. Application and development of the concept of quality creates the preconditions to improve the other factors of competitiveness, such as productivity and innovation. Domestic companies for many years have a problems with the competitive ability on international level. Insufficient investment in qualiz, low productivity and inadequate investments in recearsch and development activity has resulted poor competitive position of the domestic economy. Improving the quality of business in domestic enterprises will affect the improvement of the competitiveness of enterprises. The application of modern methods and management techniques should enable improvement of productivity, as well as the quality of business.


Author(s):  
Daniela Carlucci ◽  
Giovanni Schiuma

During the past two decades a renewed interest about the role of intangible resources in determining performances of public services organisations has risen. This is particularly valid for HealthCare (HC) services, as they are knowledge intensive services and their performance are closely related, as the vast majority of their outputs, to intangible resources. Recently, scholars have examined the relevance of organisational climate for gathering outstanding performance in HC services. Literature suggests that organisational climate is a multifaceted concept deeply rooted in the intangible domain of an organisation. Several intangible resources intervene to shape organisational climate. Following this, the study shows how Intellectual Capital (IC) provides a useful and fresh frame for analysing intangible components of organisational climate and planning initiatives for their effective management. Especially, the examination of organisational climate through IC lens is proposed both as diagnosing tool for identifying elements which are hindering productivity, effectiveness and quality of HC services, and as tool for supporting managers in designing management initiatives aimed to enhance organisational performances by leveraging organisational climate. The study is based on the Action Research (AR) methodology and illustrates the results of an AR project, carried out at a public hospital.


The article elaborates theoretical and methodological provisions and practical recommendations for development of telecommunication companies in conditions of Ukrainian society digitization. It is established that the development of Ukrainian telecommunications companies is cyclical and depends on industrial ambitions of global technology corporations, on investments in research and development, consumer requirements and needs for communication. A pilot study was conducted and a methodology for determining the level of consumer satisfaction with telecommunication services was developed, based on the synthesis of individual assessments according to certain characteristics of services with criteria of importance of this or that characteristic for consumers. The tendency of dependence of demand for telecommunication devices and services on cumulative marketing pressure of technological and telecommunication companies in the conditions of digitalization of Ukrainian society was revealed. Consumers of innovative models of telecommunications devices are putting pressure on operators and providers and demanding the functionality of equipment, density and technological excel-lence of telecommunications networks. These criteria become crucial when Ukrainian households choose certain companies to receive telecommunications services. The scientific novelty of the obtained results is to develop a method for determining the level of consumer satisfaction with telecommunication services based on the synthesis of individual assessments of certain characteristics of services with importance criteria of a particular characteristic for consumers.


2018 ◽  
Vol 2 (4) ◽  
pp. 22-30
Author(s):  
Olena Franchuk ◽  
Mariana Petrova ◽  
Galina Tolkachova

Introduction. The importance of telecommunications in the socio-economic sphere is growing, providing support for the development of the national economy, since the priority development of telecommunications, compared with the overall pace of economic development, significantly increases the competitiveness of the Ukrainian economy. Therefore, the management of telecommunications companies is defined as one of the priority areas of government in the face of growing competition, which makes the problem of increasing the competitiveness of telecommunications services and the telecommunications operator as a whole urgent. Aim and tasks. The aim of the article is to study the methodological issues of substantiating the elements of enterprise competitiveness in the telecommunications services market, as well as studying the gradation of the level of competitiveness and recommendations for their use in managing the competitiveness of an enterprise. Results. The scientific and theoretical approaches to the essence of the concept of «competitiveness» are considered. The study made it possible to form its own scientific vision of the economic category “competitiveness of telecommunication companies”. It is noted that modern global trends in the development of the telecommunications market affect its new type in the conditions of the formation of the information society. The main forms of competition in the telecommunications services market are considered. The features of modern telecommunications are highlighted. Disclosed policy in the space of competition regulation in the market of telecommunication services. Conclusions. Identified and analyzed the basics of managing the competitiveness of telecommunications companies operating in a competitive environment, which is characterized by constant technological innovation.. The main elements of the process of managing the competitiveness of telecommunications companies are substantiated as components of the internal and external environment that determine or can determine the future performance of the company in the international and domestic markets, which will help create the conditions for the implementation of a highly developed information and telecommunications infrastructure to provide telecommunications services to all segments of the population.


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