Bulletin of "Turan" University
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Published By Turan University

1562-2959

Author(s):  
R. A. Alshanov
Keyword(s):  

The purpose of the study is to consider the problem of the spiritual divergence of the prayers of the ancient Akyns and the teachings of Zarathustra. The words «den koyu» – «pay attention to someone, something»; «den koyyp tyndau» – «listen carefully, make sure of something» can mean as a call to listeners to carefully delve into the text of prayers, listen and make sure of the arguments and messages of the prayer appeal. There was a long-term struggle for their understanding, perhaps there were also supporters of the new teaching, new prayers. The reflection of customs, everyday life, rituals, as well as natural events, including cataclysms in legends, prayers in one form or another were a kind of translation of the accumulated experience, the transmission of what they saw to the next generations. Zarathustra initially presents himself as a preacher of the prayers of Akhuna Bairi and, his ascetic, brings to the people the chants of Bayyr akyn, who eventually transformed from Bayyri Akhun into the most ancient, Bayyrgy Akyn. During the evolutionary reinterpretation of prayers, Zarathustra went through a stage of transformation, rebirth from a violent preacher into a fierce reformer who opposed the traditionalists – supporters of the prayers of the ancient Akyns. Zarathustra's departure from the established foundations was considered by his countrymen as a betrayal of ancient prayers. The article examines the question: what did he say to his people, that they did not understand him.


Author(s):  
Sh. K. Suleimenova

At the present stage, Kazakhstan is in new socio-political, economic and international conditions caused by growing globalization. This determines, on the one hand, a significant impact on the development of the education system of Kazakhstan of world educational trends, on the other hand, the market nature of the national economy determines the inevitability of the impact of education in general, and educational services, in particular, on the country's economy and its development through the capitalization of knowledge. Currently, Kazakhstan's universities are developing in accordance with the trends that have developed in the world and domestic economy, among which globalization stands out. The modern Kazakh higher education is characterized by the desire to integrate into the world educational space. The purpose of this article is to study the international experience in managing the quality of higher education on the example of some European countries and the United States of America. The modern two models of quality management of higher education in the global educational space are characterized and the model of assessing the quality of higher education in Kazakhstan is determined. The article analyzes the Kazakh legislation in the field of state control and assessment of the quality of higher education. The best approaches to assessing the quality of higher education for the Kazakh higher education system have been identified, following the example of the foreign countries under consideration. To write the article such methods of research as analysis of legal acts and documents, case study, deduction and generalization were used.


Author(s):  
A. E. Zhamiyeva ◽  
G. A. Nassyrova ◽  
D. M. Mazhitov ◽  
M. S. Maramygin

The purpose of the article is to examine the state of the tax system in an unstable economy. The initial condition is the lack of uniform methodological and methodological approaches to the formation and organization of the tax system. This study is based on the theoretical provisions of the institutional theory, systemic and synergistic approaches. The main research methods used were analysis and synthesis, methods of induction and deduction, the method of designing hypotheses. The article examines the dynamics and structure of tax payments in the traditional approach to tax regulation. The question of determining the role of direct and indirect taxes is undoubtedly important for a comprehensive analysis of the taxation system since the influence of each of them on the economy is differentiated. The directions of modernization of the system of taxation regulation, the impact of mechanisms, methods, and instruments of tax regulation on various segments of the national economy, primarily on industries that ensure economic growth, have been investigated. The lack of a clear structuring of the elements of tax revenues becomes a serious obstacle to obtaining an adequate assessment of the impact of tax policy on various aspects of the country's socio-economic development. The state tax policy should be aimed at balancing the budget, improving the quality of its implementation, adhering to the timing of the budgetary process and, as a result, ensuring socioeconomic growth. The theoretical and practical significance of the study is to substantiate the need to adapt the tax system to ensure sustainable growth of the national economy. 


Author(s):  
A. A. Satybaldin ◽  
М. М. Халитова

This article examines the importance of anti-corruption institutions, their main activities and an analysis of the strengths and weaknesses of anti-corruption institutions in Kazakhstan. Within the confines of the study, an analysis was carried out by types of anti-corruption institutions and marking of their strengths and weaknesses. The work also highlights the importance of the role of the introduction of the latest digital technologies in the selection of personnel for government agencies and systems of objective and transparent incentives. Noted the indisputable value of the role of anti-corruption institutions in the financial sphere of public procurement, the effectiveness of state finances, as well as in the formation of legislative consciousness of society. The purpose of this study is to analyze the weaknesses and strengths of Kazakhstan's anti-corruption institutions, which would allow them to form a typology based on various criteria. The methodology of the research is based on the discussion and identification of the main issues arising in this area. SWOT analysis of the activities of anti-corruption institutions in Kazakhstan allows us to identify the structure and cause-and-effect problems of anti-corruption activities in Kazakhstan. Considered the methods and mechanisms of systematic and comprehensive fight against corruption, which is one of the priorities of the current government of Kazakhstan, as well as forms of implementation of anti-corruption work through public organizations, tracking the dynamics of the fight against corruption. Also considered the work on the protection of human rights through a democratic society and spiritual, moral and patriotic education among students and youth of our country.


Author(s):  
L. M. Bekenova ◽  
G. Zh. Seitkhamzina ◽  
E. Kh. Akhatova

The purpose of the work is to study the problems of territorial and economic development within the confines of regulated activation of urbanization processes in the Republic of Kazakhstan. To achieve it, authors analysed the statistical data on such indicators as population density, administrative-territorial division, according to which significant disproportions of territorial and economic development and settlement in the republic, the development of the regions of Kazakhstan were revealed. The authors studied the main provisions of regional policy, considered the main directions of state management of the formation of centers of urbanization with the decisive role of cities with a population of millions people in the optimization of regional economic systems. Research on this topic allowed the authors to conclude that the process of urbanization in Kazakhstan has a dynamic character and has not yet exhausted its potential, which gives reason to conclude that it is necessary to form new centers of urbanization and agglomerations. The article examines the main trends of the urbanization process at the present stage, namely, in economically developed countries, where urbanization has reached a sufficiently high level, the share of the urban population is growing at a slower pace, whereas in developing countries the urbanization process continues to grow in breadth and has a spontaneous, uncontrollable character. At the same time, the growth of population in cities far outstrips their economic development. Materials and research methods. When studying the territorial and economic features of urbanization in Kazakhstan, a complex of the following research methods were used: monographic, program-targeted, statistical analysis. In this work also used such theoretical research methods as comparisons and generalizations, scientific abstraction and synthesis.


Author(s):  
A. T. Yerimpasheva ◽  
R. E. Tarakbaeva ◽  
S. A. Yolcu

As globalization and the internationalization of economies develop, traditional marketing strategies are gradually fading into the background. The digital age is coming, which is forming a new paradigm of international marketing. At the same time, as a result of the COVID–19 pandemic, the processes of transition to digitalization have accelerated. The new paradigm of international marketing is manifested in the intensification of competition, frequent changes in the product range, the need to expand partnerships and the reduction of asymmetry of information. In order to attract and retain customers in the era of advanced digital technologies, successful companies are forced to develop new strategies. New technologies such as Big Data and artificial intelligence are becoming an alternative. Consumer preferences are also changing regarding the form of advertising. Online advertising becomes preferable. With the aim of to identify the main features of the new marketing paradigm, preliminary qualitative secondary and primary studies were conducted. To study secondary information, a search for scientific literature on the research topic was carried out in the databases SCOPUS, Science Direct and Springer, which allowed us to understand the main trends in the development of international marketing in the era of digitalization. To conduct primary research, we compiled a questionnaire, consisted of open-ended questions. The survey was conducted using a Google Form. The questionnaire contained four sections on the following topics: (I) Manifestations of a new marketing paradigm; (II) Marketing strategies in a digital environment; (III) Big data VS Marketing research; and (IV) Online Advertising. A sample of convenience, based on 12 respondents – marketing specialists, allowed formulating marketing strategies in the context of the digitalization of the world.


Author(s):  
K. T. Kabdesov ◽  
A. V. Maldynova

Commuting is a process that occurs frequently, usually in bigger cities and agglomerations. People living in the periphery tend to travel to work that is located in the center of agglomeration. The choice to commute can vary among the population, and that is explained by internal and external factors such as the economic and financial situation of people, labor market, etc. Even though a routine activity is a central concept of commuting, it takes place in different forms and ways and is impacted by various sociodemographic, economic, and spatial aspects. Hence, it is these social and economic changes in commuting tendencies, characters, and behaviors that this study aims to classify, analyze, and comprehend. Almaty is one of the most populated cities in Kazakhstan. Due to the urbanization processes and urban development, the city captures new territories and becomes an agglomeration. This leads to increased daily human mobility. People living in the periphery of the agglomeration, but working in downtown, travel to their workplace. Therefore, they conduct commuting. Studying commuting is important for the city’s development. The purpose of this article is to identify the characteristics of pendulum migration based on the analysis of the results of a pilot survey conducted in the Almaty region. The methods of descriptive statistics are used for the analysis of the survey results.


Author(s):  
V. N. Vukolov ◽  
D. B. Woodward

The purpose of the article is to determine the impact of the combination of saumal consumption, physical exertion and staying in the middle mountains on the human body. Saumal or fresh mare's milk is an excellent alternative to cow's milk when feeding children or the elderly. The therapeutic properties of mare's milk were used by the ancestors of the Kazakh people 5 thousand years ago. The article provides data on the dosed use of saumal in combination with physical exertion and staying in the middle mountains for 5 years in order to improve the health of older athletes. The research methodology is based on the analysis of tourist and medical literature, system analysis, and also includes a stating experiment. The project is based on a combination of the therapeutic and health-improving potential of the climate of the Middle mountains, technologies of sports and health tourism and ancient traditions of the peoples of Central Asia on the use of saumal. The accumulated experience allows us to draw the following conclusions: 1) as a person stays in mid-mountain conditions, the body's resistance to a lack of oxygen increases, people's well-being improves, body functions stabilize, and efficiency increases; 2) all participants in the collection significantly reduced their weight, blood pressure and heart rate leveled off to the age norm; 3) the working capacity has significantly increased; 4) the prophylactic efficacy of Saumal and the restorative potential for aged athletes who had suffered a stroke and heart attack were revealed; 5) in the process of using saumal, the intellectual activity of the participants increases.


Author(s):  
R. M. Rakhimbayeva ◽  
M. K. Tuleubayeva ◽  
K. Zh. Beldibayeva ◽  
G. U. Makenova

The beginning of the global Covid–19 crisis in the world had a negative impact on the economies of various regions and countries, including the development of tourism as a separate branch of the national economy. International tourism experienced a serious downturn in 2020 and early 2021: due to the pandemic and lockdowns, the number of tourists dropped to 98 percent. The article analyzes the level of decline in global tourism, emerging around the world due to the Covid-19 crisis. In the course of the analysis, the author considers vulnerable areas of international tourism on the example of several associated groups. The analysis of the current state and development of international tourism used the method of partial abstraction to collect information and effectively search, group, process and summarize the necessary material. The study of the dynamics of three different economic indicators of the regions of Africa, America, Asia and the Pacific, Europe, the Middle East using a comparative method, including the direct impact of tourism on GDP, exports and international tourism, allows to establish causal relationships and identify and mitigate the problems of international tourism. In particular, it is known that vaccination is a relevant mechanism for solving the emerging underlying problems.


Author(s):  
Z. T. Auyezova ◽  
K. T. Auyezova ◽  
Y. K. Barlykov

The purpose of the article is to review and study the main directions of improving the efficiency of quality of life management of the population. The level of living is a quantitative characteristic of the lifestyle in general, which is usually used to determine the statistics and other data that are taken into account. The methodology for assessing the level and quality of life of the population as a whole is an important analytical tool of the state socio-economic policy. This article proposes to use the methodology for assessing and analyzing the quality of life of the population of the Kyzylorda region. The study will help answer the challenges and present regional problems of the current state of the quality of life in the regions of the country, as well as in the districts of the region. In a modern market economy, the quality of life of the population is different in different regions of the country, and according to statistics, the quality of life of the population and the consumer basket is high in regions with concentrated production. In addition, this article includes important indicators for assessing the quality of life of the population in the regions of the country.


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