scholarly journals Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion

2021 ◽  
Vol VI (I) ◽  
pp. 192-208
Author(s):  
Zowaina Azhar ◽  
Abdul Rehman Qaisar ◽  
Misha Akash
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Comparative Research ◽  
Tourism Industry ◽  
Media Content ◽  
Reliable Source ◽  
Convenience Sampling ◽  
The Difference ◽  
Facebook Pages ◽  
Source Of Information

The study attempts to assess the difference in the effect of social media content of tour companies of Lahore on promoting tourism. The study used a comparative research design in order to compare the effects of social media content, in particular Facebook. A detailed literature review was presented, and data was collected from the tourists who have used the Facebook pages of selected tour companies and used their services through a well-developed questionnaire, using purposive sampling, followed by convenience sampling. To conduct the study, a sample size of 320 respondents was chosen to get accurate findings. The findings of the study revealed that all four tour companies of Lahore equally promoted tourism through their Facebook pages. The Facebook pages are a reliable source of information that are trending and being used extensively by people. This showed that using such pages are ultimately contributing to the success and promotion of tourism in Pakistan.

Managing the Engagement of Sustainable Tourism in Natural Protected Areas Through Social Media

2018 ◽  
pp. 201-218
Author(s):  
Federico Galán-Valdivieso ◽  
Juana Alonso-Cañadas ◽  
Laura Saraite-Sariene ◽  
Carmen Caba-Pérez
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Protected Areas ◽  
Sustainable Tourism ◽  
Customer Engagement ◽  
Natural Protected Areas ◽  
Rural Economies ◽  
Protected Natural Areas ◽  
Facebook Pages ◽  
The Impact

Tourism in protected natural areas is one of the main economic drivers of rural economies in Europe, and Spain is the European country with the highest number of protected areas awarded as sustainable destinations by the European Charter for Sustainable Tourism in Protected Areas. The involvement of both local businesses and tourists is vital to the effective management of sustainable tourism, and social media is increasingly becoming a relevant tool to this task. Taking these considerations into account, this chapter has two goals: first is to examine the online activities performed by tourists in Facebook pages of local tourist businesses, aiming to enhance customer engagement with sustainable tourism; second is to perform a comparative analysis on the impact and degree of engagement achieved of firms from different Spanish regions. Findings will contribute significantly to our understanding of the influence of social media in fostering citizen engagement with sustainable tourism.

Photos, Videos, and Other Technology

2017 ◽  
Author(s):  
Ron Astor ◽  
Rami Benbenishty
Keyword(s):  
Social Media ◽  
Monitoring System ◽  
School Safety ◽  
The Public ◽  
Staff Members ◽  
Reliable Source ◽  
The Media ◽  
The Individual ◽  
Speak Up ◽  
Source Of Information

On their own, photos and videos are not a reliable source of information about what is taking place in a school. It’s easy to react emotionally or with outrage to a video of a fight, a child being picked on, or some other display of abuse or wrongdoing. But everyone knows from highly publicized incidents posted on YouTube, Twitter, or other social media sites that photos and videos can be taken out of context. They tell a story, but they don’t tell the whole story. Even so, they can be used by administrators to discern whether the action shown in the photo or video is an isolated incident or could be a symptom of a larger problem. If an alarming photo or video taken at a school is receiving attention from the media, it’s better to talk about it with the school community as soon as possible than to pretend it didn’t happen. Situations like these create an opportunity to examine and share other sources of data about school safety, violence, and victimization. Too often, one incident can cause the public to draw conclusions about a school that are not accurate. That’s why a monitoring system is necessary— to put such an incident in context. Administrators who can refer to other sources of data regarding violence, drug use, or weapons can respond with more confidence when faced with criticism over one incident. As part of a monitoring system, photos, videos and other technology can be used for positive purposes. They allow students who might skip questions on a survey or don’t want to speak up during a focus group to express themselves in a different way. There are many examples of projects in which students are given cameras and microphones and encouraged to express themselves and present their experiences in school through this media. In addition to the individual students benefitting from such experiences, school leaders, staff members, and parents get the opportunity to see the school from the students’ perspectives.

MON-PO549: #Instadiet – can Social Media be a Reliable Source of Information on Nutrition and Dietetics

2019 ◽  
Vol 38 ◽  
pp. S262
Author(s):  
P. Kabata ◽  
D. Winniczuk-Kabata ◽  
P.M. Kabata ◽  
K. Połom ◽  
J. Jaśkiewicz
Keyword(s):  
Social Media ◽  
Reliable Source ◽  
Nutrition And Dietetics ◽  
Source Of Information

scholarly journals ANALISIS KOMPARASI PERSEPSI ATRIBUT KUALITAS RESTORAN ANTARA PELANGGAN YANG PUAS DENGAN PELANGGAN YANG KURANG PUAS DI RESTORAN JEPANG ALL YOU CAN EAT

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Retno Palupi ◽  
Ahmad Hudaiby Galih Kusumah ◽  
Rosita Rosita
Keyword(s):  
Social Media ◽  
Logistic Regression ◽  
Comparative Analysis ◽  
Customer Satisfaction ◽  
Satisfaction Level ◽  
Quality Attribute ◽  
Customer Perception ◽  
The Difference

ABSTRAKTujuan dari penelitian ini: 1) mengidentifikasi pengaruh atribut kualitas restoran terhadap tingkat kepuasan pelanggan secara keseluruhan di restoran Jepang all you can eat, 2) menganalisis perbedaan terhadap persepsi atribut kualitas restoran antara pelanggan yang puas dengan pelanggan yang tidak terlalu puas di restoran Jepang all you can eat. Data didapat melalui kuesioner yang dibuat melalui google form, lalu memberikan link dari google form dan didistribusikan melalui media sosial seperti Line dan Instagram kepada 250 responden. Metode analisis yang digunakan adalah regresi logistik dan U-Test. Berdasarkan analisis tersebut, diperoleh hasil regresi logistik yaitu respon yang empatik adalah sub atribut yang memiliki pengaruh secara signifikan terhadap tingkat kepuasan pelanggan. Dan hasil U-Test diperoleh hasil yaitu tidak adanya perbedaan terhadap persepsi atribut kualitas restoran antara pelanggan yang puas dengan pelanggan yang tidak terlalu puas. Sub atribut harga dapat dimungkinkan menjadi atribut yang dapat menentukan perbedaan terhadap persepsi atribut kualitas restoran.Kata Kunci: Persepsi Pelanggan, Kepuasan, dan Kualitas Restoran.  COMPARATIVE ANALYSIS OF PERCEPTION OF RESTAURANT QUALITY BETWEEN SATISFIED CUSTOMER WITH MEDIUM-LOW SATISFIED CUSTOMERS IN JAPANESE RESTAURANT ALL YOU CAN EAT ABSTRACTThe purpose of this study: 1) to identify the effect of restaurant quality attribute on overall customer satisfaction level in Japanese restaurant all you can eat, 2) to analyze the difference to perception of restaurant quality attribute between satisfied customer and less satisfied customer in Japanese restaurant all you can eat. Data obtained through questionnaires made through google form, then provide links from google form and distributed through social media such as Line and Instagram to 250 respondents. The method of analysis used is logistic regression and U-Test. Based on the analysis, obtained the result of logistic regression that is empatic response is sub attribute that have influence significantly to level of customer satisfaction. And result of U-Test obtained result that is no difference to perception attribute of restaurant quality between customer satisfied with customer which not too satisfied. Sub attribute price can be an attribute that can determine the difference to the perception of restaurant quality attributes.Keywords: Customer Perception, Satisfaction, and Restaurant Quality.

Populism and the Gender Gap: Comparing Digital Engagement with Populist and Non-populist Facebook Pages in France, Italy, and Spain

2018 ◽  
Vol 23 (4) ◽  
pp. 458-475 ◽  
Author(s):  
Giuliano Bobba ◽  
Cristina Cremonesi ◽  
Moreno Mancosu ◽  
Antonella Seddone
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Gender Gap ◽  
Original Research ◽  
Original Algorithm ◽  
Media System ◽  
Case Selection ◽  
The Difference ◽  
Facebook Pages ◽  
Digital Engagement

This paper clarifies whether and to what extent populist communication could drive different gender-oriented reactions. We adopted an original research design intending Facebook as a natural environment where investigating the interaction between social media users and populist and non-populist parties. Our case selection considers three countries falling into the pluralist polarized media system: France, Italy, and Spain. A human content analysis was carried out on a sample of 2,235 Facebook posts published during thirty days in 2016 by the four main parties/leaders in each country. An original algorithm allowed to identify the gender of users liking each message. We tested whether men tend more to provide likes to messages posted by populist parties, messages published by radical populists, messages containing populist contents, and different components of populist messages. Findings confirm the existence of a gender-oriented reaction to populism: Men tend to support populist actors and parties on Facebook more than women do, by providing likes to their content. Yet the difference in gender gap between radical and moderate parties is not significant. We also found that the antielite component of populist discourse obtains more likes by male Facebook users. This pattern is common for both populist and non-populist parties.

Hashtag Health: College Health on Social Media and Students’ Motivations to Follow, Interact, and Share Their Social Media Content

2019 ◽  
Vol 20 (5) ◽  
pp. 721-729 ◽  
Author(s):  
Evan K. Perrault ◽  
Grace M. Hildenbrand ◽  
Seth P. McCullock ◽  
Katie J. Schmitz ◽  
Kirstin N. Dolick
Keyword(s):  
Social Media ◽  
The United States ◽  
Median Number ◽  
Student Health ◽  
Media Content ◽  
College Health ◽  
Related Information ◽  
Health Related ◽  
Health Accounts ◽  
Facebook Pages

Social media are advocated as a prime channel through which to reach college students with health-related information. However, how well are colleges and universities utilizing social media as it was intended—a means to be truly social and not just promotional? Social media can only be effective if students actually follow, interact, and share the content being produced. The following study completed a census of student health center Facebook accounts in the United States as well as investigated students’ motivations to follow, interact with, and share health-related content. Facebook pages were found for about 20% of student health centers, and about two thirds posted content within the past 14 days. However, their median number of “likes” was between 191 and 496 despite being in existence for an average of 6 years. Additionally, the majority of these centers’ most recent posts were promotional, instead of trying to socially engage with their followers. Students indicated that they would be likely to follow, interact, or share social media content from college health accounts if they were incentivized to do so, if they thought the content could be relevant to them, or if they simply knew that the account existed. Unless more attention is given to growing their followings, resources used by student health organizations to consistently post content might be better placed elsewhere. Recommendations for increasing engagement with students are discussed.

scholarly journals Analysis of Effective Digital Communication in Travel Blog Business Models

2020 ◽  
Vol 33 (4) ◽  
pp. 75-87
Author(s):  
Stefanie Madriz ◽  
Santiago Tejedor
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Web 2.0 ◽  
Expert Opinion ◽  
Business Models ◽  
Digital Communication ◽  
Tourism Industry ◽  
Web 2.0 Tools ◽  
Travel Blog ◽  
The Web

The tourism industry has been affected dramatically by the appearance of the Web 2. This research aims to perform a clear and measurable evaluation of a varied sample of ten of these travel blogs and their application of the Web 2.0 attributes in order to present a potential set of guidelines to be applied by future blogs. The study is based on an in depth comparative analysis of various metrics related to the blogs’ profile, content, website performance/usability, social media, and marketing usage, with the help of different tables that were created for each of these sections. The results are later combined with the expert opinion of five different travel, journalism, and/or digital communication professionals. It is anticipated that travel blogs that operate as businesses utilize the Web 2.0 tools and informative attributes not only in their content, but also in their distribution, design, and digital ecosystems.

scholarly journals Has COVID-19 promoted or discouraged a European Public Sphere? Comparative analysis of the Twitter interactions of German, French, Italian and Spanish MEPSs during the pandemic

2021 ◽  
Vol 34 (3) ◽  
pp. 135-151
Author(s):  
Jorge Tuñón-Navarro ◽  
Uxía Carral-Vilar
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Public Sphere ◽  
Comparative Research ◽  
Political Elite ◽  
The Political ◽  
Political Discussion ◽  
Total N ◽  
European Public Sphere ◽  
European Public

This comparative research analyses the political discussion through social media of the top list German, French, Italian and Spanish Members of the European Parliament during COVID-19 crisis times. Through content analysis, the article focuses on Twitter behaviours during a pandemic crisis period (March 23 to April 23, 2020). The study that analyses up to 14 (first listed MEPs) Twitter accounts and a total N of 2101 tweets looks at clarifying if the COVID-19 pandemic has promoted or discouraged the growth of a European Public Sphere. The results show that audience involvement depended on certain online conducts of the MEP rather than on his or her constant activity. Those behaviours produced as well that the COVID-19 debate was mostly restricted to the political elite, who neither allow European civil society to take part in the discussion or communicate to the general public with the aim of shaping a European Public Sphere.

scholarly journals SEARCHING FOR THE FORGOTTEN: EXAMINING THE ONLINE PRESENCE OF VICTIMS OF POLICE KILLINGS

2021 ◽  
Author(s):  
Jennifer Pierre ◽  
Morgan Currie ◽  
Britt Paris ◽  
Irene Pasquetto
Keyword(s):  
Social Media ◽  
Potential Role ◽  
Media Content ◽  
Social Media Data ◽  
Social Media Mining ◽  
Source Of Information ◽  
Media Data ◽  
Official Police ◽  
Media Mining

This paper examines the potential role of social media in enhancing the understanding and perception of victims of police killings and the data collection surrounding these incidents. Through a series of content analysis and social media mining exercises, the authors observe the emergence of three distinct types of social media content offered on victims of police killings: persistence of the deceased’s activity across social media, sensational commentary on videos and blog postings, and memorials on Facebook, Twitter, and Tumblr. As part of a larger investigation of the availability and accessibility of official police homicide data, this paper aims to present social media data as a potentially powerful source of information to supplement quantitative reports. This process may be especially useful for the most affected communities, particularly BIPOC communities.

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